--- title: "SpyFu Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of SpyFu. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if SpyFu is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/spyfu-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [SpyFu](https://www.softwareadvice.com/marketing/spyfu-profile/) / SpyFu Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/spyfu-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/spyfu-profile/alternatives/) # SpyFu User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 145 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.3/5 - Value for money: 4.3/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 77 reviews (53%) - 4 stars: 56 reviews (39%) - 3 stars: 12 reviews (8%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - I like that it's easy to use and the free tier is good for beginners on a budget. - I like this amazing feature of tracking the competitors so that I can create my strategies and execute it perfectly. - Really helpful to evaluating and comparing different site's on the basis of ranking keywords, ads etc. ### Most mentioned cons - Some reports require time to fully interpret, and the platform does not offer as many integrations or advanced technical SEO features as higher-priced competitors. - My campaigns target international audiences, so it doesn't matter so much to me, but the only drawback of spyfu is that it does not have a local database for my country. - My organisation marketing budget is now lower because of the precision target view advantage that Spyfu has given us over time. ## SpyFu customer reviews Showing reviews 1-25 of 145 (page 1). ### Full of actionable information for SEO! - Overall rating: 5/5 - Reviewer: Giorgi G. - Verified reviewer: Yes - Industry: Tobacco - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, this is a very good first-to-go-to tool when you start a project to see how the existing competitors are doing and then accordingly create the strategy. Though, not only for the starting project, but can also be used for existing project analysis. It helped with analyse to see the loopholes that were harming rankings lots of time. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier! #### Cons A bit more flexibility on the data aggregation in reports would be good. Also, it would be awesome if the developers focused on the local research slightly more. --- ### Best website to keep an eye on competitors - Overall rating: 5/5 - Reviewer: Yash B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My experience with Spy Fu is amazing where we can gather the data and insights and plan our strategies for our SEO & PPC campaigns. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I like this amazing feature of tracking the competitors so that I can create my strategies and execute it perfectly. #### Cons I feel the availability of some important metrics like CTR and SERP position can be added here. --- ### Lots of broken features - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Commercial Real Estate - Company size: 11-50 employees - Product usage: Used daily for free trial - Reviewed: July 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have had a negative experience and will not be using SpyFu in the future. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 1/5 #### Pros More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing. #### Cons Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me. #### Vendor response Thank you for taking the time to share a review. I'm sorry that your experience was below par. I noticed that you had used the free version of the tool. We do not have a free trial like what you come to expect from other tools. Instead we offer unending free access with limits on the results. Anyone can use it for as long as they'd like. I wonder if that limited version kept you from accessing the premium features that you wanted to see? Replied July 2020 --- ### A Necessity for Competitor Analysis - Overall rating: 5/5 - Reviewer: Jake H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Our experience with SpyFu has been great. It's given us great insight into a potential client when prospecting them as well as helped us figure out where our clients sit compared to their competitors as well as national brands. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros SpyFu is my go-to software for competitor analysis for my clients and myself. Sure other platforms have some similar abilities to SpyFu, but the way SpyFu outlines everything with graphs and figures makes determining the next course of action when it comes to keyword targeting. #### Cons As a small agency (two people), it's still a little out of our price range. With that being said, the 5 keyword ideas it gives us for each type of analysis don't give us much to go off of so we rely on the larger metric numbers such as average rank and costs-per-click. It's not a big deal as I'm sure we would have a lot more information to go off of if we subscribed to the product. We just can't see that happening right now. --- ### Best research tool for PPC out there! - Overall rating: 5/5 - Reviewer: James R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: April 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Positive overall. My favorite tool is the PPC reasearch section and the organic keywords that are about to break onto the 1st page reports. I once reached out to support with a question and they noticed I was local to their office and invited me to come to a party they were hosting! Awesome company! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is my GO TO tool for PPC research and analytics on ourselves and our competitors. It even competes with SEMrush in other areas like organic and SEO analytics. Really cool company with a really powerful product. #### Cons It can be a little pricey for the paid account, but it's totally worth it. Sometimes the PPC competitive data is substantially off - never have known why, but you just compensate for it and it's fine. #### Reasons for choosing SpyFu A lot of people compare this tool to SEMrush but they're quite different in my opinion. I use SEMrush primarily for organic research and Spyfu 100% for paid (PPC) research on ourselves or on our competitors. #### Vendor response We're glad to be a part of your PPC research. We appreciate all of your feedback. It's helpful to hear from customers about what's working well and what can improve. Thank you for the kind words and for taking the time to write a review! Replied October 2021 --- ### Must Use Tool for SEO & PPC - Overall rating: 5/5 - Reviewer: Subash B. - Verified reviewer: Yes - Product usage: Used monthly for more than 2 years - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Must Use Tool for PPC & SEO work #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SpyFu provides great insight into keyword & competitor research, which are the building blocks of SEO & PPC. You can do keyword research for organic search - what is your competitor ranking for, what are their positions, how difficult is the keyword to rank for, etc. While on PPC keyword research you can figure out what keywords your competitors are targeting, what is the estimated ad spend, what is their ad copy, etc. This gives you a comprehensive idea of what the competition is doing & what their strategy is. #### Cons The biggest drawback of SpyFu and its competitors as well is that the data is not fully accurate - they are estimates and therefore cannot be relied upon in entirety. The data is more of a directional or order magnitude use - which still is vary useful to know especially when researching for PPC. The data sources for PPC is limited - like it covers only AdWords and not Yahoo & Bing - although the search share of these platforms are way smaller than Google - is still a gap that can be filled in. --- ### Some of the best marketing insights on competitors' websites out there! - Overall rating: 5/5 - Reviewer: Hans P. H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business. #### Cons Sometimes there isn't data available, which is frustrating. It seems like 20% of the time, SpyFu is making something up with organic keywords for competitor websites. --- ### Amazing product, helps get valuable insights for a great price. - Overall rating: 5/5 - Reviewer: 'Rowdie' Mitch G. - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns. #### Cons I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights. --- ### Excellent Tool for Competitor Analysis - Overall rating: 4/5 - Reviewer: Bharath A. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I love the accuracy with which it shows the list of organic and paid keywords of my competitors. I also love the ad history feature where I can see the ad copies of my competitors. AsWords Advisor feature that recommends new keywords to bid for is also quite handy. Overall, it's an excellent tool to see what competitors are doing. Even while bidding for new keywords, it helps to see other ad copies that are working. #### Cons While the tool is great, it's not complete. I mean if you want to just sign up one tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. Though their competitor research features are not as as good as SpyFu's, they have wider features like backlink audit, technical SEO audit etc. --- ### The Tool Puts Your Team In Vantage Position In The Market - Overall rating: 5/5 - Reviewer: Joel O. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered Spyfu is a lifesaver to my organization in that it has put us a step ahead of our major rivals in the market space. My organisation marketing budget is now lower because of the precision target view advantage that Spyfu has given us over time. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like the great insight that Spyfu has given my organisation in taking a deep peek at what our competitors are up to. The success rate of our marketing campaigns has increased greatly since we started using Spyfu. #### Cons Spyfu is a bit tasking when it comes to understanding totally how it functions. I had to conduct training before my team could start to use it. #### Vendor response Cheers to your team for cutting costs brilliantly while getting ahead of your major rivals. Thank you for taking the time to share a review of SpyFu! Replied October 2021 --- ### Essential for Staying In-the-Know with Your Competition - Overall rating: 5/5 - Reviewer: Meredith M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros The ability to do in-depth research on our clients' competitors allows us to recommend solid strategies to our clients that are affective in generating leads and fulfilling our responsibilities as their marketing partner. The keyword information is particularly helpful for planning out campaigns for SEO purposes. #### Cons The only thing I dislike about SpyFu is that sometimes the results of predicted PPC spend isn't accurate compared to the actual spend. We know that it's in the ballpark, but take it with a grain of salt. #### Vendor response Thank you for your review, Meredith! We're happy to be a part of your competitive strategy process. Replied February 2022 --- ### Competitor Analysis? No problemo - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. SpyFu provides you with tons of data about any website you enter. It all comes down to how you use that information to improve your website's ranking and SERPs. The tool itself is great. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have been using SpyFu for years now. It is one of the best competitor analysis tools out there. I mainly use it to see for what keywords my competitors rank for and where they get their backlinks from. This is, however, just the basics. You can do a lot more with SpyFu. 1. Find keywords for PPC. See what keywords your competitor is targeting in a PPC campaign and what it is paying for those keywords. 2.AdWords analysis will give you an overview of any website's AdWords campaign and how it is going for them. 3. SERP analysis is another great area where SpyFu will help you identify keywords and SERP position of your competitors. #### Cons 1. Most often, the data that SpyFu pulls is outdated. This is one area where they need to work. 2. You get to see PPC details of AdWords only. No Facebook, Bing, or other PPC networks. --- ### SpyFu Review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use SpyFu on a daily basis as a consultant. This tool makes it easy to use whether the client has decided to purchase the full paid version or continue using the free version. It makes it very easy to improve a clients meta-data, investigate into their keywords or potential Adwords that would improve their paid ads or PPC, or analyze their competitors and improve their SEO overall. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SpyFu is a fantastic search analytics tool. One of my favorite things is the features that this analytics tool gives you in their free version. They for starters have a fantastic keyword search tool. It gives fantastic keyword analytics for competitors, adwords buys and comparisons to what purchases your competitors have made. It also gives great keyword groupings for a domain or a specific keyword or search phrase. SpyFu also gives great SEO tools that make it easy to optimize your website from the paid version, but also from the fantastic free version as well. #### Cons I personally have not encountered many issues with this software. I personally love the tools that it gives. The only con I personally have is their free version has some limitations but their paid version is well worth the investment. --- ### Providing us High Quality SEM Keywords - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Helps me get more keywords to bid against without doing too much research. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Really useful to get ideas from competitors. A little bit more complicated than one click, but it gives me good direction to do more research. Combined with SEMRush or something similar, you can get a lot of intel. #### Cons Put more emphasis into your core differentiator, the PPC research tool. Also, a high level report on what's important/best recommendations would make it easier for me to use. --- ### AWESOME platform for keyword research for Google Ads - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. SpyFu is a must have if you're building out a Google Ads strategy. Don't waste money on keywords and take the guessing out of what your competitors are bidding on! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros There are a lot of features you can use SpyFu for (such as comparing a website with a competitor) but the thing I use it the most for is when I'm doing keyword research to build out a Google Ads. SpyFu lets you spy (get it?) on your competitors to see what keywords they are bidding on, helping you not waste money and push your budget towards the keywords you want to fight for. #### Cons I don't really have any cons. I guess my only con would be that the first few times I used SpyFu, it was a little overwhelming trying to understand all the data. But other than that, it's a great system. #### Vendor response Thank you for your kind words about SpyFu! We're very happy to be part of your toolset. Replied December 2019 --- ### Great introduction to keywords - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Public Safety - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I really enjoy my experience with Spyfu. It's not a program you can just start using. It will take time and energy to understand fully what it's capable of and how it can help you accomplish your goals. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros There is so much the software can do for you. I love the guesswork it takes out of trying to decide what your competitors may be doing. #### Cons There are too many options sometimes and they are not all explained very well. It would be helpful to have some training classes to really get the most out of what this software will do for you. #### Vendor response Thank you for your review of SpyFu! Competitive intelligence is such an important part of search marketing. Glad to hear you're getting strong insights from it. Just a quick tip, feel free to reach us on live chat if you would like a one-on-one demo to get up to speed even better. Replied October 2020 --- ### Good Competitive Metrics. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Telecommunications - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Good Reporting tool on overall visibility. #### Cons Not as robust as some of the other paid tools like SEM Rush of Moz. You can get alot of this data directly out of Analytics and Adwords. --- ### See behind the current on your competitors - Overall rating: 5/5 - Reviewer: Paolo M. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. They are the leaders in competitor keyword analysis, very positive experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros SpyFu allows you to see behind the current on your competitors. If you aren't using SpyFu someone is using it against you. #### Cons It is limited in terms of all its tools compared to SEMRush but it is still the best in terms of keyword analysis. #### Vendor response Thanks, Paolo, for sharing a review of SpyFu. Glad to hear you're getting great use out of the tools! Replied October 2021 --- ### SpyFu is a Ninja - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. When my clients absolutely, positively, have to have the best data to succeed, my "goto" is SpyFu #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SpyFu is outstanding. It has a combination of the best keyword info out there along with the best data presentation. It has a huge database, and really gives you insight into how keywords perform and how to market with them. It shows you adwords versions too so you can know what the "best in class" are doing. I highly recommend SpyFu. I use it for my clients regularly. #### Cons I really can't think of anything I don't like about it. #### Vendor response Thanks for the kind words! We're big fans of learning from the "best in class" and sharing that info with smaller businesses. Glad it's working well for you! Replied April 2019 --- ### Smooth SEO tool - Overall rating: 4/5 - Reviewer: Aditya Prakhar S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2019 - Review source details: This review was submitted organically. No incentive was offered Best service with immediate response #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Very Smooth tool for SEO optimization and can be used for SEM also #### Cons Best in call tool for Paid and organic traffic with no flaws --- ### Valuable Tool - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. A valuable asset to our tool set. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros SpyFu looks at things slightly differently to other tools I use. This makes it a valuable asset when taking a holistic approach top SEO. #### Cons The interface isn't quite as intuitive as it could be, but once you have taken the time to learn the ins and outs it will begin to pay off. --- ### I cant live without SpyFu. I feel like Im cheating! - Overall rating: 5/5 - Reviewer: Aaron M. - Verified reviewer: Yes - Industry: Wholesale - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros History of your closest competitor's ad text AND data showing what worked for them and what didn't? Yes please! I print weekly reports to easily prove SEO progress. #### Cons The biggest issue is exporting graphs and charts. Only the data is exported. Its a little sluggish at times too. --- ### Good tool. Do you even need to pay for it? - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used monthly for more than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Still like it. Still use the free tool, but often spend my money elsewhere. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros I have used this tool for a lot of years, and most of the time just for the info that you can get for free. When I have had a paid account it is valuable, but it seems like they fall behind, evidenced most by the design of their site. #### Cons You can trust it, but it makes me wonder how accurate they are being. Again, update your site and look and feel, or else die with the rest of the decade-old sites. --- ### SpyFu review - Overall rating: 5/5 - Reviewer: Alioune D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros For the SEO perspective I highly recommend this software it is easy to use.. and allows searches with keywords..and also with a fairly affordable price #### Cons The price seems right and I don't find any other disadvantages #### Vendor response We are happy to hear how happy you are with the features in SpyFu. Thank you for making us a trusted part of your SEO toolset! Replied December 2022 --- ### Good reference for beginner to intermediate users - just take with a grain of salt - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Furniture - Company size: 51-200 employees - Product usage: Used other for free trial - Reviewed: June 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Monitoring competitor SEO and PPC spend and keywords #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It's easy to start getting a high level overview of what competitors and other websites are doing from and SEO and PPC perspective. Detailed, longer reports can be obtained with the paid versions. It can help springboard ideas and monitor keyword opportunities. #### Cons The big but here is accuracy: I know what my company spends and the numbers are always quite off. SpyFu doesn't factor in everything, and even what's there are estimated spend levels and not actual amounts taken from their AdWords accounts, so you have to play a little loose with the information presented to you. As long as you use it to ballpark things and not to fine tune/optimize your accounts, you should be ok. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/spyfu-profile/reviews/?page=2) --- SpyFu Reviews, Pros and Cons - 2026 Software Advice