Stackla Software

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About Stackla

Stackla is a cloud-based content marketing platform that helps discover, curate, display and engage with user-generated content across all digital marketing platforms. Primarily catering to midsize and large businesses, it provides an artificial intelligence platform to build visual and personalized content experiences for users. Key features of Stackla include content-specific curation, discovery, rights management, AI-powered recommendations, asset management, social commerce and user-generated discovery. With additional services such as single sign-on, user-access control, widgets customization and workflow automation, the platform further facilitates security, scalability and flexibility at every stage of content marketing. Stackla comes with a suite of de...
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Stackla User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4

Customer support

4

Functionality

4

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Claude

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Review Source: GetApp

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2018

Smart Content Curation through machine learning

Pros

Stackla is great at aggregating the best social content. Part of a next generation content management suite of platforms now on the market, Stackla is driving content curation through machine learning. As a medium and large business, you can categorise content to create a UGC library. It's great for hyper-personalisation and engagement tracking.

Cons

I think the idea is great, the industry is still behind. Stackla is leading in travel and tourism, but does not have a strong presence in other industries such as retail.

Anonymous

Company size: 501-1,000 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

April 2021

Best UGC platform I've seen

Very positive overall. Stackla is now a core tool for our BAU.

Pros

It specialises in UGC and does everything you need in that space. Do if you have a strategic need to develop and run UGC campaigns you can be confident it will support you tactically. Powerful tools to capture, curate and present back UGC across multiple touch points.

Cons

Can be complex to use and a bit of a learning curve is required to get to grips with the lexicon. It's also easy to make mistakes when configuring filters and widgets.

Reasons for choosing Stackla

It was by far the most capable product at the time. It was also key that it could support delivery of UGC through our owned channels.

Athar

Company size: 1,001-5,000 employees

Industry: Non-Profit Organization Management

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
3

Value for money

out of 5
3

Customer support

out of 5
3

Functionality

out of 5

April 2021

Stackla

Stackla is a good tool for our needs and over the years I have built a strong relationship with them but feel that the product improvements come too slowly.

Pros

The widgets are great and the influencer management tool is a brilliant addition.

Cons

The platform isn't very intuitive and setting up new terms and filters etc could be a bit simpler.

Ciara

Company size: 501-1,000 employees

Industry: Hospitality

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2021

Easily collate and share UGC

Pros

Easy to use once set up. Traffic light system is useful.

Cons

Terminology not user-friendly for users especially new marketing interns. Updated filter views not fit-for-purpose as it also shows disabled & queued content so have to return to content section. Having to go back to 'Terms' to edit a search. Would be much easier to edit the search within the content moderation section as soon as you noticed that the search term might need updating or tweaking. Shop-spots and other tagging features require a lot of admin work & it's not usually possible to dedicate chunks of time and resources to this with a small team.

Anonymous

Company size: 11-50 employees

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
3

Functionality

out of 5

February 2020

Great when it works

It was great until it stopped working because Stackla was violating Facebook’s terms of service.

Pros

Stackla was our go-to for aggregating user-generated content for over a year. Once set up, the interface was easy to use and allowed our team to easily acquire rights to Instagram images to reuse in our digital marketing. It also archived all of our permissions so we could easily reference them.

Cons

Our biggest downside of using Stackla was that the platform was cut off for about a month from the Instagram API because Stackla had violated Facebook’s terms of service. For how much we use UGC, we could not afford to work with a vendor that could go offline for such large periods of time. We ended up switching to another company.

User Profile

Courtney

Verified reviewer

Company size: 1,001-5,000 employees

Industry: Entertainment

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Functionality

out of 5

July 2019

User Generated Content

I like being able to see what our customers capture while on property. I like that Stackla makes it easy to integrate user generated content into my social plan and share those posts on our website.

Pros

I love that all of my user generated content is pulled to one central location. I can push the posts that I like to our website.

Cons

It takes a lot of clicking to get to the "title" portion where you actually see the user generated content. Once there it gets easier to navigate.

Anonymous

Company size: 1,001-5,000 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Functionality

out of 5

October 2018

Easy to use

Stackla has made it easy to share awesome content straight to my website or business tvs.

Pros

I like this software because it allows me to filter the social media posts that show up on my website using my hashtag.

Cons

Every once in a while it will freeze if I am going through posts too​ quick and I will have to go back and redo them all!

User Profile

Scott

Verified reviewer

Company size: 1,001-5,000 employees

Industry: Hospitality

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Customer support

out of 5
2

Functionality

out of 5

November 2019

Good for User Generated Content, Some Implementation Struggles

Pretty good. Easy to use, very user friendly. 

Pros

Stackla makes it very easy to look at user generated content. All content is automatically collected and you are able to approve or reject content based on what you are looking for. Stackla will also tell you if it thinks that the sentiment of the post is good or bad. User friendly and nice looking platform.

Cons

Recently this program ran into a problem with gathering content from Facebook and Instagram. Not too sure what happened, but that hindered our ability to gather pictures and content.

Showing 8 reviews