Story Software

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Story Software

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About Story

Story by PulsePoint is a content marketing platform designed to help businesses distribute created content across multiple social, native and other channels to optimize key performance indicators (KPIs) and deliver return on investments (ROIs) using artificial intelligence and machine learning technologies. Managers can create advertisements, target specific audiences and capture or evaluate on-page metrics for content. Key features of Story include budget management, reporting, campaign tracking and analytics. Businesses can gain insights into clicks, impressions, in-add video views, social actions and other visitor activities from within a unified platform. Additionally, administrators can monitor scroll depth and velocity and the average time spent per page. Story ...
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Story User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4

Customer support

4.5

Functionality

3.5

Showing 10 reviews

Anonymous

Company size: 201-500 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

December 2018

Great test!

Great, hands-on help and team reporting. Overall, a really great test for native. Looking forward to hopefully testing again next year!

Pros

Simple interface, easy to customize dates and drill down to creative level.

Cons

Not a ton really wrong with it, at least for what we used it for.

Heather

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

May 2019

Excellent customer support

CSR [SENSITIVE CONTENT HIDDEN] has made Story very user-friendly. They are both very knowledgeable, helpful, and nice to deal with.

Pros

CSR are very nice to deal with. Always friendly and answer countless questions.

Cons

That you cannot bulk upload zip codes for targeting

Reasons for choosing Story

We’ve had good results from campaigns running on Story.

Response from PulsePoint

Hi Heather, Thank you for your feedback! Bulk zip code upload is a great idea and we'll definitely pass along this feature request to our product engineers. And we're very happy to hear you are enjoying your experience working with your account reps! -Story Team

Replied June 2019

Savannah

Company size: 11-50 employees

Industry: Online Media

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
3

Functionality

out of 5

December 2018

A marketing success story

Pros

Through this software, my company has been successful in reaching a new audience and also gaining new users. The ads typically perform well across all of our eight brands.

Cons

I wish the reporting was a little better. I wish you can export the whole campaign broken out by day instead of the current limit of ten days.

Response from PulsePoint

Hi Savannah, Thank you for your feedback, we appreciate it! We are looking into building out additional reporting capabilities when it comes to daily exports. Stay tuned for more updates from your Account Manager! -Story Team

Replied December 2018

Jonathan

Company size: 11-50 employees

Industry: Online Media

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
3

Functionality

out of 5

December 2018

Review

Their support team has been great to work with. We are generating travel inspiration through our campaigns run by Story.

Pros

The ability to optimize across multiple native vendors.

Cons

There needs to be an easier integration with a Nielsen or other third party research arm in order to measure the true effectiveness of your advertising campaigns. Native advertising is often higher in the funnel, and there for you need other means to measure the effectiveness in order to avoid any potential cancellations from the client

Response from PulsePoint

Hi Jonathan, Thank you for your feedback! We're happy to hear you enjoy working with our support team. Our newest feature, On-page Actions, helps marketers track users further down the funnel. Please reach out to your Account Manager for more information on how you can set this up. -Story Team

Replied December 2018

Anonymous

Company size: 51-200 employees

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
3

Value for money

out of 5
5

Customer support

out of 5
3

Functionality

out of 5

December 2018

YoY Improvements

We utilize Story for native distribution. When compared to other partners on the program, we noticed that Story "blasts" impressions reaching a potentially 'unqualified' audience. To avoid this, we count 'clicks' as a measure of impression to ensure they are qualified. Other than systemic differences, Story is a unique platform and account managers/customer service has recently been reliable and trustworthy (though in the past this was not the case).

Pros

Dashboard provides easy access to data and overall performance

Cons

Dashboard is not user-friendly/hard to navigate

Response from PulsePoint

Thank you for your feedback! Story is a content marketing platform focused on user engagement. Given this, we only track and optimize to actions taken, such as clicks and page views. We measure engagement once a user has landed on the page to guarantee a qualified audience. -Story Team

Replied December 2018

Showing 10 reviews