Great, hands-on help and team reporting. Overall, a really great test for native. Looking forward to hopefully testing again next year!

Simple interface, easy to customize dates and drill down to creative level.

Not a ton really wrong with it, at least for what we used it for.

CSR [SENSITIVE CONTENT HIDDEN] has made Story very user-friendly. They are both very knowledgeable, helpful, and nice to deal with.

CSR are very nice to deal with. Always friendly and answer countless questions.

That you cannot bulk upload zip codes for targeting

Through this software, my company has been successful in reaching a new audience and also gaining new users. The ads typically perform well across all of our eight brands.

I wish the reporting was a little better. I wish you can export the whole campaign broken out by day instead of the current limit of ten days.

Their support team has been great to work with. We are generating travel inspiration through our campaigns run by Story.

The ability to optimize across multiple native vendors.

There needs to be an easier integration with a Nielsen or other third party research arm in order to measure the true effectiveness of your advertising campaigns. Native advertising is often higher in the funnel, and there for you need other means to measure the effectiveness in order to avoid any potential cancellations from the client

We utilize Story for native distribution. When compared to other partners on the program, we noticed that Story "blasts" impressions reaching a potentially 'unqualified' audience. To avoid this, we count 'clicks' as a measure of impression to ensure they are qualified. Other than systemic differences, Story is a unique platform and account managers/customer service has recently been reliable and trustworthy (though in the past this was not the case).

Dashboard provides easy access to data and overall performance

Dashboard is not user-friendly/hard to navigate