--- title: "Supermetrics Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Supermetrics. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Supermetrics is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/supermetrics-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) / [Supermetrics](https://www.softwareadvice.com/bi/supermetrics-profile/) / Supermetrics Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/bi/supermetrics-profile/) Reviews [Alternatives](https://www.softwareadvice.com/bi/supermetrics-profile/alternatives/) # Supermetrics User Reviews ## Reviews summary - Overall rating: 4.3/5 - Total reviews: 110 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 3.7/5 - Value for money: 3.7/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 66 reviews (60%) - 4 stars: 29 reviews (26%) - 3 stars: 6 reviews (5%) - 2 stars: 2 reviews (2%) - 1 star: 7 reviews (6%) ### Most mentioned pros - It’s a powerful and reliable tool for centralizing marketing data from multiple platforms into one place. - Being able to combine multiple data sources into one looker studio report is also a key perk. - I also like that their Google connectors are more robust than the native Google ones in Looker Studio. ### Most mentioned cons - The cost can be high, especially if you need multiple connectors or use it across several accounts or clients. - One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on. - Sometimes it can be a bit slow for large amounts of data ## Supermetrics customer reviews Showing reviews 1-25 of 110 (page 1). ### There Are Better Apps Out there. - Overall rating: 1/5 - Reviewer: Justin M. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · monthly - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered As stated above, I do think there are other solutions that are cheaper and easier to implement for your data connection needs. I will be looking elsewhere in the future even if I need a bigger partner to help with my data integration needs. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 5/5 #### Pros It was very cumbersome to get the thing launch and the interface is not that great, many other tools are leaning into AI to make things much easier to connect resources and extract valuable business insights. I would take a good look at the competitors since there is a bigger learning curve to overcome with super metrics. #### Cons I believe the auto renewal policy for Supermetrics but explains a lot on how they are maintaining the business. After a consultant recommended Supermetrics and was not able to setup in a way that worked better than other options, we forgot about the Subscription, they ended up charging me for an additional year and have a strict 'no refunds' policy. We are a small agency and might need their services in the future but it definitely puts a bad taste when they will not budget. --- ### Solid legacy product, but we were sold the wrong plan and locked in for 12 months - Overall rating: 1/5 - Reviewer: Tim B. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · monthly - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered The product itself was fine. The problem was how the purchase was handled. We ended up committed for a full year, at a price far above what we needed, because the option that would have fit us was never put in front of us. If you’re a long-term customer on a legacy plan, ask in writing before you sign whether you can keep your current license and add only what you need. Get the answer and the policy documented. Check whether the term can be cancelled or downsized, because ours couldn’t. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros The legacy license we held for 8+ years did what we needed. The connectors we relied on were stable, and support on the original plan was never a problem. #### Cons We went to Supermetrics in March 2026 for one thing, a Matomo connector. We were moved onto a new 12-month plan sized to replace our whole legacy setup. Nobody told us we could keep the legacy license and add a small package for Matomo, and we later found out the two ran side by side with no issues for five months. When we raised it, Supermetrics confirmed in writing that it’s an internal policy with no public documentation, and that keeping the legacy license and adding a small package wasn’t discussed before we signed. The agreement allows no early cancellation or downsizing, and every request for an adjustment was declined. --- ### Why do you need Supermetrics ? - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 1001-5000 employees - Product usage: 1-3 years · daily - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Supermetrics has been very positive. It’s a powerful and reliable tool for centralizing marketing data from multiple platforms into one place. Setting up connectors is straightforward, and once the automations are in place, it saves a significant amount of time on manual reporting. The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools like Google Sheets, Excel, Looker Studio, or BigQuery without needing code. And also the fact that they have a really strong library of data visualization #### Cons The cost can be high, especially if you need multiple connectors or use it across several accounts or clients. --- ### Excellent Integration and data extraction - Overall rating: 4/5 - Reviewer: Marlyn G. - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: 1-3 years · weekly - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered Its interface has what is necessary to reflect the data in a practical way, it saves a lot of time by not having to log in to each platform, I would recommend it for large companies that work with many platforms and need to process large amounts of data since it automates the reports and save time in the optimization of marketing campaigns. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data Studio. #### Cons One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on. --- ### The easiest solution to import digital advertising data in data visualization tools - Overall rating: 5/5 - Reviewer: Andrea S. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports. Supermetrics is simple, effective and reliable. #### Cons The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so. --- ### Very simple software, does what it says on the tin - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Using supermetrics plus Google data studio allows me to create reports for my clients at a cheaper cost then using a paid software #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Allows me to connect Facebook data to Google data studio at an affordable price #### Cons Sometimes the connection fails and I have to reconnect which is annoying. I have to be logged into my email account as well, which can be annoying as it's not the same account that has the analytics, so I have to create and share reports across users. Would be nice if I could add more users to the supermetrics account. --- ### Lost without it! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Hospitality - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: May 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Supermetrics is one of the strongest players in the market and my recommended data connector. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items. #### Cons Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues. --- ### Fast (and pricy) connector with lots of supported sources and destinations - Overall rating: 5/5 - Reviewer: Guido N. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use it to connect data from different marketing sources to DataStudio, Google Sheet and BigQuery (though I'm moving to Stitch Data for BigQuery, as it is way less expensive than Supermetrics) #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is very easy to configure and set up. It has many connections. It is almost plug&play. The connection for Google Sheet has an intuitive interface where you can build the queries and filters to your data. The support team is extremely fast and usually gets back to you with on-point solutions. #### Cons It is very expensive. The basic licenses usually have some connectors included, but it's easy to end up needing a connector not included and this obviously has an extra cost. From time to time, scheduled queries in Google Sheet don't run (and I rarely get a warning email). --- ### One of the best tools to connect and extract data between tools - Overall rating: 5/5 - Reviewer: Pedro A. - Industry: Financial Services - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Extract data from any tool - Our use case: Hubspot into Looker: The connector is very fast;- Query builder to build custom queries into your analytics #### Cons - Need to pay extra for connectors that are not built into the basic plans --- ### Pricey, but a life saver - Overall rating: 5/5 - Reviewer: Thiago R. - Industry: Online Media - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered That's the best friend for online media analysts. We can get all our metrics in one place to cross data and do more accurate analysis. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio. #### Cons It's pricey, specially for brazilian users like me. --- ### Good for building web dashboard - Overall rating: 4/5 - Reviewer: Pedro G. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 10000+ employees - Product usage: 3-5 years · daily - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall good tool but could improve with offering more integrations. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards. Price wise is very competitive. #### Cons I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis. i also did not like that data only refreshes automatically every day, if not you need to do it manually. --- ### Supermetrics Review - Overall rating: 5/5 - Reviewer: Henri H. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered Data from my promotional campaigns is easily integrated to provide analysis tools. Sometimes it is necessary to export the data to other data visualization software but this does not detract from the quality of the software. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools #### Cons They should work to improve the support response time which I found a little long --- ### Analyzing my marketing strategies efficiently - Overall rating: 5/5 - Reviewer: Mayerly G. - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: a free trial · daily - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day work, and I've been able to save a significant amount of time that was previously spent trying to collect data from multiple sources. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros What I love the most is the ease with which I can track and analyze my marketing data on a single platform and thanks to this tool, I can seamlessly connect to all my marketing data sources like Google Analytics, Facebook Ads and LinkedIn Ads, all in one place, which means I no longer have to spend hours trying to combine and analyze information from multiple sources. #### Cons I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates. --- ### Great platform for integrating - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Publishing - Company size: 1001-5000 employees - Product usage: 3-5 years · monthly - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I love that it integrates with all our social media platforms to be able to help us build out dashboards for reporting #### Cons The integrations constantly disconnecting and we have to constantly reconnect them many times to get them reconnected --- ### Great Product - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Veterinary - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: May 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience has been very positive, as a marketing analyst this product is a lifesaver #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It makes pulling data so easy and replicable. You can also set it to refresh on a daily/weekly/monthly cadence which saves me so much time and energy. I love being able to log in to tableau and see all of my dashes automatically updated each morning. #### Cons Sometimes the connection to Facebook breaks and I need to go in and manually pull a refresh. Also a bit costly. --- ### Great tool for data in marketing but too expensive for small business - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It great data quality. Its the top tool in the market for data in marketing. Integrations and addon for sheet is easy to use. #### Cons Pricing is too high for small business. They don't do discounts. --- ### Useful and key reporting platform - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Insurance - Company size: 501-1000 employees - Product usage: 1-3 years · daily - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service that are more "cost convenient" and are more competitive at price #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Helpful to pull data from all the different platforms into looker, using one unique tool. #### Cons Sometimes it can be a bit slow for large amounts of data Higher costs than other similar platforms --- ### One heck of a powerful tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: June 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Gives me a lot of visibility that I did not have before. #### Cons Sometimes a bit clunky with Google sheets with the refresh of current data but eventually it pans out. --- ### The most essential data tool! - Overall rating: 5/5 - Reviewer: Laura G. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: May 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Supermetrics makes reporting much more convenient and approachable than it once was. Reporting typically takes our agency 3-5 days to complete, but this streamlines the process immensely. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to create 1 report per client with cross-channel information instead of creating an intense spreadsheet network or multiple reports is essential to our business. Supermetrics is extremely helpful with data compilation and visualization for our clients. #### Cons There are some features that are not the most user-friendly, but once you start experimenting more and getting used to the software, it becomes easier over time. --- ### Data analysis in a snapshot - Overall rating: 5/5 - Reviewer: Cesar M. - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: 1-3 years · weekly - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered A friendly UI makes you hungry for more integrations: it's almost as if you're ordering your meal in a restaurant. You have plenty of data sources to choose from and the process to integrate them in order to create a holistic data report is quite seamless. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Supermetrics lets you unlock the real power on unified centralized data: instead of going to 3, 5 or 10 data sources you just connect them and select the most relevant data and bingo! you're able to gather, analyze and present the data in a comprehensive story. #### Cons The Essential plan can feel a bit pricey when you realize you only have 1 user available. Maybe we need a lower price tier or remove some features from the Essentials, but we need to lower the price. --- ### Very good, but expensive. - Overall rating: 5/5 - Reviewer: Alexandre S. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: a free trial · daily - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Functionality: 5/5 #### Pros Supermetrics is a complete tool to extract data from multiple sources. Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc.What I most like is the range of connects they have that differ from smaller competitors. #### Cons I do not see any features missing for my use, but what I do not like is that they are way more expensive than other tools. You can't compare the prices, Supermetrics is really hard to afford, specially living outside US. --- ### Does the job, but difficult to set up and trouble shoot - Overall rating: 5/5 - Reviewer: Stephanie S. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It's great for importing data from an excel source to GDS. It is a life saver to be able to export data from a tool and then push it back into reporting. #### Cons Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the website and email response. Live chat would be helpful. --- ### Powerful tool for wide variety of uses. - Overall rating: 5/5 - Reviewer: Siim P. - Industry: Consumer Services - Company size: 11-50 employees - Product usage: a free trial · weekly - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets. You can really play around with your imagination. Their support is also really good and they can help with pretty much anything. #### Cons You can do a lot but it will also cost a lot. --- ### Supermetrics for Ad Agencies - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Broadcast Media - Company size: 51-200 employees - Product usage: a free trial · daily - Reviewed: May 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The most useful part of this software is its light-weight integrations with things we actually use, like google products (sheets, data studio, etc). We can manage the data from there, and pump them into our visualizations. #### Cons We're a large agency, and there's a fee per-account that we pull in. Also, the visualization options aren't exhaustive. --- ### I cannot live without Superhuman - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: May 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros single-handedly the most important software and time management tool #### Cons mobile and web don't sync and could always use more shortcuts for working in different time zones ---