Surefire Local

RATING:

2.64

(14)

About Surefire Local

Surefire Local is a marketing platform built for small to midsize businesses in a variety of industries. Key features include reputation management, email marketing, lead management, search engine optimization, and live chat. Surefire Local gives businesses the tools they need to optimize Google rankings as well as leverage paid geotargeted advertising. Reputation management tools enable users to emphasize positive reviews and respond to customer feedback. Efficient communication through live chat and text improves customer engagement and loyalty. Nurture potential customers by immediately responding and routing leads with customized or automated responses. Surefire Local stores and manages images and other media to enhance online presence and attract new cus...
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Surefire Local Reviews

Overall Rating

2.64

Ratings Breakdown

Secondary Ratings

Ease-of-use

2.5

Customer Support

2.5

Value for money

2.5

Functionality

2.5

Most Helpful Reviews for Surefire Local

1 - 5 of 14 Reviews

Kimberly

Construction, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2020

Surefire Is a Sure Thing!

We were nervous to change at first and thought it was 'too good to be true' but decided after talking to several references, we'd give it a shot. [SENSITIVE CONTENT HIDDEN] was great getting us started and listened to what we wanted, made suggestions and edits, and we are very happy with the end product. We were then handed off to our rep, [SENSITIVE CONTENT HIDDEN], who has been incredible from the start. We chat with her weekly and she's very understanding with all of our questions and we feel very comfortable with her.

PROS

We like that it's a one-stop shop for marketing with incredible customer support! We can post to multiple platforms, track what people are interested in on our site, listen to leads, and get help from our rep within minutes. Our rep, [SENSITIVE CONTENT HIDDEN], is always making great suggestions, answering our questions or finding out the answers for us, and she makes us feel like we matter to her and to Surefire.

CONS

At first we didn't like that we couldn't make direct changes to the website ourselves. On our old platform we could go in and change things pretty easily. We quickly learned that we should allow the 'pros' to do those changes and to be honest, all we have to do is send a request and it's honored in just a short time! We just had to get used to the new system.

Reason for choosing Surefire Local

Honestly it was because of [SENSITIVE CONTENT HIDDEN] and the references he supplied. We went with our gut and it seemed like the best bang for our bucks.

Reasons for switching to Surefire Local

Once they got our site up and running we initially had a great rep that helped us. He left, and the next rep was barely there for us, didn't return calls, and wasn't proactive. We felt like they just put our site on cruise control and never offered to change what need to change to improve performance and increase leads. We felt like we didn't matter to them.

Vendor Response

Hi Kimberly, thank you so much for your in-depth review! We are so glad that you've had an amazing experience with the Surefire Local Marketing Platform and our support team. Surefire Local is always here for you and your business whenever you need our help.

Replied July 2020

Denise

Construction, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2020

Definitely Recommend the Surefire Local Marketing Platform

Surefire Local has greatly increased the traffic to our website from one year to the next. The results have been huge and evident.

PROS

The platform is very easy to use and navigate. It allows me to easily show and share with my husband/co-owner of our business how all aspects of our social media and website are functioning.

CONS

The only thing that I would change is the time it takes to load some sections/pages and the functionality when using Mac browsers (Firefox and Safari).

Vendor Response

Hi Denise, thank you for your review! We appreciate your feedback as we're always looking to improve the Surefire Local Marketing Platform for our clients. I'll be sure to pass it along to our development team!

Replied July 2020

Roman

Automotive, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed September 2022

Premium Plan is a SCAM with a good sales team

From the beginning, Surefire Local Sales Team promised us a lot. We signed the 3-month contract on the Premium Plan which included Account Manager (who was available for a call only 5-7 days after I needed assistance) Reputation Management (never used) Content Publisher (we received 0 content for after 2 months of use) Directory Optimization (Marketing team never optimized anything) GeoJuice (Could be Useful) Chatbot (Clients used it) Email Marketing (never used) Social Media Management (we received 0 content for after 2 months of use) Search Optimized Blog (we received 0 content for after 2 months of use) Posts (we received 0 content for after 2 months of use) PPC Management (never launched, telling us, that Marketing team never worked with Locksmith before) LSA Optimization (Marketing team never optimized anything) Digital Marketing Strategist (I never even had a call with a marketing strategist, only with the account manager!) I send a cancellation ticket from the website. No response. We stopped using the software. As I mentioned before, the contract was only for 3 months. 6 months later we received the invoice for 6 months! No calls, no emails about payments. With only a 3-month contract, how can you possibly collect money for 6 months?

PROS

The software itself is OK. Definitely not for their price. I would pay $200 for the software itself.

CONS

This software is not for mobile locksmith services or any services where you need more than just a phone from your client. When I used the software myself, that was ok. As for CRM, we needed additional information about our clients, such as the make and model of the vehicle. The price for the basic package was too high, so we purchased the Premium plan which includes all the content creation, SEO, PPC management. The marketing by itself works terribly, you can schedule calls only in 5-7 days.

Reason for choosing Surefire Local

We had problems with PPC Ads and Surefire Local Sales Team promised us a lot

Vendor Response

Hello Roman, our sincerest apologies for any challenges or frustrations you experienced. We take feedback like this very seriously and have sent this review on to our Customer Success team for further evaluation. We realize some time has passed since you left this feedback, but we would still like the opportunity to set things right. Please reach out to info@surefirelocal.com with your account information, and we will have a Customer Success Specialist reach out to you personally. Regardless, we wish you and your business success in the future.

Replied February 2023

Jase

Construction, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2020

Marketing Made Easy

It has made my job so much easier. The platform allows me to do most tasks from one site.

PROS

The platform is streamlined and user friendly. Information is quick to access and easy to track.

CONS

There really is nothing to not like about the software.

Vendor Response

Hi Jase, thank you for leaving such a wonderful review. We are so glad that the Surefire Local Marketing Platform has made your job easier. After all, that's all we want for our customers!

Replied March 2020

Rachel

Construction, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2020

Surefire Platform

The service I receive from our account manager is fast and he does a really good job.

PROS

Its potential, The review requests function

CONS

It's hard to tell/trust how accurately it works

Vendor Response

Hi Rachel, thank you so much for your honest feedback! We're so happy that you are loving our reviews feature and your account manager. The great thing about the platform is we directly integrate with many tools so the information is the same no matter which dashboard you look at. If you'd like to learn more about it, don't hesitate to reach out!

Replied July 2020