--- title: "Surfer Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Surfer. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Surfer is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/surfer-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [Surfer](https://www.softwareadvice.com/marketing/surfer-profile/) / Surfer Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/surfer-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/surfer-profile/alternatives/) # Surfer User Reviews ## Reviews summary - Overall rating: 4.9/5 - Total reviews: 422 ### Secondary ratings - Ease of use: 4.8/5 - Customer support: 4.8/5 - Value for money: 4.6/5 - Functionality: 4.8/5 ### Rating distribution - 5 stars: 372 reviews (88%) - 4 stars: 45 reviews (11%) - 3 stars: 3 reviews (1%) - 2 stars: 1 reviews (0%) - 1 star: 1 reviews (0%) ### Most mentioned pros - It has noticeably improved our organic rankings, reduced the time it takes to brief writers, and boosted our overall search visibility. - Apart from having keyword search, topic cluster capabilities, content writing, AI writing, auto optimization, and website content monitoring for competitive advantage in ranking, ...what I really like about Surfer is that their leaders are young, hungry talented professionals, who constantly ask for consumer feedback, they do regular trainings, which are super helpful to use their platform, and they are rapidly innovating. When I started using Surfer 1-2 years ago, they were a basic tool, which quickly grew into a robust platform that makes me question my SEMRush subscription. - Surfer SEO has completely streamlined our content creation workflow. ### Most mentioned cons - Another significant limitation is how the tool handles custom knowledge. Despite providing reference materials, the AI frequently ignores them, forcing extensive rewrites that defeat the purpose of automated content creation. - Surfer AI positions itself as a premium content optimization tool, but in practice it falls short of its promises. While the platform does offer some useful features like keyword visualization and basic content structuring, these positives are overshadowed by fundamental flaws that make it difficult to recommend at its current price point. - I have mixed reviews for Surfer. While it is good for SERP analysis, including NLPs in content, and cluster planning, it is of no use writing for topics with limited competition. ## Surfer customer reviews Showing reviews 1-25 of 422 (page 1). ### BEST SEO Tool - Overall rating: 5/5 - Reviewer: Mariel Gia G. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like most about Surfer is its precision in content optimization. The data-driven approach, coupled with real-time recommendations, has taken my SEO game to the next level. The ability to analyze top-performing pages and seamlessly integrate those insights into my content strategy is a game-changer. Surfer not only simplifies the complexities of SEO but also empowers me with actionable insights that consistently improve my search rankings. The user-friendly interface and reliable results make it an indispensable tool in my digital marketing arsenal. Highly recommend for anyone serious about achieving SEO success. #### Cons none, maybe the cost but its ok, hope we can get discount on the next availment #### Reasons for switching to Surfer seo is better than rank math for content optimization and to increase more website traffics --- ### Surfer: the best all-in-one SEO supertool! - Overall rating: 5/5 - Reviewer: Kalindi H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love how easy the tool is to use: navigation is simple and striking, content creation is a breeze, and the ability to analyze critical keyword and competitive data is unprecedented! #### Cons I wish there was more flexibility with the payment options, to pick and choose the exact amount of NLP, content editor queries etc...that I specifically need. I'm on the basic plan, but as it stands, I don't need 25 content editor queries per month, but the next lowest option (Hobby) only has 5 content editor queries, which is much too small. Ultimately, the plans would be better if it was more customisable. #### Reasons for choosing Surfer Surfer was the cheapest and most accessible option, and I love how easy the content editor is to use. It's also simplified in the fact that it's got everything you need to write great content, without any of the technical SEO that a content editor wouldn't need to use. --- ### Rank on top of google as number one - Overall rating: 3/5 - Reviewer: godspower u. - Verified reviewer: Yes - Industry: Information Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered My experience with surfer SEO has been good because when I use it to optimize my content like my blog post or page on my website it usually takes one to two months for my content to start displaying on top 10 lists of the keywords am ranking for so surfer SEO is a good tool, I can recommend it to people anyone ask of ideals of ranking on google SEO I believe that they can help a lot when it comes to ranking on google search engines surfer seo is a google tool. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros What I like most about this software surfer SEO is that it helps me to understand how to work as a content creator online, and I will say that is one of the best SEO tool I know that will help you improve SEO ranking and make your content to be discovered on a google search engine, surfer SEO is a life-changing tool and is very helpful if you want to rank on top of google with your chosen keywords I like suffer SEO. #### Cons Surfer SEO tool is what will make you get more traffic to your website and make your website rank on top of google because this tool is designed to help small and big businesses to be discovered on google, please understand that is not because you are using surfer SEO tool that means you will rank on top of google you need to follow up instruction given by surfer SEO expert to use to the tool, and for rank your website on google, you need to optimize your website and content so that you can bit your competitors on a search engine, so surfer SEO is a good tool to use and improve your website ranking on google. --- ### The best SEO tool for copywriters and SEO professionals. - Overall rating: 5/5 - Reviewer: Joseph K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. I am using Surfer to no only figure out what I need to rank my pages for the keywords I need, but I am using it to show the client what kind of service we will provide them and that alone closes the sale. ;) Show the tool to the client. They will freak and say YES! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I loved the fact that it showed so much data that I could customize to the project I was working on. It is like a laser-like targeting tool that changes the playing field for finding opportunities to rank your content. #### Cons I do not like not having NLP credits. The NLP credits are not unlimited and you wish they were. ;) #### Reasons for choosing Surfer Because it used NLP in a better way than just competitive ranking factors. #### Reasons for switching to Surfer Because Surfer was way easier to use. --- ### Easiest to use on-page SEO tool - Overall rating: 5/5 - Reviewer: Keith L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered Excellent. Saves me a lot of time. Helps me generate ideas. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great features and easy to use. The UI is excellent. Surfer SEO competes with more expensive products on the market. #### Cons Occasionally buggy. But this seems to be less frequent as time goes on. #### Reasons for choosing Surfer I use some of the others but MarketMuse is the "go-to" product --- ### Must have SEO tool - Overall rating: 5/5 - Reviewer: Brandon D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered I'm very satisfied, It has allowed me to add a new Service under my consulting services that I've been upselling to existing clients. Nice extra revenue from not a lot of work. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Saves a lot of time and guesswork when creating new optimized content... and when optimizing existing content. #### Cons There are some things that could be improved. The technical aspects of the tool work great, but I'd like to be able to better organize my projects by client. The tagging system alone is not enough. #### Reasons for switching to Surfer POP seems to have been created by SEOs that studied a bit of programming... not by "real" programmers. It was way cheaper, but full of bugs. --- ### Amazing research tool and one that I can't miss for a single day anymore - Overall rating: 5/5 - Reviewer: Pieter H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: August 2021 - Review source details: This review was submitted organically. No incentive was offered The keyword insights the software offers next to the SERP analysis tool is great for my customer to envision their presence in search engines. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The completeness of the software, the analyze SERP and Keyword research tool are just performing above expectation. #### Cons The learning curve it takes to discover every feature of this software, you'll need some time to invest. But once invested, the ROI is guaranteed. #### Reasons for choosing Surfer Integrations and the keyword insights it provides #### Reasons for switching to Surfer SurferSEO is more feature-rich and their integration with some crucial work tools I have. --- ### My favorite solution in SEO-optimized content making. - Overall rating: 4/5 - Reviewer: Szabolcs J. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered The surfer in addition to SEO research is most valuable. The software checks the content available on your topics and provides useful guidelines for creating your own content. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The Content Editor service is unique. It helps the most in SEO-optimized content production. If you need a guideline that helps your content making for the most valuable keywords in your topics, I highly recommend you Surfer. #### Cons According to my experiences, the hungarian language skills of the Surfer is still needs to be improved – but it's understandable. :P #### Reasons for choosing Surfer I found the interface simpler and the solution more cost effective. --- ### Surfer - The app is great, but wait until you need support - it's out of this world! - Overall rating: 5/5 - Reviewer: Matt S. - Verified reviewer: Yes - Industry: Real Estate - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered As noted previously, it is a hands on company. I have had interactions with support and the [sensitive content hidden] himself and always received stellar customer service combined with answers that wind up teaching me more than just answering my question. I can't say enough good things about joining their Facebook group - the knowledge in there is worth the price of the product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Surfer's AI has continuously grown, learned, adapted, and been tweaked to make it better. Every time I use it, I notice something new - little things, like formatting or it getting rid of words like "delve." Or sometimes, it's bigger things, like the Auto-Optimize feature (which is scary good). #### Cons I think everything I've ever "not liked" about it was really my own issue of not understanding the product or how to use it properly. When I first started I just sort of dove in and started clicking buttons and guessing what they did. Trial and error. So there were some errors - but they were my own. When there is a con, the Facebook user group is full of people with far more knowledge then me - including programmers and the [sensitive content hidden], who has personally answered in depth questions, far exceeding what I needed. Probably some of the best support I have ever seen on a product, so for me, there really is no "like least" because when there is, there is always someone available to help solve that problem for you. #### Vendor response Hi Matt! Wow, this seriously made our day! 🙌 Huge thanks for the kind words and the thoughtful breakdown. We're stoked that you're loving the constant improvements and finding value not just in the tool, but in our community too. Support really is something we care a lot about, so hearing it’s been that helpful means the world. Thanks for being part of the Surfer fam! 💛 Replied March 2025 --- ### A great holistic SEO tool! - Overall rating: 5/5 - Reviewer: Hrishikesh P. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Love the tool. Apart from the functionality, the UI is very intuitive as well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Surfer is a great holistic SEO tool. I am a heavy user of Ahrefs and use it for content & keyword research. Surfer is my go-to tool for entity optimisation. However, apart from entity optimisation, its keyword research tool, topical map creation & audits are equally robust as well. I am anyways planning to move out of Ahrefs and moving to Surfer fully. Finally, the support team is absolutely amazing. I have been using Surfer for ~2 years now and I can confidently say that their support is unparalleled. #### Cons The only con I see is the pricing. We're on the enterprise plan, so it's still kind of affordable for us. But for entry level users, the pricing can be prohibitive. #### Vendor response Hi Hrishikesh, This is awesome - thank you so much! 🙌 It means a lot coming from a power user like you. We're thrilled to hear Surfer's becoming your all-in-one SEO go-to tool, and that entity optimization and support are really standing out. Also, totally hear you on the pricing feedback too - we’re always looking for ways to add more value. Thanks for being with us these past couple of years! 💛 Replied March 2025 --- ### Expensive but most good things are - Overall rating: 5/5 - Reviewer: Jonathan G. - Verified reviewer: Yes - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered I write better articles faster. When I have outside writers create content I make sure it's Surfer optimized as that saves me a LOT of time in dealing with their content. This tool is really necessary for my business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Normal methods for adding keywords to blog posts leave them unreadable and really stick out. Surfer helos me to write better blog posts, articles and reviews by telling me what people want to hear about. Rather than keyword stuffing, I know which topics I need to include. The help with creating an optimized outline makes the rest of the process a dream. #### Cons There are never enough Content Editor credits for the articles I want to work on. I tend to max out my credits each month but the next tier is too much higher. Wish there was an option more in the middle. Overall this means I love the software and want more of it! #### Reasons for choosing Surfer I recently purchased WriterZen to use as a supplement to Surfer but it's not even in the same league. I refunded within a few hours. Surfer is far superior at this point. --- ### The go-to all-in-one SEO platform - Overall rating: 5/5 - Reviewer: Ivelin K. - Verified reviewer: Yes - Industry: Computer & Network Security - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered Surfer has become the go-to all-in-one SEO platform that my team and I love using. The Content Editor, now with Topic coverage, is super useful and really makes a difference. As the team lead, I fell in love with the Topical Maps, which helps me determine what is most valuable for the website. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Very comprehensive SEO optimization tool. User-friendly UI with a lot of suggestions for improvement. Very unique Content Editor that helps you boost both the SEO performance and the user-friendliness of your articles. #### Cons You need to spend some time learning each of the platform's tools. #### Vendor response Hey Ivelin, Thank you so much for the awesome review! 🙌 Love hearing how you and your team are getting value out of Content Editor and Topical Maps. Totally get that there’s a bit of a learning curve, but we’re glad it’s been worth it! Appreciate you being part of the Surfer journey! Replied March 2025 --- ### Surfer - Good for Anyone Who Writes Content and Wants to Rank - Overall rating: 4/5 - Reviewer: Donna R. - Verified reviewer: Yes - Industry: Information Services - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Excellent - I like the results of the product. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It really does work with respect to meeting Google's content criteria. #### Cons It would be nice if they'd make it easier to renew services or add credits. #### Vendor response Hi Donna! Really appreciate the feedback! Awesome to hear you're seeing great results with Surfer. Also, totally get you on the credits and renewal process - we’ll pass that along to the team. Thanks for sticking with us! 🙌 Replied March 2025 --- ### I've been using it for a few years - Overall rating: 5/5 - Reviewer: Neringa D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use, simple and intuitive interface #### Cons The cost of AI credits is on the high side #### Vendor response Hey Neringa! Thanks for sticking with us over the years - means a lot! Glad to hear you’re enjoying the ease of use and interface - that's what we're really proud of! We hear you on the AI credit pricing and will definitely keep that feedback in mind as we continue to grow and improve. Appreciate you! 🙌 Replied March 2025 --- ### Surfer SEO review 2022 - Overall rating: 4/5 - Reviewer: David F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Surfer SEO is a tool that promises to help you improve your SEO rankings by providing accurate data and analysis. While the tool does have some features that can be helpful, there are also a number of significant drawbacks. One of the biggest problems with Surfer SEO is that it often produces inaccurate results. This can lead to incorrect decisions about keyword research and other important aspects of SEO. Additionally, the software can be difficult to use and understand, making it challenging for beginners to get the most out of it. Overall, Surfer SEO is a tool that has some potential but also comes with a number of significant flaws. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros SEO (Surfer SEO) is a relatively new tool that has quickly become a favorite among internet marketers and webmasters. Its appeal lies in its simplicity – it is designed to help users quickly and easily find the most searched keywords and phrases on the internet. In addition, it provides users with valuable insights into the SERPs (Search Engine Results Pages), allowing them to optimize their website pages for maximum visibility. However, SEO is not without its critics – some have accused it of being too simplistic and of providing incorrect or outdated information. Nonetheless, its popularity continues to grow, and it remains an essential tool for anyone serious about marketing their business online. There are many reasons why SEO has become so popular, but chief among them is its ability to save users time and money. Rather than spending hours manually researching keywords, SEO does the hard work for you, delivering accurate and up-to-date results in seconds. In addition, SEO is constantly evolving, ensuring that users always have access to the latest tools and techniques. For businesses looking to stay ahead of the competition, Surfer SEO is an essential tool. Of course, no review of Surfer SEO would be complete without discussing its cons. As mentioned above, some have criticized the software for being too simplistic and for providing inaccurate results. Additionally, SEO can be a complex and technical subject, making it challenging for newcomers to get started. #### Cons Search Engine Optimization, or SEO, is a technique that can be used to improve the ranking of a website on search engine results pages. Surfer SEO is a tool that claims to make the process of optimizing a website for search engines easier and more effective. In this review, we will take a look at the features of Surfer SEO and some of the potential drawbacks of using the tool. One of the main selling points of Surfer SEO is its ability to help users find keyword ideas. The tool uses a technique called " SERP analysis" to analyze the top-ranking pages for a given keyword and identify the most important ranking factors. This information can then be used to fine-tune the website's content and improve its chances of ranking high in search engine results pages. In addition, Surfer SEO offers a number of other features, such as competitor analysis and link building tools. However, there are also some potential drawbacks to using Surfer SEO. One concern is that the tool may be too reliant on SERP data. This data can sometimes be inaccurate or out-of-date, which could lead to incorrect decisions being made about keyword selection or other aspects of SEO. In addition, Surfer SEO is a paid tool, which means that there is an upfront cost associated with using it. For smaller websites or those with limited budgets, this cost may be prohibitive. Overall, Surfer SEO is a powerful tool that can be helpful in optimizing a website for search engines --- ### Good tool for Content that Ranks - Overall rating: 5/5 - Reviewer: Tanya K. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered Our time with Surfer SEO has been great. It's easy to use and helps a lot with creating content and improving our SEO. The only thing is, organizing stuff could be simpler without folders. But overall, it's made a big difference in how we work online, making things easier and more successful for our team. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Surfer SEO is great at telling us how to make our content better for search engines. It doesn't just give general advice – it gives us specific tips that really work. Using Surfer SEO has made a big difference in how well our content shows up in search results, helping us stay visible online and create content that people find useful. #### Cons A bit tricky with Surfer SEO is that you can't organize your stuff into folders. Instead, you have to use tags, and when lots of teammates are using it, finding things becomes a bit of a hassle. Folders would make things way easier, helping us keep our work more organized and team-friendly. --- ### Absolute must-have for everyone who seeks for increasing website traffic! - Overall rating: 5/5 - Reviewer: Mateusz S. - Verified reviewer: Yes - Industry: Online Media - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered We have been using SurferSEO for years since now, and we have to confirm, that this is the best software out of all available of its kind. Overall performance of our website has grown noticeably, while our team can work a lot more efficient and comfortable, fearlessly facing every upcoming challenge.There is a lot of reasons for which we would like to recommend SurferSEO for a wider audience – as for begginers and freelancers, as for the largest companies out of every industry, that seeks for increasing website traffic.The main reason is of course utility and precision of SurferSEO. Most of the work we had to struggle before by ourselves, is now done by smart algorithm, while we don’t have to worry about the outcome – our experience in using SurferSEO shows clearly, that its recommendations (suggested keywords, text length, and every other guidelines provided) are perfectly accurate, resulting in the best possible way.Overall complexity is also worth of noticing. as SurferSEO is not only a perfect Content Editor, but it provides also a lot of usefull analyst tools (such as SERP Analyzer), thanks to which we can improve our website performance even more.Despite its complexity and utility, SurferSEO is extremely easy to use and to get familiar with. Full training of a new crewman usually takes one day, after which immediately everyone is able to work independently.Summing it all up together, we can admit that SurferSEO has become the foundation of most of our business #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros There are three most noticeable things about SurferSEO, that really should be pointed out - its overall utility and precision of operation, complexity and ease of use, which results in best imaginable ways of website total performance, as for smallest businesses, as for largest companies. #### Cons Everyone who work hard enough for their success knows, that self-improvement needs to be constant and there is always a lot of things that you can do better. However, it is really hard to say what we are missing about SurferSEO right now, since we are really satisfied about its overall outcome - we are really excited though to hear more about every upcoming changes and features. --- ### Must-have on-page SEO software for any digital agency - Overall rating: 5/5 - Reviewer: Chris G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review. We are an SEO agency. Surfer helps discover missing keyword opportunities, not just phrases but also singular words. This has been very helpful for many of our clients, ranging from local small businesses to national medium-sized organizations. Additionally, our top benefit is being able to run an SEO audit using the audit tool and offer a quick and free analysis for potential prospects. We have a general template setup where we focus on the most important elements in the audit ranging from the content score to page speed. Not too many agencies do this at no charge -- we do and it's been bringing us a good amount of business -- all thanks to SurferSEO! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SERP analyzer. It's a powerful tool featuring a friendly visual interface and many interesting features such as the audit and keyword density tool. Additionally being able to view SERP results based on different geographic locations is very useful. #### Cons In the keyword density tool, they once changed the relevancy descriptions from percentages to low, medium, and high. Thankfully they went back with the original percentages, which are much more accurate. #### Reasons for choosing Surfer I liked SurferSEO's advanced features, graphic interface and quick customer support on their website and Facebook group. --- ### SurferAI is a valuable tool in the realm of SEO - Overall rating: 5/5 - Reviewer: Luv P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2024 - Review source details: This review was submitted organically. No incentive was offered SurferAI is a game-changer for SEO! It optimizes content effortlessly, refines keywords, and provides valuable competitive insights. While its transparency about content sources is a plus, some may find it revealing. Overall, a powerful tool for boosting search rankings and streamlining SEO strategies. #SurferAI #SEOExcellence #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros SurferAI revolutionizes SEO! With streamlined content optimization, keyword precision, and competitive insights, it's a game-changer. Data-driven decisions save time, ensuring top-notch rankings. A must-have for effective and efficient SEO strategies. #SurferAI #SEOGameChanger #### Cons SurferAI's transparency in displaying content sources might concern users who prefer content origins to remain confidential. While it aids in data integrity, some may find it revealing proprietary information. Consider this aspect based on your content strategy and sensitivity to source visibility. #SurferAI #ContentSourceConcerns --- ### The Secret SEO Software Tool for Google Rankings - Overall rating: 5/5 - Reviewer: Bert A. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered Surfer is allowing me to write review articles that have a high possibility for ranking on the first page of my target keyword within minutes of writing my article. The changes that they suggest are practical and easy to understand. I have a process that I go through every day and Surfer is a key element in that process. So my overall experience is VERY positive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The integration with Jasper AI which I use to write my articles. I can work right inside of Jasper (so long as I am logged into Surfer) and do a content audit for my article and make the adjustments necessary to the amount of words needed, the amount of headings, paragraphs and images needed to compete with my competitors on the keyword page of Google that I am targeting. Within minutes I can get my content score up to a competitive level and get on the first page of Google. Genius!! #### Cons The tutorials are by people who have English as their second language which is not always helpful. In addition, their training videos are not well organized, lots of information is skipped over and too much is assumed that you know. A more robust training program would be super helpful. --- ### Surfer - All You Need! - Overall rating: 5/5 - Reviewer: John B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: April 2023 - Review source details: This review was submitted organically. No incentive was offered My experience with Surfer has been excellent. I love their software; their tutorials are quick and to the point and have taught me much. Furthermore, the support is quick and easy to work with. I am pretty impressed they don't hit you up with bots and automated replies but actual people who actually help you. Surfer is S-tier, alpha-type software that gets the job done. Don't sleep on this. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Surfer is a fantastic tool for content discovery through keyword clustering, analysis with the tools it provides (SERP Analyzer), and content creation. I rely on this software daily for my clients and couldn't function without it. #### Cons What I like least about Surfer is they don't let me use their software for free. =P #### Reasons for choosing Surfer No hidden pricing and was able to get all my answers from just their landing pages. Other companies should take notes...you shouldn't have to call to find out the cost. --- ### Best SEO Software for Digital Marketers - Overall rating: 5/5 - Reviewer: Lokesh Y. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2022 - Review source details: This review was submitted organically. No incentive was offered I use it in my Digital Marketing work as SEO is very important to rank your articles on Google or any other search engine.With the help of SurferSEO, I had many benefits where I audited my site and found the existing issues. I also wrote more than 50 articles using their Content Editor and 38 are in the Top 20 Goggle search results. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros My favorite part in the SurferSEO is the Content editor. It allows me to check my SEO real-time score and helps me achieve a target of 66+ score by incorporating the required keywords in my blog. #### Cons The payment is $59 for 10 content editors. Initially, they were offering 15 content editors for the same price, but they have now reduced the number of credits to create content editors. That's harsh on small businesses like mine. --- ### Surfer SEO - surfin' your way to discoverability. All made easy - Overall rating: 5/5 - Reviewer: Barak O. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I LOVE this platform! Every since discovering it I've been using it daily to help identify valuable KW clusters around which to focus our blog topics. Once found, the gen AI outputs way better and more engaging stuff than Chat GPT and the others out there. I can not recommend enough! #### Cons really there's not much I didn't like. Even the customer support is great! #### Vendor response Hi Barak! Thank you so much for sharing your love for our support team and our keyword and AI gen features. It means a lot for us to hear that we're helping you take on so many things at once :) Again, thanks for the kind words, and thanks for choosing Surfer! Replied February 2024 --- ### 4x my clients traffic through content strategies from Surfer - Overall rating: 5/5 - Reviewer: Dhes P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2024 - Review source details: This review was submitted organically. No incentive was offered Been great so far, and the team keeps innovating #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy roadmap to clear, predicable SEO wins #### Cons The price can be high for the AI content, but overall the value for money outweighs the costs significantly #### Vendor response Hi Dhes! Thank you for your review and your kind words—we're thrilled to be a part of your SEO journey! We're working hard behind the scenes to keep on innovating. Thanks again for being with Surfer! Replied February 2024 --- ### Can't think of a better on-page optimization tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered I use it every day and find it super easy to assign tasks to writers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I really love about this tool is that I can share an article layout word document with my writers and they can use it to write an SEO optimized article. The tool even suggests common FAQs and Titles and subheadings to add to your article. It's a huge time saver on my part! #### Cons You aren't able to create a new shareable link of your content editor article. So, if you share the content editor with another writer, the previous writer will be able to access the written text of the new writer. #### Reasons for choosing Surfer Cheaper and recommended by Authority Hacker ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/surfer-profile/reviews/?page=2) --- Surfer Reviews, Pros and Cons - 2026 Software Advice