Synup Software

Find out more:

Find out more:

About Synup

Synup is a digital profile management solution that helps businesses streamline operations related to customer acquisition, retention and loyalty. It enables users to build a brand identity and update business content across digital platforms such as social media, traditional searches, mobile marketing, voice search and more. Synup utilizes artificial intelligence-enabled technology to predict intent and purchase consideration, improving brand discoverability and search rankings. It lets supervisors monitor and manage user-generated content (UGC) including white-labeled images, videos, digital menus, product details and seasonal promotions. Managers and leaders can gain insights into customer sentiments towards search and media channels' digital profiles. Additiona...
Close

Image 1 of 4

Synup analytics

Headshot of Software Advice Advisor

Find the right Marketing Software for you.

What key features are most important to you in Marketing Software?

Synup User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

3.5

Value for money

3.5

Customer support

4

Functionality

3.5

Apply Filters:

Filter reviews by company size:

Sort by

User Profile

Ashley

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Functionality

out of 5

January 2019

Just started but already seeing results

Pros

It is very easy to set up. I was able to set up each client, get their listings set correctly, and start review campaigns with just a few hours of work. Plus, they have a success coach that works with you to make sure you know how to use the software properly.

Cons

Nothing so far, but its only been a few weeks.

Anonymous

Company size: 2-10 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

February 2021

Simple tool for quick directory management

We use this product to help with one component of our local SEO service package. Customer service is also excellent at quickly replying to and acting on technical issues, and in many cases implementing substantial updates to see to those needs. They also are providing a large amount of white-label resources for customer education.

Pros

The ability to instantly claim, update, and maintain a solid list of online directories and have a quick result is what makes us a regular reseller of this product.

Cons

I would appreciate more versatility and details in the reports and analysis that the software is currently able to generate.

Anonymous

Company size: 2-10 employees

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
1

Ease-of-use

out of 5
1

Value for money

out of 5
4

Customer support

out of 5
2

Functionality

out of 5

November 2019

Synup is probably the worst software I've ever used.

Our overall experience with Synup has been exceptionally poor. We chose Synup to save time automating the NAP updates and review outreach process. Tl;dr - DO NOT buy this product. The reality turned out to be very different. First, the NAP process ran and the majority of the websites they check are either irrelevant or have such a low domain authority that it's barely worth the link and effort to update. Some are literally broken (!!!). So we decided ok that part of this product doesn't add value but maybe the outreach function with filter would be good. What they don't tell you is adding a filter to remove bad reviews, their core value prop, is a violation of Google's terms and conditions. But if you run a campaign with no filter, you risk your clients getting 1, 2 or 3 star reviews. It's worth the risk. However, not so fast - I wasn't able to upload the csv file into their system despite using the template they provided. There's theoretically a way to upload a csv of your contacts without calling support but I have not yet discovered it. I have had to ask their support team (who are good, to be fair) to help. In short, if you want to pay more and add extra headaches to your life, Synup is great! If you want a better solution, keep looking.

Pros

Marginal time savings through automating the multi-site NAP checking process Support people are pleasant enough and seem to genuinely care (I speak with them weekly)

Cons

Confusing UI - very difficult to navigate Majority of websites they check have lower traffic or DA making it almost a waste of time to update DOES NOT AUTOMATE THE UPDATE PROCESS!! This was what we thought Synup did. File upload does not work (never once got this to work without asking their support) Way too expensive for the supposed value it provides Low conversion rate for outreach campaign Support team contradicts themselves by advising against a filtered campaign then do one themselves

Reasons for choosing Synup

Honestly, I don't know. Maybe the filter sounded good during the sales pitch.

Brant

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
3

Functionality

out of 5

July 2020

Inexpensive product with lots of value but clunky interface

Pros

I still have clients who use the product. It is inexpensive and provides a lot of value for what it costs. If you need to update business listings, solicit reviews, get insights from their reports. The product does work well and does what it says. The customer service is also really good. When they add new services it is included in the price.

Cons

the interface is clunky and a lot of clients struggled to use it.

Zach

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

December 2018

Synup works and is cost effective

Synup easily allows me to monitor all reviews and never get surprised by a bad review. It automates all notification. It also improves SEO and tracks 50 keywords across Google Maps, Google, Bing and Yahoo. It is great to make instant updates across all my listings via API and then see the results of increases in phone calls and store visits

Pros

Great user interface, easy to manage listings via API, automate all review management, and give reporting to my clients and locations

Cons

review widget needs improvement and customer service was just ok until i got assigned a new account manager in NYC

Jeremy

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
1

Ease-of-use

out of 5
1

Value for money

out of 5
1

Customer support

out of 5
1

Functionality

out of 5

April 2020

BUYER BEWARE - SCAM

I tried to cancel this service over 5 times. They refused to cancel my service. After having to be forceful, they said I could not cancel unless I paid a $300 cancellation. Not only does this platform not work, their customer service is horrible.

Pros

I like nothing about this platform. It does not work

Cons

Everything is wrong with this company and software. Never did anything for my business or any of the businesses I added

Reasons for choosing Synup

It was a huge mistake

User Profile

Ian

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

December 2018

Local Listing

Pros

Easy to use, good Agency Platform. Not as robust as some of the others, but price is great!

Cons

A lot of the major local listing sites has to be created manually - or you can pay to have Synup create for you.