Taguchi

RATING:

4.9

(9)
Overview

About Taguchi

Taguchi is a multi-channel marketing management solution that helps businesses streamline processes related to content segmentation, data management, reporting, campaign delivery, and more from within a unified platform. It allows staff members to create, test, and launch marketing campaigns across email, SMS, mobile, websites, and digital publishers. Taguchi enables team members to utilize the built-in database management module to create, update, track, and organize subscriber records based on organizational and campaign requirements. Administrators can configure custom workflows, create campaign templates, and set up access rights via authentication methodologies. Additionally, business leaders can utilize the interactive dashboard to gain insights into customer li...

Taguchi Pricing

Starting price: 

A$5,000.00 per month

Free trial: 

Not Available

Free version: 

Not Available

Smart Templates guide you through the creation and distribution process of your campaign
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Taguchi Reviews

Overall Rating

4.9

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

5

Functionality

5

Most Helpful Reviews for Taguchi

9 Reviews

Danish

Information Technology and Services, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed September 2022

amazing email management tool

it is wonderful application for email management.

PROS

I heard about this software from my friend. My friend told that it is so amazing tool for email management and email marketing. After using this application i found it very useful for mailing.

CONS

it is a bit difficult to use for a new comer. Further, i am facing advertisement issue while using the application.

Reason for choosing Taguchi

i choose it because it is a good tool for email management and my previous application was not working well.

Reasons for switching to Taguchi

i am facing some sort of issue while using the maropost application that's why i switch towards taguchi.

Jack

Retail, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2021

Great Marketing Automation platform

The ease of campaign setup and excellent client services sets them apart.

PROS

It is easy to use and turning around new email campaigns and automated journeys is surprisingly easy.

CONS

Using targeting expressions to target can be tricky, but all platforms have this issue. They have an incredible client services team which are always on hand to get the target expression as accurate as possible.

Reason for choosing Taguchi

Better value and they're a local vendor

Roshni

Airlines/Aviation, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

We couldn't live without Taguchi

Thanks to the Taguchi platform and supportive, talented team, we have been able to improve our subscriber engagement in our marketing communications.

PROS

The ability to be able to quickly send targeted and segmented emails on a daily basis is critical to our business. We can also communicate any updates and changes to our customer's bookings instantly. Their account management and technical support team have been incredible to work with for many years and we will continue to work with them for many years to come.

CONS

There are no cons to list here because any improvements that we can think of, the Taguchi support and development teams help us to implement.

Lana

Marketing and Advertising, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Marketing Manager

PROS

The easy to use interface. You can see real time performance metrics quickly. A dedicated team (support, front & back end devs) make it seamless when integrating with other platforms and technologies.

CONS

Taguchi ticks a lot of boxes for our email strategy. Some reporting dashboards that are bespoke to Webjet's needs are lacking currently, however the Taguchi team are working with us on a custom solution.

Jemma

Veterinary, 1,001-5,000 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2021

Superstar Team!

The team have been great at working through any ideas we have and recommending solutions. They also try their best to ensure we achieve what the business needs

PROS

The ability to create one email and segment for various groups and share with them dynamic content is great. Plus the support team get back to your in a prompt manner with all the possible solutions and outcomes

CONS

There are some issues with code appearing in the content block that reduces the font size. We have also had situations where you will be making updates and then the content disappears or you need to logout and log back in to see it

Paula

Hospital & Health Care, 51-200 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2021

New Optical start-up adopts Taguchi from the early days.

The Taguchi team are professional, thorough, well considered and experienced to guide you through the best set up for your business objectives. They do what they say they are going to do, they have a strong customer service focus and offer an amazing help desk for ongoing day to day support.

PROS

Taguchi is an intuitive product that can be customised and set up for your business through a comprehensive onboarding experience. I like the ease of the communications templates, the set and forget functionality, along with the reliable API integration with our data.

CONS

I don't have something that I like the least.

Reason for choosing Taguchi

In my previous role I went through an extensive tendering process and identified that Taguchi was my choice of communications platforms. After looking at multiple products, Taguchi offered the functionality, price point and most importantly the customer service that I was looking for.

Rachel

Marketing and Advertising, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Fantastic campaign management and support

The Taguchi support team and second to none. We always receive extremely prompt feedback and personalised attention with any queries we may have.

PROS

The Taguchi system allows us to manage our email campaigns and database all in the one place. The ability to test many aspects of our content prior to and during a campaign going live provides us with fantastic insight into how to best engage with our audience.

CONS

We would like the ability for the user to make quick edits to the format of the email in real time, ie. font types, font size, layout etc

Craig

Marketing and Advertising, 11-50 employees

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Taguchi is perfect for email marketing automation

PROS

Taguchi has all required features for bulk email marketing, especially theme manager is excellent.

CONS

Taguchi needs to increase the bulk email limit for free version and limits for each pro plan needs to be increased.

Olivia

Leisure, Travel & Tourism, 501-1,000 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2021

Taguchi is an easy to use, impactful software for email marketing!

PROS

I was able to pick up navigating Taguchi within a couple of weeks of my new role in email marketing. It's a really easy software to use and provides all of the tools needed included extensive reporting and great customer service.

CONS

We're working with Taguchi to implement new tools that can improve our daily email marketing tasks, these however aren't a 'con', they're instead something we've requested from Taguchi and they have worked hard to provide

9 Reviews