--- title: "Lumen by Talkwalker Software Reviews, Demo & Pricing - 2026" description: "Review of Lumen by Talkwalker Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/talkwalker-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Social Media Analytics Tools Software](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/) / Lumen by Talkwalker Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/talkwalker-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/talkwalker-profile/alternatives/) # Lumen by Talkwalker Review Custom quote Free trial 1 plan Wondering if Lumen by Talkwalker is right for your organization? Our Social Media Analytics Tools Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Lumen by Talkwalker 4.4 [(24)](https://www.softwareadvice.com/marketing/talkwalker-profile/reviews/) Pricing Pricing available upon request ### About Lumen by Talkwalker Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Re... al-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Wondering if Lumen by Talkwalker is right for your organization? Our Social Media Analytics Tools Software selection experts can help you in 15 minutes or less. ## Lumen by Talkwalker User Interface ## Popular Lumen by Talkwalker Alternatives Main Product Lumen by Talkwalker 4.4 [(24)](https://www.softwareadvice.com/marketing/talkwalker-profile/reviews/) Ratings Breakdown - 4.42Ease of use - 4.06Value for money - 4.32Customer support - 4.29Functionality Pricing Available upon request Get Price Alternative Product [Vista Social](https://www.softwareadvice.com/marketing/vista-social-profile/) 4.9 [(947)](https://www.softwareadvice.com/marketing/vista-social-profile/reviews/) Ratings Breakdown - 4.90Ease of use - 4.85Value for money - 4.84Customer support - 4.88Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/) 4.7 [(3457)](https://www.softwareadvice.com/marketing/zoho-social-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.54Value for money - 4.51Customer support - 4.53Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Publer](https://www.softwareadvice.com/marketing/publer-profile/) 4.8 [(965)](https://www.softwareadvice.com/marketing/publer-profile/reviews/) Ratings Breakdown - 4.79Ease of use - 4.66Value for money - 4.73Customer support - 4.64Functionality Pricing Starting at $5.00 per month Get Price Alternative Product [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) 4.4 [(3801)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 4.14Value for money - 4.18Customer support - 4.27Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) 4.6 [(713)](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.36Value for money - 4.70Customer support - 4.26Functionality Pricing Starting at $69.00 per month Get Price ## Lumen by Talkwalker Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Lumen by Talkwalker Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Lumen by Talkwalker Features - Popular features found in Social Media Analytics Tools Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Lead Attribution Multi-Channel Data Collection Post Scheduling - More features of Lumen by Talkwalker Activity Dashboard Activity Tracking Ad hoc Reporting AI/Machine Learning Alerts/Notifications API Audience Analytics Audience Engagement Audience Targeting Benchmarking Boolean Search Brand Tracking Campaign Management Campaign Planning Campaign Tracking Click Tracking Collaboration Tools Competitive Analysis Content Discovery CRM Customer Engagement Customer Journey Mapping Customer Segmentation Dashboard Dashboard Creation Data Import/Export Data Source Connectors Data Visualization Email Alerts Filtering Hashtag Tracking Impact Measurement Influencer Tracking Keyword Filtering Keyword Tracking KPI Monitoring Media Monitoring @mentions Mobile Alerts Monitoring Multi-Campaign Multi-Language Natural Language Processing Negative Feedback Management Optical Character Recognition Performance Metrics Predictive Analytics Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Reporting/Analytics Reporting & Statistics Reputation Management Review Monitoring ROI Tracking Search/Filter Sentiment Analysis Social Advertising Social Listening Social Media Integration Social Media Monitoring Social Mentions Tracking Social Performance Management Social Promotion Tagging Third-Party Integration Third-Party Integrations Trend Analysis Visual Analytics Website Analytics Widgets Workflow Management ## Lumen by Talkwalker Integrations Hootsuite Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review Tableau Integration rated undefined from -1 review Meta for Business Integration rated undefined from -1 review Twitter/X Integration rated undefined from -1 review ## Lumen by Talkwalker User Reviews Overall Rating 4.4 Ratings Breakdown 5 42% 4 54% 3 4% 2 0% 1 0% Secondary Ratings Ease of Use 4.4 Value for money 4.1 Customer support 4.3 Functionality 4.3 Grace H. Verified reviewer Information Technology and Services 51-200 employees Used daily for more than 2 years Review source Reviewed March 2021 Excellent product for the analysis and monitoring of social networks 4 This software provides us with all the data and indicators we need, it allows us to have a better perspective, it also offers me a very complete review on multiple topics, it has been very useful for our team when receiving information about our brand, now we have the possibility to access to different results and queries, it offers us faster reaction times, helps us in many useful ideas. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: It is an excellent tool for segmenting the audience, it offers an excellent system, the dashboard and reports are good too, it is very useful when it comes to campaign analysis, I can also use it for a variety of different auditory use cases, it also provides a large number of innovative functions, its reports can be customized and sent by email, it allows you to follow your communication campaigns and analyze the results, it also allows complex queries and sophisticated analyzes, the device is very intuitive and well designed. Cons: It is a very good and useful tool for strategies in social networks, I have nothing bad to mention about Talkwalker, its performance is very correct and it fulfills its functions correctly. Read More VR Verified Reviewer Marketing and Advertising 501-1000 employees Used daily for less than 2 years Review source Reviewed February 2022 Talkwalker - a fast & easy to use social media monitoring tool 4 It is easy to use. Its a great step for me upgrading myself from social studio to talkwalker and i dont regret it Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Fast, easy to use, super helpful managing the sentiment, super cool in widgets and reporting, cool features like sending emails to users and crisis monitoring...all of these things are super cool Cons: its limitation that it can only be used as a social media listening tool & that its not a unified solution which can have not just sentiment but advertising spends & content management included as well Reasons for switching to Lumen by Talkwalker It has more to offer when it comes to social media monitoring & analysis Read More VR Verified Reviewer Information Technology and Services 501-1000 employees Used daily for less than 12 months Review source Reviewed August 2019 Talkwalker- Though presentation is good but poor data minning capacity 3 Not so much satisfied but it helped me in better visualization of data and help me understanding more metrics of analytics. But the overall experience is not so good Ratings Breakdown 3 Ease of use 3 Value for money 3 Customer support 3 Functionality Pros: It has lots of filters which give us many choices to make our data more specific and precise. Apart from this it visualization is awesome and that makes it very cool to use as we have everything on screen whatever we need. It is quite easy to use and query formation is also good. But the most important thing is that it has a separate dashboard thing in it which helps to segregate multiple clients. Cons: Data mining is very poor and sentiment tagging is also very poor. No when can trust in its data as it could be wrong. Second thing is that it shows different data on the dashboard and when we download it then data count become different Reasons for switching to Lumen by Talkwalker It was an organizational decision but Sysomos in its last part of subscriptions was making too many mistakes like data inefficiency and server problems Read More KR Karan R. Verified reviewer Market Research 501-1000 employees Used daily for less than 2 years Review source Reviewed February 2025 Transforming Social Listening Tool 5 Ratings Breakdown 5 Ease of use 5 Functionality Pros: Talkwalker is an amazing Social Listening tool, the conversations analytic that the tool provides is outstanding. The quick search feature is good, it helps us do an audit for any brand or topic quickly. and gives us the overall mentions, sentiment analysis and topic bifurcation. Cons: The pricing module, seems expensive. there are competitive tools in the market who provide less amount pacakge Read More Guido N. Verified reviewer Marketing and Advertising 11-50 employees Used weekly for less than 2 years Review source Reviewed December 2020 Web listening made simple (but with limits) 4 We use it in our agency to track the brand names of some clients and to discover trends and topics around certain brands or products. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: I like the very user friendly interface: it's simple to browse through its functions and features. Help pages are comprehensive and useful. Support is great: whenever you have doubts or problems, they are available to help you find the best solution to your needs (mail, phone, virtual meeting). It can scan many web properties (websites, blogs, forums, most social media) for keywords or hashtags. Keyword creation is quite easy, also for very complex "constructions" (with many operators letting you build any kind of expression). It is a bit pricy, but when compared to similar platforms it turns out that it's one of the cheapest. Cons: Listening is very limited on Facebook and Instagram (because Facebook limits what's passed through its APIs, after privacy concerns of the past years). Automatic analysis of the sentiment of the mentions is not totally satisfying, requiring a lot of manual work to correct the platform suggestions. There is no analysis of the profiles who mention your keywords. In the end, it's very useful to track possible "crisis events", but it's not very useful if you want to analyze how certain topics or brands are treated on the web, to understand what people talk about and where this occurs. Reasons for choosing Lumen by Talkwalker Talkwalker had most of the features we were interested in and it was half as expensive, though KPI6 offered also other very interesting features that could be worth the price Read More Maria B. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 12 months Review source Reviewed July 2019 The sky's the limit! 5 Ratings Breakdown 3 Ease of use 5 Customer support 5 Functionality Pros: Talkwalker is incredibly customizable. Once you've had a proper demo/training on this tool, honestly the sky is the limit with what you can do. I really enjoy using this product for social monitoring purposes and pulling data to build reports. It is a lot more accurate than other similar tools out there (that I have used) especially when calculating social sentiment. You can also build customized reports right on the platform or email reports! Cons: The tool isn't the most intuitive or user-friendly, but with a proper training you will quickly learn how to use it. There is just soooo much you can use this tool for! I would say you need to be pretty familiar with boolean queries as it functions mostly on that. Read More VR Verified Reviewer Marketing and Advertising 2-10 employees Used daily for more than 2 years Review source Reviewed December 2018 Too good to be true 5 I find it very easy to use and set up for my clients. It's very accurate and reliable. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Love this software. Have been using it for years and find it so much better than its competitors. Cons: The pricing is very high and not in line with other platforms offering the same services. Read More VR Verified Reviewer Market Research 501-1000 employees Used weekly for less than 2 years Review source Reviewed July 2022 Talkwalker Review 5 Have used Talkwalker to inform reporting for many clients, the tool allows them to see what is driving conversations online, and see how this info changes over time. Ratings Breakdown 5 Ease of use 5 Functionality Pros: An extremely impressive, powerful, and easy to use piece of software that allows for granular analysis down to region, language, device, among others. Cons: Can be a steep learning curve at first to use. Read More VR Verified Reviewer Political Organization 11-50 employees Used daily for less than 2 years Review source Reviewed February 2021 Set it and forget brand monitoring tool 5 This tool saves time because now I do not have to manually search the web for mentions of my company. TalkWalker does it for me. Ratings Breakdown 5 Ease of use 5 Value for money 5 Functionality Pros: I like that once I set up the keywords to track, I get daily digest emails of keyword mentions in social media and across the web. Cons: There's nothing I would change about it. It is extremely inexpensive and simple to use. Very straightforward. Read More MF Mustafa F. Verified reviewer Management Consulting 11-50 employees Used daily for less than 6 months Review source Reviewed March 2022 It makes most of the work for you 5 This is a professionally prepared program and it helped us a lot. I would recommend it to anyone who has a business dealing with social media. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: All the data are collected, statistics are prepared and reports almost got ready and even the timely reports that you prepared their drafts are sent by this app. We worked on an election process for an African country. We traced all social media, got feedback after our candidate's any moves and we could foresee the political issues before they happened by using talkwalker. Cons: It is really difficult to learn all the specifications and you really need to have a course about the usage. Of course they help you learn to use the program but it takes time. Read More Showing 1 - 10 of 24 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/talkwalker-profile/reviews/) ## Lumen by Talkwalker Popular Comparisons [Hootsuite vs Lumen by Talkwalker](https://www.softwareadvice.com/collaboration/hootsuite-profile/vs/talkwalker/)[Sprout Social vs Lumen by Talkwalker](https://www.softwareadvice.com/crm/sprout-social-profile/vs/talkwalker/)[Sprinklr vs Lumen by Talkwalker](https://www.softwareadvice.com/customer-support/sprinklr-profile/vs/talkwalker/)[Meltwater vs Lumen by Talkwalker](https://www.softwareadvice.com/marketing/sysomos-profile/vs/talkwalker/)[Infegy Atlas vs Lumen by Talkwalker](https://www.softwareadvice.com/market-research/infegy-atlas-profile/vs/talkwalker/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/talkwalker-profile/alternatives/) ## Other Top Recommended Social Media Analytics Tools Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6251) Recently recommended **4** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3037) Recently recommended **5** times [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6095) Recently recommended **0** times Stuck Between Options? 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