


AI-based analytics



Supported Operating System(s):
Web browser (OS agnostic)About Talkwalker
Talkwalker is a social media analytics solution that helps businesses of all sizes with analytics, social listening and influencer marketing platforms. The solution enables users to benchmark branding and campaigns with KPI frameworks, data-driven insights and reporting analytics.
The platform offers products including Command Center, AI Engine, Free Tools, Analytics, Video Recognition, Influencer One and Quick Search. Talkwalker's key features comprise key findings, automated reports, social listening, data analysis, consumer insights, image recognition, real-time trend research, content ideation and more. Additionally, the platform provides a customizable screen allowing users to display engagement and reach metrics with story widgets.
Talkwalker of...
AI-based analytics
Supported Operating System(s):
Web browser (OS agnostic)Average User Ratings
Overall
Ease-of-use
4.0
Value for money
4.0
Customer support
4.0
Functionality
4.0
Likelihood to Recommend
Not likely
Very likely
July 2019
Maria from CRISP Agency
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Customer support
5.0
Functionality
5.0
July 2019
The sky's the limit!
Pros
Talkwalker is incredibly customizable. Once you've had a proper demo/training on this tool, honestly the sky is the limit with what you can do. I really enjoy using this product for social monitoring purposes and pulling data to build reports. It is a lot more accurate than other similar tools out there (that I have used) especially when calculating social sentiment. You can also build customized reports right on the platform or email reports!
Cons
The tool isn't the most intuitive or user-friendly, but with a proper training you will quickly learn how to use it. There is just soooo much you can use this tool for! I would say you need to be pretty familiar with boolean queries as it functions mostly on that.
December 2020
Guido from Young Digitals
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
December 2020
Web listening made simple (but with limits)
We use it in our agency to track the brand names of some clients and to discover trends and topics around certain brands or products.
Pros
I like the very user friendly interface: it's simple to browse through its functions and features. Help pages are comprehensive and useful. Support is great: whenever you have doubts or problems, they are available to help you find the best solution to your needs (mail, phone, virtual meeting). It can scan many web properties (websites, blogs, forums, most social media) for keywords or hashtags. Keyword creation is quite easy, also for very complex "constructions" (with many operators letting you build any kind of expression). It is a bit pricy, but when compared to similar platforms it turns out that it's one of the cheapest.
Cons
Listening is very limited on Facebook and Instagram (because Facebook limits what's passed through its APIs, after privacy concerns of the past years). Automatic analysis of the sentiment of the mentions is not totally satisfying, requiring a lot of manual work to correct the platform suggestions. There is no analysis of the profiles who mention your keywords. In the end, it's very useful to track possible "crisis events", but it's not very useful if you want to analyze how certain topics or brands are treated on the web, to understand what people talk about and where this occurs.
Reasons for Choosing Talkwalker
Talkwalker had most of the features we were interested in and it was half as expensive, though KPI6 offered also other very interesting features that could be worth the price
August 2019
Anonymous
Company Size: 501-1,000 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
3.0
Customer support
3.0
Functionality
3.0
August 2019
Talkwalker- Though presentation is good but poor data minning capacity
Not so much satisfied but it helped me in better visualization of data and help me understanding more metrics of analytics. But the overall experience is not so good
Pros
It has lots of filters which give us many choices to make our data more specific and precise. Apart from this it visualization is awesome and that makes it very cool to use as we have everything on screen whatever we need. It is quite easy to use and query formation is also good. But the most important thing is that it has a separate dashboard thing in it which helps to segregate multiple clients.
Cons
Data mining is very poor and sentiment tagging is also very poor. No when can trust in its data as it could be wrong. Second thing is that it shows different data on the dashboard and when we download it then data count become different
Reasons for Switching to Talkwalker
It was an organizational decision but Sysomos in its last part of subscriptions was making too many mistakes like data inefficiency and server problems
January 2017
Loïc from Hopscotch
Industry: Public Relations and Communications
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
4.0
Functionality
4.0
January 2017
Great product
Talkwalker works flawlessly and enables anyone to get relevant insights at a glance. The software is really user-friendly, and has many settings that can be finely customized. The monitoring is good and accurate (almost all online media types are supported, as well as print and broadcast). Reports and dashboards are easy to made and easy to share (via email on a scheduled basis for instance), every type of data (charts, publications etc) can be exported in various formats (csv, ppt, xls etc.). or even embedded on other platforms (via json, xml, rss feed...). This is useful to do further analysis on the data collected. Alerts work well, which is very valuable when doing crisis communication. Besides, new features are added regularly and customer support is great. I would totally recommend it.
December 2018
Anonymous
Company Size: 2-10 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
December 2018
Too good to be true
I find it very easy to use and set up for my clients. It's very accurate and reliable.
Pros
Love this software. Have been using it for years and find it so much better than its competitors.
Cons
The pricing is very high and not in line with other platforms offering the same services.