TapClicks

RATING:

4.3

(175)

About TapClicks

TapClicks is a smart marketing cloud-based set of automated marketing solutions designed to work in unison, powered by your data. We make the complex world of marketing easy with everything a business needs to differentiate itself, becoming more efficient and scalable to grow smarter and faster! TapClicks is a cloud-based business intelligence (BI) solution that offers digital-marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel, e-commerce and HIPPA agencies. This platform allows users to combine their marketing campaigns and performance results in a unified digital dashboard. TapClicks provides on-demand analytics, comparative scoring, advanced trending insights and data visualization wit...

TapClicks Pricing

TapClicks offers a variety of subscriptions plans for its unified Orders, Workflow, Analytics and Reporting Platform on a month-to-month and annual basis. We offer customized packages catered to your needs. Try us out for free!

Starting price: 

$599.00 per month

Free trial: 

Available

Free version: 

Not Available

Marketing dashboard

TapClicks Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4

Functionality

4

Most Helpful Reviews for TapClicks

1 - 5 of 173 Reviews

Julia

2 - 10 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed December 2021

Great tool for measuring overall marketing effectiveness

User Profile

Megan

Verified reviewer

11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

Really love working with the programming team

Standardize reporting across all our products

PROS

How its ever-evolving, I like how there are constantly new features coming out that give us ideas on how to better create reports for clients, as well as updates to our RFP/IO portal.

CONS

Occasionally the new releases monthly break our existing products, and we don't know until we find the error ourselves. Its the good and the bad of releases being pushed out monthly.

Bret

Verified reviewer

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

Saved me countless hours of reporting (and eliminated errors).

Tremendous time saving from creating client reports. Cross-platform data analysis is VERY EASY. Custom connections are great for importing custom data and integrating into reports (i.e. sales). White label is great as we send reports to clients. New connectors (services) sometimes take time to be integrated but the team is always open to suggestions.

PROS

Great customer service - always happy to help Solid software Dependable Constant updates & new connections Tapclicks team seems very proactive

CONS

I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.

User Profile

Oliver

Verified reviewer

Marketing and Advertising, 51-200 employees

Used monthly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed April 2023

Disappointed

We were looking to build campaign based reports for our clients; campaigns typically last anyone from 3-6 months, and typically involved multiple channels. As TapClicks offered a wide array of integrations with the platforms we needed (LinkedIn Advertising, Google Ads, Google Analytics, Adobe Analytics, plus the option to integrate more "manual" data sources via Google Sheets) it seemed like an ideal solution.Unfortunately we found the platform to be not very user friendly, even for some of our more technical users (note: not data scientists, just savvy digital marketers) when compared to a variety of other tools we've used in the past, including Supermetrics, Google Data Studio/Looker Studio, DashThis, PowerBI and so on.TapClicks did offer up a Customer Success Manager to support our implementation several months in, however going on 6 months after beginning support we had yet to have a single usable, accurate report.We did have a discussion about ending our agreement early due to our dissatisfaction as were on a 2 year initial term. We understand that this was a long shot and TapClicks had every right to decline this; what we didn't expect was a rather rude conversation with a member of their C-Suite, which alone would put me off working with this company in the future.

PROS

In principle, TapClicks offers a wide array of functionality and integrations that would make it a fantastic solution.

CONS

Deploying the type of reporting we needed (multi-channel marketing campaign based reporting) proved too challenging, even with going on 6 months of support from TapClick's customer success team. After months of calls and time invested, we still had inaccuracies in the data.

Reasons for switching to TapClicks

We were AdStage customers for several years before the acquisition by TapClicks, and the promise of the platform made us want to explore it as an option.

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

4

Reviewed August 2018

All of your information in one great place!

PROS

It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.

CONS

It can get unorganized if the information is not entered correctly.