--- title: "Traackr Software Reviews, Demo & Pricing - 2026" description: "Review of Traackr Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/traackr-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Influencer Marketing Software](https://www.softwareadvice.com/influencer-marketing/) / Traackr Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Alternatives](https://www.softwareadvice.com/marketing/traackr-profile/alternatives/) # Traackr Review From $17,000 1 plan Wondering if Traackr is right for your organization? Our Influencer Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Traackr 4.6 [(32)](https://www.softwareadvice.com/marketing/traackr-profile/#reviews) Pricing Pricing available upon request ### About Traackr Traackr is a cloud-based influencer marketing and relationship management software designed to help businesses connect with verified social media influencers to run marketing campaigns and promote products/services. The platform enables agencies to upload and manage influencer contacts in a centralized repository for future reference. Traackr includes a built-in tracking functionality, which allows organizations to monitor influencers’ activities and conversations in real-time. Additionally, managers can gain insights into the performance of campaigns and brand mentions via 360-degree details, analytics and graphs. Traackr was named “Best Influencer Marketing Management Platform” in the 2022 MarTech Breakthrough Awards. Traackr’s pricing details are available on request and support is provided via email and an online form. Wondering if Traackr is right for your organization? Our Influencer Marketing Software selection experts can help you in 15 minutes or less. ## Traackr User Interface ## Popular Traackr Alternatives Main Product Traackr 4.6 [(32)](https://www.softwareadvice.com/marketing/traackr-profile/#reviews) Ratings Breakdown - 4.56Ease of use - 4.50Value for money - 4.83Customer support - 4.25Functionality Pricing Available upon request Get Price Alternative Product [Later Influence](https://www.softwareadvice.com/influencer-marketing/mavrck-profile/) 4.6 [(135)](https://www.softwareadvice.com/influencer-marketing/mavrck-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.46Value for money - 4.83Customer support - 4.36Functionality Pricing Available upon request Get Price Alternative Product [UpPromote: Affiliate Marketing](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/) 4.9 [(200)](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/reviews/) Ratings Breakdown - 4.76Ease of use - 4.73Value for money - 4.88Customer support - 4.77Functionality Pricing Starting at $29.99 per month Get Price Alternative Product [Grin](https://www.softwareadvice.com/influencer-marketing/grin-profile/) 4.7 [(147)](https://www.softwareadvice.com/influencer-marketing/grin-profile/reviews/) Ratings Breakdown - 4.54Ease of use - 4.52Value for money - 4.76Customer support - 4.55Functionality Pricing Starting at $999.00 per month Get Price Alternative Product [Julius](https://www.softwareadvice.com/influencer-marketing/julius-profile/) 4.5 [(107)](https://www.softwareadvice.com/influencer-marketing/julius-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.29Value for money - 4.81Customer support - 4.21Functionality Pricing Available upon request Get Price Alternative Product [#paid](https://www.softwareadvice.com/influencer-marketing/hashtag-paid-profile/) 4.7 [(49)](https://www.softwareadvice.com/influencer-marketing/hashtag-paid-profile/#reviews) Ratings Breakdown - 4.53Ease of use - 4.29Value for money - 4.35Customer support - 4.35Functionality Pricing Starting at $449.00 per month Get Price ## Traackr Pricing and Plans Starting price: $17,000.00 Free Trial Free Version Basic $17,000.00 No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Traackr Features - Popular features found in Influencer Marketing Campaign Analytics Faceted Search/Filter Influencer Discovery Influencer Relationship Management Influencer Tracking Social Media Monitoring - More features of Traackr Activity Dashboard Activity Tracking Campaign Management Communication Management Contact Database Contact Management Content Management CRM Data Import/Export Data Visualization Engagement Tracking Monitoring Multi-Campaign Multi-Channel Marketing Performance Metrics Real-Time Analytics ROI Tracking Search/Filter Social Advertising Social Media Integration Social Performance Management Social Promotion Trend Analysis ## Traackr Integrations Meta for Business Integration rated undefined from -1 review Twitter/X Integration rated undefined from -1 review Instagram Integration rated undefined from -1 review ## Traackr User Reviews ## Traackr customer ratings - Overall rating: 4.6/5 - Total reviews: 32 ### Rating distribution - 5 stars: 19 reviews (59%) - 4 stars: 12 reviews (38%) - 3 stars: 1 reviews (3%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.6/5 - Value for money: 4.5/5 - Customer support: 4.8/5 - Functionality: 4.3/5 --- Have you used Traackr and would like to share your experience with others? ### Essential tool for Influencer programs - Overall rating: 5/5 - Reviewer: Megan N. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 5001-10000 employees - Product usage: Used monthly for more than 2 years - Reviewed: October 2019 - Review source details: This review was submitted organically. No incentive was offered Overall, I've found Traackr's platform extremely helpful and essential to my influencer campaigns. My account representative is always available to help and goes the extra mile to make sure I'm getting the most out of the platform. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Audience demographics, ease of adding influencers, availability of contact information and reporting capabilities. Traackr pulls audience demographics, allowing you to see where an influencer's audience is based or what the age range is, which is extremely helpful when vetting new influencers. Additionally, Traackr's database is not an opt-in network, so you can continually identify and add influencers you are interested in working with or need to vet. Plus, the platform provides influencer contact information, giving our team the ability to reach out directly rather than go through an agency. And the reporting capabilities are extremely insightful and elevate a lot of the manual tracking our department had to do in the past. #### Cons Without proper training and the time to consistently use, the platform can feel overwhelming. But like anything, you just need to invest some time. --- ### Influencer Marketing Made Easy! - Overall rating: 4/5 - Reviewer: Alexandra W. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: September 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like being able to see influencer insights and stats at the click of a button - this makes the whole process of finding on-brand influencers a lot easier. Also, being able to create reports for campaigns is very useful and becomes a necessity when analysing impact and successes of launches and events. #### Cons It takes a little while to find your way around using the platform as at first it can be a little daunting. Having said that, it was great to have the reps on hand to go through the platform and it's uses and functions. --- ### Traackr - Overall rating: 4/5 - Reviewer: Julia M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: June 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Traacker is a great tool for keeping track of creator in multiple campaigns #### Cons Content tracking seems to be delayed which makes it difficult to maintain full social monitoring --- ### Great Influencer Marketing tool - Overall rating: 5/5 - Reviewer: Nina K. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: September 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - easy campaign management - helps to find the right influencers (easy search considering reach, demographics and interests) - keeping track of all Influencer postings through defined keywords and time period - simplifying reporting by providing important performance insights #### Cons sometimes it takes a few hours to import new influencer profiles and their channel insights --- ### Effective management for influencer marketing - Overall rating: 5/5 - Reviewer: Mariana G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used monthly for less than 2 years - Reviewed: June 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The tool is very complete, and for me, who works directly with influencers, it's a perfect tool. It helps me with the organization and also with the right choice for each campaign. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros In the tool I can get a 360 view of all the main steps of a campaign. I believe that the tool that helps me the most is the search for influencers by filter. #### Cons Influencers who are not registered take time to appear in the tool. When we have a predefined influencer and we need to know their results, the tool ends up making it difficult. --- ### Easy, Convenient & Great Customer Support - Overall rating: 5/5 - Reviewer: Lauren B. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2019 - Review source details: This review was submitted organically. No incentive was offered Traackr is simple to set up and use, the analytics for each influencer is top-notch and the customer support team is excellent! They're also constantly updating the platform based on customer feedback. They just launched a feature that recommends influencer fees based on their engagement rate, which is super helpful for contract negotiation. I'm very happy we selected this platform. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The tool recommends influencer fees based on their engagement rate. Once you work with an influencer, you can adjust the fees based on the engagement they received on the post mentioning your brand. #### Cons The analytics & demographic data for Facebook is pretty minimal, but that's too be expected given the privacy of the platform. #### Reasons for choosing Traackr Other tools are an opt-in platform where the influencer has to sign up in order to be listed. With Traackr, they're working to pull in every profile on social. Not every account is currently listed, but adding an influencer to Traackr is quite simple and analytics on their audience demographics typically populates within 48 hours. --- ### Sophisticated approach to influencer relations - Overall rating: 5/5 - Reviewer: Simone S. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The Traackr team are continually adapting and evolving the platform to move with the needs and demands of the industry #### Cons The software doesn't cover every aspect of social media i.e. stories for Instagram and this is becoming fundamental to many of our campaigns --- ### Traackr assessment - Overall rating: 5/5 - Reviewer: Aleska L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: May 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. A great experience and very facilitating with data and metrics that are easily achieved. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is a very easy-to-use platform, with several interesting features that help with influencer marketing. #### Cons Because there is a lot of information on the platform, navigation is sometimes a little confusing. --- ### Would recommend! - Overall rating: 4/5 - Reviewer: Lea R. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: June 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to set up campaigns for clients which has been super helpful compared to GRIN. #### Cons Not much to say. We often use this platform to set up campaigns and monitor. --- ### Traackr is excellent, I only have minor suggestions - Overall rating: 5/5 - Reviewer: Isobel M. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: 1001-5000 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - the netwok mapping feature is amazing and has been really useful for the projects I'm doing. - The tool is great for social listening - Influencer vetting - Standardised measurements of reach, resonance and relevance using key words. #### Cons I really like Traackr I think there's two minor issues I've noticed or would like to improve. - Firstly, the specificity of links on pages, for example to get on to an influencer's page you can only click on their names, not their photos or the tab. -The thing I'd like as a new feature is to be able to see the conversations between people on the network map. Or get the general themes of the conversatins happening in the map, for example is it relevant to keywords I've inputted. --- Showing 1 - 10 of 32 Reviews Load More Reviews ## Traackr Popular Comparisons [Later Influence vs Traackr](https://www.softwareadvice.com/influencer-marketing/mavrck-profile/vs/traackr/)[UpPromote: Affiliate Marketing vs Traackr](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/vs/traackr/)[Grin vs Traackr](https://www.softwareadvice.com/influencer-marketing/grin-profile/vs/traackr/)[Julius vs Traackr](https://www.softwareadvice.com/influencer-marketing/julius-profile/vs/traackr/)[#paid vs Traackr](https://www.softwareadvice.com/influencer-marketing/hashtag-paid-profile/vs/traackr/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/traackr-profile/alternatives/) ## Other Top Recommended Influencer Marketing Software [Post Affiliate Pro](https://www.softwareadvice.com/affiliate/postaffiliatepro-profile/) **4.7** (703) Recently recommended **0** times [Brand24](https://www.softwareadvice.com/marketing/brand24-profile/) **4.7** (255) Recently recommended **0** times [Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/) **4.2** (255) Recently recommended **0** times [UpPromote: Affiliate Marketing](https://www.softwareadvice.com/affiliate/affiliate-marketing-by-secomapp-profile/) **4.9** (200) Recently recommended **0** times Stuck Between Options? 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