All Traackr Reviews
1-25 of 32 Reviews
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Haley
Verified reviewer
Consumer Goods, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2022
Data driven marketers- this one's for you!
I have been using Traackr for 8 years and I cannot do my job without it! My experience with Traackr has grown in-line with my experience in my career in general- it has evolved into something data first, agile and creator-driven- just like influencer marketing has! Plus- the team at Traackr is super trail blazing when it comes to quantifying influencer marketing success- so it feels like having thought leaders as partners.
PROSI love the robust analytics included within this platform- from footprint analytics, to audience analytics and through to your campaign's conversion and performance analytics- there is no platform with more in platform data available to users.
CONSThe campaign workflow can be clunky, especially if you are running campaigns for niche and one-funnel purposes, (i.e. top funnel campaign may not even needs links, bottom funnel campaign may not require so many soft analytics steps).
Vendor Response
Haley, thank you so much for your review and honest feedback. We're glad to hear you are taking advantage of the full analytics. Setting up a campaign in Traackr can be as simple as you want it to be whether you're running an advocacy program or doing a niche outreach to a few select influencers. Our campaign setup wizard allows you to enable only the features you'll need for your campaign and skip the advanced analytics setup - getting you up and running in no time!
Replied November 2022
Lizzie
Marketing and Advertising, 501-1,000 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2019
Very useful system, strong on analytics
Really positive experience using the tool on identification and analytics work. My team don’t do long term relationship management (simply because it's not our role within the business) but I can see the tool would be able to support this well. Would definitely recommend as an influencer software.
PROSTraackr is easy to use and has many useful features. It has a large database and a good search functionality so it is useful for finding influencers across a range of topics and in different countries. The network maps and social listening options are extremely useful, as is the functionality for checking articles being shared organically by influencers. Analytics options within the charts give you lots of useful cuts of the data and it's great being able to share the livelink to the charts. It's a strong option for influencer discovery, relationship management and analytics. I also find the customer service team to be helpful and very prompt with replies, which is really appreciated.
CONSTaking a good screenshot of the network maps can be a bit of a challenge and it can take a little time to dig into the tweets connecting the influencers - it would be great to be able to see that within the map rather than having to check the influencer profile. Price wise I think it starts at a really competitive price point, which is the reason we've been able to use it on so moany projects, however I would like to see more economies of scale within the pricing so I could sell it in on larger projects
Brigid
Food & Beverages, 10,000+ employees
Used daily for less than 6 months
OVERALL RATING:
3
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed September 2019
AB Brand Advocates
I think it is very easy to use and can be helpful when you're starting from scratch. I find myself using it less when I'm working on a project that's outside of a major city and I rarely use the project management tools.
PROSThe project and tagging features are really helpful to stay organized when working with so many influencers.
CONSThe language used doesn't really line-up to what you're doing if you're working with unpaid influencers. I like the ability to put people into different buckets/stages within a project, but it would be nice if those boxes were customizable. When looking for influencers in smaller cities, I think the pool of people could be better. Those areas don't have as many mega-influencers and it is hard to find people with 7-15k followers who are very influential locally.
Arpit
Verified reviewer
Retail, 10,000+ employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2023
User Friendly Tool
Amazing Tool.
PROSThe ability to download post level data including IG reels is an advantage we get over other tools we work with. Also, the accuracy of data is very high.
CONSThe ability to export full account data ie all the posts without creating any keyword query is what we would like to have as it is required in our day-to-day job.
Scarlette
Marketing and Advertising, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2022
I have been using Traackr for nearly 5 years!
Using this platform has made me a better influencer marketer, educator, and more understanding of the brand's needs and influencer's needs!
PROSTraackr is truly the best when it comes to influencer discovery, vetting, and tracking. I have worked on numerous campaigns across multiple clients and this is the only way to stay hyper-organized from start to finish. I love that I can search granular details while casting a wide net when tracking.
CONSThe only complaint is that sometimes TikTok's don't populate but we know that's a TikTok problem :) Traackr always manually ads in pieces of content that don't show up the second we flag them.
Vendor Response
Thank you for your feedback, Scarlette! We're glad Traackr is helping you stay organized across your campaigns while providing the tools and insights you need to deliver results for your clients.
Replied December 2022
Olivia
Marketing and Advertising, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed October 2022
Why I use Traackr
It is so easy to use and tracks up to date info about influencers no matter the size. I love how it keeps story data as that is the hardest to track on the social apps
CONSOne thing our company struggles with is finding Tik Toks once they are live on Traackr. It seems like the software updates Tik Tok content at a later date which is hard when clients ask for the KPIs of Tik Toks
Vendor Response
Thank you so much for your review, Olivia! We appreciate the feedback about TikTok. Traackr has the ability to capture billions of posts published each day by the creators added to customer accounts. Because of this, we prioritize the tracking of content that is most important to our users, which would be the creators they are working with and are added to their "network". "For TikTok, as long as the influencer is in a customer account, content is tracked every 24 hours.
Replied October 2022
Simone
Public Relations and Communications, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2019
Sophisticated approach to influencer relations
The Traackr team are continually adapting and evolving the platform to move with the needs and demands of the industry
CONSThe software doesn't cover every aspect of social media i.e. stories for Instagram and this is becoming fundamental to many of our campaigns
Beatrice
Marketing and Advertising, 501-1,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2022
Great software, super easy to use!
Very positive, the team is also quick to iron out any issues and offer additional solutions.
PROSUsed it for 3 years across 10 different clients - it was great, easy to use and incredibly helpful in reporting. The team at Traackr was also very helpful in producing customised reports.
CONSData exports were clunky at times but this got sorted over time.
Vendor Response
Thank you so much for your review! We're so glad Traackr is adding value for you. We appreciate the feedback on data exports and are happy that our latest enhancements have sorted things out for you.
Replied September 2022
Mila
Apparel & Fashion, 201-500 employees
Used daily for less than 6 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed June 2023
Good
Price, reports, easy to use, influencer database.
CONSLimited numbers of inluncers in a campaign, conversions not well developped.
Raquel
Marketing and Advertising, 51-200 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2023
traackr review
The platform offers several metrics of influencers that help when analyzing which is the best content creator for the action that I will create, from engagement rates to reach after action.
CONSWhen some functions give an error, such as selecting something in a campaign and then showing that nothing has been selected, as well as slight delays in uploading content creators that have not yet been sought on the platform. Not everything is very simple to use.
Megan
Consumer Goods, 5,001-10,000 employees
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2019
Essential tool for Influencer programs
Overall, I've found Traackr's platform extremely helpful and essential to my influencer campaigns. My account representative is always available to help and goes the extra mile to make sure I'm getting the most out of the platform.
PROSAudience demographics, ease of adding influencers, availability of contact information and reporting capabilities. Traackr pulls audience demographics, allowing you to see where an influencer's audience is based or what the age range is, which is extremely helpful when vetting new influencers. Additionally, Traackr's database is not an opt-in network, so you can continually identify and add influencers you are interested in working with or need to vet. Plus, the platform provides influencer contact information, giving our team the ability to reach out directly rather than go through an agency. And the reporting capabilities are extremely insightful and elevate a lot of the manual tracking our department had to do in the past.
CONSWithout proper training and the time to consistently use, the platform can feel overwhelming. But like anything, you just need to invest some time.
Nina
Electrical/Electronic Manufacturing, 10,000+ employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2019
Great Influencer Marketing tool
- easy campaign management - helps to find the right influencers (easy search considering reach, demographics and interests) - keeping track of all Influencer postings through defined keywords and time period - simplifying reporting by providing important performance insights
CONSsometimes it takes a few hours to import new influencer profiles and their channel insights
Lauren
Consumer Goods, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2019
Easy, Convenient & Great Customer Support
Traackr is simple to set up and use, the analytics for each influencer is top-notch and the customer support team is excellent! They're also constantly updating the platform based on customer feedback. They just launched a feature that recommends influencer fees based on their engagement rate, which is super helpful for contract negotiation. I'm very happy we selected this platform.
PROSThe tool recommends influencer fees based on their engagement rate. Once you work with an influencer, you can adjust the fees based on the engagement they received on the post mentioning your brand.
CONSThe analytics & demographic data for Facebook is pretty minimal, but that's too be expected given the privacy of the platform.
Reason for choosing Traackr
Other tools are an opt-in platform where the influencer has to sign up in order to be listed. With Traackr, they're working to pull in every profile on social. Not every account is currently listed, but adding an influencer to Traackr is quite simple and analytics on their audience demographics typically populates within 48 hours.
Alexandra
Public Relations and Communications, 10,000+ employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2019
Influencer Marketing Made Easy!
I like being able to see influencer insights and stats at the click of a button - this makes the whole process of finding on-brand influencers a lot easier. Also, being able to create reports for campaigns is very useful and becomes a necessity when analysing impact and successes of launches and events.
CONSIt takes a little while to find your way around using the platform as at first it can be a little daunting. Having said that, it was great to have the reps on hand to go through the platform and it's uses and functions.
Morgan
Consumer Goods, 10,000+ employees
Used daily for less than 6 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2019
Traackr Review
Overall, I enjoy using this tool and enjoy the features this platform has to offer.
PROSVery user friendly and easy to pick up on the functions. There are a lot of filters and tags to make organization easy for a large variety and volume of projects. They are consistently coming out with new features and are always open to feedback with how they can improve the tool. Customer service is always great as well!
CONSThere are still some functions and features left to be desired. It would be nice to have conditions such as and/if/or when filtering by tags and projects. It would be nice to have the option to block influencers with inappropriate content when sourcing new influencers using the discovery tool.
Isobel
Public Relations and Communications, 1,001-5,000 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2019
Traackr is excellent, I only have minor suggestions
- the netwok mapping feature is amazing and has been really useful for the projects I'm doing. - The tool is great for social listening - Influencer vetting - Standardised measurements of reach, resonance and relevance using key words.
CONSI really like Traackr I think there's two minor issues I've noticed or would like to improve. - Firstly, the specificity of links on pages, for example to get on to an influencer's page you can only click on their names, not their photos or the tab. -The thing I'd like as a new feature is to be able to see the conversations between people on the network map. Or get the general themes of the conversatins happening in the map, for example is it relevant to keywords I've inputted.
Tom
Marketing and Advertising, 2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2019
Review of Traackr
I like Traackr a lot. As a team we are able to review influencer profiles together to determine suitability for our campaigns.
PROSTraackr is a useful tool for finding influencers and maintaining a list of influencers by the project. It provides helpful metrics so we can determine how a group of influencers is performing. Also, Traackr provides attractive profiles of the influencers that can be used in decks when presenting to execs, partners, etc.
CONSSetting up projects to capture specific groupings of influencers isn't intuitive or easy. However, Traackr has an excellent staff and they will help you quickly. They are very responsive.
Jacinda
Cosmetics, 201-500 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2019
Influencer Marketing Essential
Traackr is an absolute necessity in any influencer marketing strategy. This platform has enabled my team to really hone in on selecting the right influencers to support our campaigns, and has all of the data to back it. From audience score, to campaign tracking, and even how well specific content is performing, Traackr is really a 360 view of all things influencer marketing related.
CONSSoftware can be a bit confusing to use at first glance however Traackr team has great customer support and thorough training sessions.
Lea
Public Relations and Communications, 2-10 employees
Used monthly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed June 2023
Would recommend!
Great!
PROSEasy to set up campaigns for clients which has been super helpful compared to GRIN.
CONSNot much to say. We often use this platform to set up campaigns and monitor.
Mariana
Marketing and Advertising, 51-200 employees
Used monthly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed June 2023
Effective management for influencer marketing
The tool is very complete, and for me, who works directly with influencers, it's a perfect tool. It helps me with the organization and also with the right choice for each campaign.
PROSIn the tool I can get a 360 view of all the main steps of a campaign. I believe that the tool that helps me the most is the search for influencers by filter.
CONSInfluencers who are not registered take time to appear in the tool. When we have a predefined influencer and we need to know their results, the tool ends up making it difficult.
Aleska
Marketing and Advertising, 51-200 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2023
Traackr assessment
A great experience and very facilitating with data and metrics that are easily achieved.
PROSIt is a very easy-to-use platform, with several interesting features that help with influencer marketing.
CONSBecause there is a lot of information on the platform, navigation is sometimes a little confusing.
Michelle
Public Relations and Communications, 51-200 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed June 2023
Good plataform to find influencers
I like that Traackrt make it easy to find out influencers to campains and give us good insights and reports about them
CONSThe fact that influencers not registered takes a couple days to be able to access at the plataform
Maura
Pharmaceuticals, 10,000+ employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2019
Overall Great Experience - would recommend
really great user experience excellent customer service and assistance with specific use cases visuals are really helpful when analyzing influencer data helpful, intuitive tools for social listening
CONSsome limitations when it comes to finding micro-influencers who have smaller audience sizes
Giulia
Hospitality, 201-500 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2019
Best tool for influencer marketing!
Amazing so far! great customer support from the Traackr team!
PROSThe new audience features are really useful to understand the quality and relevance of influencers. I also love the campaign managing tool, extremely useful!
CONSThe 48hrs wait for the insights to load.
Karen
Marketing and Advertising, 51-200 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2023
Feedback Traacker
Ótima, traz bastante flexibilidade e melhor gestão de tempo.
PROSÉ fácil de usar e é bem complexo e amplo.
CONSPoderia ter mais opções para configurar linguagem.