TractionNext
About TractionNext
TractionNext Pricing
Subscriber based or communication based pricing options available. Contact Traction Digital for detailed information.
Starting price:
$335.00 per month
Free trial:
Available
Free version:
Not Available
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Most Helpful Reviews for TractionNext
1 - 5 of 11 Reviews
Esteban
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2017
TractionNext provides all the features, reporting more and the customer support is also excellent!
Ease of use, ability to send SMS, drag and drop and forms features, conditional content, and excellent customer support
CONSA desired feature for me would be to know who dispatches a campaign, also some automation with email bounce and SMS would be fantastic. I am sure the Traction team team will incorporate these in their product soon.
Vendor Response
Hi Esteban, Thank you for taking the time to give us your feedback, we are thrilled you are having such a great experience!
Replied May 2017
Aaron
Marketing and Advertising, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2017
An easy to use system that is hard to beat for functionality and value.
Ease of use without agency interation and fees.
PROSDrag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved. The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.
CONSNot being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying. The media library is a bit clunky with the last release. We've been unable to sync this with Salesforce so i'm working from manually loaded lists. This has the added effect that our email stats are not automatically recorded in our database.
Vendor Response
Hi Aaron, Thank you for feedback. We have an integration which will allow you to sync your contacts in real time. This will make it even easier to ensure you are using up to date subscriber information. Your Account Manager will be in touch shortly to take you through it.
Replied May 2017
Rebecca
Used daily for less than 2 years
OVERALL RATING:
2
EASE OF USE
2
VALUE FOR MONEY
2
CUSTOMER SUPPORT
4
FUNCTIONALITY
2
Reviewed May 2017
This is a tool we mainly use to blast out emails, it lacks the sophistication of email automation
Good customer service Easy to use content and design Subject line AB testing can be very helpful
CONSDoes not integrate with our CRM (which is also clunky) Clunky on simple tasks like downloading reports Challenges with integrating our data Delays on sending test emails Slow load time, often crashes out of the blue Analytics can break url No automation
Vendor Response
Hi Rebecca, Thanks for the feedback, as an engagement driven business we really appreciate it. I¿m glad you like the support and service you get from our team, we work hard at it and the crew take it personally. A few of the issues you cite have been successfully corrected with your team and the date, URL, delays and analytics issues were found to be problems at your end and our team have since help you correct them where possible. The crash and the reporting downloads error is really unusual so we will follow up ASAP so we can resolve it. Thanks for the heads up. I want to invite you to a free training sessions so you can see the differing automation capabilities that are available. TractionNext has out of the box automations & you can use the visual workflow editor to build, manage and edit marketing transactional automation workflows across channels. I¿d love to talk to you further so we can continue the conversation. Thanks & speak soon Adam, Managing Director
Replied May 2017
Jeremy
Farming, 10,000+ employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed May 2017
My experience with the application/software and customer support has improved overtime.
The ability to segment our customer database using many parameters. The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)
CONSSoftware could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content. Unsure if it is just my version but it seems that some of the formatting and templates are somewhat easy to break. Potentially allowing more flexibility in the sizing and placment of textboxes and items. Also more flexibility in spacing & formatting.
Vendor Response
Hi Jeremy, Thank you for taking the time to provide your feedback. We would love to offer some additional support for using our dynamic content tools to help you get a more segmented message out there. Your Account Manager will be in touch shortly.
Replied May 2017
John
Apparel & Fashion, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2019
TractionNext Review
Single customer view and helped me automate a few transactional emails.
PROSEverything is in a single place and I can have a customer overview
CONSNot enough info on new features, I would like to see more thought leadership