I would recommend and continue using the software, easy to use and the quality of the influencers in their network are great!

Love how this platform is streamlined and no hassle to find influencers and have them submit their work. It's easy to use in terms of functionality and now it eliminates the hassle of finding out your own influencers on Instagram!

Sometimes had a difficult time downloading all the additional assets that were uploaded

We have been very happy with the engagement and impressions we've generated through this partnership, as well as some of the content that we've been able to repurpose in our paid channels. We plan to continue using Trend on an ongoing basis. Our only concern is that as a specialty food brand who strives for authenticity in our partnerships, the pool of qualified influencers may start to dry up at some point. However, we have not run into this issue yet after using the platform for 4 months, which is great.

Trend has made it easy to increase the number of influencers we engage with on a monthly basis at a reasonable cost. As the sole manager of our influencer program, I know that it takes a lot of legwork to perform influencer outreach, negotiate contracts, and coordinate partnership deliverables. Working with Trend has allowed us to build a baseline of microinfluencer exposure and usable content without spending as much time and effort, so that I can focus my energy on our larger-scale partnerships. Whenever we've run into a hiccup on the platform, our account manager has been responsive and accommodating to our needs. I couldn't be happier with the level of personalized service they have provided us.

As a relatively new platform, Trend still has some kinks to work out. The platform can be buggy and slow, reports don't always download properly, video content does not (yet) work, and the UX experience could stand to be improved upon. That being said, the bugs are outweighed by the simplicity of the platform and the low cost per influencer. Whenever I have contacted our account manager regarding a bug, he is quick to respond and find a solution when necessary. Although there are many quality influencers on the platform, I find that I need to sift through a lot of subpar applicants in order to find qualifying influencers. I also see many influencers who are obviously buying follows and comments, who we prefer not to work with. If I could change anything about the influencer pool in Trend, I would ask for the bar to be set higher as far as content quality in order for influencers to join the platform, and I wish they would do more to vet the number of real vs fake followers. Finally, several of the influencers we have engaged with have been confused about the process, the payment, or the contract terms on the platform. However, when this occurs, our account manager has been quick to reach out to each individual personally to discuss the issue. I have been very pleased with the way Trend has handled these situations, and they have assured me that they are making changes to the influencer onboarding process to clarify these aspects.

I got on Trend to help me connect with creators to get content for my business but I think that this is best for companies with larger budgets who don't mind losing a few hundred dollars here and there and unfortunately, I am not in a space where I can comfortably take those losses. Every dollar counts in the world of small biz.

Trend is easy to use and set up and handles all copyright and ownership issues for you which is great as that saves time going back and forth with creators as far as negotiating pay and ownership rights.

The creators on trend are hit or miss and I have been ghosted by 1 or 2 each time I finalize a campaign. When I turn to customer service to ask for a resolution, I am not given much of an answer. This is extremely upsetting as a small business owner as not only are you required to pre-fund campaigns but you have also already sent out products with monetary value to said creators just to be ghosted and ignored. Customer service doesn't really care to do much about it either. Imagine being ghosted by a creator, then posting another campaign in good faith that it was just 1 bad apple to then have that SAME creator apply to your new campaign. Why weren't they flagged or removed altogether? No idea! Then another creator just turns around and does the same thing. Clearly, there are multiple bad apples. Not sure what the vetting process is for creators but it should be better. They claim creators have 7 days to make and submit content after receiving the product but it seems there are no repercussions for creators not fulfilling their end of the bargain. I have spent close to $1k on this platform and have met some awesome creators but experiences like this really outweigh the positive.

Such a positive experience! They make us (the client) feel so valued and important!

I like the ease of being able to post a listing and have influencers apply- we've gotten some great content that we have repurposed for our feed. The best part though is the customer service. We have an account manager who knows our product well and touches base with us regularly. He's been there to help us for last minute requests and we've been able to use Trend for an influencer event as well. The customer service is really what makes this product stand out so much.

I didn't like the fact that you had to "reject" certain influencers because I didn't want them to have a bad taste in their mouth for the product or take it personally. I requested to have a "maybe/considering" option and they are going to add this feature soon!

So far so good. I explained to the [SENSITIVE CONTENT HIDDEN] that I hunt for my influencers manually and was immediately given an invite.

I like how everyone is vetted properly. For example, if an applicant applied to one of my campaigns, I can go onto their Instagram page and calculate their engagement rate on my own and have that reflect against what Trend is quoting as well. Very transparent service.

Not yet. I will likely have more to say about this after about 3-4 months and several campaigns.

We had a good experience running our first campaign with Trend. Everything worked as expected and there were no real issues throughout our campaign. Would recommend.

Easy onboarding and campaign setup. Good customer support. Seamless communication with selected influencers.

The software itself has has very few negatives. The quality of influencers on the platform varies greatly and it's up to the brand to vet each influencer individually.

We have always wanted to use influencer marketing but have been hesitant to do so because of the lack of communication with the influencer or some of the crazy prices. Trend.io takes both of those worries away from us! Overall our experience with Trend.io and spacifically [SENSITIVE CONTENT HIDDEN] have been amazing! Highly recommend them!

Trend.io has made it so easy to work with influencers that aren't price gouging. Their platform is very easy to use.

Their iSO app is a bit buggy and will not always push notifications.

This is a cool platform to help get our brand discovered by influencers. We needed to find people who can create quality content for us, and this platform helps get us in contact with those influencers.

I wish this software had better tracking and analytics to understand the success of influencers and their campaigns.

We need to drive traffic to our website and have sales made. We 're hoping that will happen with the influencers we are working with now.

The software is intuitive and easy to use. We're working with some influencers now on a campaign and so far it is going well.

I really haven't found anything about the software that I don't like. At this point I wouldn't change anything about the software itself.

The product was easy to integrate with Yotpo, and the fact that we don't have to draft contracts, follow up with contracts and have a one stop location to download and share the published content with analytics from the posts.

The con that I will mention about using their platform is they don't have a lot of creators that are in the fitness, nutrition and wellness niche.

The influencers on the platform really are high quality, and instead of you (as the brand) having to find them, they reach out to you.

Finding out only after putting the effort into making a campaign, that you have to buy $500 worth of credit to use the platform. It's heavily advertised as being $100 per influencer, and as a small business owner, it's unfortunate that you have to try working with 5 of them before evaluating if this method works for you.

This is a quick and easy way to find influencers. In general, I really like the platform, but I do often get influencers applying to a campaign that doesn't necessarily apply to them (e.g. my campaign is related to nose piercings and they do not have one).

I like that I post a campaign and the influencers come to me.

I wish there was an additional option for me to search through the influencers and invite them to my campaign.

Trend is a super easy platform to use and has top quality content creators. Creating a brief is simple and applications come in fast. I also love that you don't need to spend time negotiating. I would highly recommend Trend.

It is time saving. Creating a brief is simple, quality influencers come in fast, and you don't have to negotiate fees or terms.

It would be helpful to invite content creators to the brief.

Knowledgeable and friendly team!

User-friendly dashboard that allows brands to easily reach out to influencers and get quality content. The dashboard includes a lot of details necessary when searching for brand affiliates.

So far, no major cons. We are pretty new to the software.

Saves a ton of time in selection and coordination with influencers.

I loved how much time it saved me and removed all the needs to coordinate and source collaborators. Specifically saved time in back and forth on product selection and asset handoff.

There are lots of applicants who are not a great fit for my needs, but I am certainly able to week through and find winners.

Trend is a real time saver and significantly helps with the organization of our influencer community.

I love that I keeps all the information we need in one place, and is so much better that using Trello or a spreadsheet for management.

I would love to be able to upload an example video to the campaign since that is the primary content type we are looking for.

No complaints.

It has an easy to use interface and easy to sort/review influencers quickly. Then easy to communicate once selected.

Minor nit-picks about not having names on certain screens. Not a huge deal, but would make shipping easier.

Not many competitors so experience is good. solves a real need.

Good metrics about the influencers. Making this process far easier than when done manually.

The chat system is very low in features. Just text - no deletion no links or images. Some obvious functionality - like tools to help select from applicants missing

Sourcing UGC content inexpensively

It is easy to get influencers to apply to your project and in general they are nice / easy to work with

It's not the easiest to sort through everyone who applies and hyou have a to be very specific about the type of content you want

awesome.

they do a great job of filtering the creators. one of the hardest parts about partnerships is trusting the collaborators quality...trend leapfrogs this challenge

nothing. it's been really great and easy to use so far

Very intuitive and had a campaign up and running within a day.

Not the software's fault but some influencers are slower than others. Can't see additional assets before the post is approved.

It's super easy to vet influencers and engage them on a specific brief.

I'm new to Trend so just launched our first campaign -- don't have any negatives yet!

I've been using trend now for 2 campaigns, and it has been an amazing experience so far! I really like to find a lot of different influencers to work with in many categories!

I like everything, basically it is really easy to use and simple! You can select a lot of influencers that would like to work with you in each campaign you start, it is cheap and really help you a lot with every kind of influencer you are looking for! :)

Nothing, everything is really good for now!

We definitely were able to grow our brand awareness and equity with the use of Trend it's platform which is important in the early stages of our company.

The filtering tool made it easy to select influencers that are aligned with our brand values so we can public content that is authentic.

The commitment of purchasing 10 credits of $100. Influencer marketing is a new phenomenon so it's harder to figure out ROI's.

Very easy to use and cut through the noise. The creators are responsive and the platform is intuitive and easy to use.

Easy to post a job and choose the right influencers for your audience objectives. The analytics are really helpful!

Would be great to have more content creators in other regions.