TrueClicks
About TrueClicks
TrueClicks Pricing
TrueClicks pricing starts at $99/mo which gives room to $25,000 linked spend/mo, unlimited accounts, and unlimited users.
Free trial:
Available
Free version:
Available
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Most Helpful Reviews for TrueClicks
1 - 5 of 20 Reviews
Jaap
Verified reviewer
Marketing and Advertising, 1 employee
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed January 2021
Almost always worth the money
A great time-saver and independent piece of software necessary for the PPC specialist of 2021. Better than OptiScore from Google, more actionable and not solely focused on growth.
PROSAnalysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.
CONSUpdates on the score might take a while to see in the TC interface after changes have been made in Ads.
Reason for choosing TrueClicks
Ease of use and more focussed on errors and standardized reporting.
Reasons for switching to TrueClicks
More data and focused on all parts of an account.
Vendor Response
Hi Jaap, we're happy to hear TrueClicks has become a 'no-brainer' for you! Concerning how long it takes before improvements are reflected in the TrueClicks score: this is something we have worked on in the last months, so it should be better now. Some audit checks are based on longer timeframes, so then it may take a couple of weeks before you see a significant uplift in your score.
Replied January 2021
Anonymous
51-200 employees
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2021
Great tool for insights on each reporting level
The whole team is very knowledgeable and open to suggestions. I really value that they actually listen and act upon feedback.
PROSIt’s the best one stop shop for paid search to have a quick and extensive review on your PPC team and account performance
CONSOnly in the first beta version there were some issues with fetching data. We’re really happy with how it works.
Reasons for switching to TrueClicks
We needed something that was useful for both management and operations.
Sabrina
Marketing and Advertising, 201-500 employees
Used monthly for less than 6 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
5
Reviewed January 2021
Review of TrueClicks
I think it is great that you have an overview of your campaigns where you can see everything at one glance. You don not need to klick through an endless menu. Also, I really like that you can download everything in one excel which makes it very easy to apply the suggestions.
CONSAt the beginning I had difficulties to navigate. However I got used to it. So now it is fine
Marnix
Marketing and Advertising, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed January 2021
TrueClicks
- Saves time (query mining, checklist adopted campaign features/extensions) - Saves money (leaking budgets, incorrect keyword matching, 404s, etc) - Gives 'honest' scores vs Googles own (biast) Optiscore
CONS- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts - Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc
Vendor Response
Hi Marnix, Thanks for leaving a review! It's good to hear we help you save time and money and that you appreciate our score as a more honest alternative to Google's Optiscore. We'll get back to you on 'real-time' alerts, including Slack and SMS. We'll investigate if other customers would appreciate that as well. Concerning being relatively expensive for large accounts with high scores, we usually still find quite a few improvement opportunities and hope to provide more value for those as well by releasing more checks in the future (which could lower the score ;-). For most agencies, our price comes down to 0.05% to 0.25% of the ad spend under management. We hope this range ensures that the investment in TrueClicks is ROI-positive.
Replied January 2021
Ruben
Marketing and Advertising, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed January 2021
Great product with constant improvements.
Very happy with Trueclicks. Sometimes spots errors before Google does itself. Curious to see how the product develops with the shift to automation/less control.
PROSEspecially the new fix all in the interface is a huge time saver. I like being able to monitor dozens of accounts without having to check each one individiually. Especially for errors it is a nice tool. The other options for optimization are great too.
CONSCould use more exceptions/customization options. An example is being able to use contains/does not contain for certain selectors (campaigns). More information about competition would be nice.
Vendor Response
Hi Ruben, thanks for leaving a review! And I'm glad you appreciate the release of our 'fix' button. Concerning exceptions and customizations: this is always a balancing act for us, we want to offer these whenever there's a common use case for it, without making the tool unnecessary complex (or 'bloated') for all users. Let's discuss your specific requests in more detail soon!
Replied January 2021