TrueClicks accounts analysis
Supported Operating System(s):
Web browser (OS agnostic)About TrueClicks
TrueClicks is a cloud-based software designed for Google Ads, which help businesses create, run and manage pay per click (PPC) marketing campaigns. The platform enables organizations to sort accounts by labels, spending, customers, opportunities and other criteria and handle operations across teams.
TrueClicks offers various features such as gamification, automated suggestions, data import, user-defined attributes, multiple campaigns, issue tracking, email notifications and more. Marketing professionals can monitor active marketing campaigns and modify account preferences to improve reach and engagement with the target audience. Additionally, account managers can identify optimization opportunities and gain insights into the performance of campaigns, conversi...
20 Reviews of TrueClicks
Average User Ratings
Overall
4.50 / 5 stars
Ease-of-use
4.5
Value for money
4.0
Customer support
5.0
Functionality
4.0
Likelihood to Recommend
Not likely
Very likely
January 2021
Jaap from AdSpecialist
Verified Reviewer
Company Size: 1 employee
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
January 2021
Almost always worth the money
A great time-saver and independent piece of software necessary for the PPC specialist of 2021. Better than OptiScore from Google, more actionable and not solely focused on growth.
Pros
Analysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.
Cons
Updates on the score might take a while to see in the TC interface after changes have been made in Ads.
Reasons for Choosing TrueClicks
Ease of use and more focussed on errors and standardized reporting.
Reasons for Switching to TrueClicks
More data and focused on all parts of an account.
Response from TrueClicks
Replied January 2021
Hi Jaap, we're happy to hear TrueClicks has become a 'no-brainer' for you! Concerning how long it takes before improvements are reflected in the TrueClicks score: this is something we have worked on in the last months, so it should be better now. Some audit checks are based on longer timeframes, so then it may take a couple of weeks before you see a significant uplift in your score.
January 2021
Anonymous
Verified Reviewer
Company Size: 51-200 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
January 2021
Great tool for insights on each reporting level
The whole team is very knowledgeable and open to suggestions. I really value that they actually listen and act upon feedback.
Pros
It’s the best one stop shop for paid search to have a quick and extensive review on your PPC team and account performance
Cons
Only in the first beta version there were some issues with fetching data. We’re really happy with how it works.
Reasons for Switching to TrueClicks
We needed something that was useful for both management and operations.
January 2021
Sabrina from iProspect
Company Size: 201-500 employees
Industry: Marketing and Advertising
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
4.0
Functionality
5.0
January 2021
Review of TrueClicks
Pros
I think it is great that you have an overview of your campaigns where you can see everything at one glance. You don not need to klick through an endless menu. Also, I really like that you can download everything in one excel which makes it very easy to apply the suggestions.
Cons
At the beginning I had difficulties to navigate. However I got used to it. So now it is fine
January 2021
Marnix from Nochii
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Customer support
5.0
Functionality
4.0
January 2021
TrueClicks
Pros
- Saves time (query mining, checklist adopted campaign features/extensions) - Saves money (leaking budgets, incorrect keyword matching, 404s, etc) - Gives 'honest' scores vs Googles own (biast) Optiscore
Cons
- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts - Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc
Response from TrueClicks
Replied January 2021
Hi Marnix, Thanks for leaving a review! It's good to hear we help you save time and money and that you appreciate our score as a more honest alternative to Google's Optiscore. We'll get back to you on 'real-time' alerts, including Slack and SMS. We'll investigate if other customers would appreciate that as well. Concerning being relatively expensive for large accounts with high scores, we usually still find quite a few improvement opportunities and hope to provide more value for those as well by releasing more checks in the future (which could lower the score ;-). For most agencies, our price comes down to 0.05% to 0.25% of the ad spend under management. We hope this range ensures that the investment in TrueClicks is ROI-positive.
January 2021
Ruben from iProspect
Company Size: 51-200 employees
Industry: Marketing and Advertising
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
January 2021
Great product with constant improvements.
Very happy with Trueclicks. Sometimes spots errors before Google does itself. Curious to see how the product develops with the shift to automation/less control.
Pros
Especially the new fix all in the interface is a huge time saver. I like being able to monitor dozens of accounts without having to check each one individiually. Especially for errors it is a nice tool. The other options for optimization are great too.
Cons
Could use more exceptions/customization options. An example is being able to use contains/does not contain for certain selectors (campaigns). More information about competition would be nice.
Response from TrueClicks
Replied January 2021
Hi Ruben, thanks for leaving a review! And I'm glad you appreciate the release of our 'fix' button. Concerning exceptions and customizations: this is always a balancing act for us, we want to offer these whenever there's a common use case for it, without making the tool unnecessary complex (or 'bloated') for all users. Let's discuss your specific requests in more detail soon!
