Unica IBM Software


With IBM Unica Enterprise Marketing, large companies have a comprehensive solution to optimize their marketing process, improve marketing strategy and access marketing analytics.

IBM Unica helps organizations leverage information into dialogues with their customers across traditional, digital and social marketing channels. This solution is suitable for users across a variety of industries, including banking and financial services, retail, high technology, insurance, hospitality and more.

IBM Unica offers a suite of technologies in a modular architecture that can be adopted as the needs of the company evolve. This suite includes both inbound and outbound marketing, event-based marketing, Web analytics and lead management.

IBM Unica also includes Marketing Resource Management, a module that provides budgeting and forecasting and expense management, along with digital asset management, a dynamic searchable calendar, online approvals and custom reporting and analysis.

For large companies seeking a broad suite of functions to manage their marketing process, IBM Unica offers an end-to-end approach to interactive marketing.


Unica IBM - Dashboard
  • Unica IBM - Dashboard
  • Unica IBM - Sales funnel
    Sales funnel
  • Unica IBM - Workbook
  • Unica IBM - Campaign design
    Campaign design
  • Unica IBM - Campaign targeting
    Campaign targeting
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

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Joe from Cradlepoint
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

January 2017

January 2017

Extremely complex product with tons of capability, ideal only for enterprise



Product Quality

Customer Support

Value for Money

I worked with the campaign portion and eMessage portion of Unica for 2 years. The tool is extremely capable, but in order to do so is also very complex. This product would only be for enterprise class organizations with a dedicated IT team.


I never found a limitation to what the tool could do.


Very complex. This is not the tool for everyday marketers to jump into and execute campaigns quickly. This is a massive tool that requires a dedicated technical team.