With IBM Unica Enterprise Marketing, large companies have a comprehensive solution to optimize their marketing process, improve marketing strategy and access marketing analytics.
IBM Unica helps organizations leverage information into dialogues with their customers across traditional, digital and social marketing channels. This solution is suitable for users across a variety of industries, including banking and financial services, retail, high technology, insurance, hospitality and more.
IBM Unica offers a suite of technologies in a modular architecture that can be adopted as the needs of the company evolve. This suite includes both inbound and outbound marketing, event-based marketing, Web analytics and lead management.
IBM Unica also includes Marketing Resource Management, a module that provides budgeting and forecasting and expense management, along with digital asset management, a dynamic searchable calendar, online approvals and custom reporting and analysis.
For large companies seeking a broad suite of functions to manage their marketing process, IBM Unica offers an end-to-end approach to interactive marketing.
Joe from Cradlepoint
Specialty: Software / IT
Employees number: 201-500 employees
I worked with the campaign portion and eMessage portion of Unica for 2 years. The tool is extremely capable, but in order to do so is also very complex. This product would only be for enterprise class organizations with a dedicated IT team.
I never found a limitation to what the tool could do.
Very complex. This is not the tool for everyday marketers to jump into and execute campaigns quickly. This is a massive tool that requires a dedicated technical team.