Vero 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Pricing and Plans
Features
Integrations
User Reviews

Overview

Vero

4.4

(30)

Pricing

Starting at $54.00 per month

About Vero

Vero is a customer engagement platform built for B2C and B2B product-led teams.

Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push.

Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys.

Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count.

Some of the benefits of Vero include:

• Track and store event streams in real time using Vero's API or integrations including Segment, Rudderstack, Hightouch, Census and more.
• Enable your marketing and product teams to turn real time, event-driven customer activity data into segments and complex customer journeys, without touching code.
• Segment using demographic and activity data synced from your core product experience using Vero's APIs and SDKs.
• Design personalized, multi-channel customer journeys using email, iOS and Android push and SMS.
• Get detailed reporting on...

Wondering if Vero is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

Vero User Interface

Popular Vero Alternatives

Main Product

Vero

4.4

(30)

Ratings Breakdown

3.97Ease of use
4.52Value for money
4.69Customer support
3.97Functionality

Pricing

Starting at $54.00 per month

Get Price

Alternative Product

Mailchimp

4.5

(17549)

Ratings Breakdown

4.38Ease of use
4.36Value for money
4.17Customer support
4.36Functionality

Pricing

Starting at $13.00 per month

Get Price

Alternative Product

MailerLite

4.7

(2254)

Ratings Breakdown

4.59Ease of use
4.72Value for money
4.77Customer support
4.54Functionality

Pricing

Starting at $10.00 per month

Get Price

Alternative Product

Omnisend

4.7

(834)

Ratings Breakdown

4.63Ease of use
4.50Value for money
4.65Customer support
4.50Functionality

Pricing

Starting at $16.00 per month

Get Price

Alternative Product

Salesforce Marketing Cloud

4.2

(526)

Ratings Breakdown

3.81Ease of use
3.83Value for money
3.93Customer support
4.27Functionality

Pricing

Starting at $25.00 per month

Get Price

Alternative Product

Benchmark Email

4.3

(195)

Ratings Breakdown

4.39Ease of use
4.19Value for money
4.29Customer support
4.08Functionality

Pricing

Starting at $37.00 per month

Get Price

Vero Pricing and Plans

Starting price: $54.00 per month

Free Trial

Free Version

Starter

$54.00

flat rate, per month

Plan includes:

API Access
Automated Workflows
Campaign Reporting
Conversion Tracking
Developer Documentation
Drag and Drop Template Builder
Email Support (30 Days Free on Signup)
Example Email Templates
Form Builder
GDPR Compliance

Pro

$219.00

flat rate, per month

Plan includes:

A/B Testing
API Access
Automated Workflows
Campaign Reporting
Conversion Tracking
Custom Domain Signing
Developer Documentation
Drag and Drop Template Builder
Email Support
Example Email Templates

Growth

$549.00

flat rate, per month

Plan includes:

A/B Testing
API Access
Automated Workflows
BYO Email Providers
Campaign Reporting
Conversion Tracking
Custom Domain Signing
Dedicated IP
Developer Documentation
Drag and Drop Template Builder

Enterprise

$1,429.00

flat rate, per month

Plan includes:

1250000+ Emails Per Month
20m Events Tracked Per Month
250000+ User Records (an.K.an Contacts/Subscribers)
A/B Testing
API Access
Automated Workflows
BYO Email Providers
Campaign Reporting
Conversion Tracking
Custom Domain Signing

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Vero Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Vero
Activity Dashboard
Activity Tracking
API
App Notifications
Automated Scheduling
Behavior Tracking
Campaign Management
Campaign Segmentation
Click Tracking
Content Management
Conversion Tracking
CRM
Customer Journey Mapping
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Marketing
Email Templates
Engagement Tracking
HTML Editor
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
List Management
Marketing Automation
Mobile Access
Mobile Optimization
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Language
Multivariate Testing
Notification Editor
Notification Scheduling
Personalization
Preview Functionality
Process/Workflow Automation
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Analytics
Segmentation
SMS Marketing
SMS Notifications
Template Management
Third-Party Integrations
Visual Analytics
Visual Workflow Management
Website Analytics
Website Visitor Tracking
Workflow Management

Vero Integrations

Segment

Google Analytics 360

Zapier

Mailgun

Twilio

Freshpaint

See all 17 integrations

Vero User Reviews

Overall Rating

4.4

Ratings Breakdown

47%

43%

10%

Secondary Ratings

Ease of Use

4.0

Value for money

4.5

Customer support

4.7

Functionality

4.0

Verified

Reviewer

Internet

11-50 employees

Used daily for less than 12 months

Reviewed February 2019

Great bang for your buck

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Has a lot of features and a clear UI. They are being transparent about what updates they will be rolling out, and are constantly trying to improve their platform.

Cons:

They don't support webhooks or mutiple criteria triggers

Erika J.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed October 2020

Excellent product and service

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Vero has been instrumental to improving our behavioural workflows and nudging future clients throughout our conversion funnel. We are now implementing new workflows and use the newsletter function too. When I need customer support, it's always exceptionally fast and helpful. Thank you to the team for creating such a great product and service.

Cons:

Tag management is still evolving, but the team has been very helpful with this, and clear product development priorities also support a great client experience.

Verified

Reviewer

Events Services

11-50 employees

Used monthly for less than 2 years

Reviewed January 2019

Poor UI design and performance

It's okay, would only use if I had no alternatives.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its basic functionality does work, so in the sense that it is within the lower costing solutions on the market mean that it does what it needs to.

Cons:

- Poor UI throughout, compared to other tools of this nature (MailChimp for example) nothing works in a manner that feels aligned with modern UI design or user expectations. - Poor performance - when you look at other modern marketing tools, having to wait for data dumps, for segments to load and be calculated (especially when they are only a few thousand in size) is crazy.

Frank R.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for less than 2 years

Reviewed January 2019

Great for startups getting started with email marketing and transaction emails

Unlike other services, Vero handles transactional emails in addition to triggered and marketing emails. This allow you to have everything under the same roof. The UI is fairly easy to navigate and the team has been adding new features regularly. The customer service is also really responsive and helpful with the founder helping us on a few occasions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Having every type of email under the same roof is a definite plus. We used to have subscriptions to several services to accomplish what we were doing in Vero.

Cons:

The email templates could use more love. They really need a wysiwyg interface, so that non-technical colleagues can easily design and send emails. They only currently have support for importing HTML and modifying copy.

Max R.

Verified reviewer

Entertainment

2-10 employees

Used daily for less than 12 months

Review source

Reviewed August 2019

Vast’s Vero Review

I love Vero and will continue to use and recommend your service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer support is essential. Both the CEO and our account manager has been EXTREMELY helpful.

Cons:

I think some of the UI elements could be streamlined, such as the e-mail preview/editing page. You should be able to schedule and edit emails in the same page.

Reasons for choosing Vero

Customer support.

Reasons for switching to Vero

Felt like a number rather than a person.

Thomas H.

Verified reviewer

Music

201-500 employees

Used daily for more than 2 years

Review source

Reviewed August 2019

Powerful system for transactional/behavioral and ad hoc emails

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Vero is very powerful and has a solid support for liquid templating language and connecting to external API sources, which is a major plus for us.

Cons:

The editor for building newsletters could be better.

Will E.

Hospital & Health Care

11-50 employees

Used daily for more than 2 years

Reviewed January 2019

The Future of Event Driven Communication

Exceptional. The Vero team provide the most real time customer service you've ever experienced.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is the most versatile event-based marketing solution out there. Vero can quickly scale its data ingestion to process large volumes of data to trigger email or push notifications to customers.

Cons:

Only downside is that it doesn't integrate with Facebook, Twilio and other similar channels.

Brian M.

Verified reviewer

Financial Services

51-200 employees

Used weekly for less than 12 months

Reviewed January 2019

Vero- Good but dont expect wonderful UX

I like it but I would say you need to be an experienced email marketer to get the most from it

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

functional and most tasks can be done quite efficiently once you learn the software and navigation value for money

Cons:

their own CDN has bad delivery rates and you need to integrate your own realistically bad UX not easy for novice user to navigate vs other platforms such as mailchimp or sendgrid

Verified

Reviewer

Arts and Crafts

Self-Employed

Used daily for less than 6 months

Review source

Reviewed September 2023

Vero Cloud

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Vero cloud is reliable and speedy. I can use multiple devices with no lag. Costumer service is exemplary.

Cons:

I have not run in to any issues with my Vero account.

Verified

Reviewer

Music

2-10 employees

Used weekly for less than 12 months

Reviewed January 2019

Great Product With Tons Of Potential & Great Team!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Super clean and modern User Interface and very easy to understand how the product works. Set up of email automation is a dream with the new Workflow feature.

Cons:

Overseas (outside of USA) support team sometimes results in delayed responses for urgent tickets, but the customer service is great.

Showing 1 - 10 of 30 Reviews

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