IBM Watson Marketing Software


IBM Watson Marketing provides a portfolio of marketing solutions that allow marketing professionals to design and execute digital marketing campaigns. This cloud-based system is compatible with Mac and PC/Linux operating systems, and also runs on mobile devices.

The Watson Marketing system features individual applications to accomplish several different digital marketing tasks. Users can design and execute marketing campaigns via email, web, and social media with Watson Campaign Automation, which also offers lead scoring and lead management. Additionally, users can manage all marketing content and resources with the Watson Content Hub and use Watson Analytics tools to analyze and improve performance with role-based dashboards, journey analytics, and session replay tools.

Pricing is based on user counts and the needed functionality of each individual company.

Campaign Automation
Campaign Automation

Campaign Automation

Journey Designer

Journey Designer

Marketing Content Hub

Marketing Content Hub

Visual Personalization Management

Visual Personalization Management

Analytics Mindset Analysis

Analytics Mindset Analysis

Analytics Role Dashboards

Analytics Role Dashboards

Supported Operating System(s):

Web browser (OS agnostic)



1 Reviews of IBM Watson Marketing

Overall rating

5.0 / 5 stars

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Daniel from HyperDrive Interactive

Industry:  Marketing Agency

Number of employees:  11-50 employees

Ease-of-use

Functionality

May 2018

Capable and Easier Than Salesforce Marketing Cloud

Pros

Platform is well designed and intuitive making it easy for users of other systems to adapt to the IBM Watson Campaign Automation tool set. Planning and creating broadcast and automated campaigns can be mastered in no time. The data structures and functional operations work well.

Cons

Some of the more advanced features require a learning curve, but once mastered they are quite reliable.

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