IBM Watson Marketing provides a portfolio of marketing solutions that allow marketing professionals to design and execute digital marketing campaigns. This cloud-based system is compatible with Mac and PC/Linux operating systems, and also runs on mobile devices.
The Watson Marketing system features individual applications to accomplish several different digital marketing tasks. Users can design and execute marketing campaigns via email, web, and social media with Watson Campaign Automation, which also offers lead scoring and lead management. Additionally, users can manage all marketing content and resources with the Watson Content Hub and use Watson Analytics tools to analyze and improve performance with role-based dashboards, journey analytics, and session replay tools.
Pricing is based on user counts and the needed functionality of each individual company.