WebEngage software


21 reviews(4.5/5)
21 reviews(4.5/5)

WebEngage is a cloud-based marketing automation tool designed for B2C businesses. It helps businesses to manage cross-channel communication with their customers, allowing them to send messages via emails, text messages, push alerts, in-app and web notifications as well as on-site alerts.

WebEngage allows businesses to categorize their user base into segments and run targeted campaigns. Users can be categorized on the basis of age, demographic, engagement history, behavior and other relevant factors. The solution can also be used to share online and offline surveys as well as feedback forms with customers.

WebEngage captures customer's data and merges with the transaction data for creating personalized campaign messages. The campaign dashboard provides real-time visibility into user and channel performance.

WebEngage is priced based on the number of active monthly users and support is provided through phone, email and chat.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic) , Windows 10

21 Reviews of WebEngage

Showing 1 - 20 of 21

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  • Mohamed from Souq.com

    Number of employees: 10,000+ employees

    September 2018

    Non-Intrusive and highly-engaging is you Keyword

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    WebEngage is a seamless easy-to-integrate, easy-to-grasp peace of mind that yields great engagement with effortless execution, highly recommend to all business sizes!

    Pros

    On-Site Notifications are highly engaging, segmenting is easy, uploading creative and setting rules is really easy

    Cons

    Need to have more custom date ranges in overview tab

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    April 2018

    A good MarTech tool for beginners of SMEs (if they can afford it).

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

    Pros

    Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

    Cons

    I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Gaurav from Starquik, A TATA Enterprise

    March 2018

    Fantastic product, super supportive team..

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Big pros
    Customized segmentation
    Journeys
    Ability to do deep personalisation
    Super supportive team
    Deep understanding of ecom

    Cons

    Segment generation should be real time
    Funnels can be more detailed.
    Cohorts can be more exhautive
    I understand above are part of the roadmap.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Siddhant from Cashify (Manak Waste Management Pvt. Ltd.)

    March 2018

    Smooth, easy going, easy to use and understand. The learning curve is short and the support is great

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It gives me access to segment and communcate with my customers bith ad hoc and through scheduled conversations. For a mid sized company it becomes nessesary to have automation to handle this function.

    Cons

    Any user level has access to customer data which could pose a risk at any time. This needs to be looked into.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Kunal from Antfarm Business Incubator

    Number of employees: 51-200 employees

    March 2018

    The WE team made sure we are up and running in no time.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Ease of use. Tracking user journey to make right decision. Setting up campaigns is easy and fast. All lead to increase in engagement!

    Cons

    Pricing can be better. :) Can add a layer of customisation to the dashboard depending on the role.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Manav from ALTBalaji

    February 2018

    It's been good experience using web engage so far.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Ease of usage
    User details about when did the the user come, what all the user did,etc is available
    Making user journey is very simple

    Cons

    The dashboard is not very friendly, work is needed on that front
    Remarketing should also be included in the user journey

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Deepank from Shuttl

    Number of employees: 51-200 employees

    January 2018

    Great product for marketing automation & educating users

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    - User Journey is surely one of the best feature about this product. It serves as a single tool for all customer touch points with the use of segmentation and easy tracking of conversions.
    - Client support is excellent, and the support staff is available whenever you need them.

    Cons

    - Better Analytics & Reporting
    - Ability to make changes in the Journey without having to stop it and then make changes along with functionality of A/B testing for journeys should be there.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Harsh from SalesDoor

    Number of employees: 11-50 employees

    January 2018

    Great team to work with, I havent seen such good implemntation and post implementation support ever!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    support team is great. the product is easy to use and does help in addressing some of the challenges.

    Cons

    i would like to see a lot more analytics. it would lead to better rentention strategies all throughout.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    January 2018

    Its a easy to use Software, with loads of features.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins.

    Cons

    It does not have any feature to compute. Eg. Doing product price comparison's etc. I suppose its part of the upcoming features.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Abhishek from Turtlemint

    January 2018

    Excellent product to combine all your marketing efforts

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Focussed marketing campaigns to the users and all channels at one place.

    Pros

    The great team behind the product, great support. The features are very good, let's us run campaigns in a very focussed manner.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Anshul from Goomo

    Number of employees: 201-500 employees

    November 2017

    Webengage enabled us to increase our conversion rate by automating retargeting campaigns

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Ability to put across anything on website or run campaigns without dependencies on tech team. Also, the account managers are really helpful and provide all the implementation help.

    Cons

    Some more ability to customization would be great. Or bigger set of templates in the gallery will enable users to be quicker in implementation.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Mrinal from Yatra Online Private Ltd

    Number of employees: 1,001-5,000 employees

    October 2017

    This is simply a great tool for marketing Automation.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    - Customer re-targeting - Promoting flash sales to a large TG - Personalized communication

    Pros

    - Comprehensiveness of offerings across multiple channels of communication
    - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
    - Value for Money. Great pricing as compared to other tools in the market

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Suhas from SlicePay

    Number of employees: 51-200 employees

    October 2017

    It helped improve our sales conversion by 65%!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage.

    Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

    Cons

    UI of the in-app and onsite notifications can be improved.
    Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Sujeet from DEVMETSU

    Number of employees: 2-10 employees

    October 2017

    Its amazing by work, feature, performance and support

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    so many cant describe

    Pros

    There are so many feature that you can use free and working absolutely amazing
    and the most amazing the customer service and always available with full support as a friendly way
    i really appreciate the work and service provide by webaengage

    Cons

    I dont think any but if pop up window would be like optinmonster than it would be more better but even i can give 5 start with no doubt

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Abhishek from Chaayos

    September 2017

    It was tough to start with the tool but eventually its getting better day by day

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Automation of customer lifecycle

    Pros

    This tool gives us the power to integrate all my customer touch points under one roof. The power of if-else conditions in journeys makes it exclusive one.

    Cons

    Reporting structure. Need more features in overall reporting & the challenge to change the source data.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Gaurav from Holachef.com

    Number of employees: 201-500 employees

    September 2017

    Creating retention and cohort marketing campaigns has become easier with WebEngage

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The winning feature of WebEngage is easily the ability to create and monitor automated journeys for your user segments. A very capable product for improving your cohorts.

    Cons

    Starting up can be a little overwhelming; Will easily take upwards of 3 months to get started even with active deployment efforts.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Aniket from Coverfox

    Number of employees: 201-500 employees

    September 2017

    Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.

    Pros

    Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

    Cons

    The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Shahin from eXtra

    Number of employees: 10,000+ employees

    September 2017

    Web-engage has capably delivered in helping us @ eXtra.com engage better with our customers.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Exceptional customer engagement capabilities

    Pros

    Excellent customer targeting/re-targeting capabilities.
    Clear and precise dashboards and back office.
    Round the clock customer support.
    Quick time to market.

    Cons

    Can improve on some extended functionalities and validations on forms which inturn would help build more intuitive surveys.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Soyinka from MakeMyTrip.com

    Number of employees: 1,001-5,000 employees

    September 2017

    A platform which empowers marketing to create large scale campaigns without going to the developer

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

    Pros

    User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

    Cons

    The response time on dashboard UI is slow.
    The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Stewart from Lambda Solutions

    Number of employees: 11-50 employees

    September 2017

    We are using WebEngage to monitor and educate our users.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    A more educated user base.

    Pros

    Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software.

    Cons

    The initial use is overwhelming with so many features available. In addition, based on my initial experience it also appears that every detail needs to be thought through and should the user's journey change, it requires a re-build of a new Journey when only an edit to existing Journey might be required.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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