--- title: "Whatagraph Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Whatagraph. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Whatagraph is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing/whatagraph-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Reporting Software](https://www.softwareadvice.com/reporting-tools/) / [Whatagraph](https://www.softwareadvice.com/marketing/whatagraph-profile/) / Whatagraph Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/whatagraph-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/whatagraph-profile/alternatives/) # Whatagraph User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 84 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.6/5 - Value for money: 4.2/5 - Functionality: 4.2/5 ### Rating distribution - 5 stars: 46 reviews (55%) - 4 stars: 30 reviews (36%) - 3 stars: 4 reviews (5%) - 2 stars: 1 reviews (1%) - 1 star: 3 reviews (4%) ### Most mentioned pros - It provides an incredibly easy to understand overview of performance and in platform reporting that the platform itself just cannot provide. - The tool's versatility empowers data-driven decision-making and efficient communication, making it an indispensable asset for optimizing performance and achieving business goals. - It empowers me to effortlessly transform complex data into meaningful insights, enabling better-informed decisions and more impactful communication. ### Most mentioned cons - The "Merge" and "Keep Pages" options for the reports can cause some difficulties for our clients who print reports to not only see all the data without it being cut off but seeing all the data on multiple pages instead of having to expand widgets, etc. - Sometimes when APIs for the external sources are updated, it takes a little bit for the updates to be fully reflected in Whatagraph, which can lead to a short period of time where we can't show our clients their reports because of missing/incorrect data. - Whatagraph customer service is good but they took a while to respond to me. ## Whatagraph customer reviews Showing reviews 1-25 of 84 (page 1). ### Elevating Data Visualization with Whatagraph - Overall rating: 4/5 - Reviewer: Roberto G. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used monthly for more than 2 years - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered Its robust data visualization, reporting, and dashboard capabilities provide unparalleled insights. The tool's versatility empowers data-driven decision-making and efficient communication, making it an indispensable asset for optimizing performance and achieving business goals. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I appreciate its seamless data integration, customizable reporting, and interactive dashboards. It empowers me to effortlessly transform complex data into meaningful insights, enabling better-informed decisions and more impactful communication. #### Cons I found its pricing structure to be somewhat complex, especially for larger teams or agencies. More transparent and flexible pricing options would enhance the overall user experience. --- ### Fast results due to logical concept - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Machinery - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Monthly Management Report for Internet Activities. Fast and problem-free solution of the task. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros For the monthly management meeting I needed a tool that quickly and easily shows the most important metrics around our website. Due to the simple and logical concept of Whatagraph I was able to solve the task quickly and efficiently. For me it is very positive that after the setup I have no further effort to present the results. Since I am the only employee working on these evaluations, this means a large work direction. Translated with www.DeepL.com/Translator #### Cons Personally, I think that the user interface might be a bit lighter and less technical. Practically this is not relevant, because the generated report looks perfect. --- ### UNITED STATES Marketing Agencies STAY AWAY from these guys! - Overall rating: 1/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered This was just an absolutely horrible experience. For marketing agencies especially in the US I would highly to STAY AWAY. These people are extremely harsh and don't want have their customer in best interest. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Their reporting kept on misreporting the numbers of views for my numbers to show an inflated amount of views that what there actually was. Also it showed that the views were coming from countries where they weren't. The overall reporting system has many many flaws and it comprised of selection that don't convey any value. In addition, the reporting interface does not have a modern interface. #### Cons The sales professional lied to us. The customer service has extremely slow. One of the lies was that client success works US hours which is not true. Sales person convinces us we would be able to connect our login page to Whatagraph so clients can sign in but we saw that was a lie real quick. There is a [SensitiveContent Hidden] on-boarding call which is absolutely ridiculous When asked to push the billing date back due to all the bad experiences and none of the reports being sent out correctly, they were quick not to negotiate. Asked to cancel a few day before the bill was due and said I had to pay for another 30 days because of a 30 day cancellation policy. --- ### Unique Analytics Reporting Tool With Lots of Integration Features - Overall rating: 4/5 - Reviewer: Shannon R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 12 months - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall all, not bad. If you need easy to read reports for clients that have trouble reading analytics, then this is a good solution. They just need to fix some bugs on the backend. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Has a very unique way of displaying data in their reports. Looks more like an infographic rather than an analytics report. many of our clients like this layout as it's easy to read and understand. They seem to add integrations on a regular basis and will fit the need of most markets who need reliable analytics reporting. #### Cons The backend UI can be clunky to use sometimes when trying to customize reports. Have had issues in the past where data was not being pulled in properly and made the mistake of deleting the integration and trying to add it again. Whatagraph currently makes you wait 7 days to add the same integration again, apparently to stop people from trying to add more integrations than the plan limits allows. So basically, if you have a data reporting issue, do not try and fix it yourself, you have to contact support and wait a few days for them to get back to you. They really need to fix this. --- ### My transformative experience. - Overall rating: 5/5 - Reviewer: Andrea Yarlyn Q. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for free trial - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered It's great I love it because I can drag and drop elements according to my needs and add filters to get even more specific information. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like that I no longer have to waste my time collecting and organizing data but can focus on analyzing and making decisions based on the data I have at my disposal. #### Cons I would like to have more flexibility and advanced options to fully customize the appearance and structure of my reports. --- ### Great for metric and trend monitoring - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Nice software for customizing instantly sharable reports of your website data. You can set up auto-email delivery which is great for monitoring your key operational measures. They offer a free trial so give it a spin. #### Cons Not a true data analysis tool. If you want to drill into your data and get a deeper understanding look elsewhere. --- ### Automate your reports - Overall rating: 5/5 - Reviewer: Jyothi T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used monthly for less than 12 months - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered Really happy about it, I just set the report and it is automatically delivered to clients. Easy breezy :D #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Being social media manager I need to work a lot with creatives. Regarding that I was looking for a reporting platform which would show all of the post pictures and rank it from the best performing to worst. I did not find anywhere else this feature, but Whatagraph has it. Reports visually are very pretty, I think anyone can understand what I want to represent with it as it is so clear from the colors pallet and bars. #### Cons It took me some time to master this tool. There are a lot of functions and trying them all was a bit overwhelming. --- ### Get an executive overview fast and easy - Overall rating: 5/5 - Reviewer: Rasmus Bernt K. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: November 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review. It is very easy to use, has a lot of integration, and let get started very fast. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed #### Cons None that I can think of. However I suggest they look into some live dashboard features. #### Vendor response Thanks, Rasmus! Keep up the great work Replied November 2019 --- ### Huge time savings with reports for clients - Overall rating: 4/5 - Reviewer: Ignacio N. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. This software has reduced the time we use to spend in reporting dramatically. It is really easy to use. I would recommend this without hesitation. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros This software is really easy to use, ver user friendly. I like the interface and has really help the agency to save time in reporting for clients. #### Cons There are a few glitches that i have found. Also some limits with functions, for example in reporting the call details from Google Ads, there is a limit of 100 calls. #### Vendor response Hey, Ignacio! Thanks so much for the review. Always feel free to drop us a line whenever you encounter a bug or a glitch of any sort our team will immediately take a look at it. Replied November 2019 --- ### Whatagraph review - Overall rating: 5/5 - Reviewer: Kareem M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used weekly for less than 6 months - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros I've been using Whatagraph for 2 months, it has great dashboards and amazing marketing analysis. #### Cons Whatagraph customer service is good but they took a while to respond to me. --- ### Beautiful but not optimal - Overall rating: 3/5 - Reviewer: Alexandre W. - Verified reviewer: Yes - Industry: Broadcast Media - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great help from the team, but I only keep Whatagraph for an accessory use for now (small reports on a given campaign). #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros - Simple reports fast to build - Good looking widgets - great support team (big up to reps) #### Cons - not enough freedom in the size and design of widget - no choice of landscape format - not enough data available - No enough freedom in the number of rows and columns in one chart. - INCREDIBLY COMPLICATED in term of choosing of dates (multicalendar) #### Reasons for choosing Whatagraph I continue using Data studio when I design more sophisticated graphs #### Vendor response Thanks so much, Alexandre! Passing this on to our product development team. I know they're looking at the multicalendar feature very closely, so we should have more intuitive functionality pretty soon. Replied September 2019 --- ### Whatagraph Review - Overall rating: 4/5 - Reviewer: Giovanna P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Customer service team is always available to help out and explain things. #### Cons I would like better visualizations in graphs --- ### Review from Yungo - Overall rating: 4/5 - Reviewer: Daniël L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered Quite expensive for its abilities/user friendliness #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Fast and helpful customer support Live dashboarding #### Cons Not very easy to use custom formulas Data visualisation not optimals (graphs) --- ### Excellent platform for multi-level reportings - Overall rating: 5/5 - Reviewer: Marcus S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered Whatagraph makes reporting and monitoring of multi-customer dahsboards easy and fun. We are able to identify critical campaign performance issues which allows the team to improve the campaign goals. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The data visualization is excellent. It is very easy to set up reportings and dashboards. #### Cons Sometimes the data source integration is a bit tricky but the customer support is very quick and extremely helpful and qualified to sort out any issues. --- ### Great marketing reporting software - Overall rating: 5/5 - Reviewer: Fernanda O. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Easy to use, great to automate the reporting process, lots of integrations. #### Cons Bugs every once in a while, nothing too critical. --- ### Client Reporting Made Easy and Visually Pleasing - Overall rating: 5/5 - Reviewer: Ricky S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: November 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review. Very pleasing. Easy to use, clean reports, automation at it's finest! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the automation I can do with Whatagraph, I can deliver weekly updates to my clients and the reports look splendid. My clients are loving it and commend me for spending time collecting datas and making such beautiful and clean reports when Whatagraph helps me automate most of this workflow! #### Cons All the features are working fine, if I have to recommend something for improvement it would be that they can add more new features more frequently. I don't see why they cannot dominate the market with such solid platform. #### Vendor response Thanks, Ricky! We have some exciting releases planned for 2020 so stay tuned and hopefully, we'll take down the market together :) Replied November 2019 --- ### Cross-channel reports heaven - Overall rating: 4/5 - Reviewer: Darjan H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered I'm satisfied with this tool and its opportunities. They are fastly developing and adding new features that I'm keen to try on. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I work with several products at a time, running more than 100 campaigns. And of course, clients want to see it all. Here comes Whatagraph which gives me an opportunity to have all data in one place and in a visually appealing way. Reports are pretty, and it is easy for clients to understand them. #### Cons Several times there were bugs that I had to report, but it was fixed. --- ### This product is amazing! - Overall rating: 5/5 - Reviewer: Ema J. - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: February 2018 - Review source details: This review was submitted organically. No incentive was offered It saved us a lot of time while using it. Also, the graphics are amazing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The user interface is easy to navigate . This tool has really good graphics. It saves a lot of time. #### Cons I did not find anything that I would put into this category. There are some limitations in the sources that this service offers but the customer service is amazing. I called the customer service and ordered a fine-tuned version which fits our needs. --- ### Excellent reporting tool, that literally does the job for you - Overall rating: 5/5 - Reviewer: Karan B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Aggregating market campaigning data from different sources #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Before Whatagraph, we were using different analytic tools for different platforms. With Whatagraph, combining this data, and putting it together became so much easier. It creates visualizations that are so easy to understand and present. The learning curve is minimal. #### Cons Honestly, I can't find anything that I would say is the least likeable thing for Whatagraph! It really has eased my job. --- ### Great value for money - Overall rating: 5/5 - Reviewer: Indre J. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros There's value here for every member of the marketing team. Informative graphs, all information can be displayed visually, easy to interpret. Easy to set up. #### Cons Some integrations are missing, like Pinterest and some other data-based marketing tools. --- ### Easy on the eyes beautiful reports - Overall rating: 5/5 - Reviewer: Deric Y. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Automated Client Reporting with beautiful and easy to use reports. It prevents me from making thing complicated. #### Cons Having more integrations is always the best. #### Vendor response Thanks for your feedback, Deric! Replied January 2020 --- ### Helpful if you are handling many kinds of reports and pulling data for various clients - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Photography - Company size: 51-200 employees - Product usage: Used monthly for free trial - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Used the trial version to test if it would make sense to implement it within our workflow, but decided against it after all. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros So I guess the main point of this software is for it to be used by marketing agencies or marketers that handle a fair amount of clients and find themselves spending a lot of time reporting about their efforts and results. Otherwise, it wouldn't make much sense to pay for this. The pros are the fact that data is gathered automatically once you add the different channels and very intuitive and nicely presented graphics for it to be displayed. #### Cons Although I didn't have a lot of different data points to show, I did find a couple of discrepancies which raises the question... is one supposed to be checking up on this when used at a larger scale? I guess it could have been a minor bug too, but I did not find much use for it after the trial since I am not actively handling many clients at once. --- ### Whatagraph - awesome for social media ads reports - Overall rating: 5/5 - Reviewer: jakub m. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: June 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Functionality - there is all we need for Facebook ads reports (all metrics including custom conv. and diffrent atributtion models), support is really helpful, problem solving and fast answering, we really like it. No problem for them to ad special functionality if we need it. #### Cons For now nothing. Everything seems to be great. --- ### Good reporting software, instant responses from Customer Service team - Overall rating: 4/5 - Reviewer: Charlotte F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used monthly for less than 12 months - Reviewed: October 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We do our monthly reports for our clients with whatagraph. Best tool we've used so far. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Instant responses on chat from the whatagraph team, always very helpful and on hand. #### Cons Can be quite glitchy sometimes and takes a while to get used to. #### Reasons for switching to Whatagraph we preferred the way the reports looked with whatagraph - more visual for our clients #### Vendor response Thanks so much for your feedback, Charlotte! We're aware of the glitches and are constantly working to make sure they don't reappear again. Feel free to reach out if you ever encounter some prioblems. Replied October 2019 --- ### Great Product - Overall rating: 5/5 - Reviewer: Mark P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used monthly for less than 12 months - Reviewed: November 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review. I really like this product and recommend it to anyone who might be sitting on the fence to at least take a trial. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Whatagraph is easy to use. I really like the way the reports are presented and how easy they are to read Being able to upload images to the reportsreally makes the reports standout. #### Cons There isn't really any cons. It does what it says it will do. #### Vendor response Thank you, Mark! And thanks for pointing out the main benefits of Whatagraph Replied December 2019 ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/whatagraph-profile/reviews/?page=2) --- Whatagraph Reviews, Pros and Cons - 2026 Software Advice