WordStream Advisor Software

4.56 / 5 (277)

About WordStream Advisor


WordStream Advisor is a cloud-based advertising management solution that allows advertisers to manage all campaigns running on Google Adwords, Facebook Ads and Bing Ads through a single dashboard. It mainly caters to the call center industry.

WordStream simplifies the advertising process by providing tools that help users create ads and manage ongoing campaigns. The 20-Minute Work Week feature on the application allows advertisers to make changes in paid social and PPC campaigns that are based on user data.

Other features offered by WordStream include dynamic keyword implementation, geo-targeting, conversion tracking, call tracking, landing pages and performance reporting. The app offers AdWords Performance Grader, a free tool which provides users with insight into the performance of their account in comparison with the competing advertisers. Other tools offered include PPC keyword list building, Bing Ads Grader and Landing Page Grader.



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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

277 Reviews of WordStream Advisor

Average User Ratings

Overall

4.56 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(190)

4 stars

(69)

3 stars

(9)

2 stars

(2)

1 stars

(7)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 277 reviews

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June 2017

Brian from Spy Centre Security

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2017

One of the best experiences I have ever had. I am truly grateful for everything that I have learned

Simply put I got a crash course on how to use google adwords without having to take college classes. Money well spent!

Pros

I new very little about Googles adwords and after about 4 months of trying it on my own I new I was going to need some help. I needed to turn our eCommerce sales around much faster than I myself could do. So I did some research online and came across Wordstream. I did the free trial and quickly realized this is exactly what I was looking for, it could split my keywords, show me the best keywords, what keywords where good for my ad and not good for my ad, it showed me what ads needed work, where I was spending to much money, where I wasn't spending enough money and so forth. Now 4 months later i have tripled my eCommerce sites sales, no joke! I never went to school for adwords, I new nothing about adwords when I took over this project in September of 2016. I even get my own account rep that will answer any questions I have, and believe me I had hundreds. Alasdair Johnstone was able to provide me the type of support I required and he was quick about it. Knowing that I had that support I required really gave me the confidence to tackle this project 120 percent. I have monthly meetings with Ali and he goes through my entire account teaching me new techniques each and every time, he sends me an email explaining everything we did so I have a reference on how to do it on my own. I have yet to be steered in a direction I feel uncomfortable with. I cant thank the Wordstream team enough and my rep Alasdair Johnstone enough.

Cons

Gotta get the Facebook add portion of Wordstream to work with the Instagram option that Facebook provides! Missing out on potential impressions and sales, plus it causes an error anytime you try and post your add to Facebook. I have to create my adds in Facebook then import them into Wordstream =/

November 2017

Dennis from Webiteers

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

November 2017

Easy to use software to streamline the search ads efforts

A more pro-active workflow for smaller clients without blowing up the budget for managing them. Also a great environment for starting specialists to get to know adwords and how to focus on cutting costs and lowering CPA's.

Pros

The 20 minute workweek is helpful to get things going. The dashboard gives a nice overview of where things are headed. And the GUI is helpful because of the presentation of data. It's simple and has no clutter, where as Google is going in the opposite direction. Wordstream is extremely useful when optimising for clients with smaller budgets, but still need incremental improvements with only a small amount of time. Also - Wordstream is ideal for new colleagues to get the hang of doing AdWords. So, it's also some sort of e-learning environment. The focus on cutting costs and improving quality scores and CPA's is great. It's real easy to add negatives from the Query Stream to multiple ad groups at once. The software comes with some nifty features to easily see improvements that can be made. Finally, Wordstream is very actively improving the software and adding features on a almost weekly basis! It's moving towards display and social advertising more, which is important!

Cons

The 20 minute workweek becomes less helpful when optimising bigger, complex campaigns or already tightly managed campaigns at this moment. I also miss the option to segment data by conversion type for example. Or the compare different periods other than on the dashboard. So in some cases I need to go back to the Adwords GUI for that. Maybe Wordstream could add more features or specific reports to focus more on things that matter most when lowering CPA, cost in general or improving CTR.

August 2018

Kate from K8 Digital

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

August 2018

Essentail software for my independent digital marketing consultancy

I am I one person shop for digital marketing services. A major part of my business is digital media planning, setup and management. Wordstream makes the management and reporting of my client's Google, Bing, and Facebook ads campaigns much easier.

Pros

I really like the 20 minute week feature. It's not telling you anything you couldn't already do in Adwords pretty easily but the interface, process, and routine of the tool ensures that I never skip over the weekly basics needed for management of a paid search campaign.

Cons

The reporting feature use to have some more predictive narrative text that they've done away with and I really miss that - even though the copy wasn't always super informative, it was always a quick cut/copy/paste into a client report when introducing some data. There are some inconsistencies with the reporting when you create a certain FB or Google campaign type in FB or Google (rather than creating them IN Wordstream) - which can be frustrating because there isn't any warning on the WS end that the data might be inconsistent.

April 2017

Sara from Sweetpea's Inc.

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

April 2017

Thank You for FINALLY making my AdWords account work for my business!

I started with Google Adwords in September 2016 with the highly competitive market of online floral orders. After multiple calls with the Google Adwords Advisors, I found out that they had set up the account incorrectly, and with their mistakes, I was spending thousands of dollars with no results. I had been following Wordstream through Facebook, as we set up the account, and found their webinars and blog postings were more helpful than anything I found through Google itself. In December 2016, I took the plunge and called Wordstream for help. As a small business, paying for their services seemed like a stretch for my already overspent advertising budget. However, in only a few minutes of the intro call, I knew I had to make the change. Within weeks of signing up with Wordstream, and working with my rep, Betsy, doing all my 'homework' and generally watching the account more carefully, and better informed, I saw instant increases in our online sales. This February, we had a record year in online sales and continue this growth month after month. I have already started working with my second business to create Google Ads to increase its online bookings, with the help of Wordstream. For anyone considering this, I would say, go for it! You will thank yourself over and over again. As a small business, I know we wouldn't be where we are now, without their ongoing support and assistance.

Pros

How simple it makes Google Adwords. For a system that should be easy for a business owner to use, Adwords is overwhelming. Wordstream's software is easy to navigate, changes are simple to make, improvements to your ads are done, step-by-step, often better and quicker than ever possible through Google itself.

Cons

There a lot of great functions within the system, however, without someone helping you find them, they can be lost on the average user. That said, with counselling, you will find these tools invaluable, once they are explained.

April 2018

Subash from Optimus PPC Services

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

April 2018

Perfect For Managing PPC Campaigns at Scale

One stop shop for managing PPC to save time & make more money.

Pros

Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Cons

It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

November 2017

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

Wordstream allows us to navigate complex PPC layouts quickly

Wordstream allows my team to quickly plan, execute and manage PPC campaigns. From simple Facebook promotions to complex A/B testing Google AdWords campaigns, it's easy with Wordstream.

Pros

The 20 minute work week has made my time navigating PPC menus infinitely more impactful. The Wordstream software allows me to optimize, add or delete features from each individual campaign quickly and efficiently.

I enjoy that Wordstream has the tools needed for not only Google's PPC but Bing and Facebook as well. This allows you to consolidate not only the campaign details but budgeting as well.

Setting up complex campaigns such as A/B testing, geotargeting and different landing pages is easy with Wordstream. This is normally a long and tedious process when done within the PPC providers built-in application.

Cons

The only negative I can think of is the lack of support for other platforms. Most marketers stick to Google and Facebook so most other platforms are generally a waste of time so this isn't a huge issue.

July 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2018

We use it for Bing and Google ads. It helps to keep the week to week upkeep simple

Campaign reviews, keeps me on budget for AdWords and simplifies Google ads.

Pros

I like the dashboard, ease of duplicating campaigns to Bing, the Querystream and keyword builder.
The keyword builder has been a game changer for us, since you can put in a competitor website and see what they are talking for, at what bid price.
The 20 minute workweek is okay, it might be ideal for a mainstream company, we just serve a niche market, so many of the suggestions don't make sense. Even if I dismiss most of them, at least it gets me looking at the campaigns once a week instead of putting it off.
I really like the academy and help/support articles and on page help that they provide. Their onboarding process and support were fantastic and I really appreciate the monthly training check up. The few times we ran into technical issues the support staff were on top of it and got it resolved with a couple of days.
The true value of word steam is the fact that they adapt and integrate all of the changes and upgrades that Google is constant making, so I don't have to constantly be checking.

Cons

The conversion tracker has never worked for us, despite numerous support calls. The landing pages were also a waste of time

May 2017

Crystal from PrintGlobe

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

May 2017

Best software I've found to manage our PPC accounts.

Easy to use management of Bing & Adwords. Simple and accurate weekly optimization improvements through 20 Minute Workweek.

Pros

The 20 minute workweek really does simplify PPC optimizations. It provides priority suggestions weekly that I implement early Monday morning that allows me the rest of the week to manage individual campaigns. We have a rather large account on Adwords & Bing and it has always been way too difficult to manage by myself in the past. With Wordstream, I can implement changes with ease to both our Bing & Adwords accounts in bulk. Between the Wordstream assistance creating expanded ads, the easy to identify improvements and ability to copy/duplicate new changes over to Bing has been a game changer for me as a PPC Marketer. Working with agencies have never benefited my company in the past as we have a unique niche in the online world. Wordstream has removed my need for additional assistance and we've watched our metrics improve greatly in the short 4 months we've been with Wordstream.

Cons

There's always room for improvement. It would be nice if we could copy existing campaigns/adgroups/kws/negative KWs over to Bing. Currently, it's limited to offering that suggestion to copy only new changes we implement. Would be nice to have a little more control over the 20 minute workweek suggestions and tailor fit to our business needs, but it's still better than anything else I've seen.

January 2018

Lori from In The Industry

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2018

Wordstream has taken the complications of pay per click advertising and made it a simplified process

This software simplifies paper click advertising in order to save time and money.

Pros

By using the 20 min workweek process, I'm able to prevent wasting our marketimg bugets (in the advertising itself and by saving my own time) since the 20 min work week stream lines everything for me. The software also combines multiple platforms and accounts so that I can handle them all in one place and we're able to make simultaneous changes across each platform at once. The time I'm saved alone outways the money spent on the program itself. My consultant is extremely proficient on the software and has amazing marketing ideas of her own on how to increase not only my click through rate but to close the sale. This is the first company I've worked with that actually took the time to understand what my business is and what I'm selling. Being a business that sales to a specialized audience and really can't be categorized into one box or another, this makes a huge difference.

Cons

The only downside I can see about this software is that there is still a learning curve involved in understanding how it all works. The pay per click advertising is not a simple one step method. There are multiple factors that come into play which means constant changes and monitoring but that's truly more about the paper click advertising itself versus the software offered.

October 2017

Ellen from Imagine Business Development

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support

Pros

I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.

Cons

I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.

August 2018

Justin from Angelson Group

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

August 2018

Wordstream - Paid Ad Software Done Right

Overall, our experience working with Wordstream has been very positive. The platform itself is very very good, and the team that supports your use of the software and overall advertising goals is really best in class.

Pros

The thing I like the most about Wordstream is two-fold. First, their customer service and support are topnotch. Additi