Perfect For Managing PPC Campaigns at Scale

One stop shop for managing PPC to save time & make more money.

Pros

Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Cons

It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

Powerful PPC tool with high cost, aggressive sales team

Wordstream is a tool I want to use, and a tool that I understand the need for. But it doesn't come cheap AT ALL. And if you decide you just want to use their free resources, they will annoy you with sales emails and calls. It is very unfortunate because the tool itself is powerful, even if the interface could use a refresh.

Pros

Wordstream is a tool that is probably more powerful than most other tools in their space. Managing PPC ads is a very difficult and time-consuming task, and Wordstream does a decent job of helping you save that time. The features are powerful and there is a little artificial intelligence there as well to help you make better decisions, and even automatically manage certain aspects of your campaigns for you (if you actually want that, which is not always a good thing).

Cons

I found myself frustrated with the interface when I tried Wordstream. They have improved it over time, but it's just not as smooth as it could be. But probably even more frustrating is the sales team. If you visit their site and want to try their software, or even use their FREE tools, you will instantly get a call from a salesperson, and an email, and another call a couple of days later, and 5 more emails that week, etc. And if you visit their site again after telling their salesperson to leave you alone? Yep, they will start all over again and keep contacting you. And when they DO get you on the phone, they will keep telling you about "another option" each time you say no, and try to sell you on lots of different payment options, and they won't let go easily. It reminded me of timeshare salesmen. They really need to lighten up on that tactic.

Warning to Ad Agencies Using this Product

Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool to call and steal your Clients. It has now happened to me three times. The last time I used the grader, I put my info in as an agency. I even put in the comments "DO NOT CALL MY CLIENT". Within a few days customer service rep called me three times and my Client three times. They even called my agency partners. He left voicemails to my client saying the account was being mismanaged and to call him directly. He was trying to sell them their tool and managed PPC service. He also called one of my agency partners and did the same thing. My client was baffled, their results have skyrocketed since we took over the account and they are extremely happy. Their cost per sale was cut in half with us. Yet he told them we didn't know what we are doing. (I have been managing PPC since 2007, with millions managed) To make matters worse, Wordstream has now done this with three different clients, over two years. The first time they said was an honest mistake, second time I contacted them again and they promised it would not happen again. Now here we are with the third salesperson doing exactly the same thing. They say they don't train their salespeople to do this, yet three different people did it within two years. Hard to say this is a rogue salesperson when three different people did this. I used the "Free" grader three times and they called my clients three times. That

Pros

Its good for people who have zero experience with PPC management. However most of the features they promote are outdated or useless. Google will give you the exact same advice in their Recommendation sections . Before Google released Rec's, this product was way more useful. Now you can get the exact same info right in Google. Making this tool necessary.

Cons

Most of the recommendations do little to actually help the account. They spread out basic advice that is

Best Interface

Very little issues. The ease of use and the amount of time it's saved makes it worthwhile. Being able to see how much money it's saved us and how many more conversions we've gotten by the edits they've recommended is fantastic.

Pros

The 20-Minute Work Week makes life as a digital marketer soooo simple and quick. The interface for their Querystream is ideal to target and find new keywords as well as adding new negatives.

Cons

When editing an ad in WordStream is pauses the ad and makes a duplicate rather than editing the original. Responsive ads are still being added into the system as well

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support

Pros

I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.

Cons

I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.