About WordStream Advisor

WordStream Advisor is a cloud-based advertising management solution that allows advertisers to manage all campaigns running on Google Adwords, Facebook Ads and Bing Ads through a single dashboard. It mainly caters to the call center industry.

WordStream simplifies the advertising process by providing tools that help users create ads and manage ongoing campaigns. The 20-Minute Work Week feature on the application allows advertisers to make changes in paid social and PPC campaigns that are based on user data.

Other features offered by WordStream include dynamic keyword implementation, geo-targeting, conversion tracking, call tracking, landing pages and performance reporting. The app offers AdWords Performance Grader, a free tool which provides users wit...


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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

304 Reviews of WordStream Advisor

Average User Ratings

Overall

4.52 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(205)

205

4 stars

(76)

76

3 stars

(10)

10

2 stars

(3)

3

1 stars

(10)

10

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 304 results

April 2018

Subash from Optimus PPC Services

Verified Reviewer

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

April 2018

Perfect For Managing PPC Campaigns at Scale

One stop shop for managing PPC to save time & make more money.

Pros

Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Cons

It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

October 2017

Ellen from Imagine Business Development

Verified Reviewer

Company Size: 11-50 employees

Industry: Management Consulting

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support

Pros

I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.

Cons

I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.

August 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

August 2019

Warning to Ad Agencies Using this Product

Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool to call and steal your Clients. It has now happened to me three times. The last time I used the grader, I put my info in as an agency. I even put in the comments "DO NOT CALL MY CLIENT". Within a few days customer service rep called me three times and my Client three times. They even called my agency partners. He left voicemails to my client saying the account was being mismanaged and to call him directly. He was trying to sell them their tool and managed PPC service. He also called one of my agency partners and did the same thing. My client was baffled, their results have skyrocketed since we took over the account and they are extremely happy. Their cost per sale was cut in half with us. Yet he told them we didn't know what we are doing. (I have been managing PPC since 2007, with millions managed) To make matters worse, Wordstream has now done this with three different clients, over two years. The first time they said was an honest mistake, second time I contacted them again and they promised it would not happen again. Now here we are with the third salesperson doing exactly the same thing. They say they don't train their salespeople to do this, yet three different people did it within two years. Hard to say this is a rogue salesperson when three different people did this. I used the "Free" grader three times and they called my clients three times. That

Pros

Its good for people who have zero experience with PPC management. However most of the features they promote are outdated or useless. Google will give you the exact same advice in their Recommendation sections . Before Google released Rec's, this product was way more useful. Now you can get the exact same info right in Google. Making this tool necessary.

Cons

Most of the recommendations do little to actually help the account. They spread out basic advice that is

Reasons for Choosing WordStream Advisor

At the time, it seemed like a better product. However now optmyer is much more advanced and will actually help manage your acct. Wordtream advice is almost useless.

November 2020

sowmya from Adlink Technology

Company Size: 1,001-5,000 employees

Industry: Electrical/Electronic Manufacturing

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2020

Wordstream mostly for SMB Businesses

It's an easy tool to use and, a 30-minute workweek is a highlight.

Pros

If you are into SMB business and have less experience in digital advertising, then this is the must tool you should be using. It is helpful when it comes to paid advertising efforts, especially with Google Ads. You can easily do a 30 minute work week where you can optimize your campaigns, Ads, Budget, placements, audiences, etc.

Cons

It is only for the SMB businesses. (If your paid expenses are below $10,000 then you cannot use it).

August 2018

Justin from Angelson Group

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

August 2018

Wordstream - Paid Ad Software Done Right

Overall, our experience working with Wordstream has been very positive. The platform itself is very very good, and the team that supports your use of the software and overall advertising goals is really best in class.

Pros

The thing I like the most about Wordstream is two-fold. First, their customer service and support are topnotch. Additionally, the Workbench inside of the software itself makes it super easy to review and work on multiple campaigns across different channels all from one space. Ultra convenient, and ultra effective.

Cons

The thing I like least about this software is that it forces customers to manually sync up any changes to ad accounts to make them live. A way to auto-update at certain intervals or add an option to select whether or not this occurs would be helpful. For example, let's say you spend a bunch of time working on campaign optimization tasks in Wordstream, and then forgot to hit the push to live button, then you could potentially miss out on the benefits those optimizations could provide because you forgot to sync platforms. Now, it's a pretty easy fix to make sure this function is part of the overall account management workflow, but still worth mentioning.