zigihub Marketing is a cloud-based marketing automation solution that helps users capture lead data through integration with existing company websites, as well as create and manage online marketing campaigns.
Key features of the solution include website monitoring, event-driven marketing, social media integration and more. The solution provides built-in message templates, and users can create customer profiles based on parameters including demographics, on-site behavior and purchasing patterns. Segmented customer lists can also be created.
zigihub Marketing helps users to segment leads and customers, which enables users to target specific audiences with personalized campaigns. Users can track email marketing campaigns based on emails delivered, opened, read, deleted and failed to send, and rate campaigns for future reference. Additionally, zigihub Marketing features a recommendation engine, statistical lead scoring, customer churn prediction, sales forecasting and sales success modeling.
Services are offered on a monthly subscription basis that includes support via phone and email.
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