An elite social media management tool

Pros

Zoho Social is an excellent way of keeping all of your social channels in one place.

As a Digital Marketer, I've tried any different platform including the 'big brands' which offer fewer features for a higher price. I enjoy the interface of Zoho Social as it's modern, clean and easy to use whereas others seem to be dated and clunky.

Zoho Social allows me to do everything I need and more! It's also the first social media management tool I have come across that allows me to manage my Google My Business account which in my opinion is a fundamental channel.

There are endless features such as advanced analytics, post scheduler, message centre for all of your messages across the different platforms and 'brand health'.

I'm looking forward to any and every new feature that will be released in the future.

Cons

I wish I was able to exchange one of the 6 set social media accounts. For example, I manage two LinkedIn company pages, for the same brand, but one in London and one in Melbourne - I would like to also add Melbourne instead of using LinkedIn Profile.

I wish that I was able to manage Instagram DM's in the message centre.

I wish they have didn't remove the support for Google+ as Google+ is shutting down for consumers only and not for business - we hope to maintain our Google+ account and will have to manage this outside of Zoho Social. This may, however, not be down to Zoho as Google is removing Google+ API.I wish I was able to exchange one of the 6 set social media accounts. For example, I manage two LinkedIn company pages, for the same brand, but one in London and one in Melbourne - I would like to also add Melbourne instead of using LinkedIn Profile.

I wish that I was able to manage Instagram DM's in the message centre.

I wish they have didn't remove the support for Google+ as Google+ is shutting down for consumers only and not for business - we hope to maintain our Google+ account and will have to manage this outside of Zoho Social. This may, however, not be down to Zoho as Google is removing Google+ API.

A Host of Features at a Much Cheaper Price

Pros

I stumbled upon Zoho Social accidentally when I was looking for a social media software for my company. We are a small company and even smaller social media and marketing team (only 2 strong), so we didn't really a huge budget to devote. Our requirement of features centred mainly on being able to schedule our posts in advance, schedule the same post multiple times, monitor our performance across different channels and create a content and publishing calendar.

We had narrowed down to Hootsuite (which we found to be powerful, yet too expensive) and buffer (which was cheap but didn't meet all our feature requirements). I was very pleased when I came across Zoho Social, which offered us the best of both worlds. A host of great features at a much cheaper price point than Hootsuite. It meets most of our feature requirements and is a lot pleasant to look at and easier to use than Hootsuite (which we found to be a little clunky at times). Everything is really accessible, the most relevant metrics are on the home page itself, the reports give a good overview of the KPIs, and it's all so easy to use. One feature I loved is that you can track how many times a user has interacted with your brand on different channels, and then share the same information with your other team members (through the Collaborate tab). All in all, a power-packed software with all the best social media management features built in.

I discovered Zoho Social a day before when we were about to make the final call, and I am really glad we did!

Cons

My biggest problem with Zoho Social has been the inability to customise our set of features. The Standard plan offers most of the features, however, the Publishing Calendar is only there in the next upgrade, the Professional plan. I don't really need the other set of features like additional brands and team members, and thus don't see sense in upgrading just for one feature. When I got in touch with their customer support team, they told me that they do not allow any customisation and the features for each plan are set in stone. This was really disappointing, and Zoho Social might have been the perfect social media management software for me if not for this.

Almost Perfect

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can immediately see how your brand is performing via the Brand Health Dashboard. At a quick glance I can see which platforms and types of posts are getting the greatest engagement. Everything is so darn easy. The performance, the posts and the live stream are easily accessible on the Brand Health Page. Another nice feature is the Smart Q, which will automatically suggest and schedule posting times based on the percentage of top engagers that will see it. If there is not an optimal time on that day, the Smart Q will suggest the next best time. Nice! Another great feature is the monitoring, which allows you to specifically listen for keywords, brands, mentions, users, lists and more for your social profiles. The streams are arranged similar to Hootsuite feeds which can be arranged. The reports features are very nice as well. You can use standard reports for Facebook, Twitter and Instagram or create a custom report which can be sent at predetermined intervals to you, your clients or both. The reports are pretty robust (especially for FB) and at the price point of Zoho Social, you get all of the reports. There is no nickel and diming for more in-depth reports like some other platforms. Their connections tab will let you know who recently engaged with you, as well as who is the most engaged. This way, you never miss an opportunity to engage and build a good audience for your brand. Additionally, the collaborate tab allows you to have discussions with those who are engaging with you brand which can be helpful in broadcast messages or brand loyalty. Zoho Social has so any features that it is hard to believe that you get all of this at such a reasonable price point. If you add on the ability to integrate your social with their project planning, crm, sales IQ, and campaign platforms, the capabilities are ridiculous (in a great way). Zoho Social deserves a serious look from new social media marketers as well as established digital marketing firms.

Pros

-Rich Feature at a very reasonable price point
-Great analytics and custom reports and scheduling
-Brand Health at a glance-No deep digging needed for analysis
-Ability to collaborate with those who engage and team members.
-Browser posting plugin
-Smart Q for suggested best times based on engagement
-Easily switch between brands
-Integration with other valuable Zoho platforms
-Android and Iphone mobile app

Cons

-if you have a client that needs to approve the content, then they have to be added as a user at an additional cost
-Smart Q will sometimes only have one optimal time for a day, or possibly push your post out a few days for maximum engagement.

Zoho app is really useful app for social media management.

Pros

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can immediately see how your brand is performing via the Brand Health Dashboard. At a quick glance I can see which platforms and types of posts are getting the greatest engagement. Everything is so darn easy. The performance, the posts and the live stream are easily accessible on the Brand Health Page. Another nice feature is the Smart Q, which will automatically suggest and schedule posting times based on the percentage of top engagers that will see it. If there is not an optimal time on that day, the Smart Q will suggest the next best time. Nice! Another great feature is the monitoring, which allows you to specifically listen for keywords, brands, mentions, users, lists and more for your social profiles.

Cons

The reports features are very nice as well. You can use standard reports for Facebook, Twitter and Instagram or create a custom report which can be sent at predetermined intervals to you, your clients or both. The reports are pretty robust (especially for FB) and at the price point of Zoho Social, you get all of the reports. There is no nickel and diming for more in-depth reports like some other platforms. Their connections tab will let you know who recently engaged with you, as well as who is the most engaged. This way, you never miss an opportunity to engage and build a good audience for your brand. Additionally, the collaborate tab allows you to have discussions with those who are engaging with you brand which can be helpful in broadcast messages or brand loyalty. Zoho Social has so any features that it is hard to believe that you get all of this at such a reasonable price point. If you add on the ability to integrate your social with their project planning, crm, sales IQ, and campaign platforms, the capabilities are ridiculous (in a great way). Zoho Social deserves a serious look from new social media marketers as well as established digital marketing firms.

A lot of really great features, there are improvements needed, which a few companies will want/need

Pros

OVERALL: A really nice social management with the best analytics and a robust CRM perk included.

SUGGESTED IMPROVEMENTS: I would like to see the app to have access to the most engaged users with the brand/content (this is an amazing feature, we need to be able to take this on the go). Also to be able to schedule video is needed (you can't even schedule this to post manually). Finally, a visual planner or better proofing interface for clients would be more helpful to agencies. Also not the best for e-commerce dependent businesses - you need to add shoppable items. If you can add a few of the features Later is doing, this software would knock social media mmgt out of the park.

PROS:
- has a really unique CRM aspect that allows you to identify the most engaged users of your brand & keeps track of their interaction
- better for agencies needing to proof to clients
- works on multiple social networks
- has an app (needs improvement - missing some functionality but generally loads & functions well)
- Interface is straightforward
- has a really nice video demonstrating power of features, and how to use them
- planning calendar is one of the easiest I've used, and makes posting quicker

Cons

CONS:
- The online interface while nice, is a little hard to navigate at times. It is easy enough as an agency to navigate, but I haven't tested it with a client yet for this reason.
- No visual feed planner. Its easy enough to do on your own with InDesign, but if your clients are posting additionally on their own at all, it creates extra unneeded work for the agency.
- Need to be able to post video (even if its manually).
- Needs access to CRM (shows most engaged users & keeps track of their interested content) on the app.
- Be able to tag shoppable content.

FINAL THOUGHTS: Really, really, really have high hopes for Zoho here. They have been on our radar when they developed their CRM suite. We were too small at the time to need it, but with the addition of this social media mmg software, they could have a home run if they fixed a few things. Keep the updates coming! Nearly there

wow zoho is the best app for social media

time and money

Pros

full control and managing things easily by clicking just on one fonction you hve everything in your hand, otherwise, some other software like zoho dose not have such features. Thank you for giving me this amazing experience. thanks Zoho team
I live Zoho Social because it is very easy to use, very friendly in its interface, but still very detailed and effective in all reports and customisation. Being able to manage different Brands and the Smart Q planning options are my favourite treats in this amazing package.

Cons

oho CRM Plus covers 88% of the Sales Force Automation functionality.

Moreover, ZOHO's solution solution offers very similar coverage of these characteristics to the average CRM software package (88% vs 87%).

In summary, Zoho CRM Plus offers very good coverage of Sales Force Automation functionality, similar to that of its competitors. This means that CRM system buyers for whom this functional area is important are likely to shortlist Zoho CRM Plus. and Zoho CRM Plus covers an average of 75% of the Marketing Automation feature set.

ZOHO's solution offers very similar coverage of Marketing Automation attributes compared to the average CRM solution (75% vs 85%).

Zoho CRM Plus needs to improve its coverage of Marketing Automation functionality in order to compete with other CRM solutions. CRM system buyers who prioritize this functional area aren't very likely to shortlist Zoho CRM Plus.

Great Bang for the Buck - Social Media Management

Pros

I've always been a fan of Zoho products, and Zoho Social is no exception. Very easy to use and has virtually all the features you need to effectively manage all your social media accounts. Based on the cost, Zoho Social has great value for the money. Setup and configuration is easy and straightforward. Love being able to manage Facebook, Twitter, and Instagram all from one dashboard. I like the brands feature as our company does have three divisions with their own social media accounts. The visual calendar feature works great and you can even re-schedule from there. Excellent! The zShare web brower plugin works great too and makes everything faster and easier. The built-in analytics and ability to collaborate with co-workers is also great. Overall, I really like Zoho Social and it's making my daily social media managemet much easier.

Cons

While I love the branding feature, I wish there was a way to see certain information from all three brands we have in one place, rather than having to switch back and forth. For example, seeing the calendar with posts from all three brands at once would be great, especially if they were also color coded. I'd also like to see all my drafts in once place. Second, I would like to see a basic approval feature with a button on draft posts that can be set to approved or not. In addition, when someone comments on a draft, I would like to see that conversation in-line rather than having to go to "collaboration". It's a pain to have to go to two different places when working on drafts.

Manage social networks brands never been easier.

One of the big headaches for any professional who is dedicated to the area of digital marketing is time, the distribution of loads and serving several customers at the same time, offering a quality service with the attention that each deserves. With Zoho Social, I have achieved the perfect balance between attention to the brands that are my clients for more than two years, and at the same time, it is great to support so that my personal projects do not suffer due to the burden that my work implies. Any platform that offers that has my favorite choice, as does Zoho Social perfectly.

Pros

At the moment of the undertaking, I look for tools that can help me manage social networks of clients, and of my own entrepreneurial projects. That's one of the things I like so much about Zoho Social, it's a perfect assistant to help you have great control of everything that involves positioning and serving a community of users associated with a brand. Another fundamental aspect that motivated me to write this review, is the portability that it offers, you can be in any country for a business trip or for a vacation, and even so, you can brilliantly monitor everything that is published, the scope and measure the amount of interaction that each publication makes within the market of the managed brand. The statistics are another of the aspects that I love, I can measure which content has greater acceptance within the population, so I reduce the times and focus in a better way the strategy for each brand.

Cons

I consider that they include many improvements in their platform, I can not negatively qualify any of the aspects of its operation because to date I have obtained great results with the management of my main work and the additional ones, they are going in the right direction.

The nice alternative

I can manage my channels easily with Zohosocial. Smart Q scheduling is really helpful to decide when I need to post and it give me great results. One more thing I am really impressed is they are constantly improving and are user friendly.

Pros

Zoho Social is very easy to use and there is literally no running curve. When I first installed this app, I was able to post and monitor my channels right away. It was that easy. Their Smart Q scheduling is awesome. You are not going to get the perfect result but you can try various time frames based on Smart Q scheduling. It was helpful for me to test different times and days with different options.

Cons

For me, communicating with people on Zoho Social is a little bit confusing. Their communication feature - read, write, comment is not as functional or powerful as other platforms like Hootsuite. I believe that there are some rooms for improvements. Posting on Instagram is very inconvenience. I know it is because of Instagram's policy but I believe that Hootsuite made the solution for Business Instagram accounts so Zoho Social might have the opportunity to try something new.

Magnificent communication management

Our activities are focused on the rural development of our cities, and even if they could be difficult issues to address especially with young people, it is important for us to include them in our target audience and integrate them into our activities, with Zoho we have managed to get closer to that target and link them and make them part of our participatory community, making campaigns and publishing content through the main social networks Facebook, Twitter and Instagram that have had a positive impact on them and us.

Pros

It is an excellent option to manage communication on social networks. Allows you to identify the right time to publish your content through a powerful prediction tool, so you can adjust your strategy if necessary and be more effective with the audience you want to reach. It also has other tools and functions that will help you to have a more acertive approach with your target audience and receive feedback on any strategy you would like to address.

Cons

Zoho is a great application, however it is necessary to have clear which is the objective to reach in order to get the most out of it.