# ZoomInfo Marketing Software Reviews, Demo & Pricing - 2026 > Review of ZoomInfo Marketing Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/zoominfo-marketingos-profile --- [Home](https://www.softwareadvice.com/) / [Demand Side Platform (DSP) Software](https://www.softwareadvice.com/demand-side-platform/) / ZoomInfo Marketing Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # ZoomInfo Marketing 2026: Benefits, Features & Pricing Wondering if ZoomInfo Marketing is right for your organization? Our Demand Side Platform (DSP) Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview ZoomInfo Marketing 4.3 [(4)](https://www.softwareadvice.com/marketing/zoominfo-marketingos-profile/#reviews) Pricing Pricing available upon request ### About ZoomInfo Marketing ZoomInfo MarketingOS is a demand side platform (DSP) and buyer intent solution that helps businesses streamline processes related to display advertisement management, conversion rate optimization, visitor tracking, and more on a centralized platform. It allows team members to identify sales-ready lead research topics, trigger marketing campaigns, and optimize forms. ZoomInfo MarketingOS offers a built-in chatbot, which lets employees convert visitors, optimize website engagement, generate real-time company insights, and track on-page behavior. It facilitates integration with several third-party solutions, such as Salesforce, Zoho, HubSpot, and more. Wondering if ZoomInfo Marketing is right for your organization? Our Demand Side Platform (DSP) Software selection experts can help you in 15 minutes or less. ## ZoomInfo Marketing User Interface ## Popular ZoomInfo Marketing Alternatives Main Product ZoomInfo Marketing 4.3 [(4)](https://www.softwareadvice.com/marketing/zoominfo-marketingos-profile/#reviews) Ratings Breakdown - 4.0Ease of use - 3.50Value for money - 3.67Customer support - 4.0Functionality Pricing Available upon request Get Price Alternative Product [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) 4.7 [(908)](https://www.softwareadvice.com/crm/engagebay-profile/reviews/) Ratings Breakdown - 4.54Ease of use - 4.70Value for money - 4.80Customer support - 4.59Functionality Pricing Starting at $14.99 per month Get Price Alternative Product [Cognism](https://www.softwareadvice.com/crm/cognism-profile/) 4.7 [(258)](https://www.softwareadvice.com/crm/cognism-profile/reviews/) Ratings Breakdown - 4.76Ease of use - 4.45Value for money - 4.64Customer support - 4.65Functionality Pricing Starting at $1000.00 per month Get Price Alternative Product [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/) 4.5 [(394)](https://www.softwareadvice.com/product/428803-Apollo/reviews/) Ratings Breakdown - 4.47Ease of use - 4.40Value for money - 4.26Customer support - 4.51Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [ZoomInfo Sales](https://www.softwareadvice.com/product/200338-ZoomInfo-sales/) 4.1 [(319)](https://www.softwareadvice.com/product/200338-ZoomInfo-sales/reviews/) Ratings Breakdown - 4.32Ease of use - 3.55Value for money - 3.81Customer support - 4.25Functionality Pricing Available upon request Get Price Alternative Product [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) 4.3 [(711)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) Ratings Breakdown - 3.82Ease of use - 3.85Value for money - 3.95Customer support - 4.28Functionality Pricing Available upon request Get Price ## ZoomInfo Marketing Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## ZoomInfo Marketing Features - Popular features found in Demand Side Platform (DSP) Ad Inventory Management Audience Targeting Bidding Strategies Customer Segmentation - More features of ZoomInfo Marketing Activity Dashboard Activity Tracking Ad hoc Reporting AI/Machine Learning Alerts/Notifications API B2B Lead Generation Behavior Tracking Budget Management Built-In Database Calendar Management Campaign Analytics Campaign Management Campaign Personalization Campaign Tracking Competitive Analysis Contact Database Contact Management Content Delivery Conversion Rate Optimization Conversion Tracking CRM Customer Activity Tracking Customer Journey Mapping Customer Profiles Customizable Fields Customizable Reports Customizable Scoring Dashboard Database Support Data Enrichment Data Import/Export Data Source Connectors Data Synchronization Data Visualization Demographic/Firmographic Data Display Ad Management Email Alerts Email Marketing Email Tracking Engagement Tracking Event Triggered Actions Intent Data Interaction Tracking Lead Capture Lead Generation Lead Nurturing Lead Qualification Lead Scoring Lead Segmentation Marketing Automation Multi-Campaign Multi-Channel Attribution Multi-Channel Communication Multi-Channel Data Collection Multi-Channel Marketing Multiple Scoring Models Performance Metrics Personalization Pipeline Reports Predictive Analytics Prioritization Real-Time Analytics Real-Time Data Real-Time Notifications Real-Time Reporting Real-Time Updates Reporting/Analytics Reporting & Statistics ROI Tracking Sales Reports Search/Filter Segmentation Social Media Integration Summary Reports Target Account Identification Third-Party Integrations Trend Analysis Web Forms Website Analytics Web Traffic Reporting Workflow Automation Workflow Management ## ZoomInfo Marketing Integrations HubSpot CRM Integration rated undefined from -1 review ## ZoomInfo Marketing User Reviews Overall Rating 4.3 Ratings Breakdown 5 50% 4 25% 3 25% 2 0% 1 0% Secondary Ratings Ease of Use 4.0 Value for money 3.5 Customer support 3.7 Functionality 4.0 Have you used ZoomInfo Marketing and would like to share your experience with others? VR Verified Reviewer Computer Software 51-200 employees Used weekly for less than 2 years Review source Reviewed November 2023 Marketing leading account and lead intelligence 5 Zoominfo replaced many hours of tedious manual work at our organisation. It's super easy to get started and use but also has a depth of features and functionality that make it worth the investment. Ratings Breakdown 4 Ease of use 2 Value for money 2 Customer support 3 Functionality Pros: \- broad range of accounts and leads - intent information is valuable - intuitive user interface Cons: \- limited contacts outside of North America - high price point / user limitations - cross user collaboration seems broken. Not able to share lists/filter settings Read More FT Farhan T. Verified reviewer Information Technology and Services 5001-10000 employees Used daily for more than 2 years Review source Reviewed January 2023 ZoomInfo review 5 Overall I am highly satisfied with Zoominfo and there are easy connectors available with most marketing automation systems from implementation pov Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: ZoomInfo helps to enrich the data with the most accurate info and this really helps to minimize the number of fields on website Cons: The ZoomInfo UI although is fine but can improve to make it more useful as an Iframe on CRM Read More RB Rajat B. Verified reviewer Marketing and Advertising 11-50 employees Used daily for free trial Review source Reviewed February 2023 Zoominfo review 3 Good option for account based marketing Ratings Breakdown 3 Ease of use 3 Functionality Pros: You can see the buying intent current management and their details Cons: Interface is cluttered with unwanted information Read More SF Sandy F. Verified reviewer Computer Software 11-50 employees Used daily for less than 6 months Review source Reviewed August 2022 Making Zoominfo working for me! 4 Ratings Breakdown 4 Ease of use 4 Customer support 5 Functionality Pros: My favorite part is that it merges with Hubspot and I can transfer information between the two softwares. Cons: It does not always have the most up-to-date information about companies or contacts. Read More Showing 1 - 4 of 4 Reviews ## Other Top Recommended Demand Side Platform (DSP) Software [AdButler](https://www.softwareadvice.com/ad-server/adbutler-profile/) **4.5** (49) Recently recommended **0** times [Google Marketing Platform](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/) **4.5** (29) Recently recommended **0** times [AdRoll ABM](https://www.softwareadvice.com/lead-nurturing/rollworks-profile/) **4.5** (28) Recently recommended **0** times [Criteo](https://www.softwareadvice.com/demand-side-platform/criteo-profile/) **3.9** (22) Recently recommended **0** times Stuck Between Options? Our experts can help you compare ZoomInfo Marketing with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice