# Adverity Software Reviews, Demo & Pricing - 2026 > Review of Adverity Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/master-data-management/datatap-profile --- [Home](https://www.softwareadvice.com/) / [Data Extraction Software](https://www.softwareadvice.com/data-extraction/) / Adverity Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/bi/datatap-profile/reviews/)[Alternatives](https://www.softwareadvice.com/bi/datatap-profile/alternatives/) # Adverity 2026: Benefits, Features & Pricing Wondering if Adverity is right for your organization? Our Data Extraction Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Adverity 4.5 [(26)](https://www.softwareadvice.com/bi/datatap-profile/reviews/) Pricing Pricing available upon request ### About Adverity Adverity is a data platform designed to automate the connectivity, transformation, and governance of marketing data. It supports marketing teams, analytics teams, agencies, and enterprise organizations in managing complex data operations through a centralized solution. The platform includes automated data connectivity with a library of pre-built connectors for marketing data sources, enabling direct collection to data warehouses. It cleans, harmonizes, and monitors data quality to maintain accuracy and consistency. AI-powered features support natural-language queries and automate workflows such as report creation, campaign optimization, and data preparation. Enterprise-grade data governance and security features include governed access controls and secure permissions, with certifications such as ISO/IEC 27001 and SOC 2 Type 2. Adverity enables teams to collaborate on data analysis and share insights across organizations. It supports scalable data operations with features such as bulk editing and flexible cloning. The platform allows data to be sent to various business intelligence tools or destinations within an organization's technology stack. Wondering if Adverity is right for your organization? Our Data Extraction Software selection experts can help you in 15 minutes or less. ## Adverity User Interface ## Popular Adverity Alternatives Main Product Adverity 4.5 [(26)](https://www.softwareadvice.com/bi/datatap-profile/reviews/) Ratings Breakdown - 4.04Ease of use - 4.18Value for money - 4.48Customer support - 4.44Functionality Pricing Available upon request Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2353)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Domo](https://www.softwareadvice.com/bi/domo-profile/) 4.3 [(330)](https://www.softwareadvice.com/bi/domo-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 3.97Value for money - 4.03Customer support - 4.27Functionality Pricing Available upon request Get Price Alternative Product [Sisense](https://www.softwareadvice.com/product/119281-Sisense/) 4.5 [(378)](https://www.softwareadvice.com/product/119281-Sisense/reviews/) Ratings Breakdown - 4.46Ease of use - 4.39Value for money - 4.63Customer support - 4.33Functionality Pricing Available upon request Get Price Alternative Product [ClicData](https://www.softwareadvice.com/bi/clicdata-profile/) 4.6 [(145)](https://www.softwareadvice.com/bi/clicdata-profile/reviews/) Ratings Breakdown - 4.34Ease of use - 4.55Value for money - 4.67Customer support - 4.34Functionality Pricing Starting at $265.00 per month Get Price Alternative Product [Zoho Analytics](https://www.softwareadvice.com/bi/zoho-analytics-profile/) 4.4 [(360)](https://www.softwareadvice.com/bi/zoho-analytics-profile/reviews/) Ratings Breakdown - 4.23Ease of use - 4.34Value for money - 4.15Customer support - 4.26Functionality Pricing Starting at $30.00 per month Get Price ## Adverity Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Adverity Features - Popular features found in Data Extraction API Data Connectors Data Import/Export Data Verification Document Extraction Email Address Extraction Image Extraction Multiple Data Sources Phone Number Extraction Reporting/Analytics Third-Party Integrations Web Data Extraction - More features of Adverity A/B Testing Access Controls/Permissions Activity Dashboard Activity Tracking Ad hoc Analysis Ad hoc Query Ad hoc Reporting AI/Machine Learning Alerts/Escalation Alerts/Notifications Authentication Auto Extraction Automated Scheduling Behavior Analytics Big Data Analytics Campaign Analytics Campaign Management Campaign Tracking Charting Cohort Analysis Commenting/Notes Conversion Tracking CRM Customer Journey Mapping Customer Segmentation Customizable Branding Customizable Dashboard Customizable Fields Customizable Reports Customizable Templates Dashboard Dashboard Creation Data Aggregation and Publishing Data Analysis Tools Database Support Data Capture and Transfer Data Cleansing Data Dictionary Management Data Discovery Data Extraction Data Governance Data Integration Data Management Data Mapping Data Migration Data Quality Control Data Replication Data Security Data Source Connectors Data Storage Management Data Synchronization Data Transformation Data Visualization Data Warehouse eCommerce Management ETL ETL - Extract Transfer Load File Sharing Functions/Calculations Historical Reporting Integration Management Integrations Management Job Scheduling Key Performance Indicators Keyword Tracking KPI Monitoring Lead Capture Marketing Reports Master Data Management Match & Merge Metadata Management Mobile Access Monitoring Multi-Campaign Multi-Channel Data Collection Multi-Channel Marketing Performance Management Performance Metrics Predictive Analytics Private Dashboards Profitability Analysis Public Dashboards Publishing/Sharing Query Builder Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Reporting Real-Time Updates Reporting & Statistics ROI Tracking Role-Based Permissions Scalability Scheduled/Automated Reports Scorecards Search/Filter Secure Data Storage Self-service Analytics Self Service Data Preparation Self Service Portal SEO Management Single Page View Single Sign On Social Media Integration SSL Security Status Tracking User Management Visual Analytics Visual Discovery Visualization Web Services Website Analytics Widgets Workflow Automation Workflow Management ## Adverity Integrations Brandwatch Integration rated undefined from -1 review Mailchimp Integration rated undefined from -1 review AppFollow Integration rated undefined from -1 review Webtrends Integration rated undefined from -1 review Zendesk Suite Integration rated undefined from -1 review AppsFlyer Integration rated undefined from -1 review See all 43 integrations ## Adverity User Reviews Overall Rating 4.5 Ratings Breakdown 5 54% 4 42% 3 4% 2 0% 1 0% Secondary Ratings Ease of Use 4.0 Value for money 4.2 Customer support 4.5 Functionality 4.4 Matthew B. Verified reviewer Internet 5001-10000 employees Used daily for less than 12 months Review source Reviewed March 2022 "The best platform to extract Data and Benefits at a good Price" 5 As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all of our social media performance data, which we can then import into our own internal Database for use in dashboards and other analytics projects. This saved us a lot of money because we don't have to spend a lot of time developing new software to incorporate this data and keep the connections running, as well as giving us more time to view our data and share it with others. This allows us to fully understand the impact of our social media channels, so we can create better content and improve our social media strategy. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features. In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope. Cons: When there's a problem, we don't always get alerts right away. We always find that some problem is being worked on, but we don't know what it is. For the rest I have no more complaints about Adverity Vendor Response Hi Matthew, Thank you for your detailed feedback, we really appreciate it! Pleased to know that you have found our solution easy to implement and the data you gain is instrumental in your daily activities, especially for streamlining your social media strategy. Many of our customers have benefited from customisations and our experts are consistently working on new features that will help refine daily processes. I have passed on your compliments and feedback to the Product Team. You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers keep up to date on Adverity's solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager! Many thanks, Samia from Adverity Replied April 2022 Read More LK Laura K. Verified reviewer Marketing and Advertising 51-200 employees Used monthly for less than 2 years Review source Reviewed December 2022 All in one tool 5 Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support. Cons: The data connectors can be finicky at times which causes us to troubleshoot. Reasons for choosing Adverity Adverity offered more solutions and support for our team. Reasons for switching to Adverity Our team did not have the manpower to build customized dashboards from Tableau. Vendor Response Hi Laura, Thank you for your feedback, we really appreciate it! We are delighted to work with GS&F closely, ensuring that our solutions provide value and support for all your data needs. I have passed on your compliments to our customer support team. From all of us at Adverity, wishing you and your team a wonderful festive session! Regards, Samia from Adverity Replied December 2022 Read More GB George B. Verified reviewer Marketing and Advertising 201-500 employees Used weekly for less than 12 months Review source Reviewed August 2022 Great Data Integration tool 4 Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio Cons: Setting up data connections can be tricky for first time users, but you easily get used to it once you set up a few Reasons for choosing Adverity Value for money, more data connection points available Vendor Response Hi George, Thank you for taking the time to review us, we really appreciate it! We consistently add and update our APIs to ensure customers maintain a smooth and consistent experience, helping them to get the most out of their data. I have passed on your compliments to our internal teams. We run regular Customer Focus Clinics, which keep our customers updated on our solutions and they are an opportunity to connect directly with our experts. If you would like to be invited, please reach out to your account manager. All the best! Samia from Adverity Replied November 2022 Read More VR Verified Reviewer Retail 10000+ employees Used weekly for less than 2 years Review source Reviewed June 2022 An excellent low-code ETL tool 5 Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software. Ratings Breakdown 3 Ease of use 3 Functionality Pros: Allows my non-data engineer marketers to extract and transform data without knowing Python. Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors. Cons: The platform's user experience could be improved. It is not always obvious where to look for what you are looking for. It's complicated at first, but you quickly get the hang of it. I'd also like to see more template options. I wish the platform provided more administrative management features. However, they have already begun to incorporate these elements in general. It will be interesting to see how the platform's management capabilities evolve. Vendor Response Hello, We appreciate your feedback! Pleased to know that you find our growing list of Connectors easy to implement within your team and the data you gain is instrumental for your client reporting. Our experts are consistently working on new features that will help refine daily processes for our customers. I have passed on your compliments and feedback to the Product Team. As you have experienced, our account managers work diligently with customers to understand their unique business requirements. We would encourage you to reach out to your account manager regarding sharing your experiences with Adverity in the form of a case study, that can help other customers in their Adverity journey. Many thanks, Samia from Adverity Replied June 2022 Read More VR Verified Reviewer E-Learning 501-1000 employees Used daily for less than 2 years Reviewed November 2019 Extremely customizable and powerful tool for marketing data automation, with a steep learning curve 5 Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools. Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well. Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: 1\. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits. 2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time. 3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool. Cons: Learning curve is substantial - understanding the logic of the product takes time and some technical skills. Some error messages are not explanatory and, again, require some experience with the product and technical knowledge. Documentation is still in development, and extra communication with support team is inevitable. Vendor Response Thank you for taking the time to write us this great review! Cheers, Your Adverity team Replied November 2019 Read More TM Todd M. Verified reviewer Marketing and Advertising 201-500 employees Used daily for less than 2 years Review source Reviewed November 2019 Marketing Data and ETL Made Easy 5 We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs. As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs. Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support. Cons: While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light. Vendor Response Thank you very much for this great review, Todd! We are pleased to hear that our platform supports and enhances your marketing efforts and that you are happy with our support team. Cheers, Your Adverity Team Replied November 2019 Read More EM Edina M. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 2 years Reviewed November 2019 Adverity Review 4 Our teams daily work life is made easier with Adverity, since we no longer need to create complex and raw excel riport for clients and other team members. The time we used up for creating such "primitive" reports can be used for much important and high value tasks. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: The new quick editor (filter, customize) buttons are really great to have. Usually we only change the filters on a chart, and with the quick filters it's even more quicker! The design of the tool is really clean, which is great once you get the hang of how the tool is working. Having the Hubs/Clients/Brands structure is a great way to organise our reports. Also having the possibility to give only access to different levels and elements of the structure is one of the best things. From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report. Cons: Terribly missing the option to send a chart from one riport to another. At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage. Vendor Response Hi Edina, Thank you very much for taking the time to write us this great review. Cheers, Your Adverity team Replied November 2019 Read More VR Verified Reviewer Marketing and Advertising 51-200 employees Used daily for less than 2 years Reviewed November 2019 1,5 year experience in Adverity. 4 Overall it is a fast-evolving useful ETL system with great Insights platform Ratings Breakdown 2 Ease of use 3 Value for money 5 Customer support 5 Functionality Pros: Adverity is a constantly evolving great ETL system. We can work well in it to make great dashboards and reports to help our colleagues and make our clients happy. Cons: Some things are not so logical. for example. In Insights if you want to add something to a chart you have to "right-click". It was a bit strange because nowhere else you use right-click in Adverity. It would be better if we have better documentation. Our work would be a lot easier if our campaign managers could edit the text widgets. Vendor Response Hi there, Thanks a lot for taking the time to write us this great review. Cheers, Your Adverity team Replied November 2019 Read More OA Ozgur A. Verified reviewer Marketing and Advertising 51-200 employees Used daily for less than 2 years Reviewed October 2019 Marketing Tool 5 Reporting is going to be automated after we as a company decide what should we have in our general reports. So far we created what we wanted. Now we are on our way to improve it specifically and get some insights through the reports Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: The ability to merge the data and visualize it in terms of marketing professional vision Cons: It is a bit harder to use it properly until you get the grasp of how things are done. Adverity was my first data visualization tool to use. It can be the reason I didn't handle it at the very beginning. But after using other tools I can see why Adverity stands out Reasons for choosing Adverity Better client service, better capability Vendor Response Hi Ozgur, Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients. Cheers, Your Adverity team Replied October 2019 Read More Chanderdhar S. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 12 months Reviewed November 2019 Advanced ETL tool 5 Collect data from multiple data sources and store them in a warehouse. And use the data for further analysis and reporting. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Scheduled extraction with import reports. Also, support is always there to fix issues as soon as possible. Cons: Repeated schema mapping for new data streams. Reasons for choosing Adverity Adverity has better integrations and more data connections that all other platforms available. Vendor Response Thank you for taking the time to leave us this great review, Chanderdhar! We are happy to hear that you are pleased with our product and support team. Cheers, Your Adverity team Replied November 2019 Read More Showing 1 - 10 of 26 Reviews [See All Reviews](https://www.softwareadvice.com/bi/datatap-profile/reviews/) ## Adverity Popular Comparisons [Tableau vs Adverity](https://www.softwareadvice.com/bi/datatap-profile/vs/tableau/)[Improvado vs Adverity](https://www.softwareadvice.com/bi/datatap-profile/vs/improvado/) [Compare All Alternatives](https://www.softwareadvice.com/bi/datatap-profile/alternatives/) ## Other Top Recommended Data Extraction Software [UiPath](https://www.softwareadvice.com/automation-testing/uipath-profile/) **4.6** (722) Recently recommended **0** times [Access PeopleHR](https://www.softwareadvice.com/hr/access-people-hr-software-profile/) **4.3** (634) Recently recommended **0** times [Apify](https://www.softwareadvice.com/data-extraction/apify-profile/) **4.8** (482) Recently recommended **0** times [Lusha](https://www.softwareadvice.com/marketing/lusha-profile/) **4.0** (398) Recently recommended **0** times Stuck Between Options? 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