---
title: "Snowplow BDP Software Reviews, Demo & Pricing - 2026"
description: "Review of Snowplow BDP Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/master-data-management/snowplow-insights-profile/"
page_type: "product"
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---

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Snowplow BDP

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Overview

# Snowplow BDP Review

From $1,500/month 1 plan

Wondering if Snowplow BDP is right for your organization?

Our Data Extraction Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    

## Overview

Snowplow BDP

4.8

[(9)](https://www.softwareadvice.com/master-data-management/snowplow-insights-profile/#reviews)

Pricing

Starting at $1,500.00 per month

### About Snowplow BDP

Snowplow Insights is a cloud-based data collection platform that helps businesses of all sizes collect and store data from across the web in real-time. Key features include data processing, data pipeline maintenance, autoscaling and compliance management.

Snowplow Insights enables businesses to control the data collection pipelines by running it on private cloud environments such as Amazon Web Services or Google Cloud Platform, ensuring information is stored in compliance with business protocols and industry-specific regulations. It enables users to track events and entities against associated data points and design data structures using event data modeling and schema-ing technology. It comes with a data quality management tool, which allows users to validate lost data, identify data quality issues and recover redundant data.

Snowplow Insights facilitates integration with various third-party applications such as Mailchimp, Marketo, Zendesk, Olark and more. Pricing is available on monthly subscriptions and support is extended via email, documentation and other online measures.

Do you work for Snowplow BDP? [Manage this product listing](https://www.g2.com/products/snowplow/claim_requests/new?auto=true)

Wondering if Snowplow BDP is right for your organization?

Our Data Extraction Software selection experts can help you in 15 minutes or less.

## Snowplow BDP User Interface

## Popular Snowplow BDP Alternatives

Main Product

Snowplow BDP

4.8

[(9)](https://www.softwareadvice.com/master-data-management/snowplow-insights-profile/#reviews)

Ratings Breakdown

-   4.11Ease of use
-   4.57Value for money
-   4.86Customer support
-   4.44Functionality

Pricing

Starting at $1500.00 per month

Get Price

Alternative Product

[Improvado](https://www.softwareadvice.com/marketing/improvado-profile/)

4.5

[(22)](https://www.softwareadvice.com/marketing/improvado-profile/#reviews)

Ratings Breakdown

-   4.36Ease of use
-   4.55Value for money
-   4.76Customer support
-   4.27Functionality

Pricing

Available upon request

Get Price

Alternative Product

[BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/)

4.2

[(17)](https://www.softwareadvice.com/product/453098-BlueConic/#reviews)

Ratings Breakdown

-   3.88Ease of use
-   3.88Value for money
-   4.29Customer support
-   4.29Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Tableau](https://www.softwareadvice.com/bi/tableau-profile/)

4.6

[(2364)](https://www.softwareadvice.com/bi/tableau-profile/reviews/)

Ratings Breakdown

-   4.12Ease of use
-   4.20Value for money
-   4.24Customer support
-   4.49Functionality

Pricing

Starting at $15.00 per month

Get Price

Alternative Product

[Adverity](https://www.softwareadvice.com/bi/datatap-profile/)

4.5

[(26)](https://www.softwareadvice.com/bi/datatap-profile/reviews/)

Ratings Breakdown

-   4.04Ease of use
-   4.18Value for money
-   4.48Customer support
-   4.44Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Google Cloud](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/)

4.7

[(2342)](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/reviews/)

Ratings Breakdown

-   4.48Ease of use
-   4.42Value for money
-   4.31Customer support
-   4.60Functionality

Pricing

Available upon request

Get Price

## Snowplow BDP Pricing and Plans

Snowplow BDP has one plan. Basic is $1,500.00/mo billed monthly.

Basic

$1,500.00

per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

### How does Snowplow BDP pricing compare to alternatives?

Snowplow BDP's starting price is $1,500.00/month. Explore how its pricing and plan options compare with top alternatives below.

| Product | Starting price | Free trial | Free version | Value for Money |
| --- | --- | --- | --- | --- |
| Snowplow BDP4.8[(9)](https://www.softwareadvice.com/master-data-management/snowplow-insights-profile/reviews/) | $1,500.00 /mo | Not available | Not available | 4.6 |
| [Improvado](https://www.softwareadvice.com/marketing/improvado-profile/)4.5[(22)](https://www.softwareadvice.com/marketing/improvado-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.5 |
| [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/)4.2[(17)](https://www.softwareadvice.com/product/453098-BlueConic/reviews/) | Pricing available upon request | Not available | Not available | 3.9 |
| [Tableau](https://www.softwareadvice.com/bi/tableau-profile/)4.6[(2,364)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) | $15.00 /user/mo | Available | Available | 4.2 |
| [Adverity](https://www.softwareadvice.com/bi/datatap-profile/)4.5[(26)](https://www.softwareadvice.com/bi/datatap-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.2 |

Snowplow BDP4.8[(9)](https://www.softwareadvice.com/master-data-management/snowplow-insights-profile/reviews/)

* * *

Starting price

$1,500.00 /mo

Free trial

Not available

Free version

Not available

Value For Money

4.6

-   [Improvado](https://www.softwareadvice.com/marketing/improvado-profile/)4.5[(22)](https://www.softwareadvice.com/marketing/improvado-profile/reviews/)
    
    * * *
    
    Starting price
    
    Pricing available upon request
    
    Free trial
    
    Not available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.5
    
-   [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/)4.2[(17)](https://www.softwareadvice.com/product/453098-BlueConic/reviews/)
    
    * * *
    
    Starting price
    
    Pricing available upon request
    
    Free trial
    
    Not available
    
    Free version
    
    Not available
    
    Value For Money
    
    3.9
    
-   [Tableau](https://www.softwareadvice.com/bi/tableau-profile/)4.6[(2,364)](https://www.softwareadvice.com/bi/tableau-profile/reviews/)
    
    * * *
    
    Starting price
    
    $15.00 /user/mo
    
    Free trial
    
    Available
    
    Free version
    
    Available
    
    Value For Money
    
    4.2
    
-   [Adverity](https://www.softwareadvice.com/bi/datatap-profile/)4.5[(26)](https://www.softwareadvice.com/bi/datatap-profile/reviews/)
    
    * * *
    
    Starting price
    
    Pricing available upon request
    
    Free trial
    
    Not available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.2
    

## Snowplow BDP Features

-   Popular features found in Data Extraction
    
    API
    
    Data Connectors
    
    Data Import/Export
    
    Data Verification
    
    Document Extraction
    
    Email Address Extraction
    
    Image Extraction
    
    Multiple Data Sources
    
    Phone Number Extraction
    
    Reporting/Analytics
    
    Third-Party Integrations
    
    Web Data Extraction
    
-   More features of Snowplow BDP
    
    Address Validation
    
    Campaign Tracking
    
    Compliance Management
    
    Customer Database
    
    Customer Segmentation
    
    Dashboard
    
    Data Aggregation and Publishing
    
    Data Analysis Tools
    
    Data Capture and Transfer
    
    Data Discovery
    
    Data Governance
    
    Data Integration
    
    Data Migration
    
    Data Profiling
    
    Data Quality Control
    
    Data Security
    
    Data Storage Management
    
    Data Visualization
    
    Information Governance
    
    IP Address Extraction
    
    Job Scheduling
    
    Machine Learning
    
    Master Data Management
    
    Match & Merge
    
    Metadata Management
    
    Monitoring
    
    Multi-Channel Data Collection
    
    Multi-Domain
    
    Natural Language Processing
    
    Performance Metrics
    
    Personalization
    
    Process Management
    
    Real-Time Analytics
    
    Real-Time Data
    
    Search/Filter
    
    Version Control
    

## Snowplow BDP Integrations

Unbounce

Integration rated undefined from -1 review

Mailgun

Integration rated undefined from -1 review

CallRail

Integration rated undefined from -1 review

Olark

Integration rated undefined from -1 review

PagerDuty

Integration rated undefined from -1 review

SendGrid

Integration rated undefined from -1 review

See all 12 integrations

## Snowplow BDP User Reviews

## Snowplow BDP customer ratings

- Overall rating: 4.8/5
- Total reviews: 9

### Rating distribution

- 5 stars: 7 reviews (78%)
- 4 stars: 2 reviews (22%)
- 3 stars: 0 reviews (0%)
- 2 stars: 0 reviews (0%)
- 1 star: 0 reviews (0%)

### Secondary ratings

- Ease of use: 4.1/5
- Value for money: 4.6/5
- Customer support: 4.9/5
- Functionality: 4.4/5

---

Have you used Snowplow BDP and would like to share your experience with others?

### Powerful System with amazing Tracking Dashboard.

- Overall rating: 5/5
- Reviewer: Valarie V.
- Industry: Construction
- Company size: 51-200 employees
- Product usage: less than 1 year · daily
- Reviewed: August 2021
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Workflow management software, activity tracking and the best for easy data pulling across other platforms very easily.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Data import across others platforms, productive data analytics and very effective for the activities tracking. The Drag and Drop interface is more helpful on easy navigation, easy to collaborate and monitoring on real-time capability is nice.

#### Cons

Nothing was detected as a problem on the system usability and also on getting started with the platform and the features.

---

### When data quality and real-time matters

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Telecommunications
- Company size: 5001-10000 employees
- Product usage: less than 1 year · daily
- Reviewed: June 2021
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Very satisfied

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

It is very transparent as it is an open source software. We set up the validation rules, data modeling rules and data schema, so all in all it is very personalizable. During the onboarding process we got a lot of help from the success team, they were (and still are) really helpful.

#### Cons

You need some data engineers and architects to set up the data pipelines internally to on-premise datalake or to other marketing tools. It is not particularly Snowplow's fault, you just have to calculate with this issue if your company has strict security standards. It would be the same with other tools as well.

---

### Good structured Events

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Industry: Internet
- Company size: 201-500 employees
- Product usage: 3-5 years · daily
- Reviewed: June 2021
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 3/5

#### Pros

Having a good structure of events is sueful while not always required.

#### Cons

The set up with the different AWs services is kind of complicated and requires well oversight

---

### Snowplow for the win

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Industry: Marketing and Advertising
- Company size: 51-200 employees
- Product usage: 3-5 years · daily
- Reviewed: June 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Being a snowplow user and contributor for more than 4 years, I'm all sold and wouldn*t exchange it for another tool set.

#### Ratings breakdown

- Ease of use: 2/5
- Functionality: 4/5

#### Pros

Snowplow allows you to acquire such a great variety of data which is available to us in full detail and resolution. Additonally the whole ecosystem if stream and batch processing makes it a universal tool for a lot of enterprises

#### Cons

The learning curve is really steep if you start and read through all the wiki documentation. Good thing it exists, but i can see people being startled at first

---

### Snowplow Insights goes from Good to Great!

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Health, Wellness and Fitness
- Company size: 201-500 employees
- Product usage: 3-5 years · daily
- Reviewed: June 2021
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I love the Data Structures functionality, and its relative ease to release new schemas in production. This cut our development and deployment time by 10x.

#### Cons

The infrastructure section could do with an upgrade. Currently, not sure what to make of it or how useful it is. Perhaps it would be great to see some health attributes / data metrics through it, to understand what is going on, a deeper level.

---

### Snowplow is very helpful for tracking events on my website

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Information Technology and Services
- Company size: 201-500 employees
- Product usage: less than 1 year · daily
- Reviewed: July 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

I have build snowplow event trackers using scala for collector and enrichment prosess. And put the data events to aws s3 using aws kinesis firehose. And i use aws ecs for put collector and enrichment using ec2 instance. This is very stable for track the events due to server less. And i use google tag manager for tracking. With this system we safe my budget better than subsribe google analytics premium.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

Snowplow insights is very useful for tracking events on my website. We can analysis our customers behavior. become value for increasing income in my company. We can track row data for any events.

#### Cons

Support any programming language you like. And i chose scala for collector and enrichment process.

---

### Solid stuff!

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Computer Software
- Company size: 201-500 employees
- Product usage: 3-5 years · daily
- Reviewed: June 2021
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

My experience with SP is great, support is on point, communication very solid!

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

It's a very versatile/ complete product and helps us greatly in managing our pipeline, infrastructure and thinking about our use cases/ issues.

#### Cons

It's pretty custom to set, requires a lot of engineering work, back and forth communication.

---

### Great product to start collecting events from your products

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Computer Software
- Company size: 1001-5000 employees
- Product usage: 1-3 years · daily
- Reviewed: June 2021
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Ease of use. Great support. Ability to setup custom events

#### Cons

None so far. Switched from Google Analytics and it has been good experience.

---

### Heplful aggregator

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Insurance
- Company size: 10000+ employees
- Product usage: 3-5 years · weekly
- Reviewed: June 2021
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 3/5
- Functionality: 5/5

#### Pros

Can handle data imports from anywhere, even from multiple sources at the same time. The analytics are in-depth and informative .Can support 3D visualization .

#### Cons

As is to be expected ,the program is really complex and learning what you need about it will take a lot of time .

---

Showing 1 - 9 of 9 Reviews

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