I never take the time to write reviews, but here I am, 3 days away from the launch of a major fundraising event and capital campaign, taking precious time to fawn over the greatness that is Every Action. It's that good.

As someone who grew up using VAN for political campaigns, Every Action is the perfect continuation of that skill set. Everything is exactly where you expect it to be, and the Online Actions and Targeted Email modules are welcome additions that offer the full suite of features that I've come to expect from industry standard CRMs, with hardly any of the headaches that come with a software that allow you to write your own code.

Every Action's feature set is SO robust it can be overwhelming at first, especially for new users.

EveryAction has put a lot of thought into the layout and making it easy for users to do everything from creating emails to producing reports. The new drag and drop email feature is a game changer.

The committee structure which allows organization to create subaccounts can be a little clunky and integrations with Salesforce has gotten better but was not easy to implement.

Over the past two years, we have helped on partner migrate to EA and two partners leave the EA platform. The functionality of the system is limiting, to say the least. In doing so, we engaged with customer service for a variety of reasons. In the case of onboarding a new client, it was mostly crickets, our questions often went ignored or it was a "whatever" kind of answer. Then just recently we helped a partner migrate from EA to Salesforce because EA was never going to be able to provide the layers and levels of functionality that this customer needed. Our experience was TERRIBLE!! The EA team held the org's data hostage, prolonged the process of migration, and made the customer pay for extra months that they didn't need because of EA's delay. Their responses to our questions were ambiguous, unhelpful and mostly petty. If I could, I would blast how horrible EA is to everyone I know. I promise, as a consultant and a long-time nonprofit professional, I will NEVER recommend this product or this team to any of my clients or colleagues and if I run across people who are on EA, I will do my best to get those orgs to leave EA as soon as possible.

There was nothing that I liked about the software.

- Reporting is limited - "Lists" are difficult to query and use - Mass editing is impossible - No forward-thinking functions like actions or reminders - Record pages aren't laid out in any usable fashion - "Help Articles" don't help at all - Editing individual data is difficult - Account model is limited = orgs vs. people vs. businesses - Campaign and event hierarchy and construct is confusing

My organisation have been able solve the following existential problems within the non-profit sector using EveryAction. 1. Out reach to mass audience, we have expanded our reach a quadruple times than how we started over ten years ago. 2. Donation management, we can fundraise and manage those funds almost seamlessly. 3. Time management, with our virtual space events, time has been swiftly managed and by extension, we have saved money. My overall experience with this tool has been very excellent.

The following features are golden pots of EA, 1. Reporting and Data Analysis This section of the tool is one of the excellent thing that has been done so far. My team do not require so much complex data science skills to understand the dynamics behind the datasets in EveryAction. The graphs are punchy and easy to understand. Their presentation formats render them very useful to various stakeholders within my organisation. 2. The Administrative menu This section is encompassing especially for the kind of jobs we have on our plate. Our organising team have been gratefully harnessing its simplicity and ease of use.

The integration part of this tool has not been great from our end. We are yet to harness it full potentials. We actually looking at ways of integrating our financial solution within our finance unit to this tool. Secondly, the text messaging aspect has not being actively working as expected.

It's a powerful engagement platform The ActionTag online form system works great out of the box, and is fairly easy to customize if you want to fine-tune your user interfaces and flows User management is made really easy with some powerful tools like quick role comparison and impersonation It's blue

The performance! Views load fast. Reports update fast. Contacts and user records save automatically for 80% of the attributes you update. And the "Create a List" interface is so performant that I use it just to answer idle questions about the constitution of our database (which is not small). I've used Salesforce a fair amount with a similar sized database; often running reports, you would enter in all the parameters, run it, and then go make a sandwich. Five minutes later, maybe it had run. I never even THINK about how long something will take to run anymore. It's great.

Growing pains. EveryAction already does a lot, and their product team is expanding what it offers at a fine clip. As a result, features are often released with bugs and/or oversights that probably would have been caught in a more conservatively evolving platform. In a way, this is kind of a sneak Pro, because as long as you take new features with a few grains of salt, you benefit from a pretty agile development schedule. And most importantly, the bugs/oversights have always been functional; security, in my experience, has never been compromised in favor of progress.