# RethinkBH Software Reviews, Demo & Pricing - 2026

> Review of RethinkBH Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/mental-health/rethink-profile

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RethinkBH

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Overview

[Reviews](https://www.softwareadvice.com/product/201526-rethink/reviews/)[Alternatives](https://www.softwareadvice.com/product/201526-rethink/alternatives/)

# RethinkBH 2026: Benefits, Features & Pricing

Wondering if RethinkBH is right for your organization?

Our Applied Behavior Analysis Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

RethinkBH

4.1

[(124)](https://www.softwareadvice.com/product/201526-rethink/reviews/)

Pricing

Starting at $20.00 per month

### About RethinkBH

RethinkBH is a cloud-based practice management and clinical platform purpose-built for ABA therapy providers and pediatric behavioral health practices. A division of RethinkFirst, a global health technology company, RethinkBH gives clinicians, billing teams, operations leaders, and practice owners the tools they need to manage every aspect of their practice in one connected system.

The platform integrates clinical programming, ABA data collection, AI-powered scheduling, session documentation, revenue cycle management, staff training, and family engagement—eliminating the need for disconnected point solutions and reducing the administrative burden that prevents clinicians from focusing on client care.

RethinkBH is built by clinicians, for clinicians. With evidence-based care plans, a library of over 1,500 customizable programs, and tools that adapt to practices from solo providers to large multi-site organizations, RethinkBH is designed to grow with your practice.

Wondering if RethinkBH is right for your organization?

Our Applied Behavior Analysis Software selection experts can help you in 15 minutes or less.

## RethinkBH User Interface

## Popular RethinkBH Alternatives

Main Product

RethinkBH

4.1

[(124)](https://www.softwareadvice.com/product/201526-rethink/reviews/)

Ratings Breakdown

-   4.32Ease of use
-   3.97Value for money
-   3.95Customer support
-   3.98Functionality

Pricing

Starting at $20.00 per month

Get Price

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4.8

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Ratings Breakdown

-   4.81Ease of use
-   4.86Value for money
-   4.92Customer support
-   4.69Functionality

Pricing

Starting at $20.00 per month

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Ratings Breakdown

-   4.84Ease of use
-   4.83Value for money
-   4.98Customer support
-   4.66Functionality

Pricing

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-   4.01Ease of use
-   4.13Value for money
-   4.29Customer support
-   4.24Functionality

Pricing

Available upon request

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Ratings Breakdown

-   5.0Ease of use
-   5.0Value for money
-   5.0Customer support
-   4.96Functionality

Pricing

Starting at $19.00 per month

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Alternative Product

[ABA Matrix](https://www.softwareadvice.com/product/526067-ABA-Matrix/)

4.9

[(23)](https://www.softwareadvice.com/product/526067-ABA-Matrix/#reviews)

Ratings Breakdown

-   4.87Ease of use
-   4.83Value for money
-   4.96Customer support
-   4.70Functionality

Pricing

Available upon request

Get Price

## RethinkBH Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

Basic

$20.00

flat rate, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## RethinkBH Features

-   Popular features found in Applied Behavior Analysis
    
    ABA Data Collection
    
    Appointment Management
    
    Mobile Access
    
    Practice Management
    
-   More features of RethinkBH
    
    Access Controls/Permissions
    
    Activity Dashboard
    
    Activity Tracking
    
    Alerts/Escalation
    
    Alerts/Notifications
    
    API
    
    Appointment Scheduling
    
    Assessment Management
    
    Automated Scheduling
    
    Behavior Tracking
    
    Billing & Invoicing
    
    Calendar Management
    
    Care Plan Management
    
    Charting
    
    Chat/Messaging
    
    Claims Management
    
    Client Portal
    
    Communication Management
    
    Compliance Management
    
    Confirmations/Reminders
    
    Customizable Reports
    
    Customizable Templates
    
    Data Storage Management
    
    Data Visualization
    
    Document Management
    
    Document Storage
    
    Document Templates
    
    Electronic Signature
    
    Employee Management
    
    EMR/EHR
    
    For ABA Industry
    
    Forms Management
    
    Goal Setting/Tracking
    
    HIPAA Compliant
    
    Initial Assessments
    
    Insurance Eligibility Verification
    
    Insurance Management
    
    Invoice Management
    
    Learning Management
    
    Live Chat
    
    Medical Billing
    
    Multi-Location
    
    Multi-Physician
    
    Patient Engagement
    
    Patient Intake
    
    Patient Portal
    
    Patient Records Management
    
    Patient Scheduling
    
    Payroll Management
    
    Physician Scheduling
    
    Program Management
    
    Progress Reports
    
    Progress Tracking
    
    Real-Time Reporting
    
    Records Management
    
    Reminders
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    Role-Based Permissions
    
    Scheduling
    
    Self Service Portal
    
    SOAP notes
    
    Task Management
    
    Template Management
    
    Third-Party Integrations
    
    Treatment Planning
    
    Visual Analytics
    
    Workflow Management
    

## RethinkBH Integrations

Tebra

Integration rated undefined from -1 review

## RethinkBH User Reviews

Overall Rating

4.1

Ratings Breakdown

5

42%

4

39%

3

11%

2

3%

1

5%

Secondary Ratings

Ease of Use

4.3

Value for money

4.0

Customer support

3.9

Functionality

4.0

SV

Stacey V.

Verified reviewer

Individual & Family Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

Rethink User

5

Our use of Rethink has been positive, however at times it takes quite some time to communicate via telephone with representatives. I feel customer service representatives and the overall program are responsive to concerns and each individual suggestion is taken into consideration as though they are your personal programmer.

Ratings Breakdown

5

Ease of use

4

Functionality

Pros:

The best feature of this software are the preprogramed behavior programs and objectives.

Cons:

At times inputted information is not saved and the data entry is not friendly if you are entering data from other days. It does not allow you to edit data. This is necessary at time due to the fact that there may be errors in "real time" data entry.

Vendor Response

Thank you for your feedback and review!

Replied March 2021

Read More

AT

Abiola T.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used daily for more than 2 years

Review source

Reviewed May 2026

RethinkBH Experience

4

My overall experience has been positive in offering useful tools for behavior tracking, skill acquisition programming, session documentation, and progress monitoring, which support efficient clinical workflow and organization. I appreciated the customizable features, centralized access to client information, and secure system protections that help maintain confidentiality and data security. The reporting and graphing tools were valuable for analyzing progress and supporting treatment decisions. There were occasional navigation challenges and system delays, but the platform overall helped improve communication, consistency, and collaboration among team members while supporting effective service delivery.

Ratings Breakdown

4

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

What I like most about RethinkRH was its comprehensive data collection and program management features, which helped streamline session documentation and track client progress efficiently. The platform provides a wide range of customizable programs, behavior tracking tools, and graphing options that support effective treatment planning and progress monitoring. I also appreciated the accessibility of resources and the ability for team members to collaborate within one centralized system. I also like and appreciate the security features including secure data storage and protected access to client information, which helped maintain confidentiality and compliance standards.

Cons:

What I liked least about RethinkBH was that the platform could feel overwhelming and not very user-friendly at times. Navigating between programs, session notes, and data collection tools often required too many steps, which slowed down workflow during sessions.

Reasons for switching to RethinkBH

RethinkBH is much more centralized and provided a more individualized client integration.

Read More

Justin D.

Verified reviewer

Mental Health Care

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2026

Highly concerning billing practices and non-existent dispute resolution

1

Extremely poor. A reliable clinical software vendor needs to operate in good faith and communicate transparently. Based on our experience, this company stalls downsizing requests to force auto-renewals, ignores formal disputes, and relies on aggressive automated collection tactics. I strongly advise other practice owners to look elsewhere for vendor infrastructure.

Ratings Breakdown

1

Ease of use

1

Value for money

1

Customer support

1

Functionality

Pros:

There was not much to like, everything looks and sounds great during the demos, can be tailored for exactly what you need. When it sounds too good to be true...... App is useless, customer service is well below minimum standards.

Cons:

If you are a practice owner considering this software, I highly recommend proceeding with extreme caution regarding their billing and auto-renewal practices. Months before our contract was set to renew, our practice explicitly initiated a request to downsize our subscription tier. We followed up multiple times, but their team provided vague responses and failed to finalize the modification. Then, shortly after the auto-renewal date passed, we were abruptly informed that because the deadline had lapsed, 'nothing could be done,' effectively trapping us at the higher, unneeded rate. When we sent formal written notices disputing the renewal and highlighting their failure to process our timely request, the company completely stopped communicating. We received zero response to our dispute. Instead of engaging to resolve the issue, their automated billing system began aggressively targeting our payment methods. Even after we explicitly revoked authorization, their system attempted to process charges for thousands of dollars over half a dozen times in a single day. We ultimately had to work directly with our bank to block the persistent, unauthorized charge attempts.

Read More

SG

Sarkis G.

Verified reviewer

Mental Health Care

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2026

ReThink meets most needs but not all

3

Overall pretty happy. I would give it a 7/10. A lot of your competitors are coming out with features that are built-in to their core product while ReThink keeps their focus on their integration partners. Seems like little attention on developing your core product.

Ratings Breakdown

5

Ease of use

3

Value for money

3

Customer support

3

Functionality

Pros:

Self billing is pretty easy through Tebra. It meets all of our basic needs. For any advanced needs I'm able to export data and build my own custom applications.

Cons:

1) UI is outdated. 2) Occasional downtime disrupts work 3) No live RBT supervision tracking 4) Frequent mobile app sync issues 5) Appointment list lacking basic filters 6) No ability to export custom data 7) Built-in scheduling weak unless paying more $ for theradriver or analytics

Reasons for choosing RethinkBH

Recent familiarity from previous agency experience.

Read More

SH

Shaina H.

Verified reviewer

Medical Practice

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2026

Total Review

4

Ratings Breakdown

4

Ease of use

4

Value for money

5

Customer support

3

Functionality

Pros:

The customer support is amazing. They are quick and do whatever they can to help you solve your problem. The patient management and staff management is also pretty simple to maintain and teach others.

Cons:

Creating reports is difficult. Even with training, it isn't an easy task and almost always requires their support people to step in and complete it for you. Certain tasks are extremely simple but also EXTREMELY time consumong. For example, you have to enter each staff members credentials, groups, etc one at a time which can take 30 mins wheb setting up a new staff member in the system.

Reasons for switching to RethinkBH

Much more condusive to our needs. Offered more complete options to reduce the number of systems we use.

Read More

KB

Kimberly B.

Verified reviewer

Hospital & Health Care

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2026

It’s okay.

3

Overall, I think it’s okay, I like the scheduling/ calendar feature and the ease of using the app, however, the lack of properly saving data that was input can really mess up client graphs.

Ratings Breakdown

3

Ease of use

3

Value for money

3

Customer support

3

Functionality

Pros:

The questions regarding client moods when completing session notes. The AI feature for summarizing the data is also useful. The schedule feature is easy to understand and use.

Cons:

The data isn’t saved correctly consistently. There have been many times when behavior data has been erased or not adequately saved even though they were input and present when I pressed the save and end session button, only showing that it wasn’t properly saved when I am completing notes.

Reasons for switching to RethinkBH

I moved to a different company and have to use what the company provides.

Read More

CA

Carly A.

Verified reviewer

Mental Health Care

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2026

Director of Operations

4

Ratings Breakdown

5

Ease of use

4

Value for money

1

Customer support

5

Functionality

Pros:

Record keeping on behalf of staff and client, easy to access company resources, client programs, program library, easy to create clinical templates, easy to generate treatment reports,

Cons:

IT Rethink support is VERY poor and take weeks to get back to assist with any technical issues. On several occasions I had to contact Rethink several times as a follow up to my inquiry.

Reasons for choosing RethinkBH

Ease of use and I like how reliable Rethink is

Read More

ga

guadalupe a.

Verified reviewer

Education Management

51-200 employees

Used daily for more than 2 years

Review source

Reviewed May 2026

early intervention specialist

4

I found Rethink to be an incredibly user-friendly platform. Its interface is intuitive, making it easy to navigate and access the features I needed. From the moment I started using it, I appreciated how straightforward everything was. The tools available allowed me to manage my tasks efficiently without feeling overwhelmed. I particularly liked the helpful onboarding process, which guided me through the key functionalities. Overall, my experience with Rethink has been positive, as it simplified many processes that I used to find complicated. I would definitely recommend it to others looking for an easy-to-use solution for their needs.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

I truly appreciate the user-friendly nature of program setup. It’s remarkable how the entire process is designed to be straightforward and intuitive. From the initial installation to configuring settings, every step is clearly laid out, making it easy for anyone, regardless of technical expertise, to navigate. The streamlined interface guides you through the necessary options without overwhelming you with jargon or complicated choices. This ease of use not only saves time but also enhances productivity, allowing me to focus on what really matters: utilizing the programs effectively rather than getting bogged down in setup difficulties. It’s a refreshing experience!

Cons:

I didn't like it when sometimes it didn't work as expected. There were moments of frustration when I relied on a tool or system, only to find it malfunctioning or not responding. It was especially disheartening during critical times when I needed everything to be seamless. Whether it was a technical glitch or an unforeseen error, the impact was noticeable. I often found myself searching for alternatives or trying to troubleshoot issues, which consumed valuable time. Overall, it was a reminder of the unpredictability of technology and the importance of having backup plans in place for smoother experiences.

Read More

RD

Raven D.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2026

Not always reliable

4

Overall, my experience using RethinkBH has been mixed. While I appreciate having electronic data collection, scheduling, and documentation all in one place, I believe the platform still has a lot of growing to do. The biggest issue for me has been the amount of glitches within the app. There are several features available on the website that are not accessible on the mobile app, which can make it difficult to complete certain tasks efficiently while in session. I have also experienced multiple syncing issues where my data duplicated three or four times, which is frustrating and raises concerns about accuracy. In addition, the app tends to drain my device battery significantly during sessions. Although the platform has useful features and potential, I think improvements to the app’s reliability, syncing, and overall user experience would make it much more effective for RBTs in the field.

Ratings Breakdown

5

Ease of use

2

Value for money

1

Customer support

3

Functionality

Pros:

Some pros of using RethinkBH as an RBT are that it allows data collection and session notes to be completed electronically, which helps reduce paperwork and keeps everything organized in one place. The program makes it easy to track client progress, review targets, and communicate with supervisors. I also like that programs and graphs update in real time, making it easier to see progress during sessions. Having scheduling, documentation, and data collection all within one system is convenient and helps sessions run more efficiently. The platform is also helpful for accessing client information remotely and staying organized across multiple cases.

Cons:

Some cons of using RethinkBH as an RBT are that the app has a lot of glitches and is not always reliable during sessions. There are features available on the website that cannot be accessed through the app, which can make documentation more difficult while in the field. At times, the system duplicates or deletes data, which creates frustration and concerns about accuracy. I also have trouble viewing probe targets and mileage information for driving between clients within the app. Overall, the mobile version could be more user-friendly and consistent with the desktop platform.

Read More

JK

Julian K.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2026

Great for data collection but could use some in-app writing enhancements

4

Rethink in general is reliable and easy to use, allowing for quick updates in sessions for marking behaviors and skill responses. I have had some issues in the past in terms of proper saving of data, but in general it does what I need for my client in terms of documenting our sessions, and provides necessary resources for staff. I would appreciate the addition of more general information regarding what each response for a behavior or skill could be, such as a detailed section differentiating different prompts. It makes clear indications what sessions are scheduled or cancelled, and makes billing a clearly communicated detail.

Ratings Breakdown

5

Ease of use

4

Value for money

4

Customer support

3

Functionality

Pros:

My favorite part of Rethink is the way it provides quick opportunity to collect data. With the response options as just buttons to press to record them, it makes it very easy to mark while in a session. I appreciate the way it saves data even while I am logged out; I find this great customer support due to the unexpected nature of this job. Sometimes I will go a long time in between using my tablet in sessions, and the auto log out provides good data security while also not interrupting sessions by making users start over with data recording.

Cons:

Some aspects of Rethink that I don't enjoy relate to it's in-app writing capabilities. Since it does not have an auto-capital letters function for the beginning of sentences, or any type of spell check that I've seen, I always write my notes on another app and copy it to Rethink. It also has a very unreliable highlighting function, in case I need to move sentences around in my notes or delete a lot at once. Often in app it will work once and then not again. I would greatly appreciate the introduction of functions like these to the app. Especially while using a mobile device (tablet) that usually has this capability, it causes delay to adjust to make the grammar correct in this way. Another albeit smaller issue is how the app syncs it's data. If my screen turns off while it's loading, it often comes back missing data and not saving everything I had recorded that day. It would be nice to have the ability to confirm the syncing of that sessions data and not worry about loss of information. It happened twice in the past that it saved nothing at all, and I needed to rewrite it entirely on another day after a supervisor alerted me that nothing had been submitted for data in those sessions.

Read More

Showing 1 - 10 of 124 Reviews

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## RethinkBH Popular Comparisons

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