Oracle Data Management Platform

RATING:

3.8

(4)
Overview

About Oracle Data Management Platform

Oracle BlueKai is a cloud-based platform that assists small to large size enterprises with data management. Key features include consumer segmentation, campaign analysis and customer targeting. Marketers can use Oracle BlueKai’s audience builder tool to analyze data across devices, drive mobile first email campaigns, map the consumer purchase path and keep a track of conversions. With the ID graph feature, users can unite disparate consumer data and target audiences across devices. It provides campaign results by correlating the effect of online campaigns on offline sales and reporting buyer summaries. Additional features include data integration, data export, access management and custom reports. Oracle BlueKai integrates with media tools such as Adroll, Accu...

Oracle Data Management Platform Pricing

Contact Oracle for pricing information.

Free trial: 

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Free version: 

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Frequency mapping
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Oracle Data Management Platform Reviews

Overall Rating

3.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

3.5

Customer Support

3

Value for money

3

Functionality

4

Most Helpful Reviews for Oracle Data Management Platform

3 Reviews

Devendra

Information Technology and Services, 11-50 employees

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed March 2023

"Streamline Your Data Management with Oracle's Robust and Reliable Platform"

I have found the overall experience to be positive. The platform provides a wide range of tools and features for managing complex data environments, and I have found it to be particularly useful for integrating data from disparate sources and managing data workflows and transformations.One of the key business problems that I have been able to solve with the Oracle Data Management Platform is data governance and compliance. The platform provides robust tools for managing data quality, security, and compliance, which has helped to streamline our compliance processes and ensure that we are meeting all regulatory requirements.Another benefit that I have realized from using Oracle Data Management Platform is improved data analytics capabilities. The platform provides a wide range of tools for data exploration and analysis, which has helped to identify key insights and trends in our data.Overall, I have found the Oracle Data Management Platform to be a valuable tool for managing complex data environments and gaining insights from my data. While there are some areas for improvement, I believe that the robust feature set and extensive support resources make it a worthwhile investment for any organization looking to manage its data more effectively.

PROS

I find the product to be a powerful tool for managing complex data environments. One of the features I find most impactful is the Data Integration feature, which enables me to integrate data from disparate sources and manage data workflows and transformations.Another feature that I find highly valuable is the Data Governance feature, which provides robust tools for managing data quality, security, and compliance. The Data Analysis Tools feature is also highly impactful, providing a wide range of tools for data exploration and analysis.While the Oracle Data Management Platform is a powerful tool, it can be somewhat complex and requires some technical expertise to use effectively. However, the platform provides a user-friendly interface and offers extensive documentation and support resources to help users get up to speed quickly.Overall, I have found the Oracle Data Management Platform to be a valuable tool for managing complex data environments and gaining insights from my data. While there is a learning curve to using the product effectively, the robust feature set and extensive support resources make it a worthwhile investment for any organization looking to manage its data more effectively.

CONS

There are a few aspects of the product that I found less than ideal. One of the main areas that could be improved is the pricing structure, which can be complex and may make the product less accessible for smaller organizations with limited budgets.Another area that I found challenging was the initial setup and configuration of the platform. While Oracle provides extensive documentation and support resources, the process of setting up the platform and integrating it with existing business processes can be complex and time-consuming.Finally, while the platform is highly customizable, this can also be a double-edged sword. In some cases, the complexity of the product and the extensive customization options can make it difficult to navigate and use effectively.Overall, while there are some areas for improvement, I still believe that the Oracle Data Management Platform is a powerful tool for managing complex data environments. With its robust feature set and extensive support resources, it is a worthwhile investment for any organization looking to manage its data more effectively.

Anonymous

11-50 employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

2

EASE OF USE

4

VALUE FOR MONEY

2

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

Reviewed May 2018

consumer genomics data

Used it for creating user personas and segments

PROS

One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.

CONS

Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.

Hehsan

Apparel & Fashion, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed January 2021

Oracle

Over all it’s a good cloud system where data is accessible

PROS

The accessibility of data any time from anywhere in the world

CONS

When traveling need to have a roaming connection as the password security will be verified to the phone number

Reasons for switching to Oracle Data Management Platform

User friendliness and centralized data support on a dashboard