Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need.

Very good, wish they had better customer service.

Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads.

Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

Really easy to set up and the findings are rich and presented in a clear manner on the dashboard.

I've been using AppsFlyer for about 5 months and have been really happy with it. It's provided me a level of depth and insight that I was not familiar with nor did I know existed.

The support is extraordinary. Their integration is superb and helps a lot in having excellent multi-channel attribution and analytics.

I like the ease of use,  simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view.

You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster.

Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.

Appsflyer has very easy to use functionalities and their support staff is very quick with the responses.

Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement.

It also flags fraud traffic and source of this fraud, hence letting us make better judgement for affiliate partners.

Dashboard customization is limited. This platform is little difficult to understand for new user.

Easy to integrate and track all the activities  of end user. Client & Server both events tracking.

AppsFlyer is a helpful system that aggregates digital advertising campaign results into one single dashboard.

One of the features I particularly like is the ability to track user behavior and engagement in real-time, which provides valuable insights into the performance of marketing campaigns.

Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control.

One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way.

A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals.

Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues.

First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

They have a lot of documentation, but integrated with other solutions can still be a bit difficult at times.

Great at reporting, simply extraordinary for apps. Does give you great real-time reporting and tracking.

I'm able to build incredible reports using filtering and segmentation. I can use segments and audiences I build for better advertising.

Helped us a lot in user acquisition optimization.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

CSS not loaded correctly in first second of videos. Pages missing in users' path (load time, I can guess).

Easy to use, many interesting and useful features. Excellent solution of heat maps, allows a considerable improvement in the usability of the site.

Still improving our setup, anyway i think it's really awesome for b2c and ecommerce with main cms.

Also, the ability to set up filters is great; which is also free.

Seeing the precise actions taken on a website is amazing.

We trialled the free version and then moved to paid subscription, awesome bit of kit.

The Smartlook team worked with us over 2 days to quickly resolve the issue to support our use case and now it's all working perfectly.

Really really easy to use and perfect to know how visitors use our store.

Really missing AB test and Form Analysis functionality.

I really like the presentation of this tool, design is nice, easy to use.

And last but not least, the support team at Smartlook was AMAZING. Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first.

Perfect tool and great source of info for UX analytics.

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

The only thing which I disliked was switching from viewing visitors to going back to the list.

The customer support for free version was excellent. They helped me even in the free plan.

User visit tracking and heat maps are extremely easy to use. These features allow me to improve my web-app.

The true power of Smartlook comes from how it captures every event that occurs, and then allows you to search seamlessly across all past events.

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

It was unable to capture console errors of our angularjs app.

I love how easy smartlook was to use. I was able to understand all of the insights I needed.

We are solving IT issues, abandoned carts, seeing heat maps. Smartlook should be a piece of software that every company has.

Ability to view each session and understand UX issues without having to wait for user feedback.

US Dollar

AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. 

AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email.

LongDescription

Cohort Analysis

AB Testing

Website Analytics

IP Blocking

SMS Messaging

Cross Channel Attribution

IP Address Monitoring

Location-Based Marketing

Campaign Tracking

Risk Assessment

Multi-Campaign

Audience Targeting

ROI Tracking

Data Import/Export

Account Alerts

Customer Experience Management

Multi-Touch Attribution

Email Marketing

Social Media Monitoring

Compliance Management

Performance Metrics

Channel Management

Attribution Modeling

Social Media Integration

In-App Events Tracking

Time on Site Tracking

Contextual Targeting

Activity Dashboard

Predictive Analytics

Retention Tracking

Fraud Detection

Uninstall Tracking

Activity Monitoring

Conversion Tracking

Multi-Channel Attribution

Revenue Tracking

Dashboard

Customer Journey Mapping

Reporting/Analytics

Campaign Analytics

Secure Data Storage

Search/Filter

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

2-10

11-50

51-200

201-500

501-1000

1000+

AppsFlyer

In Person

Live Online

Webinars

Documentation

Videos

Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the &lsquo;what’ and &lsquo;why’ behind every user action. Primary features of the software include visitor recordings, event tracking, funnels and heatmaps.


Smartlook provides the option of replaying video sessions to identify customers, see Javascript errors and share recordings within the team. It also features a visitor journey module, which helps users with app integration and recordings segmentation with right filters. Automated event tracking enables businesses to know how visitors perform certain tasks, and conversion funnels provide reports on leads.


Primarily used by industries including digital agencies, travel, gaming, health care, education and media, Smartlook provides support via documentation and email. It integrates with many platforms and tools including Google Analytics, Zendesk, Instapage, Intercom, Shopify, Gambio, Blogger, Magento and Google Tag Manager.



Engagement Tracking

Funnel Analysis

User Research Analysis

Multi-Channel Management

Application Management

Text Analysis

Data Storage Management

Activity Tracking

Session Recording

Customer Segmentation

Real-Time Monitoring

Referral Tracking

Sentiment Analysis

Single Sign On

Usability Testing

Behavioral Analytics

Multiple Site Management

Site Search Tracking

Knowledge Management

Event Tracking

Transaction Monitoring

Collaboration Tools

User Journeys

Quantitative Analysis

Customer Activity Tracking

Audit Trail

Heatmaps

Conversion Rate Optimization

Statistical Analysis

Mobile Access

Multi-Channel Data Collection

Pageview Tracking

Qualitative Comparative Analysis

Mobile Commerce

Issue Management

User Interaction Tracking

Web Traffic Reporting

Dynamic Content

Visual Analytics

Alerts/Notifications

Data Visualization

Visitor Tracking

Interactive Reports

Visitor Management

For Sales Teams/Organizations

For Mobile

Issue Tracking

Keyword Tracking

Multi-Language

For Websites

Behavior Tracking

Customer Profiles

Incident Management

Screen Activity Recording

Product Data Management

Media Analytics

Tagging

Element Analytics

Multiple User Accounts

Data Coding

Free: 3,000 sessions/month
Pro: 200,000 sessions/month
Ultimate: 1,000,000 sessions/month

AppsFlyer vs Smartlook

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

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