While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days.

MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels.

MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation.

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.

Limited Templates. Static Content Elements (can't customize).

In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time

When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.