--- title: "AppsFlyer Software Reviews, Demo & Pricing - 2026" description: "Review of AppsFlyer Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) / AppsFlyer Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/)[Alternatives](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/alternatives/) # AppsFlyer Review Custom quote Free version 30-day free trial 3 plans Wondering if AppsFlyer is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview AppsFlyer 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Pricing Pricing available upon request ### About AppsFlyer AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email. Wondering if AppsFlyer is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. ## AppsFlyer User Interface ## Popular AppsFlyer Alternatives Main Product AppsFlyer 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.26Value for money - 4.26Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [SlickText](https://www.softwareadvice.com/sms-survey/slicktext-profile/) 4.8 [(269)](https://www.softwareadvice.com/sms-survey/slicktext-profile/reviews/) Ratings Breakdown - 4.80Ease of use - 4.65Value for money - 4.87Customer support - 4.73Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6250)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Wati](https://www.softwareadvice.com/mobile-marketing/wati-profile/) 4.6 [(205)](https://www.softwareadvice.com/mobile-marketing/wati-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.33Value for money - 4.25Customer support - 4.47Functionality Pricing Starting at $59.00 per month Get Price Alternative Product [Emma by Marigold](https://www.softwareadvice.com/product/426694-Emma/) 4.2 [(156)](https://www.softwareadvice.com/product/426694-Emma/reviews/) Ratings Breakdown - 4.22Ease of use - 4.01Value for money - 4.21Customer support - 3.95Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [Xtremepush](https://www.softwareadvice.com/mobile-marketing/xtremepush-profile/) 4.5 [(55)](https://www.softwareadvice.com/mobile-marketing/xtremepush-profile/reviews/) Ratings Breakdown - 4.51Ease of use - 4.36Value for money - 4.52Customer support - 4.31Functionality Pricing Available upon request Get Price ## AppsFlyer Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Zero $0.00 No plan information available Growth $0.00 usage based Plan includes: - Measure paid campaigns with basic mobile attribution Enterprise Pricing available upon request Plan includes: - Detect and prevent mobile fraud Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## AppsFlyer Features - Popular features found in Marketing Attribution Advertising Management Affiliate Management Attribution Modeling Audience Targeting Campaign Analytics Conversion Tracking Customer Journey Mapping Customer Segmentation Data Import/Export Engagement Tracking Performance Metrics - More features of AppsFlyer A/B Testing Account Alerts Activity Dashboard Activity Monitoring API Campaign Tracking Channel Management Cohort Analysis Compliance Management Contextual Targeting Cross Channel Attribution Customer Experience Management Dashboard Email Marketing Fraud Detection In-App Events Tracking IP Address Monitoring IP Blocking Location-Based Marketing Multi-Campaign Multi-Channel Attribution Multi-Channel Data Collection Multi-Touch Attribution Personalization Predictive Analytics Reporting/Analytics Retention Tracking Revenue Tracking ROI Tracking Search/Filter SMS Messaging Social Media Integration Social Media Monitoring Time on Site Tracking Uninstall Tracking Website Analytics ## AppsFlyer Integrations Google Ads Integration rated 4.5 from 16 reviews Meta for Business Integration rated 4.6 from 13 reviews TikTok Integration rated 4.5 from 11 reviews Adobe Campaign Integration rated undefined from -1 review Mixpanel Integration rated undefined from -1 review Twitter/X Integration rated undefined from -1 review See all 9 integrations ## AppsFlyer User Reviews Overall Rating 4.5 Ratings Breakdown 5 56% 4 42% 3 2% 2 0% 1 0% Secondary Ratings Ease of Use 4.5 Value for money 4.3 Customer support 4.3 Functionality 4.4 Milorad G. Verified reviewer Publishing 51-200 employees Used daily for more than 2 years Reviewed August 2024 Appsflyer - our GPS on the UA rocky road :) 5 I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. Cons: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. Read More VR Verified Reviewer Information Technology and Services 2-10 employees Used weekly for less than 12 months Reviewed July 2024 Apps Flyer Marketing Model Reviews 4 It's been good. I like the ease with which i use apps flyer. It has a good dashboard and easy to use features. Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: Apps flyer gives the real-time downloads and traffic which our app is getting as app store connect gives us delayed results. Cons: Sometimes the results by apps flyer are not accurate specially when i run facebook ads the traffic source gives wrong information. Vendor Response Thank you so much for the positive review! Please reach out to the support team with your FB ads issues. We'll gladly look into whatever discrepancies you see. Replied August 2024 Read More SS SANU S. Verified reviewer Marketing and Advertising 51-200 employees Used daily for less than 12 months Reviewed July 2024 New Updates 3 Ratings Breakdown 3 Ease of use 4 Functionality Pros: New addition of functions and updates on the Appsflyer. Cons: Technical glitch shown when we download the files. Vendor Response Thanks for the review, Sanu! If you're still experiencing this issue, please contact support@appsflyer.com. Replied August 2024 Read More VR Verified Reviewer Publishing 11-50 employees Used daily for more than 2 years Reviewed July 2024 Top of the line MMP 5 My overall experience with AppsFlyer has been positive. The platform is intuitive and comprehensive, making it easy to track and analyze mobile app performance effectively. Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: What I liked most about AppsFlyer is its comprehensive analytics and attribution capabilities, which provide deep insights into user behavior and campaign performance. Additionally, its user-friendly interface and robust integration options make it easy to implement and use across various platforms, significantly enhancing our marketing strategies. Cons: What I liked least about AppsFlyer is the occasional complexity in setting up advanced features, which can be time-consuming and require a steep learning curve. Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups. There were also instances where the customer support response time was slower than expected, which impacted the resolution of critical issues. Read More VR Verified Reviewer Marketing and Advertising 11-50 employees Used daily for more than 2 years Reviewed August 2024 Best MMP to work with 4 It is very accurate and realiable tool to use. Very user friendly. Less fraud chances Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: Very user friendly and systematic reports available. Classification of all required data is there. reduce fraud chances and illegal activies Cons: Sometimes they tends to reply late and not disclose the actual reason for not recording a data. Read More Keri M. Verified reviewer Consumer Services Self-Employed Used monthly for less than 2 years Review source Reviewed September 2024 AppsFlyer review 5 Ratings Breakdown 5 Ease of use 5 Functionality Pros: What I like most about apps flyer is that they connect all the school related events that are in my locale so I can see them all in one place Cons: There is literally nothing I don't like about this app Read More Suandi Pratama S. Verified reviewer Marketing and Advertising 501-1000 employees Used daily for more than 2 years Reviewed July 2024 A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support. Cons: Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free. Vendor Response So glad to hear that you love the platform! Thanks for sharing such a positive review! Replied August 2024 Read More VR Verified Reviewer Marketing and Advertising 51-200 employees Used daily for more than 2 years Review source Reviewed December 2022 Incredible software for app attribution and analytics 4 Overall, I have been satisfied with Appsflyer as it helps me analyse all the marketing channels and campaigns running across traditional channels and affiliates.It also flags fraud traffic and source of this fraud, hence letting us make better judgement for affiliate partners.Campaign optimisation, integrating ad partners, mapping in app events with these partners, funnel analysis, creation of custom dashboards are some of the frequently utilised features. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Appsflyer has used a vibrant colour scheme for their User Interface, through the means of interactive dashboards (overview and custom), it helps us in keeping a track of installs and other metrics flowing through various channels. Primarily, the overview dashboard gives a split between inorganic and organic traffic, and with a few clicks even other important data can be fetched quickly. Cons: Just the fact that the software is super expensive and have to use it properly to justify the ROI. Read More AA Avner A. Verified reviewer Retail 11-50 employees Used daily for more than 2 years Review source Reviewed May 2022 Great and reliable attribution tool 4 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: If you take the tools existing today, Appsflyer win in most of the parameters The tracking and integration level are good. Link creation and UX is easy to understand and work with. Cons: Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one. Reasons for switching to AppsFlyer More reliable and easy to use. Vendor Response Thank you so much for taking the time to leave us a rating - it's much appreciated! Replied May 2022 Read More Rafael G. Verified reviewer Marketing and Advertising 11-50 employees Used daily for more than 2 years Reviewed August 2024 Most complete MMP solution in the app market 4 Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting. Ratings Breakdown 4 Ease of use 4 Value for money 3 Customer support 4 Functionality Pros: Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more. Cons: Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform. Read More Showing 1 - 10 of 138 Reviews [See All Reviews](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) ## AppsFlyer Popular Comparisons [SlickText vs AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/slicktext/)[HubSpot Marketing Hub vs AppsFlyer](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/196837-appsflyer/)[Wati vs AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/wati/)[Emma by Marigold vs AppsFlyer](https://www.softwareadvice.com/compare/196837-appsflyer/vs/426694-Emma/)[Xtremepush vs AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/xtremepush/)[ClickSend vs AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/clicksend/)[Marketo Engage vs AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/marketo/) [Compare All Alternatives](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/alternatives/) ## Other Top Recommended Marketing Attribution Software [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3034) Recently recommended **5** times [Measured](https://www.softwareadvice.com/bi/measured-profile/) **5.0** (10) Recently recommended **1** times [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6089) Recently recommended **0** times [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) **4.3** (712) Recently recommended **0** times Stuck Between Options? 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