About AppsFlyer

AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most.

AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to...


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21 Reviews of AppsFlyer

Average User Ratings

Overall

4.14 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(5)

5

4 stars

(14)

14

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 21 results

June 2021

User Profile Picture

Adir from Spike

Verified Reviewer

Company Size: 11-50 employees

Industry: Computer Software

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2021

A must-have for mobile app marketers

We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way.

Pros

Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster.

Cons

The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it.

Reasons for Choosing AppsFlyer

Ease of implementation. Feature set. Pricing structure. Known brand. Quality of support.

June 2020

User Profile Picture

Eduardo from Vivo, Telefónica

Verified Reviewer

Company Size: 10,000+ employees

Industry: Telecommunications

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

4.0

Functionality

4.0

June 2020

Great overall quality.

Pros

Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues

Cons

It is very difficult to explain the difference between reports, I am aware that each one has a different purpose and data processing rules, but using LTV as a main data visualization has been a challenge since a lot of people tend to missunderstand the information shown in the graphics. There is a time when the business is mature enough to start re-engagement campaigns, but, with AppsFlyer this next comes with a "double attribution" problem, since the re-targeting events are attributed both to the user accquisition campaign and retargeting campaing, this (quite often) leads the company been obligated to paid for the same event to more than one partner.

Response from AppsFlyer

Replied June 2020

Hi Eduardo, Thanks for being a valued AppsFlyer customer and providing your feedback. I reached out to our Product Team to get some clarification for you: LTV is our primary (but not only metric) since understanding the LTV is the key to understanding the ROI on marketing initiatives and this the biggest challenge that our customers asked us to help with. So this is the default. As for "double attribution" we have configurable postbacks and engagement windows which can be used to control attribution and postbacks for Acquisition and re-engagement campaigns. These Help Center articles may be helpful on the second point: https://support.appsflyer.com/hc/en-us/articles/208439256-In-app-events-postback-configuration https://support.appsflyer.com/hc/en-us/articles/207033786-Retargeting-attribution-guide#setup-reengagement-window I hope this helps! - AppsFlyer

March 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

2.0

Functionality

4.0

March 2018

Started measure and track my app campaigns quickly

Pros

Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

Cons

If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

April 2021

Satyam from Mindcraft Software Pvt Ltd

Company Size: 501-1,000 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

April 2021

Easy to integrate and track all the activities of end user. Client & Server both events tracking

Tracking becomes easy, Since we track user activities by creating custom events we push SMS/Email to user after when user performs any required activity, From Marketing point of view, its become quite easier for the Retention team to Push SMS/Email when end user is not doing much activities.

Pros

AppsFlyer activity dashboard which gives us tracking of installs and uninstalls, Deeplinks feature, Advertising on Facebook and Google, Creating campaigns with UTM parameters ,Provides custom events

Cons

Service provided to Hybrid platform like Cordova is not upto the mark, Organic and Inorganic installs tracking becomes tedious some of the times.

Reasons for Choosing AppsFlyer

We chose all three as per our requirement we needed all three Third parties.

July 2018

User Profile Picture

Adir from SquareLoot

Verified Reviewer

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

July 2018

A great mobile attribution platform

Pros

First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

Cons

A few issues - 1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics) 2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)