# Gupshup Software Reviews, Demo & Pricing - 2026 > Review of Gupshup Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/mobile-marketing/gupshup-profile --- [Home](https://www.softwareadvice.com/) / [SMS Marketing Software](https://www.softwareadvice.com/sms-marketing/) / Gupshup Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/mobile-marketing/gupshup-profile/reviews/)[Alternatives](https://www.softwareadvice.com/mobile-marketing/gupshup-profile/alternatives/) # Gupshup 2026: Benefits, Features & Pricing Wondering if Gupshup is right for your organization? Our SMS Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Gupshup 4.3 [(35)](https://www.softwareadvice.com/mobile-marketing/gupshup-profile/reviews/) Pricing Pricing available upon request ### About Gupshup Gupshup enables businesses to build engaging conversational experiences seamlessly across channels like WSMS, WhatsApp, Instagram, Mobile Web, Voice, Android, RCS, FB Messenger, Twitter, Telegram, Instagram, WeChat, In-app amongst others for a brand to communicate with their customer on their preferred channel. The messaging platform allows businesses to use a single API for conversational commerce, support and marketing all from one place with access to real-time analytics and best-in-class latency and a fallback system ensuring your customer is always connected. Gupshup SMS features delivers text messages to 225 countries using a programmable single API that allows enterprises to harness the power of a simple SMS as a medium to communicate with their target customers while providing users with the option to receive these text messages via popular messaging apps. Gupshup’s Single API solution for WhatsApp and SMS has enabled businesses to easily integrate one-way and two-way messaging on WhatsApp with fall back to Global SMS connectivity with multi-channel auto-routing option. Gupshup also manages WhatsApp opt-in through SMS, missed calls and Web-chat, and handles large templat... e volumes with auto-translation for WhatsApp delivery and language preferences. Gupshup’s Bot platform currently supports over 39,000 bots that can easily handle WhatsApp FAQs with live agent handoff for various customer support use cases. Gupshup is a global partner for Google Rich Communication Services (RCS), It enables a free flow of all forms of communication including videos, images, documents, audio, location which can be sent directly to the user’s inbox. Google RCS is currently being adopted by all major operators in India and GupShup can facilitate a POC for RCS. Google business messages is a mobile conversational channel that combines entry points on Google Maps, Search, and brand websites to create rich, asynchronous messaging experiences that delight customers and drive business results. Gupshup IP (GIP) is a single platform with end-to-end message encryption that enables rich conversational experiences for your customers by allowing sharing of rich media, cards, buttons, payments. Gupshup has also partnered with handset manufacturers like OnePlus and Xiaomi to deliver structured text and multimedia messages over IP on user’s handset inbox –thus making these messages richer, actionable and more engaging. Gupshup enables managing high volumes of customers conversations on Instagram. Chatbots with human agent handoff provides seamless two-way customer conversations for use cases such as FAQs, lead collection, product discovery, eCommerce and appointment bookings. Businesses can send 1-way transactional or promotional messages on Viber. Chatbots enables two-way rich and interactive messaging to engage customers. Gupshup ensures optimal communication with auto-fallback to SMS. Wondering if Gupshup is right for your organization? Our SMS Marketing Software selection experts can help you in 15 minutes or less. ## Gupshup User Interface ## Popular Gupshup Alternatives Main Product Gupshup 4.3 [(35)](https://www.softwareadvice.com/mobile-marketing/gupshup-profile/reviews/) Ratings Breakdown - 4.43Ease of use - 4.18Value for money - 4.09Customer support - 4.31Functionality Pricing Available upon request Get Price Alternative Product [Project Broadcast](https://www.softwareadvice.com/sms-marketing/project-broadcast-profile/) 4.9 [(647)](https://www.softwareadvice.com/sms-marketing/project-broadcast-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.73Value for money - 4.81Customer support - 4.67Functionality Pricing Starting at $7.00 per month Get Price Alternative Product [SlickText](https://www.softwareadvice.com/sms-survey/slicktext-profile/) 4.8 [(268)](https://www.softwareadvice.com/sms-survey/slicktext-profile/reviews/) Ratings Breakdown - 4.80Ease of use - 4.66Value for money - 4.87Customer support - 4.73Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [Text Request](https://www.softwareadvice.com/internal-communications/text-request-profile/) 4.6 [(1193)](https://www.softwareadvice.com/internal-communications/text-request-profile/reviews/) Ratings Breakdown - 4.58Ease of use - 4.57Value for money - 4.66Customer support - 4.47Functionality Pricing Starting at $59.00 per month Get Price Alternative Product [Wati](https://www.softwareadvice.com/mobile-marketing/wati-profile/) 4.6 [(203)](https://www.softwareadvice.com/mobile-marketing/wati-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.32Value for money - 4.24Customer support - 4.47Functionality Pricing Starting at $59.00 per month Get Price Alternative Product [Clearstream](https://www.softwareadvice.com/church/clearstream-profile/) 4.8 [(679)](https://www.softwareadvice.com/church/clearstream-profile/reviews/) Ratings Breakdown - 4.72Ease of use - 4.55Value for money - 4.84Customer support - 4.59Functionality Pricing Starting at $29.00 per month Get Price ## Gupshup Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Gupshup Features - Popular features found in SMS Marketing 2-Way Messaging Campaign Planning Campaign Scheduling Communication Management Contact Management Engagement Tracking Message Personalization Mobile Coupons Reporting/Analytics Scheduled Messaging Shortcodes - More features of Gupshup AI/Machine Learning Alerts/Notifications API Automatic Call Distribution Autoresponders Campaign Management Chatbot Chat/Messaging Customer Segmentation Customer Service Analytics Drag & Drop Interaction Tracking Knowledge Base Management Live Chat Mobile Access Multi-Channel Communication Multi-Channel Management Multi-Language Natural Language Processing Personalization Pre-Configured Bot Real-Time Analytics Real-Time Monitoring Real-Time Notifications Real-Time Reporting Real-Time Updates SMS Marketing SMS Messaging ## Gupshup Integrations CleverTap Integration rated undefined from -1 review LeadSquared Integration rated undefined from -1 review Zapier Integration rated undefined from -1 review WebEngage Integration rated undefined from -1 review Freshdesk Integration rated undefined from -1 review MoEngage Integration rated undefined from -1 review See all 9 integrations ## Gupshup User Reviews Overall Rating 4.3 Ratings Breakdown 5 51% 4 40% 3 0% 2 6% 1 3% Secondary Ratings Ease of Use 4.4 Value for money 4.2 Customer support 4.1 Functionality 4.3 VR Verified Reviewer Information Technology and Services 1001-5000 employees Used daily for more than 2 years Reviewed May 2023 Gupshup review 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy integration and good list of features for clm enablers to do automation work. Cons: Pricing can be better and opt in / opt out system can be managed better. Read More SP Shreyas P. Verified reviewer Internet 5001-10000 employees Used daily for less than 12 months Reviewed October 2023 Exceptional WhatsApp Marketing Software and Outstanding Customer Success Manager 5 I've been using GupShup's WhatsApp marketing and SMS marketing tools for some time now, and I couldn't be more pleased with the results. GupShup has proven to be an invaluable asset to our marketing efforts, and the exceptional service provided by Stuti Dubey, our Customer Success Manager, has made the experience even more rewarding.GupShup - The Ultimate Marketing Solution:GupShup's software is nothing short of outstanding. It provides us with a powerful suite of tools for both WhatsApp and SMS marketing that have helped us connect with our audience in ways we never thought possible. The platform is user-friendly, robust, and highly customizable, making it easy to create engaging campaigns that yield impressive results.Stuti Dubey - A True Partner in Success:One of the standout features of our experience with GupShup has been the unwavering support and guidance we've received from Stuti Dubey, our dedicated Customer Success Manager. Stuti has consistently gone above and beyond to ensure our campaigns are not only successful but also tailored to our specific needs. Her expertise and commitment to our success have been instrumental in achieving our marketing goals.In conclusion, I wholeheartedly recommend GupShup as your go-to solution for WhatsApp and SMS marketing. The software's capabilities are unmatched, and Stuti Dubey's dedication to ensuring your success is truly commendable. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: \- Benefits of Choosing GupShup:- Exceptional WhatsApp and SMS marketing tools- Intuitive and user-friendly platform- Detailed analytics and reporting- Prompt and effective customer support- Stuti Dubey's personalized guidance and expertise Cons: \- Visibility on Meta Tagging if possible in future versions.- Reports if they can come in the form of a dashboard and not just a CSV file. Read More VR Verified Reviewer Computer Software 2-10 employees Used daily for more than 2 years Review source Reviewed August 2023 Inefficient Quotation Process - Multiple Follow-ups Required 1 Ratings Breakdown 5 Ease of use 1 Value for money 1 Customer support 1 Functionality Pros: API Integration is easy thats the only benefit Cons: Sales team is Pathetic, Inefficient Quotation Process - Multiple Follow-ups Required, Sudden increase in price without any prior notice. Reasons for choosing Gupshup Gupshup 30% more costly than competitors Read More KT Kiran T. Verified reviewer Food & Beverages 5001-10000 employees Used daily for more than 2 years Reviewed January 2022 A Good Support and Featured Product 5 I would say the kind of support we get when we have any issues are pretty impressive, Plus point is when we raise an requirements we get pretty good response and product level changes are impressive. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The product is pretty good and its secure and very understandable of the customer requirements Cons: The new features are good. I recommend to concentrate more on the live dashboard for the customers to view the reports regularly Reasons for choosing Gupshup 1) Support 2) Product 3) Pricing Read More PS Prashant S. Verified reviewer E-Learning 1001-5000 employees Used daily for less than 2 years Review source Reviewed January 2022 Most effective & 360 CPaaS Channel - Gupshup 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Ease of Use, multilevel platform, reporting & streamlined process of campaign executions. Overall a platform that gives you the freedom to explore and deliver your campaigns seamlessly Cons: Real Time Tracking & consolidated reporting needs to be worked upon Reasons for switching to Gupshup Platform Ease of handling, Overall support Read More BD Bilal Ahmad D. Verified reviewer Banking 10000+ employees Used daily for more than 2 years Reviewed October 2021 GupShup Services 4 Gupshup have every good team and support services. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: very easy to use and very user friendly interface and easily we can integrated with other application Cons: GupShup need to improvements on New enhancement on Product. till no issues on product ......... our suggestions in term of future improvement Read More CD Chitresh D. Verified reviewer Entertainment 5001-10000 employees Used daily for more than 2 years Reviewed June 2023 Gupshup SMS performance & API integration 5 Overall experience is satisfactory Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: Easy integration with any products and prompt support Cons: Sometimes Delay responses to text messages Read More KB Kanak B. Verified reviewer Information Technology and Services 1001-5000 employees Used daily for more than 2 years Reviewed January 2022 Gupshup Review 4 The overall experience has been a good experience. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: The success rate and quick services when needed. Cons: The pricing of the product seems a bit expensive. Read More VR Verified Reviewer Education Management 10000+ employees Used daily for less than 12 months Reviewed December 2021 Gupshup team members were proactive! 5 A good client to work with. Someone who can build solutions for us, and someone who have more customer focus. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: You have built a self-service portal while our other clients didn't built that. On top of that you guys have a proactive team who are always there for support. Cons: Some feature to clone approved whatsApp templates to all accounts at once. This removes dependency further. Read More HG Haresh G. Verified reviewer Computer Software 201-500 employees Used daily for less than 6 months Review source Reviewed September 2023 Onboarding and Usage experience 2 Moderate. Ratings Breakdown 1 Ease of use 4 Value for money 2 Customer support 4 Functionality Pros: Low cost.UI is pleasant.The customer support people at the least respond. But very very slow. Cons: \- Whatsapp Channel: Meta integration seems dont work well, needed support from every step from Gupshup and meta to complete migration, onboarding- Whatsapp Channel UI/UX : UI good/appealing. But UX is non intuitive and painful, - Campaing Creation, sending and followup: Several hurdles, does not work smoothly- Customer Support: is available and they do respond and solve problems but speed of such is very very slow. Reasons for choosing Gupshup Cost Reasons for switching to Gupshup Un professional support, non transparent about invoicing Read More Showing 1 - 10 of 35 Reviews [See All Reviews](https://www.softwareadvice.com/mobile-marketing/gupshup-profile/reviews/) ## Gupshup Popular Comparisons [Project Broadcast vs Gupshup](https://www.softwareadvice.com/mobile-marketing/gupshup-profile/vs/project-broadcast/)[Twilio vs Gupshup](https://www.softwareadvice.com/mobile-marketing/gupshup-profile/vs/twilio/) [Compare All Alternatives](https://www.softwareadvice.com/mobile-marketing/gupshup-profile/alternatives/) ## Other Top Recommended SMS Marketing Software [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) **4.2** (526) Recently recommended **8** times [Voxie](https://www.softwareadvice.com/conversational-marketing/voxie-profile/) **0.0** (0) Recently recommended **2** times [EZ Texting](https://www.softwareadvice.com/sms-survey/ez-texting-profile/) **4.5** (273) Recently recommended **1** times [Avochato](https://www.softwareadvice.com/mobile-marketing/avochato-profile/) **4.7** (135) Recently recommended **1** times Stuck Between Options? 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