Infobip is a must have software for a SMS marketing campaign. It can handle thousand of contact list easily.

The cost is the main thing that we are very careful while using this software and i believe it is more suitable for medium or large organization.

Infobip provides a holistic package to reach out to different channels using organization-specific business rules that can be customized. That's a big plus point. Personally, having access to our Account Manager [SENSITIVE CONTENT HIDDEN] who is dedicated to supporting our business throughout is a wonderful experience. I am also grateful to [SENSITIVE CONTENT HIDDEN] for her top of the class product knowledge and patience as I went through the process of understanding how the system works in the shortest time possible.

Infobip works like most CRMs out there but with a better visual. It is easy to use once you get a hang of it.

I think the way the functions are called are just different from the rest its peers. Even with experience working with different platforms, I find the naming convention of the functions hard to memorize. Infobip uses PEOPLE, SEGMENTS, TAGS, MOMENTS, COMMUNICATION, BROADCAST, FLOW. I wish they're just simply called Contacts, List, Tags, Campaigns. Even if I use the system multiple times a day, I still am not used to how the functions are called. I actually have a sticky note to identify PEOPLE = CONTACTS, SEGMENTS = LIST, TAGS = LIST etc. That's how tough it is.

So far quite smooth. No complaints is a good thing meaning it is stable. :)

Complete suite of email, sms, push notification features.

Cost slightly high. Huge corporations can bring cost down but they need a dev team.

it's availlable in a lot of countries where we have our product.

very big company, sometimes it forgets about the customers

It's a great tool for marketing purposes, but they should improve on the response time on issues raised

Currently using this platform for marketing SMS and push notification features for our core banking system.

The platform only delivers SMS to Safaricom subscribers. The support team takes a long to respond to the issue raised.