Singular Software
About Singular
Singular is a cloud-based marketing analytics and attribution platform, which offers tools for tracking ROI (return on investment), gathering real-time insights, aggregating costs, measuring campaign attribution, preventing fraud, analyzing ad revenue and much more. Users can connect Singular with their marketing or advertising platforms, including Google Ads, Facebook, Twitter, TikTok and others, to gather campaign performance data. The solution then prWith Singular you are able to:
* Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.
* Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attrib...
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Singular custom reporting dashboard
Singular User Reviews
OVERALL RATING
Showing 1 - 5 of 22 reviews
Warren
Verified reviewer
Company size: 11-50 employees
Industry: Marketing and Advertising
Time used: More than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
October 2021
A Versatile Suite of Tools for Mobile Marketers
Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own.
Pros
*Great data aggregator product to join MMP data and ad networks *Easy and versatile "out of the box" reporting *Great Customer Success team
Cons
*Limitations on historical data and cohorts (Analytics) *MMP onboarding challenging for less experienced developers
Response from Singular
So appreciative of our continued relationship with you, Warren, and grateful for the time you took to send in this review. We commit to continuing to support you through the challenges and to always celebrate your successes (and to boost your optimization so that the successes are always in abundance)
Replied November 2021
Volkan
Company size: 51-200 employees
Industry: Information Technology and Services
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
August 2021
Bang for the buck for smaller marketing teams
Pros
We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.
Cons
Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.
Reasons for switching to Singular
Price + bundled other services such as cost aggregation and fraud detection
Response from Singular
We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale!
Replied September 2021
Anand
Company size: 51-200 employees
Industry: Financial Services
Time used: Less than 6 months
Review Source: Capterra
This review was submitted organically. No incentive was offered
July 2021
Budget Friendly and better dedicated support
Singular helps a lot in attribution as we run campaigns on multiple channels and the customer support is really good. The report interface and inability to real time data is the major setback which makes it difficult for marketers to analyze daily performance.
Pros
- Inexpensive compared to the other competitors - Excellent and dedicated POC for customer support
Cons
- Takes Time to load data - Dashboards and reports are not user friendly - No real time data
Talia
Company size: 201-500 employees
Industry: Gambling & Casinos
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
March 2022
I love singular
Pros
I can see all the data i want, i can create dashboards which are easy to create and use
Cons
sometimes the dashboard is not workeing, delay in cost data
Jerome
Company size: 51-200 employees
Industry: Marketing and Advertising
Time used: Less than 2 years
Review Source: Capterra
This review was submitted organically. No incentive was offered
August 2021
A powerful MMP with an excellent support
Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features.
Pros
• Very good Analytics features (despite some initial data inaccuracies) • Excellent ETL — all the data is pushed directly to our database • Excellent support • A willingness to include us in their product roadmap — our feedback and needs matter
Cons
• Some initial hiccups (from both sides) lead to sometimes inaccurate data • Some ETL table schemas could be improved
Reasons for choosing Singular
• Excellent support • A willingness to include us in their product roadmap • Some missing features we needed were part of their roadmap
Response from Singular
Jerome, thank you very much for taking the time to write and submit this review. We look forward to working with you to continue improving on the capabilities you need to keep growing and optimizing
Replied August 2021
