About Singular

Singular is a cloud-based marketing analytics and attribution platform, which offers tools for tracking ROI (return on investment), gathering real-time insights, aggregating costs, measuring campaign attribution, preventing fraud, analyzing ad revenue and much more. Users can connect Singular with their marketing or advertising platforms, including Google Ads, Facebook, Twitter, TikTok and others, to gather campaign performance data. The solution then prWith Singular you are able to: * Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework. * Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attrib...
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Singular custom reporting dashboard

Singular User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

5

Customer support

5

Functionality

4.5

Showing 1 - 5 of 22 reviews

Warren

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

October 2021

A Versatile Suite of Tools for Mobile Marketers

Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own.

Pros

*Great data aggregator product to join MMP data and ad networks *Easy and versatile "out of the box" reporting *Great Customer Success team

Cons

*Limitations on historical data and cohorts (Analytics) *MMP onboarding challenging for less experienced developers

Response from Singular

So appreciative of our continued relationship with you, Warren, and grateful for the time you took to send in this review. We commit to continuing to support you through the challenges and to always celebrate your successes (and to boost your optimization so that the successes are always in abundance)

Replied November 2021

Volkan

Company size: 51-200 employees

Industry: Information Technology and Services

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

August 2021

Bang for the buck for smaller marketing teams

Pros

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Cons

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Reasons for switching to Singular

Price + bundled other services such as cost aggregation and fraud detection

Response from Singular

We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale!

Replied September 2021

Anand

Company size: 51-200 employees

Industry: Financial Services

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

July 2021

Budget Friendly and better dedicated support

Singular helps a lot in attribution as we run campaigns on multiple channels and the customer support is really good. The report interface and inability to real time data is the major setback which makes it difficult for marketers to analyze daily performance.

Pros

- Inexpensive compared to the other competitors - Excellent and dedicated POC for customer support

Cons

- Takes Time to load data - Dashboards and reports are not user friendly - No real time data

Talia

Company size: 201-500 employees

Industry: Gambling & Casinos

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

March 2022

I love singular

Pros

I can see all the data i want, i can create dashboards which are easy to create and use

Cons

sometimes the dashboard is not workeing, delay in cost data

Jerome

Company size: 51-200 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

August 2021

A powerful MMP with an excellent support

Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features.

Pros

• Very good Analytics features (despite some initial data inaccuracies) • Excellent ETL — all the data is pushed directly to our database • Excellent support • A willingness to include us in their product roadmap — our feedback and needs matter

Cons

• Some initial hiccups (from both sides) lead to sometimes inaccurate data • Some ETL table schemas could be improved

Reasons for choosing Singular

• Excellent support • A willingness to include us in their product roadmap • Some missing features we needed were part of their roadmap

Response from Singular

Jerome, thank you very much for taking the time to write and submit this review. We look forward to working with you to continue improving on the capabilities you need to keep growing and optimizing

Replied August 2021

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