--- title: "Wati Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Wati. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Wati is a good fit for you!" source_url: "https://www.softwareadvice.com/mobile-marketing/wati-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Customer Support Software](https://www.softwareadvice.com/customer-support/) / [Wati](https://www.softwareadvice.com/mobile-marketing/wati-profile/) / Wati Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/mobile-marketing/wati-profile/) Reviews [Alternatives](https://www.softwareadvice.com/mobile-marketing/wati-profile/alternatives/) # Wati User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 207 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.2/5 - Value for money: 4.3/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 163 reviews (79%) - 4 stars: 29 reviews (14%) - 3 stars: 1 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 14 reviews (7%) ### Most mentioned pros - The interface is simple, and features like automation, quick replies, and chatbot help save a lot of time. - The best part of the software is the variety of options available for running campaigns, especially the Re-try option to failed contacts, which is very needed as otherwise manually retrying is very time consuming. - The user-friendly interface, combined with powerful features like broadcast messaging and chat automation, really helps streamline our communication efforts and improve overall efficiency. ### Most mentioned cons - G Sheet plugin sometimes crash abruptly which can cause slight delay in task but happened only very few times, each time support team stepped in to help us - Without a verified Meta account, the subscription was unusable, yet there was no straightforward way to end it through the dashboard. - The UI sometimes doesnt work smoothly when we search customers. And you can´t set as unread a conversation ## Wati customer reviews Showing reviews 1-25 of 207 (page 1). ### WATI your go to WhatsApp Sender - Overall rating: 5/5 - Reviewer: Priyanka M. - Verified reviewer: Yes - Industry: E-Learning - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered It has been great so far, looking forward to more features. Would highly recommend to new businesses. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros It's easy to use, value for money and makes our message sending smooth and trackable. Customisation and how it will look in the receiver's phone make it more better to use. #### Cons There are some bugs & issues, such as when the reminder doesn't go off from the Meta side, so you have to check to be sure. But with constant improvement and fixes, I guess this will get better. --- ### Wati helped us to improve connection with learners - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered I have been using Wati for 2 years. My experience with Wati is very good. From this, it's easy to connect with learners and also get responses #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I liked most about WATI is how easily it manages WhatsApp conversations in one place. The interface is simple, and it really helps us respond faster to customers and stay organized also very good at sending WhatsApp messages to learners. #### Cons Easy to handle, very good interface, easy to send messages to learners, and easy analysis of the campaign, like how many read, delivered, and failed --- ### Don't sign up to WATI before reading! - Overall rating: 1/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered Without a verified Meta account, the subscription was unusable, yet there was no straightforward way to end it through the dashboard. Overall, the experience felt deliberately obstructive and very disappointing. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros this product was easy to set up. The team’s guidance, insight, and deep experience with Meta made the process seamless, and they were always ready to help resolve any issues that came up, unless you want to cancel then it becomes extremely difficult. #### Cons What I liked least about this product was how difficult it was to cancel my account. The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form. #### Vendor response Hello, We’re truly sorry to hear about your experience and the challenges you faced while trying to cancel your Wati account. This isn’t the experience we want our customers to have, and we completely understand your frustration. We appreciate your feedback and would like to make things right. Could you please reach out to us at Shirish@wati.io? Our team will personally look into your case and ensure it’s addressed promptly. Thank you again for your feedback and for allowing us to improve. Team Wati Replied November 2025 --- ### Great WhatsApp Automation Platform - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Graphic Design - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered WATI has worked really well for handling support at scale using WhatsApp. It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros WATI is a trusted and robust platform for WhatsApp Business automation. Its strength is at the intersection of automation, flexibility and scalability. This enables us to develop next-level WhatsApp flows, templates and customer journeys while also maintaining a personalized experience. It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes. #### Cons Currently, I have not faced any serious cons. Most of the challenges we have had are related to first-time setup and learning, but that is normal for such a powerful and versatile system. --- ### Good for Whatsapp Business communication - Overall rating: 5/5 - Reviewer: Siddharth C. - Verified reviewer: Yes - Industry: Automotive - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered It is good. Support and their tech is just perfect. Very good for whatsapp business. All the systems are perfect UI wise also. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This product is perfect for Whatsapp Business. It has all the features which are required for broadcast, automation, chat, chatbot and API Integrations. #### Cons Billing ledger can be improved. It does not show when did you pay last and how much amount. That's all. --- ### Wati is a good tool for my business - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Cosmetics - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Overall positive. I would like to have 'easier' ways to keep conversations open as well as more advanced features to 'follow-up' with my engaging clients. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros I like that Wati enables us to aggregate our social media activity into one place. it also allows us to monitor 'different' types of engagement and assign different types of responses accordingly. #### Cons The bugs! Unfortunately, we've had a few this year. Starting with the names of the clients displayed all the way to broken connections to other social media accounts --- ### AMAZING APP FOR USING WHATSAPP FOR BUSINESS - Overall rating: 5/5 - Reviewer: Thomson T. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Amazing customer service, Amazing application to use whatsapp. I strongly recommend any business with team to use wati #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros 1. give us an option to communicate with customers through whatsapp as a team 2. you can run ads. 3. all the automation options. #### Cons i felt not able to make a call using whatsapp was con about wati but they have even figured that out. --- ### No hassle. User friendly. - Overall rating: 5/5 - Reviewer: Samson F. - Verified reviewer: Yes - Industry: Human Resources - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Fairly good. Useful product for e-commerce and lead gen. Very user friendly for both CS, Sales or Marketing team. No hassle. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Good value for money and user friendly UXUI. Less bugs faced during the set up process. Support plenty of API. #### Cons Do not expect too many hand holding customer support. Also, the human customer support are relatively slower compared to others. --- ### Thank you WATI - Overall rating: 5/5 - Reviewer: Kapil G. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered Highly satisfied overall with Wati. Looking forward to more customisation of the AI tool, integrating with our own data. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros User friendly interface and ease of use of the dashboard. Analytics are also quite useful. Well integrated with WhatsApp. #### Cons Costs are higher when compared with competitors. Omni-channel integration with tickets from email and SMS should be enabled. --- ### Amazing Product! - Overall rating: 5/5 - Reviewer: Gagan S. - Verified reviewer: Yes - Industry: Medical Devices - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Very very positive experience and can be integrated with our CRM. It helps in online tracking of work. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros WATI is great for reaching out to multiple types of customers. We use WATI for targeted outreach in a customized manner. #### Cons Ability to respond to in bound messages within 24 hours. We may have more options in this regard as it will help the partners. --- ### Great WhatsApp Marketing Platform - Overall rating: 4/5 - Reviewer: Amit G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for free trial - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered The overall experience is good for me with wati as this platform is helping to communicate with all customers without any difficulties. I can send bulk messages very easily with this platform. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I like most about wati whatsapp business api, it is very easy to used. It helps us to managing the customers very easily. #### Cons There customer care support is not good as compare to other. #### Reasons for switching to Wati Wati has very simple and easy to use interface. Wati also has good integration as compared to doubletick. --- ### 3 years of wati - Overall rating: 4/5 - Reviewer: Aditya G. - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered I've been using WATI for 3 years now, and overall, I'm really happy with it. It's simple, solid, and reliable. One suggestion would be to add a warning if there's ever downtime, but apart from that, the service has been great from a technical standpoint. I did notice some gaps in support, but I brought them up, and they were quick to improve, which makes me feel like they're really listening to their users. They're also putting more effort into teaching users about the new features they're offering, like Knowbot and some of the more technical aspects of Chatbots. I find their broadcasts very reliable, and their chat support is pretty good, too. There are a few more features I think could be added, and I hope those are in the works. Overall, it's an almost perfect solution for small businesses looking to manage their customers on WhatsApp. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Its Simple and solid as a tech. Support has some gaps which I had addressed and they improved on it, so it really feels they are listening to us. They are focusing on giving more knowledge of their new values they provide such as knowbot and some new technicalities of Chatbots. Broadcasts are very reliable. Chat Support is Good. Almost perfect starter for a small scale company to keep track of customer on whatsapp. #### Cons If there is downtime there can be a Warning added. Few some additions are required, Which are hopefully in pipeline. #### Reasons for choosing Wati pricing and solid software of wati over came the offer by yellow.ai overall chatbot was very confusing of yellow. #### Reasons for switching to Wati reliability of wati over Engati, tried engati for 2 month, the experience was beyond bad. --- ### User friendly! - Overall rating: 5/5 - Reviewer: Meera N. - Verified reviewer: Yes - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered I have been using WATI for 6-months. It helped me to get more show-ups in the webinar. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Wati is simple to use and easy to understand. #### Cons Automations are only available in Pro plans. Limited automations can be added in growth plan too. #### Reasons for choosing Wati because of the good customer support WATI has. --- ### Best tool for customer engagement - Overall rating: 5/5 - Reviewer: Manjunath K. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered Overall its been amazing, i have tried many other provider none of them were better than wati, they always lacked features. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Customer support and ease of use. You can easily create a lot of automation and integrate internal tools to send customer specific messages #### Cons Android app is slow, it takes a lot of time to open app from notification bar. You also need to close and open app to get new messages. #### Reasons for switching to Wati Its was bad, chat bot did not work at all --- ### WATI- An incredible cost effective Lead Gen Platform - Overall rating: 5/5 - Reviewer: Swati K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered It has been a great user experience with WATI. We have deployed the Chat widget on websites and they were game changers for us. As the users which used to visit the webiste and didn't land anywhere now visit the chatbot and once they send any message all there details like contact name and number gets captured which creats a lead in our CRM. Journey creation is very easy and just take few minutes to create. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros WATI is cost effective platform which any organisation can afford. Easy to integrate platform. From whatsapp widget to CTWA ads WATI has everything under 1 platform. We have taken almost 8-9 accounts of WATI and we never faced any severe issue in the platform. Anyone can integrate it with there CRM without the help of the developer. #### Cons In some plans it doesn't have call support feature --- ### WATI support system not good! - Overall rating: 1/5 - Reviewer: Akshay V. - Verified reviewer: Yes - Industry: Food Production - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2025 - Review source details: This review was submitted organically. No incentive was offered Using Wati has been frustrating; the support is weak, the platform feels unstable, and issues remain unresolved. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Wati's support system is extremely disappointing and unreliable, making it frustrating to get proper help. #### Cons I have asked many questions over the last 3 days. No one has been there to answer my questions, and no one there for help. --- ### Great software for handling heavy whatsapp traffic - Overall rating: 5/5 - Reviewer: Bob v. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered Very good. Cannot think about doing all the manual work myself, this is a great a time saver #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I've been using wati for over a year now and it is a great tool to help me manage easy whatsapp conversations and structure the workflow. The setup is easy and the support is good. We are doing over 100 whatsapp conversations per day so the need for a tool like this was big. Currently implementing Wati in my other company aswell. #### Cons Support might be a bit slow in response, but when you get in touch with them they help you with all the questions that you need help with --- ### Very Good automation for all types of business - Overall rating: 5/5 - Reviewer: Krishan K. - Verified reviewer: Yes - Industry: Import and Export - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered Overall experience is perfect. I am using wati from last two years. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Best automation, easy chatbot making, sequence, large data handling, broadcasting schedule, and instant template approval. #### Cons The pro version is expensive, and needs reliable pricing for pro facilities. --- ### Wati - Must Go Whatsapp Marketing Tool for Small Businesses - Overall rating: 5/5 - Reviewer: Nithin G. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered Awesome, best one in the market, must use for all small business owners #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros User friendliness and very easy to use. All my team are very happy to use it. #### Cons Monthly Subscription Price is slightly high compared to others but worth it as a small business owner, since I've less time for stuff. --- ### WATI our critical resource! - Overall rating: 5/5 - Reviewer: Ujwal B. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered Great experience. Highly recommended. No other WhatsApp automation services could provide fully loaded mobile app. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros > Mobile app features, fully loaded. > Easy to learn > User friendly #### Cons Sometimes when we trigger chatbot it goes to wrong person. ie updation of messages is slow. --- ### Wati an excellent whatapp tool - Overall rating: 5/5 - Reviewer: Raman S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered Overall it pretty good , satisfied with the solution #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros User Freindyly solution, even for the beginners #### Cons No problem as such, may be analytics can be improved --- ### Full Featured Pack of WhatsApp Marketing - Overall rating: 4/5 - Reviewer: Prasad B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, I think WATI is good, but I am not happy with their user interface or customer service. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros WATI has the best features among its products. #### Cons The user interface is very bad. Difficult to find options. --- ### Seamless Automation & Great Support! - Overall rating: 5/5 - Reviewer: Mitul L. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered This tool has allowed us to create personalized customer experiences with ease. We’ve seen an increase in engagement and conversions since implementing WATI. It’s intuitive, and the automation options are just what we needed! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros WATI is a powerful WhatsApp automation tool with key benefits like efficient message automation, an easy-to-use interface, and personalized customer engagement, making it ideal for handling high volumes of customer inquiries. It integrates well with CRM systems and provides valuable analytics for optimizing communication. #### Cons it may be pricey for smaller businesses, lacks some advanced customization options, and can have a learning curve for full utilization. As a WhatsApp-specific tool, it’s also dependent on WhatsApp’s policies which might limit flexibility for some businesses. --- ### CAREFUL – DO NOT SUBSCRIBE! - Overall rating: 1/5 - Reviewer: Zaid A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used monthly for less than 6 months - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered It has been an absolutely horrible experience. They are only after money and provide no support. They keep ignoring my emails, which, by the way, is the only way to cancel your membership. Despite this, they continue to charge me every month. Now, I have to cancel my bank card to stop the direct debit. BE CAREFUL – DO NOT SUBSCRIBE! #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros I have been trying to cancel my membership for three months now. There is no direct phone number, and they can only be contacted by email. Today, I sent my third email, but I still haven’t received a response. #### Cons impossible to contact, too complicated and no support #### Vendor response Hi Zaid, we’re sorry to hear about your experience, and we sincerely want to make things right for you. Our team takes customer concerns seriously, and we want to resolve this issue as quickly as possible. Please reach out to us directly at Shirish@wati.io and Dheeraj@wati.io, and we will personally ensure that your request is handled promptly. We appreciate your patience and look forward to assisting you. Thank you! Team Wati Replied February 2025 --- ### Customer Support and pricing are too high. - Overall rating: 5/5 - Reviewer: Amit S. - Verified reviewer: Yes - Industry: Architecture & Planning - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered They have multiple featured but pricing are too high and no Customer support. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Shopify Integration l like the most, They also have Catelog feature. #### Cons Customer Support and pricing are too high. ## More reviews [Next reviews](https://www.softwareadvice.com/mobile-marketing/wati-profile/reviews/?page=2) --- Wati Reviews, Pros and Cons - 2026 Software Advice