--- title: "Wati Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Wati. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Wati is a good fit for you!" source_url: "https://www.softwareadvice.com/mobile-marketing/wati-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Customer Support Software](https://www.softwareadvice.com/customer-support/) / [Wati](https://www.softwareadvice.com/mobile-marketing/wati-profile/) / Wati Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/mobile-marketing/wati-profile/) Reviews [Alternatives](https://www.softwareadvice.com/mobile-marketing/wati-profile/alternatives/) # Wati User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 207 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.2/5 - Value for money: 4.3/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 163 reviews (79%) - 4 stars: 29 reviews (14%) - 3 stars: 1 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 14 reviews (7%) ### Most mentioned pros - The interface is simple, and features like automation, quick replies, and chatbot help save a lot of time. - The best part of the software is the variety of options available for running campaigns, especially the Re-try option to failed contacts, which is very needed as otherwise manually retrying is very time consuming. - The user-friendly interface, combined with powerful features like broadcast messaging and chat automation, really helps streamline our communication efforts and improve overall efficiency. ### Most mentioned cons - G Sheet plugin sometimes crash abruptly which can cause slight delay in task but happened only very few times, each time support team stepped in to help us - Without a verified Meta account, the subscription was unusable, yet there was no straightforward way to end it through the dashboard. - i doubt there are some hidden charges and they also charge for failed broadcast as well, its very hard to calculate the amount but yes there is no clarity on this from their end. ## Wati customer reviews Showing reviews 1-25 of 207 (page 1). ### AMAZING APP FOR USING WHATSAPP FOR BUSINESS - Overall rating: 5/5 - Reviewer: Thomson T. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Amazing customer service, Amazing application to use whatsapp. I strongly recommend any business with team to use wati #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros 1. give us an option to communicate with customers through whatsapp as a team 2. you can run ads. 3. all the automation options. #### Cons i felt not able to make a call using whatsapp was con about wati but they have even figured that out. --- ### Wati helped us to improve connection with learners - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered I have been using Wati for 2 years. My experience with Wati is very good. From this, it's easy to connect with learners and also get responses #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I liked most about WATI is how easily it manages WhatsApp conversations in one place. The interface is simple, and it really helps us respond faster to customers and stay organized also very good at sending WhatsApp messages to learners. #### Cons Easy to handle, very good interface, easy to send messages to learners, and easy analysis of the campaign, like how many read, delivered, and failed --- ### Don't sign up to WATI before reading! - Overall rating: 1/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered Without a verified Meta account, the subscription was unusable, yet there was no straightforward way to end it through the dashboard. Overall, the experience felt deliberately obstructive and very disappointing. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros this product was easy to set up. The team’s guidance, insight, and deep experience with Meta made the process seamless, and they were always ready to help resolve any issues that came up, unless you want to cancel then it becomes extremely difficult. #### Cons What I liked least about this product was how difficult it was to cancel my account. The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form. #### Vendor response Hello, We’re truly sorry to hear about your experience and the challenges you faced while trying to cancel your Wati account. This isn’t the experience we want our customers to have, and we completely understand your frustration. We appreciate your feedback and would like to make things right. Could you please reach out to us at Shirish@wati.io? Our team will personally look into your case and ensure it’s addressed promptly. Thank you again for your feedback and for allowing us to improve. Team Wati Replied November 2025 --- ### Great WhatsApp Automation Platform - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Graphic Design - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered WATI has worked really well for handling support at scale using WhatsApp. It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros WATI is a trusted and robust platform for WhatsApp Business automation. Its strength is at the intersection of automation, flexibility and scalability. This enables us to develop next-level WhatsApp flows, templates and customer journeys while also maintaining a personalized experience. It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes. #### Cons Currently, I have not faced any serious cons. Most of the challenges we have had are related to first-time setup and learning, but that is normal for such a powerful and versatile system. --- ### Wati is a good tool for my business - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Cosmetics - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Overall positive. I would like to have 'easier' ways to keep conversations open as well as more advanced features to 'follow-up' with my engaging clients. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros I like that Wati enables us to aggregate our social media activity into one place. it also allows us to monitor 'different' types of engagement and assign different types of responses accordingly. #### Cons The bugs! Unfortunately, we've had a few this year. Starting with the names of the clients displayed all the way to broken connections to other social media accounts --- ### Best for Whatsapp Chatbots flow. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Education Management - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Trigger instant notifications via API, Complex chatbot flow easily done with visual chatbot builder. Really helpful for us. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Setting up chatbots is easy and flawless. Easy APIs for sending out messages. Quick support help We use it everyday. #### Cons I don't see much hurdles using Wati. We have good experience with Wati and support team as well so far. --- ### No hassle. User friendly. - Overall rating: 5/5 - Reviewer: Samson F. - Verified reviewer: Yes - Industry: Human Resources - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Fairly good. Useful product for e-commerce and lead gen. Very user friendly for both CS, Sales or Marketing team. No hassle. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Good value for money and user friendly UXUI. Less bugs faced during the set up process. Support plenty of API. #### Cons Do not expect too many hand holding customer support. Also, the human customer support are relatively slower compared to others. --- ### Thank you WATI - Overall rating: 5/5 - Reviewer: Kapil G. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered Highly satisfied overall with Wati. Looking forward to more customisation of the AI tool, integrating with our own data. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros User friendly interface and ease of use of the dashboard. Analytics are also quite useful. Well integrated with WhatsApp. #### Cons Costs are higher when compared with competitors. Omni-channel integration with tickets from email and SMS should be enabled. --- ### Amazing Product! - Overall rating: 5/5 - Reviewer: Gagan S. - Verified reviewer: Yes - Industry: Medical Devices - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered Very very positive experience and can be integrated with our CRM. It helps in online tracking of work. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros WATI is great for reaching out to multiple types of customers. We use WATI for targeted outreach in a customized manner. #### Cons Ability to respond to in bound messages within 24 hours. We may have more options in this regard as it will help the partners. --- ### WATI is a good product for whatsapp automation - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 51-200 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered WATI is helping in increasing the overall efficiency of WhatsApp messaging and blasting messages for campiagns. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Setting up campaigns on WATI is fairly simple and they have a really good retry mechanism which sets it apart. #### Cons Updating user attributes takes time and is a time consuming process. There is a small learning curve too. --- ### Good and budget friendly API software - Overall rating: 4/5 - Reviewer: Royston S. - Verified reviewer: Yes - Industry: Events Services - Company size: 11-50 employees - Product usage: Used monthly for less than 6 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Overall a very good and competitive software for running WhatsApp campaign. Easy to set up campaigns and braodcast. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The best part of the software is the variety of options available for running campaigns, especially the Re-try option to failed contacts, which is very needed as otherwise manually retrying is very time consuming. We have seen a good send ratio because of this option. Also creating campaigns are very easy and running broadcasting is few clicks. #### Cons The least about it is there is no direct on call customer support, every time we need to depends on send mail and then waiting for them to reply. #### Reasons for choosing Wati Pricing is much better in WATI and no complicated setup #### Reasons for switching to Wati For more option for running campaign especially the re-try feature. --- ### Wati is Good WhatsApp Business API platform - Overall rating: 4/5 - Reviewer: Akshay D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for free trial - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered I have very good overall experience with wati because of they have some good features such as chatbot, bulk messaging. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I like most about WATI is there chatbot features which helps to provide automatic replay to customers. #### Cons I don't like there customer care support executive response since they do not provide proper or on time response. #### Reasons for switching to Wati We switch beacause wati provide more features and good integrations which help us to communicate with our customer more efficiently. --- ### WATI is WHAT I prefer being Marketing Automation Head - Overall rating: 5/5 - Reviewer: Shekhar R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered The WATI is excellent tool for WhatsApp Marketing and the customer support is so fast and they keep a watch till they nail the query. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The most easiest tool for WA marketing solution i found was WATi. I work as Marketing Automation Head for Digital marketing company and I have hands on experience with many solution providers, but WATI is WHAT I prefer. #### Cons Nothing as such, I am very comfortable with WATI. #### Reasons for switching to Wati User friendly and going along with technology, updating on time. --- ### Amazing tool for sales and support teams - Overall rating: 5/5 - Reviewer: Julio C. - Verified reviewer: Yes - Industry: Restaurants - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered Wati's team is doing great! The solution has been helping us to improve the communication with new leads and actual users. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Wati is helping us to attend users inquiries in a more agile way. It is easy to use, also easy to implement, and has a competitive price. #### Cons The user experience for finding WhatsApp templates isn't simple enough for the operational user. My sales reps have told me that. For me, the experience is acceptable. #### Reasons for choosing Wati Wati is easier to implement, also cheaper. --- ### WATI support system not good! - Overall rating: 1/5 - Reviewer: Akshay V. - Verified reviewer: Yes - Industry: Food Production - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2025 - Review source details: This review was submitted organically. No incentive was offered Using Wati has been frustrating; the support is weak, the platform feels unstable, and issues remain unresolved. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Wati's support system is extremely disappointing and unreliable, making it frustrating to get proper help. #### Cons I have asked many questions over the last 3 days. No one has been there to answer my questions, and no one there for help. --- ### WATI- An incredible cost effective Lead Gen Platform - Overall rating: 5/5 - Reviewer: Swati K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered It has been a great user experience with WATI. We have deployed the Chat widget on websites and they were game changers for us. As the users which used to visit the webiste and didn't land anywhere now visit the chatbot and once they send any message all there details like contact name and number gets captured which creats a lead in our CRM. Journey creation is very easy and just take few minutes to create. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros WATI is cost effective platform which any organisation can afford. Easy to integrate platform. From whatsapp widget to CTWA ads WATI has everything under 1 platform. We have taken almost 8-9 accounts of WATI and we never faced any severe issue in the platform. Anyone can integrate it with there CRM without the help of the developer. #### Cons In some plans it doesn't have call support feature --- ### A Go-to Tool for WhatsApp Messaging Automation - Overall rating: 5/5 - Reviewer: Bayo G. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered Overall experience on wati has been great. It gives us the opportunity to configure the chatbot to respond to our lead's queries according to their peculiarities. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its ability to message and connect with bulk of our leads on WhatsApp stands Wati out among our go-to-tool. The customer service of their team is top-notch with different scheduled demos of their product to ensure optimal usage and clarity. #### Cons The monthly subscription needs to be reviewed to accommodate small businesses. --- ### WATI is a fantastic WhatsApp Business solution - Overall rating: 5/5 - Reviewer: Sivakumar K. - Verified reviewer: Yes - Industry: E-Learning - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros WATI is a fantastic WhatsApp Business solution that allows users to create flows and automated responses without any coding. Its intuitive drag-and-drop flow builder makes automation effortless, helping businesses streamline customer interactions efficiently. Highly recommended for teams looking to enhance WhatsApp communication! #### Cons Mobile app is not working perfect because sometime it hangs --- ### 1 Tool for WhatsApp Marketing Automation - Overall rating: 5/5 - Reviewer: Rakesh K. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered I am using wati for the past 2 years and i am very happy with their service, product updates to enhance my business automations. Their no code chat builders, webhook integrations are very easy and the customer support response was also too good #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its easy and no code chat builder is a must try option for me and customer service is also too good #### Cons Their billing payment method options are not so feasilble --- ### Wati's customer care service is not good. - Overall rating: 4/5 - Reviewer: Ambika D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered overall its featured and integrations are very good but no customer support. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I like their platform branding and they have multiple integrations. #### Cons Wati's customer care service is not good. #### Reasons for switching to Wati I want to try something new for my business. --- ### CAREFUL – DO NOT SUBSCRIBE! - Overall rating: 1/5 - Reviewer: Zaid A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used monthly for less than 6 months - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered It has been an absolutely horrible experience. They are only after money and provide no support. They keep ignoring my emails, which, by the way, is the only way to cancel your membership. Despite this, they continue to charge me every month. Now, I have to cancel my bank card to stop the direct debit. BE CAREFUL – DO NOT SUBSCRIBE! #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros I have been trying to cancel my membership for three months now. There is no direct phone number, and they can only be contacted by email. Today, I sent my third email, but I still haven’t received a response. #### Cons impossible to contact, too complicated and no support #### Vendor response Hi Zaid, we’re sorry to hear about your experience, and we sincerely want to make things right for you. Our team takes customer concerns seriously, and we want to resolve this issue as quickly as possible. Please reach out to us directly at Shirish@wati.io and Dheeraj@wati.io, and we will personally ensure that your request is handled promptly. We appreciate your patience and look forward to assisting you. Thank you! Team Wati Replied February 2025 --- ### Game-Changing Tool for Simplified and Effective Customer Engagement - Overall rating: 5/5 - Reviewer: Azhar u. - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered My overall experience with WATI has been excellent! It's an intuitive and powerful platform that has significantly enhanced our customer communication. The integration with WhatsApp is seamless, and the automation features have saved us so much time. The support team is responsive and helpful, making the onboarding process smooth. WATI has truly improved our ability to engage with customers efficiently, and we look forward to continuing using it as we grow!" #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros WATI's seamless integration with WhatsApp has been a game-changer for us. The platform makes it incredibly easy to manage customer interactions, automate responses, and maintain a personal touch. The user-friendly interface, combined with powerful features like broadcast messaging and chat automation, really helps streamline our communication efforts and improve overall efficiency. #### Cons While WATI has been incredibly helpful in streamlining our communication, it would be great to see more customization options for automation flows and reporting. Adding a few more advanced features could make it even more powerful. Overall, though, it's a fantastic tool that has greatly improved our customer engagement --- ### Very simple and easy Bulk whatsapp marketing software tool - Overall rating: 5/5 - Reviewer: Akshay D. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered overall experience is satisfying, i have been using this since last 6 months for whatsapp marketing and results are also good. with higher engagement and open rate for each broadcast campaign. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy Template approval process and 24x7 chatbot support #### Cons i doubt there are some hidden charges and they also charge for failed broadcast as well, its very hard to calculate the amount but yes there is no clarity on this from their end. --- ### Customer Support and pricing are too high. - Overall rating: 5/5 - Reviewer: Amit S. - Verified reviewer: Yes - Industry: Architecture & Planning - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered They have multiple featured but pricing are too high and no Customer support. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Shopify Integration l like the most, They also have Catelog feature. #### Cons Customer Support and pricing are too high. --- ### Wonderful experience with Wati - Overall rating: 4/5 - Reviewer: ibrahim a. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered A wonderful experience that facilitated quick communication with my clients #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It is easy to use and helps us keep customers informed of their requests and answer their questions quickly. I highly recommend it to my friends as there is no competitor this wonderful. #### Cons The only negative is the prices are a little high ## More reviews [Next reviews](https://www.softwareadvice.com/mobile-marketing/wati-profile/reviews/?page=2) --- Wati Reviews, Pros and Cons - 2026 Software Advice