--- title: "Brandwatch Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Brandwatch. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Brandwatch is a good fit for you!" source_url: "https://www.softwareadvice.com/nlp/brandwatch-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Influencer Marketing Software](https://www.softwareadvice.com/influencer-marketing/) / [Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/) / Brandwatch Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/nlp/brandwatch-profile/) Reviews [Alternatives](https://www.softwareadvice.com/nlp/brandwatch-profile/alternatives/) # Brandwatch User Reviews ## Reviews summary - Overall rating: 4.2/5 - Total reviews: 255 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 4.4/5 - Value for money: 3.8/5 - Functionality: 3.9/5 ### Rating distribution - 5 stars: 105 reviews (41%) - 4 stars: 111 reviews (44%) - 3 stars: 32 reviews (13%) - 2 stars: 4 reviews (2%) - 1 star: 3 reviews (1%) ### Most mentioned pros - I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. - It provides a really comprehensive view of conversations across multiple platforms, which makes it easy to track brand sentiment, emerging trends, and audience behaviour in real time. - Brandwatch has been a valuable social media tool for managing stakeholder expectations, tracking performance, and understanding what content works best across channels. ### Most mentioned cons - At the beginning of the year, I had some problems with bugs when uploading data to the platform, and when there were updates to the Dashboard layout, I felt like things became a bit unstable at first. - Sentiment analysis remains an issue - they tell me they're working on it but I haven't seen anything yet that suggests they've found a solution - which is actually bizarre, because it seems like integrating an LLM should be an easy way to solve it, and Iris is already part of the tool. - I feel like the user interface could use an upgrade, issues with loading sometimes and live dashboard links. ## Brandwatch customer reviews Showing reviews 1-25 of 255 (page 1). ### This tool has saved me unbelievable amounts of time! - Overall rating: 5/5 - Reviewer: Michael S. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2024 - Review source details: This review was submitted organically. No incentive was offered This tool has been a game changer! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. #### Cons The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. #### Reasons for choosing Brandwatch Their team was helpful and had an answer to every issue we presented. They were the most affordable given our desired tools and worked with us to ensure we got the exact package that we needed. #### Reasons for switching to Brandwatch Cost and lack of desired features on Sprout Social. --- ### Simple Yet Powerful Tool for Crisis Monitoring - Overall rating: 4/5 - Reviewer: Amber N. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Generally, good. It works for what I need it to most times though it not my #1 go to tool in the arsenal. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros I find Brandwatch fairly easy to use and appreciate its segmentation capabilities. It's easy to apply segmentations in dashboards and see them in widgets to compare different topics, which is really helpful, especially for crisis monitoring. It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are easy to navigate. #### Cons I feel like the user interface could use an upgrade, issues with loading sometimes and live dashboard links. I prefer other platforms for in-depth topic analysis and monitoring. #### Reasons for choosing Brandwatch We have both, but my immediate team uses both and Brandwatch is for more inexperienced users --- ### Best bang for your buck when it comes to Social media management - Overall rating: 5/5 - Reviewer: Michael H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. #### Cons Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. --- ### Strong customization, complex UX - Overall rating: 4/5 - Reviewer: Quinlyn K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases. Our customer service rep has always been responsive and willing to help tackle issues. #### Cons Customization comes at the cost of complexity. This is not a tool I feel could be effectively leveraged by a non-technical persona. #### Reasons for choosing Brandwatch Licensing model was more intuitive and flexible for our use case. --- ### Take the time to explore - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. #### Cons Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. #### Reasons for switching to Brandwatch This client was using this particular software so moving everything to the one I was familiar with would've been a mess. --- ### High on price, low on features, awful product. - Overall rating: 2/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Real Estate - Company size: 501-1000 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2022 - Review source details: This review was submitted organically. No incentive was offered Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing. There are many other similar softwares out there at a fraction of the price. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 4/5 - Functionality: 1/5 #### Pros Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible. #### Cons Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and " " boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things. #### Reasons for choosing Brandwatch Price, promised features, ease of use. #### Reasons for switching to Brandwatch Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that. --- ### Falcon.io Review - Overall rating: 5/5 - Reviewer: Rob R. - Verified reviewer: Yes - Industry: Market Research - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros Great program to publish and schedule your social media content - especially if you have a lot of content to publish. #### Cons It is very similar to other programs- but somewhat more expensive. #### Reasons for switching to Brandwatch We wanted to improve the scheduling process. --- ### Great but Pricy - Overall rating: 5/5 - Reviewer: Saffron V. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for free trial - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I loved Brandwatch as a tool. I wish we ultimately chose it #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use. #### Cons The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line #### Reasons for choosing Brandwatch We ended up going wi to radarly as it was very cost efficient --- ### Brandwatch Review - Overall rating: 4/5 - Reviewer: Flynn M. - Verified reviewer: Yes - Industry: Sports - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Brandwatch has been positive, but with some clear trade-offs. It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and decision-making. Once you become familiar with its functionality, it becomes a valuable asset for tracking performance, understanding audience sentiment, and identifying opportunities for content or engagement. However, it does require a level of commitment to learn and optimise its features properly. It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up. Despite this, it is a strong platform for anyone serious about data-driven marketing. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I liked most about Brandwatch was the depth and flexibility of its social listening capabilities. It provides a really comprehensive view of conversations across multiple platforms, which makes it easy to track brand sentiment, emerging trends, and audience behaviour in real time. The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or reporting needs. I also found the visualisation tools useful for presenting data in a clear and engaging way, especially when sharing insights with stakeholders who may not be as data-savvy. Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale. #### Cons One of the main drawbacks of Brandwatch is that it can feel quite complex and overwhelming, especially for new users. The learning curve is fairly steep, particularly when it comes to building accurate queries and filtering out irrelevant data. Without proper onboarding or experience, it is easy to miss key insights or misinterpret the data. Additionally, the platform can sometimes surface a lot of noise, requiring manual refinement to ensure the results are actually useful. Performance can also be inconsistent at times, with slower load speeds when working with large datasets. While it is a powerful tool, it often requires significant time investment to use it effectively. --- ### Brandwatch Review - Overall rating: 4/5 - Reviewer: Ruth T. - Verified reviewer: Yes - Industry: Retail - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall experience was relatively good, our customer support was amazing and regularly checked in when possible. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros I enjoyed the benchmark function of Brandwatch, it was easy to read and understand when doing a competitor analysis. The publish function was also very straight forward and easy to use. #### Cons Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform. --- ### Efficient social media management tool - Overall rating: 4/5 - Reviewer: Janina V. - Verified reviewer: Yes - Industry: Wholesale - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We regulalrly use the content pool and calendar functionalities within the publish area. This has helped us a lot in collaborating with different countries in our company when it comes to sharing content and ideas. #### Cons We are current waiting for some improvements in the "measure" area. There are currently some features missing like exporting metrics/Dashboards and also some data for particular channels. #### Reasons for choosing Brandwatch We have received best overall combination in terms of functionality, service and price. #### Reasons for switching to Brandwatch We were looking for a solution that better helps us with international collaboration --- ### Excellent so far! - Overall rating: 5/5 - Reviewer: Sophie H. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Enjoying it so far, it meets all our needs and has great customer support. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The product is easy to use and hands down the best thing that comes with it is the constant support of their staff. Always very helpful and quick in responding to queries. #### Cons I think overall the platform could be a little more visual. We've previously used Dash Hudson and found this to be 100% user friendly and metrics could be understood at a glance. #### Reasons for choosing Brandwatch It offered a customer service section within the platform which was essential to us. #### Reasons for switching to Brandwatch Hootsuite was continuously dropping, letting us down, never replying to customer support queries etc. We had a bad experience with them so when our contract came to an end we were determined not to stick with them any further. --- ### Complete Platform with Strong Data Coverage - Overall rating: 5/5 - Reviewer: Stefanie O. - Verified reviewer: Yes - Industry: Accounting - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The platform is very comprehensive compared to others on the market, the customized reports make a big difference, and I really like the data coverage. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports. #### Cons What I liked the least about Brandwatch was the Bugs and Issues. At the beginning of the year, I had some problems with bugs when uploading data to the platform, and when there were updates to the Dashboard layout, I felt like things became a bit unstable at first. --- ### An amazing social listening platform - Overall rating: 5/5 - Reviewer: Nica G. - Verified reviewer: Yes - Industry: Education Management - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, I had not used Brandwatch before, but it is a platform that I will use for marketing a lot in the future. It is a great resource that provides amazing insights to support research. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I enjoyed the vast amount of data that Brandwatch provided. The easy downloadable graphs made my research very easy. The customer support was also very helpful when I had issues. #### Cons There was not much about Brandwatch that I did not like. I wish the data extended further back for certain searches. --- ### Powerful social media monitoring - Overall rating: 4/5 - Reviewer: Gaston F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered Generally positive, the tool has everything you might need to perform social media listening, however, it's slow load times make deep research a needlessly involved and time consuming process. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The firehose access to social media data allows to understands a brand current standing as well as it's evolution through time. Powerful analysis and visualization tools make finding insights a breeze. #### Cons The tool takes too long to load data and the initial monitor set up is cumbersome. If you are setting a forgetting a monitor, it's no problem, but the minute you need to tweak queries to reduce noise, your time goes out the window. --- ### Great for analytics with customizable dashboards - Overall rating: 4/5 - Reviewer: Elie Francois E. - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Functionality: 4/5 #### Pros Brandwatch provides data visualization tools that make it easy to analyze and present data in an understandable way and it allows users to customize their dashboards to track and analyze specific metrics that are important to their business. #### Cons Brandwatch can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses. --- ### Brandwatch Soft Review - Overall rating: 5/5 - Reviewer: Henri H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered Thanks to dashbord, you can easily keep track of your account data. In addition, you have graphs to illustrate most figures. But unfortunately I wasn't able to get the French version of the software. #### Ratings breakdown - Ease of use: 2/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The best software for keeping track of your social network accounts. The extra thing I like is the "Queries" commands. #### Cons It's a rather complex piece of software. Don't forget to get professional help at the beginning. --- ### it often does not work - Overall rating: 3/5 - Reviewer: nina e. - Verified reviewer: Yes - Industry: Music - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. basically the idea behind falcon is a good one, all the functions make sense and give you the possibility to run marketing campaigns more easily, especially if you have multiple channels! the problem with the whole thing is that falcon does not run smoothly. super often i have to spend hours!!!! to upload a video or image in the "create a post". sometimes it takes hours to load and then tells me that it doesn't work! i also often get error codes when posting, e.g. that something did not work and the post could not be planned - but when i go to the calendar the post is there. vice versa it is also the case that i often get gesgat it's all okay the mail was scheduled - and i receive an email from falcon that the mail could not be posted. this makes the work with falcon super unreliable and i have no good feeling to rely only on this software #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros good idea many possibilities option to operate many channels simultaneously easy way to share accounts within a company the use of different platforms (FB, Instagram, etc.) the possibility to interact with the users (to react to posts, to link comments,..) #### Cons very poor reliability !!! page sometimes (very often) uploads the media very slowly or not at all left integration difficult communication with users is difficult - you cannot post or comment on GIF's or images/videos, and instagram does not allow you to interact at all --- ### Brandwatch is a bad deal - Overall rating: 1/5 - Reviewer: Hannah M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used unspecified for less than 2 years - Reviewed: May 2016 - Review source details: This review was submitted organically. No incentive was offered We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 1/5 #### Pros In-depth analytics and word cloud features are neat. #### Cons Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program. #### Vendor response Hi Hannah, Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap. I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps! Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly. Jasmine, Brandwatch Replied May 2016 --- ### Brandwatch Review - Overall rating: 4/5 - Reviewer: Jose C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall I'm very happy with Brandwatch.It delivers great results when working for Twitter or Reddit searches. #### Ratings breakdown - Ease of use: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Brandwatch lets you have all the results possible for the queries made.It does not give an estimation of the results, but the actual number of posts that were made on the timeframe selected.It also has a great dashboards panel. #### Cons That it does not support TikTok and Instagram public posts.It also does not have a very good automated sentiment for mentions. We usually have to change it manually. --- ### A Porsche for your social media team - Overall rating: 5/5 - Reviewer: Caroline H. - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2016 - Review source details: This review was submitted organically. No incentive was offered What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org. #### Cons Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed. --- ### Tons of Analytics but clunky posting makes this platform useful, but not what we hoped - Overall rating: 3/5 - Reviewer: Nathan O. - Verified reviewer: Yes - Industry: Higher Education - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Falcon has been useful for measuring content performance, but has been disappointing in its ability to streamline work. In almost every use case we've had, the promise of full automation in scheduling posts is not quite met because of some limitation or another. In practice, Falcon is approaching abandonware status within our organization because utilization is so low - team members opting to post content directly on our platforms rather than be slowed down by Falcon. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros We appreciate the amount of analytics data that is available inside of Falcon across our channels, as well as the ability to schedule posts across platforms well in advance. #### Cons There are strange limitations and inconsistent behavior using the publish module of Falcon. Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p video (and even 1080p was not officially supported - we were told to use 720p video) as well as other format and quality limitations that the content platforms themselves (Facebook, Linkedin, etc.) do not restrict. So we found ourselves wondering why we were paying for a service that allowed us to do less than what can be done for free directly on those platforms. --- ### Buggy for the price - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I think it was positive because it was cheaper than other enterprise level software for social media, but overall still quite expensive considering that it felt at times like an unfinished product. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like that it was cheaper than other enterprise software we were using (shoutlet/spredfast) to manage social media platforms. #### Cons I think that it was still too pricey for what we got. It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs. #### Reasons for switching to Brandwatch Price. --- ### Falcon.io review - Overall rating: 5/5 - Reviewer: Joanne L. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Community management is much easier with Falcon.io. Being able to easily collaborate with colleagues on tackling all comments helps the business improve its customer service. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Falcon is user-friendly and helps me plan and schedule content in advance. It also gives me an easy way to gain insights on the performance of content on social media. It makes community management a breeze as well. #### Cons It would be great if we could make carousels or upload multiple images directly in Falcon.io without the hub app. --- ### Falcon.io Review - Overall rating: 4/5 - Reviewer: Enes Y. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature. #### Cons There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field. ## More reviews [Next reviews](https://www.softwareadvice.com/nlp/brandwatch-profile/reviews/?page=2) --- Brandwatch Reviews, Pros and Cons - 2026 Software Advice