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> Reviews of Brandwatch. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Brandwatch is a good fit for you!

Source: https://www.softwareadvice.com/nlp/brandwatch-profile/reviews

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Brandwatch Reviews

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[Overview](https://www.softwareadvice.com/nlp/brandwatch-profile/)

Reviews

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# Brandwatch Reviews

## Reviews Summary

## Overall Rating

4.2

* * *

## Ratings Breakdown

5

(105)

4

(111)

3

(32)

2

(4)

1

(3)

## Secondary Ratings

Ease-of-use

4.1

Customer Support

4.4

Value for money

3.8

Functionality

3.9

* * *

### Pros

"I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors."

"It provides a really comprehensive view of conversations across multiple platforms, which makes it easy to track brand sentiment, emerging trends, and audience behaviour in real time."

"Brandwatch has been a valuable social media tool for managing stakeholder expectations, tracking performance, and understanding what content works best across channels."

### Cons

"At the beginning of the year, I had some problems with bugs when uploading data to the platform, and when there were updates to the Dashboard layout, I felt like things became a bit unstable at first."

"Sentiment analysis remains an issue - they tell me they're working on it but I haven't seen anything yet that suggests they've found a solution - which is actually bizarre, because it seems like integrating an LLM should be an easy way to solve it, and Iris is already part of the tool."

"I feel like the user interface could use an upgrade, issues with loading sometimes and live dashboard links."

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Brandwatch Reviews, Pros and Cons - 2026 Software Advice