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Brandwatch vs Instagram
User Ratings & Reviews
Reviews are generated by real users. When reviewing a product, users are asked to assess the product’s overall quality, which includes assigning specific ratings for ease of use, value for money, customer support, and functionality.
Ease-of-Use
4.2 / 5
4.7 / 5
Value for Money
3.8 / 5
4.6 / 5
Customer Support
4.4 / 5
4.1 / 5
Functionality
3.9 / 5
4.6 / 5
Last Review Written
March 9, 2025
March 25, 2025
Pros/Cons
Pros
- Overall Brandwatch has been great for its robust features, including real-time monitoring, customizable dashboards, sentiment analysis, influencer identification, and competitive benchmarking.
- We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function.
- I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts.
Cons
- From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs.
- However, the tool doesn't respond well to being pushed too far. Reporting is restricted, team set up has odd quirks, and some of the bonus features detract more than anything.
- Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.
Pros
- It is a great application for people to collaborate, showcase their photography and videography skills. The instagram application has a great collaborative community and it is ever-growing.
- I like that people are able to reach out more. It has given people a very powerful platform to showcase their talent.
- I liked Instagram for many reasons, but here are some of my favorites:* **The focus on visuals. Instagram is a visual platform, and I love that.
Cons
- Business pages get lost int he algorithms and its extremely frustrating when you are just not seen.
- Ads can get expensive if you are looking to generate leads through the platform. There also seems to be a lot of fake and spam accounts.
- The customer service is literally the worst. They take a very long time to get back to you, makes it very frustrating whether you have a personal or business account.
Pricing
Pricing Range
$
$
$
$
$
$
$
$
$
$
Product Demo & Screenshots
Product Demo
N/A
N/A
Advisor Recommendations & User Awards
FrontRunners
The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.
FrontRunners
2025
N/A
Advisor Recommendations
Our industry-specific advisors recommend products based on specific business needs. Connect with us to get your personalized recommendations.
N/A
N/A
Additional Info
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support and Training
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
