---
title: "Brandwatch vs Mention - 2026 Comparison - Software Advice"
description: "Brandwatch vs Mention - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/nlp/brandwatch-profile/vs/mention/"
page_type: "comparison"
language: "en"
publication_date: "2026-11-11"
---
[Home](https://www.softwareadvice.com/)
/
[Social Media Analytics Tools Software](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/)
/
Brandwatch vs Mention
Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.
Updated November 11, 2026
# Brandwatch vs. Mention: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Updated November 11, 2026
# Brandwatch vs. Mention: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/nlp/brandwatch-profile/)
[Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/)
4.2
[(255)](https://www.softwareadvice.com/nlp/brandwatch-profile/reviews/)
Starting Price
Not provided by vendor
Free trial: Not available
Free version: Not available
Pros:
Not enough reviews
Cons:
Not enough reviews
Who uses Brandwatch
Based on 255 reviews
- Popular among: Small businesses
- Most common industries: Professional Services (28%), Retail, Consumer Goods & Services (13%) and Public, Non-profit, & Religious Organizations (9%)
- Top use cases: Social Media Marketing (15%), Social Media Monitoring (13%) and Social Media Management (9%)
57% of users recommend this product
[](https://www.softwareadvice.com/social-media-monitoring/mention-profile/)
[Mention](https://www.softwareadvice.com/social-media-monitoring/mention-profile/)
4.7
[(288)](https://www.softwareadvice.com/social-media-monitoring/mention-profile/reviews/)
Starting Price
$599.00
Free trial: Available
Free version: Not available
Pros:
Not enough reviews
Cons:
Not enough reviews
Who uses Mention
Based on 288 reviews
- Popular among: Small businesses
- Most common industries: IT & Software Development (21%), Professional Services (19%) and Public, Non-profit, & Religious Organizations (6%)
- Top use cases: Social Listening Tools (4%), Social Media Marketing (4%) and Social Media Monitoring (2%)
81% of users recommend this product
[](https://www.softwareadvice.com/nlp/brandwatch-profile/)
Brandwatch
4.2
[(255)](https://www.softwareadvice.com/nlp/brandwatch-profile/reviews/)
[](https://www.softwareadvice.com/social-media-monitoring/mention-profile/)
Mention
4.7
[(288)](https://www.softwareadvice.com/social-media-monitoring/mention-profile/reviews/)
+
Add product
Add product
## Brandwatch vs Mention: At a glance
* * *
Product ratings at a glance
| | Brandwatch | Mention |
| --- | --- | --- |
| Overall rating | 4.2
255 reviews | 4.7
288 reviews |
| Ease of use | 4.1 | 4.7 |
| Value for money | 3.8 | 4.5 |
| Functionality | 3.9 | 4.5 |
| Customer support | 4.4 | 4.7 |
| Ease of deployment | 3.9 | 4.5 |
Best in comparison
Looking for better value for money? Ask an advisor for high-rated alternatives
Looking for better value for money? Ask an advisor for high-rated alternatives
Looking for better value for money? Ask an advisor for high-rated alternatives
## User interface
* * *
## Key features
Features selected based on 543 reviews from Social Media Analytics Tools
* * *
Activity Dashboard
5.0
Automated Publishing
4.4
Campaign Management
3.8
Customer Segmentation
4.0
Customizable Templates
4.3
Engagement Tracking
4.0
- Post Scheduling: 4.5
- Keyword Tracking: 4.5
- Multi-Account Management: 4.5
- Dashboard: 4.4
- Automated Publishing: 4.4
- Social Media Monitoring: 4.4
- Keyword Filtering: 4.2
- Reporting & Statistics: 4.2
- Response Management: 4.1
- Content Management: 4.1
- Reporting/Analytics: 4.0
- Engagement Tracking: 4.0
- Sentiment Analysis: 3.9
- Data Import/Export: 3.9
- Multi-Channel Data Collection: 3.9
- Social Listening: 3.8
- Campaign Management: 3.8
- Contact Management: 3.8
- Social Media Integration: 3.8
- Performance Metrics: 3.7
- Customer Engagement: 3.7
- Workflow Management: 3.7
Activity Dashboard
N/A
Automated Publishing
N/A
Campaign Management
N/A
Customer Segmentation
4.0
Customizable Templates
N/A
Engagement Tracking
N/A
- Keyword Filtering: 4.7
- Social Listening: 4.7
- Sentiment Analysis: 4.4
- Brand Tracking: 4.3
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
[
NeuronsNot enough reviews
](https://www.softwareadvice.com/product/319502-Predict/)[
BitlyNot enough reviews
](https://www.softwareadvice.com/link-management-tools/bitly-profile/)[
TipaltiNot enough reviews
](https://www.softwareadvice.com/scm/tipalti-profile/)
- Shopify
- Box
- Dropbox
- Bynder
- Zendesk Suite
- Salesforce Sales Cloud
- Salesforce Service Cloud
- HubSpot Service Hub
- Hootsuite
- Khoros Marketing
- QBank
[
SlackNot enough reviews
](https://www.softwareadvice.com/remote-support/slack-profile/)[
ZapierNot enough reviews
](https://www.softwareadvice.com/cloud-management/zapier-profile/)[
GeckoboardNot enough reviews
](https://www.softwareadvice.com/bi/geckoboard-profile/)
## Reviews
* * *
Positive review:
MM
Monica M.
Social Media and Design Producer
Sports, 51-200 employees
"Brandwatch has been a valuable social media tool for managing stakeholder expectations, tracking performance, and understanding what content works best across channels."
Apr 28, 2026
Negative review:
PW
Poppy W.
Social Media Specialist
Retail, 501-1000 employees
"We found that Brandwatch's product roadmap often lagged behind its competitors."
May 13, 2026
Positive review:
FM
Flynn M.
Social Media and Marketing Coordinator
Sports, 51-200 employees
"It provides a really comprehensive view of conversations across multiple platforms, which makes it easy to track brand sentiment, emerging trends, and audience behaviour in real time."
Apr 28, 2026
Negative review:
SO
Stefanie O.
Customer success
Accounting, 11-50 employees
"At the beginning of the year, I had some problems with bugs when uploading data to the platform, and when there were updates to the Dashboard layout, I felt like things became a bit unstable at first."
May 8, 2026
Positive review:
Vishakha P.
Social Media Manager
Marketing and Advertising, 201-500 employees
"I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors."
Apr 28, 2026
Negative review:
KL
Kristen L.
Head of Insights
Market Research, 2-10 employees
"Sentiment analysis remains an issue - they tell me they're working on it but I haven't seen anything yet that suggests they've found a solution - which is actually bizarre, because it seems like integrating an LLM should be an easy way to solve it, and Iris is already part of the tool."
Apr 29, 2026
[Read all reviews](https://www.softwareadvice.com/nlp/brandwatch-profile/reviews/)
Positive review:
JJ
Julieta J.
Brand Manager
Information Technology and Services, 51-200 employees
"It's important for us to never leave a conversation hanging, and Mention helps us achieve that."
May 13, 2024
Negative review:
Aaron T.
Director of Marketing
Transportation/Trucking/Railroad, 51-200 employees
"I suppose I could complain that some channels are locked behind high tier paywalls, but I understand that is just how businesses are run/what they need to do to make revenue."
Apr 8, 2024
Positive review:
Arheer G.
Marketing Manager
Internet, 1001-5000 employees
"The ability to monitor multiple social media accounts, as well as other online sources, is great."
Feb 18, 2023
Negative review:
ES
Emirhan S.
Music
Music, Self-Employed
"I don't think you have presented enough analytical data."
Jun 19, 2022
Positive review:
AK
Ashwaq K.
Digital Director
Public Relations and Communications, 51-200 employees
"The customer care team and the account managers are super keen to develop the tool and we're a living example where it has showed amazing development in tracking arabic keywords and constantly working on sentiment analysis."
Jan 20, 2023
[Read all reviews](https://www.softwareadvice.com/social-media-monitoring/mention-profile/reviews/)
## Customer support
* * *
Brandwatch
Email/Help Desk: Available
FAQs/Forum: Not available
Knowledge Base: Available
Phone Support: Available
24/7: Not available
Chat: Available
Mention
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
## Training options
* * *
Brandwatch
In Person: Not available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
Mention
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[YouScan vs Brandwatch](https://www.softwareadvice.com/nlp/brandwatch-profile/vs/youscan/)[HubSpot Marketing Hub vs Brandwatch](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/191170-brandwatch/)