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Brandwatch vs Semrush

Brandwatch vs Semrush

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Overall Rating
4.2 (234)
4.7 (2275)
Ease-of-Use
4.2 / 5
4.3 / 5
Value for Money
3.8 / 5
4.3 / 5
Customer Support
4.5 / 5
4.4 / 5
Functionality
3.9 / 5
4.6 / 5
Last Review Written
December 11, 2024
February 10, 2025
Pros/Cons
  • Pros

  • Overall Brandwatch has been great for its robust features, including real-time monitoring, customizable dashboards, sentiment analysis, influencer identification, and competitive benchmarking.
  • We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function.
  • I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts.
  • Cons

  • From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs.
  • However, the tool doesn't respond well to being pushed too far. Reporting is restricted, team set up has odd quirks, and some of the bonus features detract more than anything.
  • Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.
Read all user reviews
  • Pros

  • SEMrush is comprehensive. Amazing for competitor analysis, and very powerful analytics and visualizations.
  • It includes competitive information, tracking of top keywords, the ability to do research, and create keyword lists to leverage for SEM. It's a great tool at an affordable price point.
  • The best thing I liked is Competitive analysis, It can provide you the best details compared to any other tools. Finding prospects for the backlinks is also best in class.
  • Cons

  • I think the only problem we have had with this platform has been to use 100% of the tools it has, because it is very complete and has so many features that it is difficult to understand everything.
  • I hate how, even after paying a lot of money each month, they require you to pay more see other domains. You also can’t see certain market reports which is just annoying.
  • One example is a dead link on my site. Semrush tells me of its existence, but not exactly where it is so that I can fix it.
Read all user reviews
Pricing Range
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$
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$
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Product Demo & Screenshots
Product Demo
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Advisor Recommendations & User Awards
FrontRunners

The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.

FrontRunners

2025

FrontRunners

2024

Advisor Recommendations

Our industry-specific advisors recommend products based on specific business needs. Connect with us to get your personalized recommendations.

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Additional Info
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support and Training
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos