Finding software can be overwhelming. We help nonprofits choose constituent relationship management software to consolidate data and measure campaign success.

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Blackbaud Fundraising

Blackbaud Fundraising is a cloud-based donation management platform, which helps businesses automate processes related to payment actions and track donor activities using communication tools. Key features include event management,... Read more

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Recent recommendations: 124 recommendations

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Neon CRMFrontRunners 2021

Neon CRM, a Neon One company, is a cloud-based customer relationship management (CRM) software suite for nonprofits of all sizes. Applications include fundraising management, donor management, membership management, event registra... Read more

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Recent recommendations: 113 recommendations

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DonorPerfectFrontRunners 2021

DonorPerfect is a fundraising solution suitable for all nonprofits. It helps users manage donations, contacts, receipting, reporting, email and fundraising initiatives from a single system. Dashboard analytics and reporting p... Read more

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Recent recommendations: 55 recommendations

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BloomerangFrontRunners 2021

Created in 2012, Bloomerang is a solution for small and growing nonprofits. It enables users to view an organization's donor records, track the best time to contact each donor and measure a donor's engagement level to make it easi... Read more

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Recent recommendations: 53 recommendations

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Salsa CRM

Salsa CRM is a cloud-based constituent relationship management platform that helps nonprofits track supporter relationships, manage online and offline fundraising, and intelligently report on everything. Salsa CRM features i... Read more

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Recent recommendations: 45 recommendations

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MobileCause

MobileCause is a cloud-based fundraising and communication management solution for nonprofits of all sizes. Key features include online giving, text-to-donate, event fundraising with live thermometer, peer-to-peer and crowdfunding... Read more

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Recent recommendations: 42 recommendations

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KindfulFrontRunners 2021

Kindful is a cloud-based online fundraising and donor management solution designed specifically for growing nonprofit organizations. With this solution, nonprofits can manage three core aspects of fundraising - managing online giv... Read more

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Recent recommendations: 34 recommendations

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Network for Good

Network for Good offers donor management software integrated with fundraising pages and personal coaching for growing nonprofits. Donor Management Software: Search and segment donors, track gifts, and launch personalized ema... Read more

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Recent recommendations: 33 recommendations

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Driven

Driven, formerly Donor Engine, is a comprehensive nonprofit software platform that can be configured to meet a wide variety of nonprofit organizational needs with the goal of creating a single database for all data and providing a... Read more

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Recent recommendations: 33 recommendations

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Charityproud

Charityproud is a cloud-based nonprofit management solution suitable for small to midsize nonprofit organizations. Key features include constituent management, donation and pledge tracking, campaign and event management, email int... Read more

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Recent recommendations: 25 recommendations

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EveryAction

Simplify your work and maximize your impact with EveryAction. By combining fundraising, digital, and organizing tools in one powerful platform, you'll eliminate data silos and easily run automated omni-channel campaigns. With best... Read more

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Recent recommendations: 16 recommendations

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NationBuilder

NationBuilder is a cloud-based website, database and fundraising solution designed for nonprofits to connect with their communities and scale their organizations. It includes features to identify key supporters, turn them into don... Read more

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Recent recommendations: 10 recommendations

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KeelaFrontRunners 2021

Keela is the first affordable, nonprofit-specific CRM platform to provide intelligent tools and guided decision-making, helping nonprofit professionals make enlightened decisions based on their data.Keela's built-in CRM feature he... Read more

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Recent recommendations: 8 recommendations

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FunraiseFrontRunners 2021

Funraise provides exceptional, friendly digital fundraising technology. State-of-the-art donation management tools centralize fundraising management in one platform, making it easy to create lasting impact with nonprofit-first tec... Read more

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Recent recommendations: 4 recommendations

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Anedot

Anedot is a cloud-based solution that helps non-profit organizations manage fundraising campaigns and collect donations. The centralized platform enables users to create customizable forms and embed them into websites. Furthermore... Read more

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Recent recommendations: 2 recommendations

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Fundraise Up

Fundraise Up is a cloud-based software designed to help organizations create, launch and manage online giving campaigns. The platform offers white-label capabilities, which enable users to create personalized web pages using custo... Read more

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Recent recommendations: 1 recommendations

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Virtuous

Virtuous is an integrated, cloud-based solution for small to large non-profit organizations. It assists with various aspects of a non-profit’s needs, from managing donors and fundraising, as well as marketing and outreach. It’s su... Read more

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Recent recommendations: 1 recommendations

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Donarius

Donarius is a church management software solution available for on-premise deployment that serves both churches and other non-profit organizations. Donarius lets users keep track of members, contributions, pledges and more. U... Read more

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Wild Apricot

Wild Apricot is a cloud-based membership management system used by business and trade associations, chambers of commerce, nonprofits, charities, clubs and community organizations. It supports organizations from a few members to 15... Read more

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Churchteams

Churchteams church management system (ChMS) supports membership management, check-in, mass communications, contributions and assimilation for churches of any size. Web-based and optimized for mobile, the solution can be accessed o... Read more

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Buyers guide

Here's what we'll cover:

What Is Nonprofit CRM Software?
Common Features of Nonprofit CRM Software
Benefits of Nonprofit CRM Software
Key Considerations for Buyers
What Type of Buyer Are You?
Pricing and Vendor Landscape

What Is Nonprofit CRM Software?

Constituent relationship management (CRM) is a fundamental part of a nonprofit organization’s success. A constituent in the realm of nonprofits refers to a supporter—someone who’s supported the organization in the past whether as a donor, volunteer, alumni, corporate supporter, member, beneficiary, staff etc. Each constituent type is valuable to a nonprofit organization in unique ways (e.g., dollars and volunteer hours).

CRM software consolidates constituent information along with their donor or participation history into a valuable resource that nonprofit organizations can leverage to strengthen their relationships.

Common Features of Nonprofit CRM Software

CRM software is more than just a sophisticated contact management system. Consolidating constituent data provides a holistic perspective of all supporters involved in an organization, affords seamless and efficient communication with members and supporters and boosts the effectiveness of marketing and fundraising campaigns. Features found in nonprofit CRM systems include:

Contact management. With many constituent types, keeping contacts organized and readily accessible can be challenging, particularly if constituent types are stored in different locations. These systems save time and ensure the right constituent is contacted for each campaign or outreach.

Activity and event management. These features enable an organization to track all tasks associated with an upcoming event and plan associated outreach methods like sending mail or making phone calls. Calendar features remind users when a task is due and record task completion history. Event management tools also track event expenses and in-kind gifts.

Campaign management. These features align constituents with appropriate campaigns and record important metrics like newsletter and outreach open/bounce rates to calculate a campaign’s overall outreach.

Metrics and reports. Key performance indicators (KPIs) can be measured by campaign success rates, supporter behavior patterns. KPI dashboards can deliver weekly metrics via email and provide up-to-date campaign and donor statistics. Reporting features help an organization identify prospective recurring members and donors, and more.

Benefits of Nonprofit CRM Software

Engaging the donors, supporters and volunteers with appropriate initiatives is essential to ensure their continued participation and patronage. CRM software helps to identify and segment the different constituent groups and send targeted promotional emails, event invites and donation requests to improve organizational efficiency and member involvement.

A constituent management software integrates with third-party applications for seamless data exchange and connects with social media websites, such as Facebook and Twitter, to identify potential donors and volunteers.

Contact records can be tagged with keywords that help identify the extent to which members align with the organization’s interests and activities. The solution can support the marketing and branding efforts of the organization and improve external communication using targeted advertising.

Storing your data in an online CRM system rather than an Excel file or notebook allows users to access it from anywhere, any time. Web-based CRM solutions help to export datasheets, communicate with volunteers and view constituent lists even when you are working in remote sites, organizing events or traveling. It fosters collaboration across teams and lets multiple teams access the information simultaneously.

CRM software helps automate various tasks that would have otherwise taken many hours to do manually. This allows volunteers to devote more time to the organization’s key objectives and initiatives as well as helps to reduce errors, improve efficiency and cut costs.

Key Considerations for Buyers

Cloud vs. on-premise: Most CRM solutions are cloud-based and have the advantage of being cost-effective, scalable and secure. Web-based solutions help users access information from any location and the organization does not require large IT teams to manage updates, maintenance and other issues.

Mobile apps: Mobile applications for CRM help the field staff access data and enter records into the system from anywhere. These apps will be helpful for volunteers who need database access, but are working on organizing fundraising activities or other events from outside their office location.

Integrations: Many nonprofit organizations use software applications, such as MailChimp, QuickBooks or Paypal, for functions such as mail list management, accounts and payment processing. The CRM software should be able to integrate with these applications as well as with social media tools such as Facebook and Twitter. This helps in seamless data transfer and importing new contacts into the system.

Suite vs. standalone solution: Some CRM software offer integrated accounting, budget management, event management and other features that support the multiple operations of the organization. These suite solutions can prove to be a better choice for nonprofits that need to track interactions with multiple constituents.

Free vs. subscriptions options: Many CRM vendors offer free editions of their products that either offer limited features or support only a limited number of users. While the free versions help customers get a feel of the product, subscription editions offer a wider range of features along with installation support, training and after-sales services.

Features on offer: Different CRM software may primarily be suited for distinct functions such as fundraising, advocacy or volunteer recruitment. Hence, it is necessary to first identify the main objectives of your organization and then choose the appropriate solution.

What Type of Buyer Are You?

Small nonprofits: As a small nonprofit organization, your budget will be lower than that of larger enterprises and the scale of operations limited to a few localities. There are many CRM vendors, such as NonProfitEasy and Batchbook, who cater to small organizations and offer services at prices starting from $20 per month. Many vendors also offer free editions that support all the features for a limited number of users.

Midsized nonprofits: If you are a midsize organization with more funds to spare, you can look at purchasing software that offer enhanced capabilities in donor management, bulk emailing, event management and database management.

Large nonprofits: CRM software from vendors, such as Salesforce and Trail Blazer, can handle large volumes of donor data and offer features to track donations and volunteer recruitment. These software also provide multi-location support and access to pre-integrated applications for event management, fundraising and volunteer management.

Pricing and Vendor Landscape

CRM software for nonprofits typically have a subscription-based pricing model, depending on the number of users and features available. Payments are generally on a per user, per month basis and can vary from $10 per month to hundreds of dollars per month depending on business needs. Many providers also offer free trials and free versions of their products.

Some of the popular vendors are Salesforce, NeonCRM, DonorPerfect, Bloomerang, Salsa CRM, Blackbaud, MemberClicks, Kindful, Trail Blazer, Abila and Aplos.

FrontRunners

Your Guide to Top Nonprofit CRM Software, February 2021

Software Advice uses reviews from real software users to highlight the top-rated Nonprofit CRM Software products in North America.

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“Usability” includes user ratings for Functionality and Ease of Use.“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.Reviews analysis period: The reviews analysis period spans two years and ends on the 15th of the month prior to publication.