Nonprofit CRM Software

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Neon CRM

FrontRunners 2022

Neon CRM, a Neon One company, is a cloud-based customer relationship management (CRM) software suite for nonprofits of all sizes. Applications include fundraising management, donor management, membership management, event registra...Read more about Neon CRM

4.40 (487 reviews)

122 recommendations


FrontRunners 2022

DonorPerfect is a fundraising solution suitable for all nonprofits. It helps users manage donations, contacts, receipting, reporting, email and fundraising initiatives from a single system. Dashboard analytics and reporting p...Read more about DonorPerfect

4.53 (828 reviews)

82 recommendations


FrontRunners 2022

Bloomerang gathers the best tools, resources, and people in a single place and, through our donor management platform, empowers nonprofit organizations to carry out their missions. Raise more funds by creating a seamless giving e...Read more about Bloomerang

4.68 (1209 reviews)

64 recommendations


FrontRunners 2022

Charityproud is a cloud-based nonprofit management solution suitable for small to midsize nonprofit organizations. Key features include constituent management, donation and pledge tracking, campaign and event management, email int...Read more about Charityproud

4.70 (57 reviews)

34 recommendations


MonkeyPod helps nonprofits get down to business. Accounting, donor management, grants management, CRM, email marketing, online fundraising, and more — all in one simple, integrated platform. Consider it your nonprofit-in-a-box. O...Read more about MonkeyPod

4.93 (28 reviews)

28 recommendations

Network for Good

FrontRunners 2022

Network for Good offers donor management software integrated with fundraising pages and personal coaching for growing nonprofits. Donor Management Software: Search and segment donors, track gifts, and launch personalized email ...Read more about Network for Good

4.72 (540 reviews)

25 recommendations


Givebutter is a cloud-based fundraising solution designed for nonprofits, student organizations, sports teams, fraternities/sororities and more. Key features include online giving, peer-to-peer and multi-team fundraising campaigns...Read more about Givebutter

4.89 (103 reviews)

22 recommendations


FrontRunners 2022

EveryAction is becoming Bonterra. Learn more at Simplify your work and maximize your impact with EveryAction. By combining fundraising, digital, and organizing tools in one powerful platform, you'll eliminat...Read more about EveryAction

4.59 (114 reviews)

19 recommendations

Trail Blazer Non-Profit Manager

Trail Blazer's non-profit manager offers nonprofit organizations a complete cloud-based solution to manage every aspect of fundraising and donor management. From collecting and centralizing donor information to targeted outreach t...Read more about Trail Blazer Non-Profit Manager

4.35 (70 reviews)

18 recommendations


ExceedFurther is a cloud-based fundraising management solution that helps non-profit organizations manage operations like fundraising, donor and contact management, event planning, volunteer coordination and reporting. The Exceed...Read more about ExceedFurther

4.29 (76 reviews)

13 recommendations


Manage your nonprofit’s core activities—accounting, CRM, and fundraising—in one software solution. NonprofitCore helps utilize your staff, time, money, and other resources more effectively with streamlined and automatic workflows....Read more about NonprofitCore

No reviews yet

13 recommendations


FrontRunners 2022

Kindful is a cloud-based online fundraising and donor management solution designed specifically for growing nonprofit organizations. With this solution, nonprofits can manage three core aspects of fundraising - managing online giv...Read more about Kindful

4.47 (298 reviews)

9 recommendations


akoyaGO offers the premier software solution designed to optimize efficiencies and maximize impact. Improve fundraising with donor segmentation and development. Increase efficiency with automated grantmaking. Manage relationships ...Read more about akoyaGO

4.00 (1 reviews)

9 recommendations


FrontRunners 2022

Keela is the first affordable, nonprofit-specific CRM platform to provide intelligent tools and guided decision-making, helping nonprofit professionals make enlightened decisions based on their data.Keela's built-in CRM feature he...Read more about Keela

4.29 (231 reviews)

7 recommendations


NewOrg is a configurable cloud-based solution designed to help small and midsize nonprofits manage donors, volunteers, marketing efforts, events and grant management in an integrated suite. It's suitable for veteran organizations,...Read more about NewOrg

4.60 (25 reviews)

7 recommendations


UncommonGood offers a suite of fundraising, marketing and operations tools, which helps nonprofits spend more time on their mission-driven programs and less time on administrative overhead. Users can jumpstart their fundraising...Read more about UncommonGood

5.00 (10 reviews)

5 recommendations


CharityEngine's nonprofit CRM software simplifies the fundraising process, so you spend more time on your campaigns and less time struggling with technology. It has the tools for managing donors, receiving donations, processing pa...Read more about CharityEngine

4.15 (27 reviews)

4 recommendations


Virtuous is an integrated, cloud-based solution for small to large non-profit organizations. It assists with various aspects of a non-profit’s needs, from managing donors and fundraising, as well as marketing and outreach. It’s su...Read more about Virtuous

4.52 (27 reviews)

4 recommendations


PayBee is an online solution designed to help non-profit organizations manage fundraising campaigns across multiple channels. The centralized dashboard allows users to design cause-specific campaign pages and allow donors to submi...Read more about PayBee

4.67 (15 reviews)

4 recommendations


NationBuilder is a cloud-based website, database and fundraising solution designed for nonprofits to connect with their communities and scale their organizations. It includes features to identify key supporters, turn them into don...Read more about NationBuilder

3.90 (41 reviews)

2 recommendations

Buyers Guide

Last Updated: December 06, 2022

Here's what we'll cover:

What Is Nonprofit CRM Software?
Common Features of Nonprofit CRM Software
Benefits of Nonprofit CRM Software
Key Considerations for Buyers
What Type of Buyer Are You?
Pricing and Vendor Landscape

What Is Nonprofit CRM Software?

Constituent relationship management (CRM) is a fundamental part of a nonprofit organization’s success. A constituent in the realm of nonprofits refers to a supporter—someone who’s supported the organization in the past whether as a donor, volunteer, alumni, corporate supporter, member, beneficiary, staff etc. Each constituent type is valuable to a nonprofit organization in unique ways (e.g., dollars and volunteer hours).

CRM software consolidates constituent information along with their donor or participation history into a valuable resource that nonprofit organizations can leverage to strengthen their relationships.

Common Features of Nonprofit CRM Software

CRM software is more than just a sophisticated contact management system. Consolidating constituent data provides a holistic perspective of all supporters involved in an organization, affords seamless and efficient communication with members and supporters and boosts the effectiveness of marketing and fundraising campaigns. Features found in nonprofit CRM systems include:

Contact management. With many constituent types, keeping contacts organized and readily accessible can be challenging, particularly if constituent types are stored in different locations. These systems save time and ensure the right constituent is contacted for each campaign or outreach.

Activity and event management. These features enable an organization to track all tasks associated with an upcoming event and plan associated outreach methods like sending mail or making phone calls. Calendar features remind users when a task is due and record task completion history. Event management tools also track event expenses and in-kind gifts.

Campaign management. These features align constituents with appropriate campaigns and record important metrics like newsletter and outreach open/bounce rates to calculate a campaign’s overall outreach.

Metrics and reports. Key performance indicators (KPIs) can be measured by campaign success rates, supporter behavior patterns. KPI dashboards can deliver weekly metrics via email and provide up-to-date campaign and donor statistics. Reporting features help an organization identify prospective recurring members and donors, and more.

Benefits of Nonprofit CRM Software

Engaging the donors, supporters and volunteers with appropriate initiatives is essential to ensure their continued participation and patronage. CRM software helps to identify and segment the different constituent groups and send targeted promotional emails, event invites and donation requests to improve organizational efficiency and member involvement.

A constituent management software integrates with third-party applications for seamless data exchange and connects with social media websites, such as Facebook and Twitter, to identify potential donors and volunteers.

Contact records can be tagged with keywords that help identify the extent to which members align with the organization’s interests and activities. The solution can support the marketing and branding efforts of the organization and improve external communication using targeted advertising.

Storing your data in an online CRM system rather than an Excel file or notebook allows users to access it from anywhere, any time. Web-based CRM solutions help to export datasheets, communicate with volunteers and view constituent lists even when you are working in remote sites, organizing events or traveling. It fosters collaboration across teams and lets multiple teams access the information simultaneously.

CRM software helps automate various tasks that would have otherwise taken many hours to do manually. This allows volunteers to devote more time to the organization’s key objectives and initiatives as well as helps to reduce errors, improve efficiency and cut costs.

Key Considerations for Buyers

Cloud vs. on-premise: Most CRM solutions are cloud-based and have the advantage of being cost-effective, scalable and secure. Web-based solutions help users access information from any location and the organization does not require large IT teams to manage updates, maintenance and other issues.

Mobile apps: Mobile applications for CRM help the field staff access data and enter records into the system from anywhere. These apps will be helpful for volunteers who need database access, but are working on organizing fundraising activities or other events from outside their office location.

Integrations: Many nonprofit organizations use software applications, such as MailChimp, QuickBooks or Paypal, for functions such as mail list management, accounts and payment processing. The CRM software should be able to integrate with these applications as well as with social media tools such as Facebook and Twitter. This helps in seamless data transfer and importing new contacts into the system.

Suite vs. standalone solution: Some CRM software offer integrated accounting, budget management, event management and other features that support the multiple operations of the organization. These suite solutions can prove to be a better choice for nonprofits that need to track interactions with multiple constituents.

Free vs. subscriptions options: Many CRM vendors offer free editions of their products that either offer limited features or support only a limited number of users. While the free versions help customers get a feel of the product, subscription editions offer a wider range of features along with installation support, training and after-sales services.

Features on offer: Different CRM software may primarily be suited for distinct functions such as fundraising, advocacy or volunteer recruitment. Hence, it is necessary to first identify the main objectives of your organization and then choose the appropriate solution.

What Type of Buyer Are You?

Small nonprofits: As a small nonprofit organization, your budget will be lower than that of larger enterprises and the scale of operations limited to a few localities. There are many CRM vendors, such as NonProfitEasy and Batchbook, who cater to small organizations and offer services at prices starting from $20 per month. Many vendors also offer free editions that support all the features for a limited number of users.

Midsized nonprofits: If you are a midsize organization with more funds to spare, you can look at purchasing software that offer enhanced capabilities in donor management, bulk emailing, event management and database management.

Large nonprofits: CRM software from vendors, such as Salesforce and Trail Blazer, can handle large volumes of donor data and offer features to track donations and volunteer recruitment. These software also provide multi-location support and access to pre-integrated applications for event management, fundraising and volunteer management.

Pricing and Vendor Landscape

CRM software for nonprofits typically have a subscription-based pricing model, depending on the number of users and features available. Payments are generally on a per user, per month basis and can vary from $10 per month to hundreds of dollars per month depending on business needs. Many providers also offer free trials and free versions of their products.

Some of the popular vendors are Salesforce, NeonCRM, DonorPerfect, Bloomerang, Salsa CRM, Blackbaud, MemberClicks, Kindful, Trail Blazer, Abila and Aplos.