# Best Fundraising Software - 2026 Reviews & Pricing > Find the best Online Fundraising Platforms Software for your organization. Compare top Online Fundraising Platforms Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/#Frontrunners --- [Home](https://www.softwareadvice.com/) / Fundraising Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Fundraising Software of 2026 Updated June 25, 2026 On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 223 results ### Compare Products Showing 1 - 25 of 223 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Neon CRM](https://www.softwareadvice.com/nonprofit/neoncrm-profile/) Neon CRM is the nonprofit relationship management platform that helps small and midsize nonprofits make and maintain the persona...[Read more about Neon CRM](https://www.softwareadvice.com/nonprofit/neoncrm-profile/) **4.3** ([619 reviews](https://www.softwareadvice.com/nonprofit/neoncrm-profile/reviews/)) **122** recommendations Free trial Free version Integrations Integrations Eventbrite Zapier +14 more +13 more +12 more Neon CRM's Best Rated Features 5.0Member Directory See All Neon CRM's Worst Rated Features Attendance Management See All [DonorPerfect](https://www.softwareadvice.com/nonprofit/donorperfect-profile/) DonorPerfect is a all-in-one fundraising platform that helps nonprofits manage donors, gifts, communications, events, and volunt...[Read more about DonorPerfect](https://www.softwareadvice.com/nonprofit/donorperfect-profile/) **4.5** ([1444 reviews](https://www.softwareadvice.com/nonprofit/donorperfect-profile/reviews/)) **102** recommendations Free trial Free version Integrations Integrations SimpleTix Agile Ticketing +13 more +12 more +11 more DonorPerfect's Best Rated Features 5.0Customer Database See All DonorPerfect's Worst Rated Features Website Management See All [Charityproud](https://www.softwareadvice.com/nonprofit/charityproud-profile/) Charityproud is a cloud-based nonprofit management solution suitable for small to midsize nonprofit organizations. Key features ...[Read more about Charityproud](https://www.softwareadvice.com/nonprofit/charityproud-profile/) **4.7** ([88 reviews](https://www.softwareadvice.com/nonprofit/charityproud-profile/reviews/)) **91** recommendations Free trial Free version Integrations Integrations QuickBooks Online Constant Contact +7 more +6 more +5 more Charityproud's Best Rated Features 5.0Event Scheduling See All Charityproud's Worst Rated Features Pledge Management See All [Bloomerang](https://www.softwareadvice.com/nonprofit/bloomerang-profile/) Bloomerang is a donor management and fundraising software designed for nonprofits. It serves as a centralized CRM to help organi...[Read more about Bloomerang](https://www.softwareadvice.com/nonprofit/bloomerang-profile/) **4.7** ([1287 reviews](https://www.softwareadvice.com/nonprofit/bloomerang-profile/reviews/)) **89** recommendations Free trial Free version Integrations Integrations Venmo Google Pay +35 more +34 more +33 more Bloomerang's Best Rated Features 5.0Advocate Management See All Bloomerang's Worst Rated Features Search/Filter See All [Bonterra Network for Good](https://www.softwareadvice.com/nonprofit/network-for-good-profile/) Bonterra Guided Fundraising offers donor management software integrated with fundraising pages and personal coaching for growing...[Read more about Bonterra Network for Good](https://www.softwareadvice.com/nonprofit/network-for-good-profile/) **4.6** ([937 reviews](https://www.softwareadvice.com/nonprofit/network-for-good-profile/reviews/)) **45** recommendations Free trial Free version Integrations Integrations QuickBooks Online +0 more +0 more +0 more Bonterra Network for Good's Best Rated Features 5.0Contact Database See All Bonterra Network for Good's Worst Rated Features Accounting See All [Keela](https://www.softwareadvice.com/nonprofit/keela-profile/) Empower your nonprofit organization with Keela, the premier, affordable CRM platform designed specifically for the needs of the ...[Read more about Keela](https://www.softwareadvice.com/nonprofit/keela-profile/) **4.3** ([314 reviews](https://www.softwareadvice.com/nonprofit/keela-profile/reviews/)) **42** recommendations Free trial Free version Integrations Integrations Mailchimp Gmail +10 more +9 more +8 more Keela's Best Rated Features 5.0Dashboard See All Keela's Worst Rated Features Task Management See All [ExceedFurther](https://www.softwareadvice.com/nonprofit/exceedfurther-profile/) Arreva is tech with purpose; driven by a cause. For over 30 years, they have been the trusted advisor and market leader in digit...[Read more about ExceedFurther](https://www.softwareadvice.com/nonprofit/exceedfurther-profile/) **4.5** ([96 reviews](https://www.softwareadvice.com/nonprofit/exceedfurther-profile/reviews/)) **36** recommendations Free trial Free version Integrations Integrations Constant Contact QuickBooks Online Advanced +3 more +2 more +1 more ExceedFurther's Best Rated Features 5.0CRM See All ExceedFurther's Worst Rated Features Member Database See All [Pushpay](https://www.softwareadvice.com/church/pushpay-profile/) Pushpay is a cloud-based online payment solution that helps organizations like schools, churches and education providers to cent...[Read more about Pushpay](https://www.softwareadvice.com/church/pushpay-profile/) **4.2** ([183 reviews](https://www.softwareadvice.com/church/pushpay-profile/reviews/)) **36** recommendations Free trial Free version Integrations Integrations Churchteams TouchPoint +13 more +12 more +11 more Pushpay's Best Rated Features 5.0Contribution Tracking See All Pushpay's Worst Rated Features Event Scheduling See All [MonkeyPod](https://www.softwareadvice.com/nonprofit/monkeypod-profile/) MonkeyPod is a true all-in-one nonprofit managment platform. CRM / donor management, nonprofit accounting, grant management, ema...[Read more about MonkeyPod](https://www.softwareadvice.com/nonprofit/monkeypod-profile/) **4.8** ([101 reviews](https://www.softwareadvice.com/nonprofit/monkeypod-profile/reviews/)) **30** recommendations Free trial Free version Integrations Integrations Stripe Plaid +7 more +6 more +5 more MonkeyPod's Best Rated Features 5.0Access Controls/Permissions See All MonkeyPod's Worst Rated Features Collaboration Tools See All [Aplos](https://www.softwareadvice.com/nonprofit/aplos-profile/) Aplos is a dedicated accounting solution engineered specifically for the unique financial demands of nonprofit organizations. We...[Read more about Aplos](https://www.softwareadvice.com/nonprofit/aplos-profile/) **4.5** ([187 reviews](https://www.softwareadvice.com/nonprofit/aplos-profile/reviews/)) **20** recommendations Free trial Free version Integrations Integrations Gusto Keela +4 more +3 more +2 more Aplos's Best Rated Features 5.0Customizable Reports See All Aplos's Worst Rated Features Recurring Giving See All [Submittable](https://www.softwareadvice.com/nonprofit/submittable-profile/) Submittable powers you with tools to launch, manage, measure, and grow your social impact programs, locally and globally. From e...[Read more about Submittable](https://www.softwareadvice.com/nonprofit/submittable-profile/) **4.8** ([398 reviews](https://www.softwareadvice.com/nonprofit/submittable-profile/reviews/)) **19** recommendations Free trial Free version Integrations Integrations Google Drive Mailchimp +18 more +17 more +16 more Submittable's Best Rated Features 5.0Credit Card Processing See All Submittable's Worst Rated Features Fraud Detection See All [Raisely](https://www.softwareadvice.com/product/478778-Raisely/) Raisely is a nonprofit fundraising software platform built to help purpose-driven teams. Users can launch customizable, branded ...[Read more about Raisely](https://www.softwareadvice.com/product/478778-Raisely/) **4.8** ([26 reviews](https://www.softwareadvice.com/product/478778-Raisely/#reviews)) **16** recommendations Free trial Free version Integrations Integrations Google Analytics 360 Hotjar +10 more +9 more +8 more Raisely's Best Rated Features 5.0Event Management See All Raisely's Worst Rated Features 1.0Recurring/Subscription Billing See All [iMIS](https://www.softwareadvice.com/nonprofit/imis-profile/) iMIS is purpose-built for the way you work, as the world’s only Engagement Management System (EMS), designed to meet the unique ...[Read more about iMIS](https://www.softwareadvice.com/nonprofit/imis-profile/) **4.4** ([112 reviews](https://www.softwareadvice.com/nonprofit/imis-profile/reviews/)) **14** recommendations Free trial Free version Integrations Integrations Dynamics 365 Business Central Higher Logic Thrive +26 more +25 more +24 more iMIS's Best Rated Features 5.0Member Accounts See All iMIS's Worst Rated Features Alumni Management See All [CharityEngine](https://www.softwareadvice.com/crm/charity-engine-profile/) CharityEngine's nonprofit CRM software simplifies the fundraising process, so you spend more time on your campaigns and less tim...[Read more about CharityEngine](https://www.softwareadvice.com/crm/charity-engine-profile/) **4.2** ([32 reviews](https://www.softwareadvice.com/crm/charity-engine-profile/reviews/)) **10** recommendations Free trial Free version Integrations Integrations PayPal Google Analytics 360 +23 more +22 more +21 more CharityEngine's Best Rated Features 5.0Customer Database See All CharityEngine's Worst Rated Features 4.0Grant Management See All [NationBuilder](https://www.softwareadvice.com/nonprofit/nationbuilder-profile/) NationBuilder is the most-used platform for advocacy organizations, political campaigns, and nonprofits — the teams whose work d...[Read more about NationBuilder](https://www.softwareadvice.com/nonprofit/nationbuilder-profile/) **3.8** ([44 reviews](https://www.softwareadvice.com/nonprofit/nationbuilder-profile/reviews/)) **10** recommendations Free trial Free version Integrations Integrations CallHub 123FormBuilder +17 more +16 more +15 more NationBuilder's Best Rated Features 5.0Voter Database See All NationBuilder's Worst Rated Features API See All [Blackbaud Raiser's Edge NXT](https://www.softwareadvice.com/nonprofit/the-raisers-edge-profile/) Raiser’s Edge NXT is an integrated, cloud-based fundraising and relationship management solution for nonprofits. Raiser's E...[Read more about Blackbaud Raiser's Edge NXT](https://www.softwareadvice.com/nonprofit/the-raisers-edge-profile/) **4.2** ([418 reviews](https://www.softwareadvice.com/nonprofit/the-raisers-edge-profile/reviews/)) **9** recommendations Free trial Free version Integrations Integrations Microsoft 365 +0 more +0 more +0 more Blackbaud Raiser's Edge NXT's Best Rated Features 5.0Contact Database See All Blackbaud Raiser's Edge NXT's Worst Rated Features Dues Management See All [Engaging Networks](https://www.softwareadvice.com/nonprofit/engaging-networks-profile/) Engaging Networks helps nonprofits maximize their impact through a suite of world-class online fundraising and advocacy digital ...[Read more about Engaging Networks](https://www.softwareadvice.com/nonprofit/engaging-networks-profile/) **4.4** ([14 reviews](https://www.softwareadvice.com/nonprofit/engaging-networks-profile/reviews/)) **8** recommendations Free trial Free version Integrations Integrations Salesforce Sales Cloud WordPress +3 more +2 more +1 more Engaging Networks's Best Rated Features 5.0Forms Management See All Engaging Networks's Worst Rated Features 3.0Event Triggered Actions See All [ToucanTech](https://www.softwareadvice.com/nonprofit/toucantech-profile/) ToucanTech is a community management platform that combines database management, website hosting, communication tools, and engag...[Read more about ToucanTech](https://www.softwareadvice.com/nonprofit/toucantech-profile/) **4.9** ([151 reviews](https://www.softwareadvice.com/nonprofit/toucantech-profile/reviews/)) **7** recommendations Free trial Free version Integrations Integrations PayPal Stripe +15 more +14 more +13 more ToucanTech's Best Rated Features 5.0Gift Matching Management See All ToucanTech's Worst Rated Features Social Media Integration See All [OneCause](https://www.softwareadvice.com/nonprofit/bidpal-profile/) OneCause creates user-friendly fundraising software that helps nonprofits engage donors and raise more money, while saving valua...[Read more about OneCause](https://www.softwareadvice.com/nonprofit/bidpal-profile/) **4.7** ([388 reviews](https://www.softwareadvice.com/nonprofit/bidpal-profile/reviews/)) **7** recommendations Free trial Free version Integrations Integrations Zapier Blackbaud Raiser's Edge NXT +3 more +2 more +1 more OneCause's Best Rated Features 5.0Activity Tracking See All OneCause's Worst Rated Features Room Block Management See All [TUIO](https://www.softwareadvice.com/online-payment/tuio-profile/) TUIO is a school management system that centralizes all enrollment, waitlisting, reporting, billing and payments in one online p...[Read more about TUIO](https://www.softwareadvice.com/online-payment/tuio-profile/) **4.6** ([200 reviews](https://www.softwareadvice.com/online-payment/tuio-profile/reviews/)) **3** recommendations Free trial Free version Integrations Integrations Google Drive QuickBooks Online +8 more +7 more +6 more TUIO's Best Rated Features 5.0Reminders See All TUIO's Worst Rated Features Document Management See All [GiveSmart](https://www.softwareadvice.com/event-management/givesmart-profile/) GiveSmart is the all-in-one fundraising, event, and donor management platform built for purpose-driven organizations ready to do...[Read more about GiveSmart](https://www.softwareadvice.com/event-management/givesmart-profile/) **4.5** ([211 reviews](https://www.softwareadvice.com/event-management/givesmart-profile/reviews/)) **3** recommendations Free trial Free version GiveSmart's Best Rated Features 5.0Bid Management See All GiveSmart's Worst Rated Features Buy Now Option See All [Almabase](https://www.softwareadvice.com/nonprofit/almabase-profile/) Almabase - Comprehensive Alumni Engagement and Fundraising Platform Crafted for alumni relations and fundraising teams within H...[Read more about Almabase](https://www.softwareadvice.com/nonprofit/almabase-profile/) **4.7** ([144 reviews](https://www.softwareadvice.com/nonprofit/almabase-profile/reviews/)) **2** recommendations Free trial Free version Integrations Integrations Zapier Microsoft Power Automate +11 more +10 more +9 more Almabase's Best Rated Features 5.0Mentoring Program Management See All Almabase's Worst Rated Features Volunteer Management See All [StratusLIVE](https://www.softwareadvice.com/nonprofit/stratuslive-profile/) StratusLIVE 365 is a cloud-based nonprofit CRM designed for enterprise nonprofits. The integrated suite focuses on relationship ...[Read more about StratusLIVE](https://www.softwareadvice.com/nonprofit/stratuslive-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/nonprofit/stratuslive-profile/#reviews)) **2** recommendations Free trial Free version StratusLIVE's Best Rated Features 5.0Email Marketing See All StratusLIVE's Worst Rated Features 4.0Contact Management See All [Bonterra EveryAction](https://www.softwareadvice.com/nonprofit/everyaction-profile/) Bonterra EveryAction puts power behind your fundraising program within our unified CRM. You'll discover a better, more user-frie...[Read more about Bonterra EveryAction](https://www.softwareadvice.com/nonprofit/everyaction-profile/) **4.4** ([156 reviews](https://www.softwareadvice.com/nonprofit/everyaction-profile/reviews/)) **2** recommendations Free trial Free version Integrations Integrations Meta for Business Twitter/X +3 more +2 more +1 more Bonterra EveryAction's Best Rated Features 5.0Reporting & Statistics See All Bonterra EveryAction's Worst Rated Features 2.50Financial Reporting See All [PayBee](https://www.softwareadvice.com/nonprofit/paybee-profile/) PayBee is an online solution designed to help non-profit organizations manage fundraising campaigns across multiple channels. Th...[Read more about PayBee](https://www.softwareadvice.com/nonprofit/paybee-profile/) **4.7** ([18 reviews](https://www.softwareadvice.com/nonprofit/paybee-profile/reviews/)) **1** recommendations Free trial Free version PayBee's Best Rated Features 5.0Receipt Management See All PayBee's Worst Rated Features Mobile Giving See All 1 [2](https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/?page=2)[3](https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/?page=3)[4](https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/?page=4)[5](https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/?page=5) ... [9](https://www.softwareadvice.com/nonprofit/online-fundraising-platforms-comparison/?page=9) ## Popular Comparisons [ Neon CRM vs DonorPerfect ](https://www.softwareadvice.com/nonprofit/donorperfect-profile/vs/neoncrm/)[ Donorbox vs Bloomerang ](https://www.softwareadvice.com/nonprofit/bloomerang-profile/vs/donorbox/)[ Givebutter vs Bonterra Network for Good ](https://www.softwareadvice.com/nonprofit/givebutter-profile/vs/network-for-good/)[ Tithe.ly vs Servant Keeper ](https://www.softwareadvice.com/church/servant-keeper-profile/vs/tithe-ly/)[ Silent Auction Pro vs Auctria ](https://www.softwareadvice.com/nonprofit/auctria-profile/vs/silent-auction-pro/)[ DonorSnap vs Blackbaud Raiser's Edge NXT ](https://www.softwareadvice.com/nonprofit/donorsnap-profile/vs/the-raisers-edge/) ## Your Guide to Top Fundraising Software, April 2025 Software Advice uses reviews from real software users to highlight the top-rated Fundraising products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [Almabase](https://www.softwareadvice.com/nonprofit/almabase-profile/) - [Auctria](https://www.softwareadvice.com/nonprofit/auctria-profile/) - [BetterUnite](https://www.softwareadvice.com/auction/betterunite-profile/) - [BetterWorld](https://www.softwareadvice.com/nonprofit/betterworld-profile/) - [BiddingOwl.com](https://www.softwareadvice.com/nonprofit/biddingowl-profile/) - [Bonterra Network for Good](https://www.softwareadvice.com/nonprofit/network-for-good-profile/) - [Cheddar Up](https://www.softwareadvice.com/nonprofit/cheddar-up-profile/) - [CrowdChange](https://www.softwareadvice.com/nonprofit/crowdchange-profile/) - [Donorbox](https://www.softwareadvice.com/nonprofit/donorbox-profile/) - [DonorPerfect](https://www.softwareadvice.com/nonprofit/donorperfect-profile/) - [DonorSnap](https://www.softwareadvice.com/nonprofit/donorsnap-profile/) - [Eleo](https://www.softwareadvice.com/nonprofit/eleo-profile/) - [FundraisingBox](https://www.softwareadvice.com/nonprofit/fundraisingbox-profile/) - [Givebutter](https://www.softwareadvice.com/nonprofit/givebutter-profile/) - [Greater Giving](https://www.softwareadvice.com/nonprofit/greater-giving-profile/) - [HelloFund](https://www.softwareadvice.com/nonprofit/hellofund-profile/) - [Keela](https://www.softwareadvice.com/nonprofit/keela-profile/) - [Little Green Light](https://www.softwareadvice.com/nonprofit/little-green-light-profile/) - [M-Changa](https://www.softwareadvice.com/nonprofit/m-changa-profile/) - [MonkeyPod](https://www.softwareadvice.com/nonprofit/monkeypod-profile/) - [NewOrg](https://www.softwareadvice.com/nonprofit/neworg-profile/) - [OneCause](https://www.softwareadvice.com/nonprofit/bidpal-profile/) - [Pledge It](https://www.softwareadvice.com/nonprofit/pledge-it-profile/) - [Silent Auction Pro](https://www.softwareadvice.com/nonprofit/silent-auction-pro-profile/) - [Zeffy](https://www.softwareadvice.com/nonprofit/simplyk-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. ## Send me a copy of this list to my inbox ### Get a copy of this list with pricing info sent to your inbox so you can pick up where you left off when convenient to you. Whether it’s for an annual appeal, capital campaign or special event, nonprofits in every sector use online fundraising tools to collect donations and connect with supporters. In fact, according to a [report](https://www.blackbaud.com/nonprofit-resources/charitablegiving) on charitable giving, online donations accounted for nearly 7 percent of all contributions in 2014: an 8.9 percent increase over the previous year. With this guide, you can learn more about how online fundraising platforms can help you handle these important donations. Here’s what we’ll cover: [What Is Online Fundraising Software?](#WhatIsOnlineFundraisingSoftware) [Common Functionality of Online Fundraising Systems](#CommonFunctionalityofOnlineFundraisingSystems) [Key Considerations for Comparing Products](#KeyConsiderationsforComparingProducts) [Case Study: Click & Pledge Online Fundraising Software](#CaseStudyClickPledgeOnlineFundraisingSoftware) ## What Is Online Fundraising Software? Online fundraising tools power online donation processing. When users arrive on a website’s donation page, they enter credit card billing, contact and other information into an online donation form. When the information in that form is submitted, the credit card is validated and charged. _Donation pages in_ Kindful When processing is complete, the system typically sends donors to a confirmation screen and emails them a tax receipt. At the same time, the funds are electronically deposited in the nonprofit’s merchant account, minus processing fees. Then, donor and contribution details can be reviewed and analyzed using reporting functionality. Reporting tools may be built into the online fundraising system, or users may choose to export the data and use different software. Some online fundraising tools are more comprehensive, allowing users to: - **Customize donation forms**, such as the visual design, URL and donation amounts - **Add custom fields** to handle “in memoriam” donations and other unique data, including gifts targeted to a specific program - **Automatically track and process** recurring donations and pledges - **Process payments** using multiple methods, including credit card, PayPal or electronic funds transfer (EFT) - **Create peer-to-peer (P2P) fundraising pages** that allow supporters to solicit donations from their friends, groups and social networks - Accept and process **text-to-give donations** ## Common Functionality of Online Fundraising Systems Products can vary from vendor to vendor, but certain capabilities are offered by most systems. The most common are described in the table below: **Custom donation forms** Allows users to define donation form-fields and contribution amounts, then generates code to embed it on websites. **Custom campaign pages** Helps users create complete campaign websites, including donation forms, videos and images, goal progress counters, supporter comments, social sharing functions and more. **Recurring payments** Donors can choose to make automatic contributions—for example, $20 every month or $200 every December—without having to re-enter credit card and contact information each time. **Mass communication tools** Allow users to connect with supporters via emails and text messaging. **Social sharing** Many cloud-based fundraising platforms include built-in social media publishing functions, which let supporters share campaign pages on Facebook, Twitter and other social channels. _Campaign reporting dashboard in_ [Classy](https://www.softwareadvice.com/product/3650-GoFundMe-Pro/) ## Key Considerations for Comparing Products Nearly all online fundraising products let users create custom donation forms, process payments and acknowledge supporters. Here are five other factors to consider when comparing products. **Processing fees.** Online fundraising platforms charge transaction and processing fees for each donation. The fee is either a flat rate (e.g., 30 cents per donation); a percentage of the total donation (usually between 1.5 percent and 9 percent); or a combination of both. Some vendors also charge a monthly or annual subscription fee to use the software, whether donations are processed or not. **Tip:** To calculate how processing fees impact the software’s total cost, determine the number and dollar amount of donations your nonprofit expects to process through the platform in a month, year or single campaign. Then apply the processing fees for a ballpark estimate. **Social fundraising.** Social (or “peer-to-peer”) fundraising functionality is built into many online fundraising systems. It lets supporters create and personalize campaign pages and share them with their friends through social media and email. If your nonprofit hosts events or uses social fundraising in its campaigns, look for products that specialize in peer-to-peer fundraising and that support individual and team fundraising pages. **White label capabilities.** If you’ve made online donations, you’ve probably noticed that some websites redirect you to a donation form on a different URL that doesn’t match the look of the rest of the site. This confuses supporters and can reduce a nonprofit’s trustworthiness. To prevent this, some products let users control the HTML and styles on the page, so donation forms match the core website. If your nonprofit wants to accept donations on its website, look for “white label” or “custom donation pages” in the vendor’s features and benefits lists. Keep in mind that the skills of a Web designer or developer might be needed for this purpose. **Constituent relationship management (CRM).** When someone makes a donation on a fundraising page, the system should automatically email a receipt to the donor. But most nonprofits want to build a relationship with supporters beyond this interaction. If this applies to you, look for systems that retain donor information. Find out if the online fundraising platform lets you export donor information, or if it integrates directly with a best-of-breed donor management system. This allows your organization to track interactions and communicate with those donors in the future. **Usability.** “Usability” refers to how easy it is for people to learn and use a product. If software is confusing and hard to use, employees won’t use it. So it’s important to find a product that is simple enough for everyone in an organization to understand—no matter what their technical ability. **Tip:** If your organization relies on many short-term employees or volunteers to facilitate fundraising campaigns, usability is even more important, since there is less time to train them how to use the software. Look for such terms as “drag and drop,” “WYSIWIG” and “turn-key”: These often indicate that a product was built with usability in mind. ## Case Study: Click & Pledge Online Fundraising Software To learn more about how online fundraising platforms can help improve operations, consider the case of Immigration Equality, a New York-based legal services nonprofit that advocates for lesbian, gay, bisexual, transgender (LGBT) and HIV immigration rights. The organization realized many benefits after implementing the Click & Pledge online fundraising system. ### Related Fundraising Software - [Donation Management Software](https://www.softwareadvice.com/nonprofit/crm-software-comparison/) - [Fund Accounting Software](https://www.softwareadvice.com/accounting/fund-accounting-software-comparison/) - [Membership Management Software](https://www.softwareadvice.com/membership-management/) - [Nonprofit Software](https://www.softwareadvice.com/category/4280-nonprofit/) - [Political Campaign Software](https://www.softwareadvice.com/political-campaign/)