About Opteo

Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features “Test Ad Creatives” which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rat...


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Supported Operating System(s):

Web browser (OS agnostic)

107 Reviews of Opteo

Average User Ratings

Overall

4.89 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(96)

96

4 stars

(10)

10

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 107 results

September 2017

Michele from Hells Bells Digital

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2017

Excellent Adwords tool for those who want to remain in control of bidding

Pros

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account. I also love the suggestions on which ads to pause based on conversions per impression OR click through. It has a lot of great features actually. Support is great and gave me higher level suggestions on structuring my account. What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next. We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those. We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help. For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

October 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

5.0

Functionality

5.0

October 2019

Such a great tool!

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.

Pros

I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Cons

Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

October 2020

Ross from Fencepost

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2020

Opteo Provides Elevated Efficiency

Opteo has allowed me to scale my weekly Google Ads management practices, saving me hours (literally) out of my week. I'm able to spend less time in accounts while providing the same -- or better -- optimization quality for my clients.

Pros

- The level of detail and granularity with recommended optimizations - The design/ux - Seamless integration with Google Ads accounts - Ad optimization features

Cons

- The CPI (conversion per impression) model is still something I need to be sold on - The negative keyword addition functionality is limited - I'd love to see deeper competitive insights

February 2019

Ian from Evolve Digital

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

4.0

Functionality

2.0

February 2019

Great for some Insights - much cheaper than competitin

Pros

The costs is far cheaper than competitive softwares like Wordstream.

Cons

The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.

August 2020

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2020

Opteo- Great Features and Workflow for Great Price

I've really been happy with option for helping manage google ads. Its a very easy to use.

Pros

I love the simplicity of the way gives you optimization improvement suggestions on a daily basis.

Cons

I wish there was a way to schedule each day when you'd get your suggested improvements vs it just being every 24 hours. Some days I'm not able to get to it first thing so then b/c its every 24 hours it will get pushed back it feels like.

Reasons for Choosing Opteo

You couldn't beat the price but they had a great trial offer that allowed us to try their software and really test it out and made us feel comfortable using it.