LiNK is a cloud-based business intelligence (BI) solution designed for midsize and large companies that helps users collect and analyze their market research data.
LiNK aggregates research data from different market studies and stores it in a single location so that it can be easily searched and accessed when needed. A feature of the solution is data normalization, which allows users to scale and normalize data from different sources so that they can be easily compared.
LiNK features a “studio” module that allows users to view customer data in the form of crosstables. These tables enable users to analyze overall customer satisfaction levels based on their location, country, gender, etc.
LiNK also integrates with other popular BI platforms such as Tableau, Spotfire and Power BI, where the data from multiple market research sources can be used to identify trends and customer behaviours.
The solution is available globally and offers a mobile application for both iOS and Android devices.