TapAnalytics Software


 

TapAnalytics is a cloud-based business intelligence (BI) solution that offers digital-marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel and real estate.

This platform allows users to combine their marketing campaigns and performance results into a unified digital dashboard. TapAnalytics provides on-demand analytics, comparative scoring, advanced trending insights and data visualization within a single solution.

TapAnalytics integrates with multiple marketing services such as Google DFA, Google AdWords, Pinterest, YouTube, Instagram, Foursquare, LinkedIn, Bing Ads and Facebook ads. These integrations help users manage all their marketing campaigns in a single place.

TapAnalytics’ reporting feature tracks and manages automatic uploads to Google Drive, Dropbox or FTP. Users can also schedule email delivery, export and send to Word, Excel or PDF.

TapAnalytics allows users to create client-ready reports with the help of interactive charts and graphs. It also allows users to add logos, custom titles and support links to the reports.

 

TapAnalytics - Marketing dashboard
 
  • TapAnalytics - Marketing dashboard
    Marketing dashboard
  • TapAnalytics - Publisher dashboard
    Publisher dashboard
  • TapAnalytics - Reporting
    Reporting
  • TapAnalytics - Services
    Services
  • TapAnalytics - Facebook insights
    Facebook insights
Supported Operating System(s):
Web browser (OS agnostic)

56 Reviews of TapAnalytics

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September 2018

September 2018

Good Concept - Too Many Bugs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Value
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None

Pros

The concept of the software is great. I thought it would make reporting simple, quick and virtually hassle free.

Cons

It doesn't work correctly. It is incredibly slow. Manual upload was not working for months on end. Mapping data takes forever and it's a chore.

Review Source: Capterra
 

Monica from Arena Marketing Systems
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

Tapclicks was not bad but it wasn't good

Ease-of-use

Functionality

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Pros

It was a great idea, and with a proper consultant then the platform is very beneficial

Cons

For a team of ten or less it justs it almost too robust to manage.

Review Source: Capterra
 


August 2018

August 2018

All of your information in one great place!

Ease-of-use

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Quality
Pros

It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.

Cons

It can get unorganized if the information is not entered correctly.

Review Source: Capterra
 


July 2018

July 2018

Saves you time

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Support

The customer service dept. is helpful and very responsive to your needs.

Pros

This application allows you to provide your customers with a unique tailored report experience with the click of a mouse.

Cons

Just a bit of a learning curve, i suggest taking time to learn it or watch some youtube videos before you jump right in it.

Review Source: Capterra
 


June 2018

June 2018

User-friendly and insightful platform that clients will love

Ease-of-use

Functionality

Product Quality

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Value for Money

Ease-of-use
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Support

Able to easily see advertising campaign analytics provided by our advertising partners.

Pros

I've used TapClicks with a few different advertising providers. It provides clear, high-level and in-depth insight into your campaigns and properties. It's probably the best end-user advertising analytics platform that I've personally used. You can see multiple channels, campaigns, and more in an easy to use interface.

Cons

I don't really have any complaints with the platform itself, usually the problem is more with the providers that are white labeling TapClicks and not setting up the platform properly or insufficiently. If you're looking to provide analytics for your clients, make sure you are giving them ample support and know how to use the platform you're building them.

Review Source: Capterra
 

Michael from AUTOFLYTE
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Tapclicks has been an extremely useful tool for reporting digital marketing efforts to our clients.

Ease-of-use

Functionality

Product Quality

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Value for Money

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Support

Consolidated and streamlined reporting of digital marketing campaigns.

Pros

There are numerous Data Sources from which to pull and display client information. Even though one of our vendors was not offered, Tapclicks worked with them to develop a way to add them as a plug-in.

Our service representatives have been extremely helpful. Most notably is the timing within which our questions would be answered. We even had several in office visits from our rep to ensure we fully understood the functionality of the tool. For prices offered; this level of service is very good!

Development/Reporting issues we reported were acknowledged and addressed in a timely manner.

Cons

There are some features in reporting that can be a little buggy; however, I would expect Tapclicks to be able to address these issues as they arise.

Review Source: Capterra
 


May 2018

May 2018

Customer service is great, but I need to contact my rep way to often because features aren't working

Ease-of-use

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Value for Money

Ease-of-use
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Pros

Lots of ways to visualize the data. This product offers many unique and colorful ways to bring your data to life.

Cons

Something is always wrong with the API, the custom functions are confusing, the Import Wizard only works some of the time - the set up is confusing.

Review Source: Capterra
 

Nicole from Lupeer
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

A lot of features that are very convenient for our agency's needs

Ease-of-use

Functionality

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Customer Support

Value for Money

Ease-of-use
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Pros

Ease of drag and drop, ability to white label, amount of clients we're able to add with the different levels of access, and amount of integrations we're able to have

Cons

There are a lot of features that aren't very intuitive to use, including adding new integrations and having to refresh

Review Source: Capterra
 

Michael from Modern Foundation
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

There is little that I can't have solved when there are problems.

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Value for Money

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1 tool to use for reporting, monitoring etc! Its great!

Pros

Ease of use, not only are there multiple different pre-set forms but without it you can still do anything with ease.

Cons

There are still more plugins I would like to see. Whenever there are plugins I want to see, however, TapClicks is always all over either finding ways to make the connection or work on an integration for me.

Review Source: Capterra
 

Chris from MicroD L.L.C.

May 2018

May 2018

Great

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Pros

Ease of use and new features. It was very easy to get TapClicks up and running for reporting. Easy integration and adding new customers is quick.

Cons

Some features have cause issues but customer services are great to deal with. Also, some of the field customizations is a bit limited - the ability to add a remove some fields requires reaching out to CSR.

Review Source: Capterra
 

Iona from Talkabout Technologies
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

Systemize your workflow

Ease-of-use

Functionality

Product Quality

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Value for Money

Ease-of-use
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Value for Money
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Pros

In one day the business of yours can grow to such sizes that it will be impossible to control everything and this is that moment when you will need TapClicks. This software gives you a possibility to keep track of every important moment in your business without permanent disturbing your subordinates from their usual work. You can teach them how to do everything regarding reports through this system and after that just check the results on your mobile phone or tablet.

Cons

I mentioned before that you can teach your colleagues how to do reporting through this business intelligence system, and you really can do that, but as a minus I can highlight the way of doing this, I mean that this is not as easy as desirable and I think it would be great to make this process easier.

Review Source: GetApp
 

ami from San Francisco

May 2018

May 2018

Best reporting tool

Ease-of-use

Functionality

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Value for Money

Ease-of-use
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Value for Money
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Pros

Great reporting tool to have. We went from basic excel files to great visual reporting. analytics and reporting all in one.

Cons

take a little time to setup but easy to use and show in the end. take a little time to setup but easy to use and show in the end.

Review Source: Capterra
 

Erica from Semcasting
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

Overall, my experience with Tapclicks has been excellent.

Ease-of-use

Functionality

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Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.

Pros

Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided.
Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed
Widgets are easy to create and revise.
I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.

Cons

The integrations have occasionally taken longer than we'd like. There are interim solutions, but the actual S2S integration took quite some time. With the latest integration, it didn't contain everything we needed and outlined in the spec.

Review Source: Capterra
 

Daryl from Deluxe
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

April 2018

April 2018

Great way to get unify multiple reporting sources

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Expanded capabilities. Happier customers. Future readiness. Streamlined Reporting.

Pros

just about any time I consider a new publisher or vendor, Tap already has an integration making for a fast and easy way to unify.

Cons

While they have many add on modules and capabilities, to my knowledge you can't push information back to publishers.

Review Source: Capterra
 

Joseph from Essex Digital Platform
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

Overall it fits our business well, and customers like it. Further CRM integrations would be helpful.

Ease-of-use

Functionality

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Value for Money

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Client facing consolidated data dashboard and visualizers are great for clients who want top line data. Plus we can configure and white label to fit agency needs too..

Pros

Lot's of data integrators. Marketing Automation Platform workflow fits our business model and processes, but are still launching this.

Cons

Not sure if the connector API's pull in every metric hook from every data source, such as ecomm order totals for ROAS analysis, which is available in AdWords/Analytics.

We've experienced a few bugs here and there pulling from data source, and received API SOAP errors and the like, but they usually get resolved.

Review Source: Capterra
 

Mark from Cherry Media Group
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

The constant innovation in the TapClicks platform is a standout for me.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
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Quality
Value for Money
Value
Support
Pros

The visuals and the way everything can be customized to your liking. I also like the widget builder and the depth of variations you can create.

Cons

Not a whole lot, I've had a few small issues with the import wizard in the past but the Tapclicks team has always assisted me in resolving this quickly.

Review Source: Capterra
 

Aly from Flex360
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

TapClicks has been helpful in allowing my to pull in my reporting from several different platforms.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
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Support
Pros

The ability to manipulate widgets to present the data in a variety of visual representations. I can choose a bar graph, a pie chart, whole numbers, etc. whatever I think is the best way to present that specific data. I also like how quickly I can reach out to my customer service representative. They don't always have the answer, but they try to find it. I also appreciate how quickly I can pull a report once I have done the heavy lifting of setting up the dashboard.

Cons

I don't like that I can't manually upload some of the reporting information I need. My display provided is not a platform that TapClicks currently has an integration for. I do not get the type of reporting excel or csv file that I need to upload that data to TapClicks, so my display reporting is never able to be included in the TapClicks reports I give to clients. I have to go and create a separate report entirely for any display data which sort of defeats the purpose of having TapClicks. I also don't like that the widgets like to bug out fairly often. It seems like every time I log on to TapClicks to pull a report one of the widgets is messing up and not reporting data accurately. As you can guess this is very frustrating when a client is on the way and I need an accurate report asap.

Review Source: Capterra
 

Matthew from Apogee Digital Media

April 2018

April 2018

Easy to deploy and quickly consolidate reporting and insights from all of your marketing platforms

Ease-of-use

Functionality

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Value for Money

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Ease of use, white-label functionality and custom report generation.

Pros

Onboarding new data sources through the extensive library of connected applications is very powerful. Many similar reporting platforms have only a subset and are very limited in the scope of each reporting API.

Cons

Widget sizes are limited in terms of customization(colors) and size. It would be more helpful for richer customization of each widget.

Review Source: Capterra
 


April 2018

April 2018

The experience was pleasant with great customer support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
Value for Money
Value
Support
Pros

What I liked more was the ease of use of the software and how easy it was to request features. Support was always very helpful and open to hearing new ideas and adding them onto the roadmap.

Cons

What I liked least was that the features and functions were slightly limited such as not being able to change colours of graphs.

Review Source: Capterra
 

Billy from MILO Detroit
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

fantastic

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Pros

We love the look and feel. It is easy to view information and download to put into reports and send to clients.

Cons

We don't have anything we really dislike about this software at this time. We use TapClicks for all reporting purposes and continue to use TapClicks over any other competitor that presents their product to us.

Review Source: Capterra
 
 
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