Finding software can be overwhelming. We've helped dozens of businesses choose the right digital asset management software to manage their digital content, photos, videos and articles.

Showing 1-20 of 127 products

Centralpoint Content Management

Centralpoint by Oxcyon is a content management solution that can be installed on-premise or accessed on the cloud from any mobile device with an internet connection.The modular applications can be deployed in a configuration that suits... Read more

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Recent recommendations: 7 recommendations

Platforms: MacWinLinux
Deployments: CloudOn premise
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IntelligenceBank

IntelligenceBank is a cloud-based Digital Asset Management (DAM) solution that helps businesses to streamline marketing processes. The solution gives users a way to control, centralize, create and distribute brand assets in the cloud,... Read more

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Recent recommendations: 6 recommendations

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Deployments: Cloud
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MediaValet

MediaValet is a cloud-based digital asset management solution that helps marketing and creative teams easily manage, collaborate on and distribute their digital assets. With data centers across the globe, MediaValet is available to... Read more

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Recent recommendations: 4 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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WoodWing Assets

WoodWing Assets (previously called Elvis DAM) is a digital asset management solution for businesses of all sizes. Key features include collaboration, asset sharing, single sign-on, cataloging, archive management, metadata management,... Read more

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Recent recommendations: 4 recommendations

Platforms: MacWinLinux
Deployments: CloudOn premise
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Brandfolder

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries... Read more

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Recent recommendations: 3 recommendations

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Deployments: Cloud
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Cortex by Orange Logic

Cortex is cloud-based and on-prem digital asset management (DAM) solution that utilizes AI to help enterprises manage digital assets in a smarter and more efficient way. Cortex allows businesses to consolidate and securely manage digital... Read more

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Recent recommendations: 3 recommendations

Platforms: MacWinLinux
Deployments: CloudOn premise
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MediaBeacon

MediaBeacon is a digital asset management (DAM) system that is available in an on premise or SaaS model. MediaBeacon is configurable and modular so that it can serve the specific needs of your organization. In addition to the DAM system,... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: CloudOn premise
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Widen Collective

Widen Collective is a cloud-based digital asset management solution designed to support the content lifecycle from creation to distribution.  The product offers a centralized library to manage images, documents, audio and video files... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Seismic

Seismic is a cloud-based sales enablement platform which helps automate content-related marketing processes and conversions. Primarily catering to midsize and large businesses, it provides custom-built solutions for wealth management,... Read more

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Recent recommendations: 1 recommendations

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Deployments: Cloud
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Amplifi.io

Amplifi.io is a centralized digital asset management hub designed to help medium and large size companies manage and share images, documents, logos, messaging, specs, videos and other marketing collateral.  Amplifi.io offers controlled... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Episerver

The Episerver Content Cloud provides you with the tools you need to easily deliver simple and effective digital experiences for your customers. The easy editing capabilities of the Episerver Content Cloud allow you drag-and-drop... Read more

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Recent recommendations: 1 recommendations

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Deployments: Cloud
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Workfront

Workfront is a platform for enterprise work management. Now there is one central application platform to share ideas, create content, manage complex processes, and help people do their best work. When all the information about work... Read more

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Deployments: Cloud
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Nuxeo

Nuxeo helps enterprises build and modernize content management applications to tackle the content issues of today with a low-code development approach. As a cloud-native content services platform, Nuxeo leverages secure cloud technologies,... Read more

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Deployments: CloudOn premise
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Google Drive

Google Drive helps users store company data in one place. Users can access files from desktop and mobile devices and control how team members share these files. The platform provides a central admin panel, data-loss prevention and... Read more

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Deployments: Cloud
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WordPress

WordPress is an open-source, cloud-based content management system based on PHP and MySQL that helps small to large businesses create, manage and publish content for websites. The customizable solution allows enterprises to use plugins,... Read more

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G Suite

G Suite is a cloud-based suite of collaboration tools designed to help businesses manage video meetings, presentations, multi-person video calls and live streaming. Key features include host controls, real-time chat, presentation streaming,... Read more

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OneDrive

OneDrive is a cloud-based content management solution that provides organizations with a platform to collaborate, share and store documents. This system enables cross-platform synchronization and prevents data loss. OneDrive allows... Read more

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Box

Box is a cloud content management platform for companies of all sizes and industries. It offers security and controls for admins as well as sharing and collaboration capabilities for end users across the globe. The Box platform allows... Read more

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Microsoft SharePoint

Microsoft Sharepoint is a knowledge and content management system (CMS). The product also provides collaboration tool capabilities. The solution offers typical CMS features like document and digital asset management, case and contract... Read more

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Airtable

Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This software focuses primarily on data organization and collaboration. The system uses a... Read more

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Buyers guide


Last Updated: June 23, 2020

As the old saying goes, “Online, content is king.” Content is the driving force behind much of online traffic and companies are increasingly managing their content like the strategic and valuable asset that it is.

If online content is king, then digital assets can probably be crowned king of kings. Digital assets refer to non-text-based content, such as images, videos, diagrams, audio recordings, and graphs.

Internet users have strong preference for clear and concise content that’s easy to digest. Combined with the wisdom of another old saying—the one about pictures being worth a thousand words—and it’s easy to understand why digital assets are so valuable. They’re very effective at clearly, concisely presenting information in a form that’s quick and easy to digest. Consumers and customers love digital assets and many companies are using them effectively in their sales, marketing and customer service strategies.

This, of course, requires that the companies manage them effectively. Managing images, video, audio, and other types of media is different than managing other kinds of files and content. Companies that deal with media files need a way to manage them so that they're organized, secure, easy to retrieve, and centrally available to anyone in the organization.

Digital asset management (DAM) software stores and organizes media files and protects brand assets. It also let users collaborate and distribute files both internally and with people outside the organization. DAM software can provide very advanced functionality, letting companies schedule their asset distribution and manage all stages of a digital asset's lifecycle.

This buyers guide explains the functionality of DAM software, as well as discuss the benefits and pricing information for this type of software.

Here's what we'll cover:

What is digital asset management software?

Digital asset management (DAM) software is a software solution that helps businesses manage their content assets such as brand logos, product logos, product images, and media files. The software enables businesses to manage the development, organization, and distribution of the content assets used for creating brand pages, product websites, sales and marketing collaterals, and advertisements.

Since digital content is a subset of all content, it logically follows that DAM software is a subset of content management software. And, it is. In fact, many content management systems have applications designed to handle digital assets. The difference is that DAM software is specifically designed and purpose-built to manage digital assets and media files.

Additionally, DAM software stores and organizes files for retrieval through search functions, and allows users to download digital assets in various file formats.

Users can create and manage asset profiles, which can include descriptions, metadata, keywords associated with the file, rights and permissions and information on the creator. Many systems also provide file conversion functionality to download media in the appropriate format.

Sharing files externally with kiteworks

Typically, a DAM system can integrate with other applications, such as a content management system, project management software, enterprise asset management software, and tools for media manipulation, such as Photoshop.

Common DAM functionality

The four essential functions of a DAM are to:

  • Upload digital assets, sometimes called “ingesting”
  • Edit or manipulate assets
  • Define assets to increase searchability
  • Distribute and repurpose assets

The common capabilities of these systems facilitate those four key actions. These applications, modules, and features include, but are not limited to:

Asset uploading This function allows users to upload single files, or up to thousands of files in batches. Most systems will also extract metadata during this process, supporting EXIF, XMP, and IPTC standards.
Asset management Asset management functionality in a DAM system is comprised of several tools for manipulating digital assets: file conversion, metadata editing, version management and digital rights management. These tools help make assets more secure as well as easier to find and collaborate on.
Dashboards A dashboard view can display various information about digital assets: number of assets, views, uploads or downloads and other user activity. Many dashboards also offer notifications and thumbnails of recently added assets.
Search Search features help users find content through keywords, file types, upload dates, metadata, or by using checkboxes to filter assets.
Asset sharing A DAM can facilitate asset sharing in multiple ways: by email, embed codes, through social media channels, direct download links, a download pickup page with preview thumbnails, and more.

Benefits of digital asset management systems

Whether you manage digital assets as a photographer, with a public relations agency, in information technology or in some other function, a DAM system offers compelling benefits for efficiency and accuracy.

Increases organization and speed: Since digital assets can be uploaded and tagged with keywords and metadata, and filters can be used for searches, assets are found and distributed more quickly.

Simplifies collaboration and version control: Assets are all stored in the same central location and can be manipulated by multiple people. Users can review, approve or leave comments on assets, and version control keeps everyone working on the most up-to-date instance of an asset.

Protects your brand image: A DAM helps organizations protect assets with watermarking and copyright embedding. It also allows users to create press kits and digital images with embargo dates.

How is this software priced?

DAM software has pricing models that are comparable to other types of content management software. Generally speaking, it can be purchased either through a subscription plan or with a perpetual license fee.

Subscription-based A monthly or annual fee is charged to use the system, typically based on the number of users who need access. Maintenance and updates are typically included; support and training may be an additional fee.
Perpetual license fee A one-time fee, either for a single user or a single computer installation. Other add-ons, such as updates, training or support, often come at a separate cost.

Additionally, DAM software is sold in two deployment options, including as an on-premise installation or as a cloud-deployed service. Both options have advantages and disadvantages; buyers are encouraged to carefully examine all options before making a decision.