Lattice Engines is an integrated cloud-based suite of sales and marketing automation applications that use lead scoring and predictive analytics. It caters to businesses of all sizes across various industry verticals. Key features include unified customer data, AI-driven audiences, real-time scoring, enterprise-grade governance and omnichannel activation and personalization.
Lattice Engines’ data cloud integrates customer activities extracted from marketing automation and customer relationship management (CRM) systems to provide a 360-degree view of the customer and identify buying signals. The solution's user interface delivers customized product messages with specific sales recommendations to clients.
Lattice Engines' predictive modeling feature deciphers customer buying patterns, which enables more focused sales recommendations and increased conversions. The solution also computes the probability of converting each lead and reflects its score to enable lead prioritization.
Lattice Engines is compliant with enterprise-grade ISO 27001 security to protect confidential data. Support is offered via phone and email.