About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities such as monitoring brand visibility, helping users publish interactive content, and building customer-focused advertising campaigns. The cloud-based system scales easily with any business and can help to harness the power of social media for any businesses irrespective of size or industry segment.

Salesforce Marketing Cloud features 'Workspaces', a collaborative space for teams to engage. The solution also provides a social content marketing tool to help users source, plan, and publish client focused social content.


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8

255 Reviews of Salesforce Marketing Cloud

Average User Ratings

Overall

4.08 / 5 stars

Ease-of-use

3.5

Value for money

3.5

Customer support

3.5

Functionality

4.0

Ratings Snapshot

5 stars

(98)

98

4 stars

(103)

103

3 stars

(38)

38

2 stars

(8)

8

1 stars

(8)

8

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 255 results

January 2019

Aaron from CGI

Verified Reviewer

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

3.0

Functionality

5.0

January 2019

Powerful, but complex

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

January 2020

Walter from Northwood University

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Higher Education

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Customer support

4.0

Functionality

3.0

January 2020

SFMC

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

April 2020

James from Our Daily Bread Ministries

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Religious Institutions

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2020

Revolutionary all-in-one marketing

This has allowed a lot of things that we used to have to manually manage - email, customer journeys, etc - to be run semi autonomously. It's a lifechanger!

Pros

I was blown away when we first started using Marketing Cloud. Finally a lot of the marketing activities we had done in many separate places were condensed into one place, all the data tying back into Salesforce

Cons

There have not been any huge issues I've found so far, though admittedly we've only been using Marketing Cloud for a couple of months.

April 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

1.0

Value for money

1.0

Customer support

1.0

Functionality

2.0

April 2020

A huge waste of time

Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Pros

I don't like anything about this software.

Cons

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Reasons for Choosing Salesforce Marketing Cloud

We chose MC over other tools because we were sold a native, deep integration with Salesforce. What we received was hacked together and barely functional. We can't wait to switch to another platform, even though it will result in a lot of rework on our end.

March 2020

Christopher from Arthur J. Gallagher

Verified Reviewer

Company Size: 10,000+ employees

Industry: Insurance

Time Used: Less than 6 months

Review Source


Ease-of-use

4.0

Functionality

4.0

March 2020

The Marketing Cloud for Email Developers

It's not bad. Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.

Pros

The drag and drop feature really made it so much easier to build emails and landing pages. Asset development time was really reduced significantly with less margin of error however everyone should always consider the actual content you embed for the actual message of the email and the marketing assets. Very little use of HTML/CSS code is needed but it does help trouble shoot at times.

Cons

It definitely lagged at times and the main frustration is the navigation back and forth to other applications and not being able to have multiple tabs open at the time which is something competitor products have a leg up on.