X2CRM is an on-premise and cloud-based open source customer relationship management solution. It offers marketing, sales and customer service capabilities. It caters to small, midsize and large businesses.
The marketing automation module provides marketing workflow automation and website activity tracking, contact lead routing, targeted email campaigns and Web lead capture forms. The sales engine features contact relationship, deal opportunity tracking, record relationship, sales funnel and process pipeline, an email correspondence manager, contact interaction history chart and alerts and notifications.
The administrative panel provides managerial abilities and tools to regulate and configure role-based access. The system features reporting and analytics capabilities to monitor and make changes to key activities as per the performance of marketing, sales and service.
Users of the system can also collaborate with other team members using social intranet capabilities, including with smartphones and mobile applications.