About WooCommerce


WooCommerce is an e-commerce management plugin for WordPress. It is designed for small and midsize businesses and offers website management, order management, customer management, sales optimization and cost calculation within a suite. The product allows users to sell both physical as well as digital goods online.

WooCommerce features website management, which allows users to create e-commerce websites using customizable themes, product-page layouts and checkout-page designs. The product also features order management, which allows users to manage customer checkouts, refunds and return-orders.

WooCommerce features shipping cost and sales tax management, which allows users to calculate taxes based on sales volumes and local tax regulations. The product also allows users to manage different shipping methods, such as pickup, local delivery and shipping services.

WooCommerce provides an online forum, FAQs, a knowledge base and video tutorial support options to the customers. The vendor partners with PayPal and Stripe for payment integration functionality.



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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

90 Reviews of WooCommerce

Average User Ratings

Overall

4.47 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

3.5

Functionality

4.5

Ratings Snapshot

5 stars

(53)

4 stars

(30)

3 stars

(4)

2 stars

(2)

1 stars

(1)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 90 reviews

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September 2018

Anonymous

Verified Reviewer

Review Source: GetApp


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

September 2018

Best eCommerce for WordPress hands-down, but prepare to pay for most customizations

Pros

When it comes to choosing the right eCommerce platform for WordPress, it's the most rock-solid, safest choice for any long term use based on my experience from over a dozen store launches.

- The plugin is frequently updated, compatible and tightly integrated with WordPress (as WooCommerce was purchased by WordPress' parent company in 2015)
- The core WooCommerce plugin is freely available to install, which would work for many small, generic storefronts.
- Offers the largest selection of third-party plugins/extensions available for WordPress ecommerce.
- Wide out-of-the-box support with popular third-party WordPress themes.
- Relatively easy and fast to set up, with good documentation; offers a few free starter themes via the WooCommerce store.
- If you're willing to pay, WooCommerce can do just about anything and integrates with almost anything.
- The WooCommerce core plugin is built mostly barebones (using extensions to add functionality), which brings better speed and less bugs.
- Good customer service support and detailed documentation for their paid WooCommerce add-on extensions.
- Offers very powerful Zapier support (requires a paid add-on).

I've never had any point where I've considered using another online store platform with WordPress, or even one of the many non-WordPress hosted ecommerce website subscription solutions.

Cons

- WooCommerce extensions are surprisingly expensive and also subscription-based, requiring an annual fee. Inexpensive third-party alternatives exist, but there is risk involved.
- Building an extended "platform" such as a membership site / offering subscriptions (for example) can require multiple paid WooCommerce add-ons that rack up hundreds of dollars in annual fees.
- WooCommerce mobile app tools do exist, but do not offer much functionality beyond sales reports.
- Highly customized WordPress stores using a lot of plugins are at an increased risk to see major conflicts and performance degradation, and troubleshooting can be difficult.

February 2018

Mike from James Publishing

Company Size: 11-50 employees

Review Source


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

February 2018

Powerful E-commerce Interface

We've enjoyed WooCommerce during the last few years and have found it to be a solid e-commerce solution for our business. The system continues to improve and grow and we would recommend it to any companies looking for a powerful, customizable platform from which to launch their online sales and manage their customer base.

Pros

WooCommerce forms the backbone of our e-commerce website and we've been using it for around five years at this point. It handles a high quantity of orders with ease and its customization options are so far-reaching that if you can dream of a plugin for the system, it probably already exists or is under development somewhere (this may have something to do with its integration into Wordpress). Recently, we've been utilizing the Subscriptions feature to more accurately manage our customers' accounts, and this feature is particularly useful for recurring transactions. Coupons are easy to create and keep track of and WooCommerce can also be linked to external systems for more accurate monetary calculations and other relevant business features.

Cons

Reporting within the system does leave something to be desired. We've found that the reporting dashboard is fairly limited, particularly for more advanced metrics that can be found in systems like Quickbooks. However, as noted above, the system can be linked to other systems using plugins and various connectors, so it's possible to extract that detailed sales data if need be. On occasion the sheer amount of customization options can be overwhelming, as well, though this is a better problem to have than a system with too few options. The various plugins just need to be managed in a coherent fashion to ensure site stability.

May 2019

Pedro from Creative27 LLC

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2019

Virtual stores with high performance in a short time.

WooCommerce has allowed me to create virtual stores in a short time, their plugins facilitate and save a lot of time since they can integrate vital features for a virtual store, such as shopping carts, payment methods, search engine, etc. I can also integrate it with custom templates, so it allows versatility and originality, it also helps to make SEO in a more simplified way, this tool has been improving over time, it is not what it was a year ago, it has been in constant evolution, I am quite satisfied with its implementation.

Pros

What I like most about WooCommerce is that it makes the creation of sales websites much simpler and more dynamic, it has support for a large number of templates, plugins that add very useful functions, such as coupon systems, integration of methods of payment, mail confirmation, what I like most is that it allows to register a massive amount of products to the website without losing performance, it is optimized for SEO which facilitates having a greater reach on the internet.

Cons

It is a tool that facilitates a lot when it comes to creating virtual stores, a detail to take into consideration is that its line of learning is quite steep, so it is not ideal to be used by people who do not have enough knowledge, it is a intermediate-advanced tool usually takes quite a while to set everything up, although this is worth using.

May 2018

Yaroslav from The American College of Greece

Company Size: 1,001-5,000 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

2.0

Customer support

3.0

Functionality

5.0

May 2018

The best e-commerce solution with the monopoly in the field (which is being well used)

Pros

*UI

The looks of the Woo are getting better after each new release (happens very often) and their team is doing a lot to bring the best to the customers.


*Out of the box features

When you install Woo and and have in mind to create a simple shop fast - Woo can help you do just that in a matter of minutes. All you need is to follow simple guidance and in few hours you can start selling.

Cons

*Pricing
Even though woo commerce itself is free - any kind of additional plugins are just unreasonable expensive. Even the simple mail integration or bulk pricing is going to cost you.

*A lot of old features

Many things in Woo are outdated. The fact that there are not many competing solutions should not stop the Woo team and I believe that they will dedicate their work into simplifying the experience and make the whole e-commerce work smarter for a new customer.

December 2017

Eric from EHC Media, Inc

Company Size: 2-10 employees

Review Source


Ease-of-use

4.0

Value for money

4.0

Functionality

5.0

December 2017

WooCommerce is a great shopping cart solution for WordPress Users

Open source software offers the benefit of lower cost than most commercial software and a majority of websites are developed using WordPress, which is one of the most widely used open source content management systems. WooCommerce is consistently rated among the top shopping cart solutions for WordPress. As a professional web developer it is my "Go To" e-commerce solution for my customers who are using WordPress. You can have a great looking site done in a day.

Pros

Ease of installation, Huge number of add-on modules. Numerous payment gateways. Easy to integrate shipping. Ability to generate product feeds for Google Adwords, Amazon, and Bing shopping.

Cons

Many of the premium modules require annual subscriptions so you do need to be aware of the cost when comparing open source software to an off the shelf shopping cart solution. (a good developer will be able to help you determine what your costs will be before you get started).

March 2018

Mitch from Bay Town Creative

Company Size: 2-10 employees

Review Source


Ease-of-use

4.0

Value for money

3.0

Functionality

4.0

March 2018

Fantastic, but do the math first

I love WooCommerce and often recommend it, but that recommendation always comes with caveats about the unseen costs and troubles. It may seem like the best solution but it might not always be the best solution. It also integrates easily with Printful, which is always a plus for me.

Pros

WooComerce is my favorite WP shop so far. The basic plug in offers almost everything most shops needs to get up and running and it offers enough free upgrades to make your shop feel pretty complete.

Cons

The biggest con for WooCommerce is that getting anything above the basics can be costly and means you need to be ready to have a fairly hefty overhead if you want to build out anything past the basics as most advanced packages have recurring costs in the hundreds of dollars annually. The other draw back (for any wp, self hosted shop) is that you have to make sure you have your wp secure, maintained and compliant if you are going to be running a shop of any size. Payment Gateways help but since the cart is hosted on your site you should be sure to set yourself up properly, which can again lead to some unexpected costs and headaches you may have been hoping to avoid by hosting your own wp-shop.

December 2018

Jason

Company Size: 1 employee

Review Source: GetApp


Ease-of-use

4.0

Value for money

3.0

Functionality

3.0

December 2018

If you are using Wordpress as your CMS, this is the E-Commerce solution for you.

Pros

WooCommerce is pretty much the defacto standard for E-Commerce if you are using Wordpress for your CMS (Content Management System). WooCommerce is owned by Automattic which is the parent company of Wordpress so there is no danger of your E-Commerce provider ever shutting down.The code for the plugin will always be improved and patched for security exploits.

There are Thousands of add on plugins for WooCommerce, if you need a certain functionality for your shopping cart or online catalog there is almost certainly a plugin to provide that functionality. In the rare case you couldn't find the perfect plugin there is an abundance of very proficient woo commerce programmers that custom code your solution.

Cons

I'd love to see more value in the core WooCommerce product. ie more free/complimentary features and better prices on bundles of popular/most useful add-ons. It seems like every time I want to add a feature to WooCommerce it requires another subscription or add-on payment which can easily add up to hundreds/thousands of dollars a year which cuts into profit margins.

February 2018

Waseem from Freelance

Company Size: 2-10 employees

Review Source


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2018

The best eCommerce software in the world!

I've been using WooCommerce for many years and it's always my go-to software for any project eCommerce related.

Pros

- It's FREE
- Insanely powerful - can be used for a little shop or a massive store with 100's of products
- Integrates with almost any software you can think off
- Highly customizable
- The WooCommerce community is huge and help is just a quick Google search away

Cons

- It's difficult to give a con for WooCommerce but if I had to I would say that for an absolute beginner, it can be a bit difficult to use and to get used to but that difficulty disappears quickly after using it for a little while.

December 2018

Anonymous

Verified Reviewer

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2018

Hands down the easiest shopping plugin around.

Pros

I left Weebly because the Ecommerce options were getting out of control price-wise. I needed something simple, affordable, and easy to maintain. WooCommerce hit all those buttons. I was able to get my author store up and running fairly quickly, the options are easy to understand. It's built from the ground up to be effective for all users and easy to hop right into as a newbie. There are tons of add-ons for it, anything you need, you can likely find already custom made.

Cons

For most customizations, you're looking at an extra cost. It's not easy to do the simplest things, like change the colors of the cart and checkout pages to match your site colors, or to edit those pages to add your own buttons or remove some of their default text, for example. The search functions aren't intuitive, you have to create custom filters per category or it shows all categories no matter what category you pick to show. These things were very frustrating for me as a new user, and almost made me walk away before I took a break and came back with a fresh state of mind to tackle it. While the bulk of WooCommerce is easy to set up and operate, some simple things like these seem so much harder than they should be.

September 2018

Kevin

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

September 2018

The Best Way To Get Paid On Your Wordpress e-commerce store

Pros

So many plugins that makes the end-user and administrator happy. You can get complete analytics for sales, abandoned carts, and integrate custom email campaigns with Woocommerce. Set up is easy with a low learning curve as when you first install the plugin it immediately shoots you into a quick start setup. There are tons of tutorials online that make Woocommerce more efficient as well as resolving issues a snap.

Cons

Depending on your hosting resource limits adding Woocommerce can slow down the performance of your website.

June 2017

Peter

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

2.0

Functionality

4.0

June 2017

Great Shopping Software

Pros

WooCommerce is an excellent and full featured "free" mature online store plugin for Wordpress. While, out of the box, there are many features that are lacking, it is fairly easy to find whatever add ons you feel are necessary for your store. While the plugin is free, for a custom store experience, you will need to purchase some, or a bunch of, additional plugins. I consider this a positive as you can customize your store and shopping experience to your heart's desire.

Cons

WooCommerce, now owned by the same company as Wordpress, seems more interested in creating paid extensions than beefing up their main program. Their free theme "Storefront" is adequate, but for the best custom experience of website and store, I would recommend BeaverBuilder and Beaver Themer. Between the two they will allow you to fully customize your Wordpress site and store.

June 2019

Anonymous

Verified Reviewer

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

June 2019

Betterment

It was excellent working with this software.

Pros

What I like most of this software is that it has some functions that are essential to any of the e-commerece website like payment gateway, products, shipping, tracking etc. I have been using this website for 2 years for building my own wordpress website.

Cons

The least I liked about this software is that the prices for buying some functions such as tracking the exam score of a person, number of logins per user are much more than the normal prices.

March 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

Easily the best self hosted shopping cart

Pros

Woocommerce is easily the best tool for building a self hosted webstore. It's basis on wordpress allows for a great and easily accessible API, so you can quickly integrate it into your own apps. The system includes so many payment gateway integrations and addons for ticket sales, downloads and anything else you may need.

Cons

Woocommerce is not great if you require Physical point of sale, but this is trying to use a solution for a problem it wasn't intended for.

February 2018

Brian from My Solution Advocate

Company Size: 2-10 employees

Review Source <